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Real estate is a cutthroat business. With over a million active real estate licenses in the U.S., agents need every advantage they can get when it comes to lead generation.
A great real estate lead generation company will fill up your funnel with lots of buyer and seller leads so you can focus more on finding them the perfect property and less on finding yourself new clients.
[Read more…] about The Top 6 Real Estate Lead Generation Companies 2020
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Let’s face it. The rumors of the death of real estate prospecting letters have been greatly exaggerated. Older homeowners in particular still respond very well to the gold old USPS, and since almost everyone else is sick of online ads, you might be surprised with the response rate you get from your letters.
For this article, we pulled together 15 of the best real estate prospecting letters on the internet today. Feel free to copy, edit, and send them to your farm area.
[Read more…] about 15 Best Real Estate Prospecting Letter Templates for 2020
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Are your real estate ads helping or hurting next year’s GCI?
I mean, sure, you’re getting some leads, but what message are you sending potential buyers? [Read more…] about 33 Clever Real Estate Ads That Convert Like Crazy
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Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit. You’ve put in all the hours to find your prospective client and prepare a real estate listing presentation. Now, you’re ready to celebrate … if you can make it to the table.
[Read more…] about 5 Easy Steps to Master Your Real Estate Listing Presentation
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As Managing Editor for The Close, I’ve interviewed hundreds of real estate agents. From wide-eyed kids who just got their license, to brokers with yearly GCI in the billions, I’ve talked to pretty much every kind of agent there is. After all of these interviews, I’ve found there’s one thing that all of the successful ones understand (and all of the failing agents complain about): Learning how to get clients in real estate is a never-ending process.
[Read more…] about How to Get (& Keep) Qualified Real Estate Clients in 2020
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Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people and deliver it regularly.
Want to become the go-to agent in your neighborhood? We created a real estate farming guide so you can have the best strategies ready-to-go at any time.
Download My Free Farming Guide
[Read more…] about Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2020
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If you’ve ever found yourself nodding and smiling whenever a tech-savvy agent starts talking about digital marketing and throws around jargon like real estate keywords, PPC, CTR, CPM, or CPL, you’re not alone. Hell, we’ve interviewed people for digital marketing positions that couldn’t even define the jargon they we’re using in the interview! Not real estate agents mind you, but digital marketing professionals. Clearly there’s a problem here.
[Read more…] about How to Use Real Estate Keywords to Get More Leads From Google
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Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2020. The only problem is that, for many agents, writing effective emails can be challenging.
[Read more…] about 17 Best Real Estate Email Templates & Scripts for 2020
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Let’s face it, if your real estate website isn’t generating you leads, it isn’t doing its job. A landing page with your listings, maybe some videos, and a blog isn’t doing anything except taking up your time and adding frustration to your already busy day. If you need some help supercharging your web presence and making it into the best real estate lead generation website in your city, we have the best solutions for every budget.
[Read more…] about The 5 Best Real Estate Lead Generation Websites in 2020
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Real estate landing pages are standalone pages on your website with a single purpose: to convert traffic into leads. When someone visits your landing page they should be encouraged to share their contact information in exchange for valuable content such as a property search, home valuation, or a market trend report.
[Read more…] about 5 Clever Real Estate Landing Pages That Convert Like Crazy