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If you’re a cold caller like me, how many times in the past year have you been hung up on? How many times have you heard “How did you get my number?” or “Why are you calling me?” If you’re relatively new, getting hung up on or dealing with objections like these might have made you throw in the towel on cold calling.
[Read more…] about How to Build Rapport With Inbound Leads, Quickly [+ Scripts]
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Real estate lead generation has come a long way in the last 20 years. Gone are the days of hit-and-miss newspaper ads, untrackable radio spots, and placement in local magazines for which there was no clear return. With online real estate leads, we can track exactly where our leads come from, how many we get, and how much they cost, down to the penny.
But this last part—cost—is where a lot of agents (especially new agents) get tripped up. Lead generation can be expensive, and even though there is the clear incentive of a big payday when your deals close, some agents don’t have the budget to invest in lead generation upfront. [Read more…] about Is Zillow Flex Worth the 35% Referral Fee?
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Let’s face it, every new agent thinks they know exactly what to say to leads in text messages. Of course, when it comes to actually sending those texts—well, let’s just say I get a lot of questions about why leads are not responding to texts.
[Read more…] about My 6-Day New Lead Text Messaging Campaign + Agent Texting Scripts
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Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2021. The only problem is that, for many agents, writing effective emails can be challenging.
[Read more…] about 19 Best Real Estate Email Templates & Scripts for 2021
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When it comes to open houses, many agents have already given up. Sure, they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s customer relationship management (CRM) system with leads that are perfect for nurturing campaigns.
[Read more…] about 29 Open House Ideas That Will Actually Get You Leads
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Technologies come and go, but is Instagram here to stay for real estate agents?
Well, in the scrappy early days of the Corcoran Group, Barbara Corcoran made a big bet—on video tapes. Yes, the ancient relics you got charged $1 for not rewinding.
That got us wondering. Are agents just building their brands on Instagram or are they actually getting leads? In order to find out, we interviewed six top-producing real estate agents who are crushing it on Instagram. [Read more…] about Instagram for Real Estate: Can You Really Get Leads?
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Over the years, we’ve seen tons of agents, teams, and brokerages that took our advice and built great brands. Of course, when it came time to show off their new brands online, most dropped the ball. Why? They didn’t take the time to find the real estate marketing tools that would help them look professional online.
[Read more…] about 31 Real Estate Marketing Tools Every Agent Needs in 2021
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Cold calling is one of the most polarizing lead generation strategies in all of real estate. Experienced agents will tell you it’s an essential part of lead generation. Others will tell you that it isn’t worth the anxiety, frustration, and lack of immediate results. [Read more…] about 24 Real Estate Cold Calling Scripts and Tips to Conquer Your Fears
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If you’ve worked in real estate for more than 30 seconds, you’ve probably come to the (painful) realization that 1. you NEED seller leads to become a top producer, and 2. finding and converting seller leads is hard work. [Read more…] about 12 Proven Strategies to Get More Seller Leads in 2021
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Real estate agents have three types of resources at their disposal when marketing their business: their time, talents, and budget. Use too much of one (or more) of these resources in the wrong place or at the wrong time, and your return on investment plummets.
Predictive analytics apps like SmartZip claim they are the best use of your resources. But are they really? [Read more…] about Is SmartZip the Future of Real Estate Prospecting?