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723 Descriptive Real Estate Words Top Listing Agents Use to Sell Homes

Emile L'Eplattenier |

Descriptive Real Estate Words Top Listing Agents Use

For many new listing agents, descriptive real estate words like “cozy” or “sun soaked” are right up there with the maroon blazer—outdated, cheesy realtor cliches they think they can ignore. That would be a huge mistake. Almost all top listing agents pepper their listing descriptions with “cliche” real estate words. Why? Simple. They help sell homes.

To help you get over your writer’s block and find the perfect real estate words for your listing description, we put together this swipe file of 732 words that top listing agents use to market their properties.
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10 Unexpected Takeaways From Inman Connect Las Vegas 2021

Chris Linsell |

Photo courtesy of AJ Canaria, MoxiWorks, and Inman Connect

Las Vegas, the city of neon lights and late nights, was temporarily transformed into the center of the real estate universe with the return of Inman Connect 2021, the first major in-person conference event of the year.

Our team at The Close has attended many Inman events over the years, and this one definitely didn’t disappoint. I donned a mask, mixed it up on the expo floor, and sat through hours of presentations. These are my top 10 takeaways from our week in Sin City.
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5 PR Strategies Any Agent Can Use to Get Free Press in 2022

Emile L'Eplattenier |

PR Strategies Any Agent Can Use to Get Free Press

If you’re a realtor trying to get press coverage to build your brand, you’ll soon learn that pitching journalists is harder than pitching homeowners. However, the benefit of earned media coverage is that, unlike your paid marketing efforts, it can provide free exposure for you and your business. Here at The Close, we receive pitches every day from companies who want to get in front of our audience of 400,000 monthly readers. 99.9% of them fail.

That’s why today I am going to share with you five PR strategies that any agent can use to successfully pitch journalists and garner free press coverage in 2022. I’ll also share some email scripts you can use to get the attention of busy editors by sending newsworthy pitches that position you as a real estate expert.

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15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Chris Linsell |

14 Clever Real Estate Prospecting Ideas to Boost Your GCI

Real estate prospecting is the act of generating new real estate clients through active outreach and outbound communication. Rather than waiting for the phone to ring, a real estate prospector picks up the phone (or emails or texts or knocks on the door) to initiate contact with potential clients.

Learning how to prospect in real estate can be one of the most rewarding pursuits, and without a doubt, it’s the best way to generate new leads. If your real estate prospecting needs to level up, here’s some expert prospecting advice from five top producers in the residential and commercial real estate game to help you generate more business.

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Instagram Stories for Agents: 12 Easy Ways to Drive Engagement

Eric Simon - The Broke Agent |

Instagram Stories for Agents

If you’re a realtor who is still ignoring Instagram Stories, you might be in for a rude awakening. Instagram has made it crystal-clear that its focus is on entertainment. Agents who don’t get the message will get left in the dust. Agents who dive headfirst into Reels and Instagram Stories will thrive. It really is that simple.

That’s why I decided to share some of my best strategies for agents to create engaging Instagram Stories. These strategies helped me build my Instagram account to over 325,000 followers, and I’m sure they can help you too.

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5 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Template)

Chris Linsell |

open house sign in sheet

Open houses are critical to most real estate agents’ lead generation strategy. They create the ideal opportunity to meet active buyers; people who are potentially selling their current homes while shopping for a new one. A win-win! There’s no better feeling than seeing your open house sign-in sheet chock-full of names, phone numbers, and email addresses at the end of a weekend afternoon.

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got five free PDF templates that you can download, print, and use right away, as well as the option to customize each Close-exclusive template on Canva. [Read more…] about 5 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Template)

How to Create Real Estate Facebook Ads That Actually Generate Leads

Emile L'Eplattenier |

done for you facebook advertising

For most agents, creating real estate Facebook ads that generate leads for a reasonable price is a pipe dream. They try for a few months, don’t get the results they want, then quit. Their mistake? They jumped in too soon and never took the time to learn the basics.

We created this in-depth guide to help you create Facebook ads that will generate leads for a reasonable price. We’ll help you understand when to hire a pro and offer step-by-step instructions for setting up your first campaign on your own. We’ll talk about costs, and finally, we’ll show you real-world examples of Facebook ads agents and brokerages are using to fill their customer relationship manager (CRM) with leads.

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Real Estate Branding 2021: How to Build Your Brand (+ Case Studies)

Emile L'Eplattenier |

Brown Harris Stevens Branding Promotional Materials

If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: Building a brand is HARD. Like, really hard. If you want to build a brand that lasts, you’re going to need some help.

That’s why we decided to put together this ultimate guide to real estate branding for 2021. We review a step-by-step formula for building a memorable brand, give you some case studies of great real estate brands and explain why they work, and finally, we offer you branding tips from industry experts. [Read more…] about Real Estate Branding 2021: How to Build Your Brand (+ Case Studies)

The 23 Best Real Estate Apps of 2021 (That Agents & Teams Love)

Emile L'Eplattenier |

With so many real estate apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative real estate apps that are helping realtors stay organized, market their brands, and close more deals in 2021. Click on a category or app below to learn more about our picks for the best real estate apps of 2021.

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How to Write Creative Real Estate Listing Descriptions (+ Examples)

Emile L'Eplattenier |

How to Write Creative Real Estate Listing Descriptions

One of the most common requests I get from realtors is to write their real estate listing descriptions for them. Since I rarely have the time (or energy) for freelance writing these days, I decided to put together this step-by-step guide to writing creative listing descriptions.

After the guide, I include seven tips for better writing, and then wrap up with some examples of creative listing descriptions from Jeanne Byers of Warburg Realty in Manhattan.
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