Real estate farming is a lead generation and marketing strategy used by real estate professionals to generate consistent business from a specific geographic area.
Check out our favorite real estate lead generation companies (plus 3 to avoid) in this deep dive into paid lead generation for Realtors.
If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got four free PDF templates that you can download, customize, print, and use right away.
Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work.
The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero.
Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.
If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.
Want to crush your next open house? This checklist + tips on open house success will give you everything you need to host your most successful event yet.
We'll show you why your listing may not be selling and how to solve the issue without cutting the price (& cutting into your commission).
Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective.
We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.
While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.
Find out why real estate prospecting letters—which agents send to buyers, FSBO, FRBO and owners of expired listings—are still one of the best ways to generate leads in 2023.
Have you been wondering what your ROI would be from the Zillow Premier Agent program? Is it worth your time, money, and effort? The short answer: Yes, it is. But there's a catch.
Considering purchasing leads as part of your 2023 lead generation strategy?
