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buyer's guide
buyer's guide

9 Real Estate Marketing Tools Every Agent Needs

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

Jodie Cordell
Jodie Cordell
inspiration

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

buyer's guide

The 9 Best Real Estate Marketing Companies

Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.

free template

The Complete 2024 Real Estate Marketing Calendar & Holiday Guide (+ PDF)

Download our PDF to get the Ultimate Real Estate Marketing Calendar for 2023 (including dozens of templates & more!).

Branding + PR

all in Branding + PR →
December 5, 2024

17 Christmas Real Estate Marketing Ideas for Your Community

We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.

November 25, 2024

8 Real Estate Facebook Cover Photo Examples That Inspire

Use these examples and pro tips as a blueprint to create your own real estate Facebook cover photo that will resonate with your target audience, show off your personality, beef up your branding, and attract more leads.

November 15, 2024

The 6 Essential Real Estate AI Tools for Agents in 2024

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

November 12, 2024

‘Sell It’ Serhant Course Review: Pricing, Features, Pros & Cons

We reviewed the Sell It Like Serhant: How to Build Your Personal Brand course to help you decide if it's worth the investment of your time and money. The short answer: it is.

November 7, 2024

LionDesk Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

September 11, 2024

Top Producer Review: Pricing, Features, Pros & Cons

Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!

September 4, 2024

Wise Agent Review: Pricing, Features, Pros & Cons

Learn why Wise Agent is still one of the most popular, highest-value CRMs on the market in our in-depth review of its features, strengths and weaknesses.

August 19, 2024

The 11 Best Real Estate CRMs of 2024

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Email Marketing

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November 25, 2024

ChatGPT for Real Estate: The Complete Guide for Agents

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

September 24, 2024

8 Real Estate Marketing Materials to Crush Your Personal Brand

Even experienced agents have a hard time choosing which marketing materials to spend their hard-earned time and money on. But whether you need Instagram Reels templates or business card advice, we have you covered.

July 31, 2024

Real Estate Lead Nurturing: 7 Strategies for Conversion

Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective. 

June 27, 2024

26 Best Email Templates for Real Estate Leads

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

November 8, 2023

8 Red-hot Real Estate Niches That Can Double Your GCI

Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.

Marketing Companies

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September 24, 2024

28 Real Estate Instagram Posts That Attract Clients

We found the best post ideas for agents who want to level up their brand and generate leads on Instagram.

June 20, 2024

The 15 Best Apps for Real Estate Agents

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

June 14, 2024

Agent Crate Review: Pricing, Features, Pros & Cons

We took a deep dive into Agent Crate’s pricing, design and copy quality, and features for 2023. We also included real examples of Agent Crate’s templates so you can see if they’re a match for your personal brand.

June 13, 2024

Coffee & Contracts Review: Pricing, Design, Features + More

Coffee & Contracts promises to be a one-stop shop for real estate marketing. But is it worth your hard-earned time and money?

Paid Advertising

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November 18, 2024

The 9 Top Real Estate Lead Generation Companies 2024

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

August 13, 2024

Real Estate Facebook Ads: 8 Best Practices & Examples for Agents

This in-depth guide can help you create Facebook ads that will generate leads for a reasonable price. Use our step-by-step instructions to set up your first ad campaign and figure out when it’s time to hire a pro. We’ll talk about what it costs and show you real-world examples of Facebook ads that work.

July 11, 2024

The 24 Best Real Estate Social Media Templates

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.

July 5, 2024

44 Clever Examples of Real Estate Ads (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

Predictive Analytics

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August 28, 2024

Smartzip Review: Pricing, Features, Pros & Cons

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

August 19, 2024

Offrs Review: Pricing, Features, Pros & Cons

Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.

July 18, 2024

Predictive Analytics in Real Estate: Best Practices & Software for Agents

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

May 16, 2024

The Ultimate Guide to Real Estate Data Analytics

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

Print Marketing

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October 29, 2024

Top 10 Spine-chilling Real Estate Halloween Marketing Ideas

Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.

September 4, 2024

12 Real Estate Flyer Examples & Templates to Boost Your GCI

Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more. 

September 4, 2024

21 Real Estate Brochure Examples & Templates to Make You More Money

You need attractive and effective real estate brochures for your marketing events and promoting listings. Check out our top brochure providers, favorite templates, and tips for increasing ROI.

August 13, 2024

20 Clever Real Estate Pop-by Ideas to Get More Referrals

Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.

Property Marketing

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September 24, 2024

30 Open House Ideas That Will Actually Get You Leads

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.

September 18, 2024

15 Home Staging Tips to Sell a House Fast

To demystify the process of home staging, we worked with top-producing listing agents to get the best home staging tips for 2024.

August 20, 2024

The #1 Open House Checklist Top Agents Use to Get Amazing Results

Want to crush your next open house? We've got a checklist and plenty of pro tips that will give you everything you need to host your most successful listing promotions event yet.

July 31, 2024

The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)

I've developed this 10-point plan over 28 years as a top-producing agent, broker-owner, and coach. Use it to confidently list any property—including luxury ones—and convince every seller that you’re the agent to get their property sold.

November 25, 2024

What Is a Real Estate ISA? A Guide About Inside Sales Agents

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.

October 23, 2024

16 Open House Scripts & Tools That Actually Get Phone Numbers

If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.

September 4, 2024

Mojo Dialer Review: Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

September 3, 2024

Door Knocking for Real Estate: 15 Tips & Scripts

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

Website Builders

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September 18, 2024

The Ultimate Real Estate SEO Guide: 10 Steps to Better Ranking

While getting your content to rank on search engines is harder than it used to be, you can easily outrank your competition by investing some time and effort and using basic SEO strategies. Here's how! 

September 4, 2024

How to Build a Real Estate IDX Website in an Afternoon

Even with limited tech skills, you can learn to build a website with IDX listings, lead capture, map search, and more in an afternoon—without calling tech support.

August 15, 2024

Real Geeks Review: Pricing, Features, Pros & Cons

With Real Geeks, you can take advantage of some powerful tools, but is the benefit worth the price tag? In this review, we dive into the features, pricing, and how it can help you grow your business, to help you decide if Real Geeks is right for you.

June 12, 2024

The 8 Best Real Estate Website Builders for 2024

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

Website Marketing

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October 21, 2024

9 Real Estate Web Design Tricks

If you’ve had your website up and running for more than a few months, you’ve probably noticed something curious.

August 13, 2024

36 Real Estate Blog Ideas (+ Examples & Expert Tips)

Coming up with fodder for your blog can be challenging. Check out the dozens of ideas and examples we've compiled here, along with some crucial tips and tricks to ensure your audience will click on, read, and engage with your blog posts.

July 31, 2024

10 Tips to Choose Great Real Estate Domain Names (+ Name Generator)

Struggling to come up with a domain name for your real estate business? Use our expert tips and free real estate domain name generator to find one that will help you dominate your market for years to come.

July 3, 2024

15 Real Estate Agent Bio Examples & How to Craft Your Own

A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!