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The Close

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Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)

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wall framed quotes about crying

Is there anything worse than working a new lead, only to have them straight up ignore your calls and emails? After all, you’re getting leads, so your lead gen strategy seems to work just fine. They just don’t seem to want to talk to you. What are you doing wrong?

Well, you’re probably doing a lot wrong … or maybe you’re doing nothing wrong. After all, getting a lead on the phone is hard work. Getting them to return your call is even harder.
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11 Hilarious Real Estate Agents You Need to Follow on Instagram Right Now

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Yackeline Leiderman Instagram

When I started The Broke Agent in 2015, real estate Instagram was an unbearable place to scroll. The #realtor hashtag was flooded with carbon copies of suited and booted “top producers” who were all magically in the top 1% (or so they claimed).

I remember thinking, “Is everyone in real estate killing it besides me?” So I started to call out these fake “sales gurus” on @thebrokeagent and quickly realized I was not alone. The real estate community rallied around the posts in agreement that the half-agent, half Gary Vee-style life coach content needed to go.

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21 Deal-killing Home Staging Mistakes Even Experienced Realtors Make

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Embarrassing Home Staging Mistakes to Avoid in 2018

When it comes to giving you home staging tips, it’s hard to know who to trust. Your spouse, your mother, your best friend from college—they love you, but they’re all liars.

Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked. You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea.

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Real Estate Virtual Tours in 2021: New Affordable Tech & Top Picks

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Ricoh Theta Camera in different colorsToday, real estate virtual tours offer a viable alternative to showings to help agents market their listings. Buyers love them, and homeowners are starting to expect them. The only problem has been their price. $5,000 cameras and hefty monthly fees put them out of reach for many agents. Luckily, it’s 2021, and prices for real estate virtual tours are quickly declining.
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The Pivot: Are Personal Websites a Waste of Time & Money in 2021?

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real estate agent website with thinking emoji

As Managing Editor for The Close, I spend a lot of my time thinking about the future. How will the role real estate agents play in society change over the next 10 years, five years … or in the next six months?

That’s why in this edition of The Pivot, I’m going to try to answer a question that would have gotten me laughed out of the room just a few years ago: Are personal websites a waste of time and money today?
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