As Managing Editor for The Close, I’ve interviewed hundreds of real estate agents. From wide-eyed kids who just got their license, to brokers with yearly GCI in the billions, I’ve talked to pretty much every kind of agent there is. After all of these interviews, I’ve found there’s one thing that all of the successful ones understand (and all of the failing agents complain about): Learning how to get clients in real estate is a never-ending process.
Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people and deliver it regularly.
Want to become the go-to agent in your neighborhood? We created a real estate farming guide so you can have the best strategies ready-to-go at any time.
If you’ve ever found yourself nodding and smiling whenever a tech-savvy agent starts talking about digital marketing and throws around jargon like real estate keywords, PPC, CTR, CPM, or CPL, you’re not alone. Hell, we’ve interviewed people for digital marketing positions that couldn’t even define the jargon they we’re using in the interview! Not real estate agents mind you, but digital marketing professionals. Clearly there’s a problem here.
[Read more…] about How to Use Real Estate Keywords to Get More Leads From Google
Let’s face it, if your real estate website isn’t generating you leads, it isn’t doing its job. A landing page with your listings, maybe some videos, and a blog isn’t doing anything except taking up your time and adding frustration to your already busy day. If you need some help supercharging your web presence and making it into the best real estate lead generation website in your city, we have the best solutions for every budget.
[Read more…] about The 5 Best Real Estate Lead Generation Websites in 2021
Real estate landing pages are standalone pages on your website with a single purpose: to convert traffic into leads. When someone visits your landing page they should be encouraged to share their contact information in exchange for valuable content such as a property search, home valuation, or a market trend report.
[Read more…] about 5 Clever Real Estate Landing Pages That Convert Like Crazy
Whether you’re running a top producing team or just starting out, having the best real estate software at your disposal will put you well ahead of other agents.
[Read more…] about Best Real Estate Software: 29 Game Changers for Agents & Teams
Curious about generating real estate leads on LinkedIn? Here’s a quick story that will immediately sell you on why it should be one of your main lead generation strategies:
As the managing editor for The Close, I get at least a dozen pitches per day in my inbox. If I don’t get to them immediately (which I never do) they quickly get buried under an avalanche that I rarely have time to dig through. It’s just not worth my time.
A good real estate flyer template can be hard to find unless you know where to look. Whether you’re hosting an open house, promoting a new hot new listing, or trying to build out your lead funnel, a well-designed flyer is going to be a big help.
We scoured the internet for the best sources of free (or nearly free) real estate flyer templates and came back with our 17 favorites from four different providers.
[Read more…] about 17 Real Estate Flyer Templates You Can Use to Boost Your GCI
Although it may seem a little bit dated in the age of Snapchat, your real estate agent Facebook page is still one of the most important elements of your brand online. Yes, really.
While Facebook’s traffic has taken a small hit recently, there is one group that still uses Facebook more than any other platform. Baby boomers. In other words, the people in your farm area who are still statistically most likely to buy and sell real estate.
[Read more…] about How to Set Up a Real Estate Agent Facebook Page to Get More Leads
There’s one in every office. You know the type—five listings in their first year in real estate, and more buyers than you can shake a stick at. Did they sell their soul to the devil? Start practicing voodoo? Maybe … But chances are they just took the time to learn how to make killer real estate Facebook ads that kept their pipelines chock full of great buyer and seller leads.
Want to learn how they do it? Well, you’re in luck.
[Read more…] about How to Create Real Estate Facebook Ads That Actually Generate Leads