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buyer's guide
buyer's guide

9 Real Estate Marketing Tools Every Agent Needs in 2024

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

Jodie Cordell
Jodie Cordell
inspiration

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

buyer's guide

The 9 Best Real Estate Marketing Companies in 2024

Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.

free template

The Complete 2024 Real Estate Marketing Calendar & Holiday Guide (+ PDF)

Download our PDF to get the Ultimate Real Estate Marketing Calendar for 2023 (including dozens of templates & more!).

Branding + PR

all in Branding + PR →
June 5, 2024

Real Estate Graphic Design: The Ultimate Guide for 2024

With the tightest real estate inventory in decades, impactful real estate graphic design is more crucial than ever before, so let us help you level up your marketing this year.

May 6, 2024

Real Estate Branding: The Complete Guide for Agents

If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: Building a brand is HARD. Like, really hard. If you want to build a brand that lasts, you’re going to need some help.

April 18, 2024

45 Creative Real Estate Company Names + How to Create Your Own

Most real estate company names are boring at best. So before you open up yet another “Superior Realty,” check out these examples, branding tips and our very own name generator.

April 15, 2024

51 Best Real Estate Slogans & Taglines

Real estate slogans define your brand and value proposition. Is your tagline as good as it could be? Use these examples and our slogan generator to level up!

May 14, 2024

IXACT Contact Review: Pricing, Features, Pros & Cons (2024)

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

May 2, 2024

Elevate CRM Review: Pricing, Features, Pros & Cons (2024)

Elevate is a real estate customer relationship management (CRM) and marketing platform designed as an ecosystem through which realtors can coordinate, customize, and streamline their marketing.

April 23, 2024

Lofty CRM Review: Pricing, Features, Pros & Cons (2024)

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

April 5, 2024

Realvolve Review: Pricing, Features & Pros & Cons (2024)

Today, we’re going to kick the tires a bit to see if Realvolve is evolved enough for today’s tech-savvy Realtors.

Email Marketing

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May 16, 2024

The Ultimate Guide to Real Estate Data Analytics

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

March 27, 2024

The Complete Real Estate Email Marketing Guide for 2024

Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.

January 29, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

January 5, 2024

12 Real Estate Copywriting Rules Professional Writers Swear by

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

November 8, 2023

8 Red-hot Real Estate Niches That Can Double Your GCI in 2024

Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.

Marketing Companies

all in Marketing Companies →
June 14, 2024

Agent Crate Review: Pricing, Features, Pros & Cons (2024)

We took a deep dive into Agent Crate’s pricing, design and copy quality, and features for 2023. We also included real examples of Agent Crate’s templates so you can see if they’re a match for your personal brand.

June 13, 2024

Coffee & Contracts Review: Pricing, Design, Features + More

Coffee & Contracts promises to be a one-stop shop for real estate marketing. But is it worth your hard-earned time and money?

June 13, 2024

LabCoat Agents Marketing Center Review (2024)

LabCoat Agents Marketing Center seems to have templates for pretty much anything you’d want to create to market your business on social media or in print. But is it worth your hard-earned time and money?

January 9, 2024

Zurple Review: Pricing, Features, Pros & Cons

Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?

Paid Advertising

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April 1, 2024

Real Estate Landing Pages: 5 Stunning Examples & Tips

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

February 27, 2024

The Ultimate Real Estate Marketing Plan Template for Long-term Growth

To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.

February 2, 2024

The 11 Top Real Estate Lead Generation Companies

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

October 26, 2023

How to Estimate Real Estate Brokerage Expenses

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

Predictive Analytics

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November 3, 2023

Homebot Review: Pricing, Pros & Cons for Real Estate Agents

In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.

August 16, 2023

Is SmartZip the Future of Real Estate Prospecting?

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

August 14, 2023

Offrs Review: Pricing, Features, Pros & Cons

Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.

May 3, 2023

10 Predictive Analytics Companies Real Estate Agents Need to Know About

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

Print Marketing

all in Print Marketing →
April 25, 2024

The 11 Best Real Estate Prospecting Letter Templates

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

November 29, 2023

21 Fun Real Estate Door Hanger Ideas to Inspire You

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

November 24, 2023

17 Christmas Real Estate Marketing Ideas to Get More Clients (+ Templates)

We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.

November 6, 2023

Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

Property Marketing

all in Property Marketing →
June 14, 2024

How Accurate is Zestimate?

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

June 5, 2024

The 25 Best Curb Appeal Ideas for Every Budget

Improving a home’s curb appeal doesn’t have to cost a fortune, so check out this advice from top-producing listing agents to make your listing shine.

May 14, 2024

250+ Real Estate Words to Market Your Next Listing

Throughout your real estate career, writing a property listing description is one thing you’ll do over and over again.

January 18, 2024

7 Interior Design Trends Ready to Take Over 2024

Good agents are aware of trends; great agents know how to use them to their sellers’ advantage.

June 11, 2024

The 7 Don’ts of Cold Calling for Agents & What to Do Instead

Let’s face it: cold calling can be really cold—not just on the prospects’ end but also on the agents’.

April 26, 2024

Real Estate Lead Conversion Guide: 8 Steps to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

March 20, 2024

The 10 Best Real Estate CRMs of 2024

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

February 14, 2024

The 7 Best Free Real Estate CRMs for 2024

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

Website Builders

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June 12, 2024

The 8 Best Real Estate Website Builders for 2024

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

May 16, 2024

Placester Review: Pricing, Features, Pros & Cons (2024)

The Close's Placester review reveals whether the site-building company can deliver the specialized, high-performing real estate websites it promises.

February 21, 2024

CINC Reviews 2024: A Seasoned Real Estate Pro’s Insightful Perspective

The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.

January 5, 2024

The 39 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

Website Marketing

all in Website Marketing →
April 18, 2024

Top 15 Real Estate Agent Websites for 2024

Discover how your website stacks up against the top 15 agents on the Real Trends 500! Also, learn the best practices for improving your web presence, plus tools and resources to up your game in 2024.

December 15, 2023

17 Killer Examples of Real Estate Agent Bios (+ Templates)

A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!

November 21, 2023

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

November 20, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.