One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport tours, drone videos, and on and on. The temptation for agents to overdo it can be incredibly hard to shake.
[Read more…] about The Pivot: Are Single Property Websites Worth The Hassle in 2020?
Curious about generating real estate leads on LinkedIn? Here’s a quick story that will immediately sell you on why it should be one of your main lead generation strategies:
As the managing editor for The Close, I get at least a dozen pitches per day in my inbox. If I don’t get to them immediately (which I never do) they quickly get buried under an avalanche that I rarely have time to dig through. It’s just not worth my time.
[Read more…] about 7 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads
Talent is cheap, but hard work is cheaper. We all know insanely talented agents who coast by on five deals a year and agents who close 40 but work 70 hours a week. So if you want to succeed without going crazy, you’re going to need talent and hard work.
[Read more…] about The Real Estate Marketing Plan Template Every Agent Needs
A good real estate flyer template can be hard to find unless you know where to look. Whether you’re hosting an open house, promoting a new hot new listing, or trying to build out your lead funnel, a well-designed flyer is going to be a big help.
We scoured the internet for the best sources of free (or nearly free) real estate flyer templates and came back with our 17 favorites from four different providers.
[Read more…] about 17 Real Estate Flyer Templates You Can Use to Boost Your GCI
A free real estate CRM is an essential tool for any agent looking to move beyond a transaction or two a year. Good CRMs help you get the most out of your contacts by organizing them in one place, giving you the tools to establish a communication plan with each of them, and ultimately close more deals from them.
[Read more…] about The 5 Best Free Real Estate CRMs of 2019
Have you ever wondered how your personal real estate agent website stacks against the Top 25 agents on the Real Trends 500?
Well, wonder no more. [Read more…] about Real Trends Top 25 Real Estate Agents Websites RANKED
Although it may seem a little bit dated in the age of Snapchat, your real estate agent Facebook page is still one of the most important elements of your brand online. Yes, really.
While Facebook’s traffic has taken a small hit recently, there is one group that still uses Facebook more than any other platform. Baby boomers. In other words, the people in your farm area who are still statistically most likely to buy and sell real estate.
[Read more…] about How to Set Up a Real Estate Agent Facebook Page to Get More Leads
A Princeton University study found that people judge others within one tenth of a second of meeting them.
How long do you think it takes them to get a first impression of your listing?
The answer, of course, is not very long. That’s why curb appeal, how your listing looks from the perspective of a passerby, is crucial to successful property marketing.
In order to help agents from all walks of life get the most bang for their curb appeal buck, we put together this list of the best curb appeal ideas for every budget:
[Read more…] about Top 32 Best Curb Appeal Ideas for Every Budget (Yes Even Yours)
There’s one in every office. You know the type—five listings in their first year in real estate, and more buyers than you can shake a stick at. Did they sell their soul to the devil? Start practicing voodoo? Maybe … But chances are they just took the time to learn how to make killer real estate Facebook ads that kept their pipelines chock full of great buyer and seller leads.
Want to learn how they do it? Well, you’re in luck.
[Read more…] about How to Create Real Estate Facebook Ads That Actually Generate Leads
In 2019, there is one tool that is the fastest, easiest, and most persuasive way to get colorful visuals into your marketing message: real estate infographics.
Did you know that just by adding color visuals to their text researchers were able to increase their audience’s willingness to read it by 80%? [Read more…] about 97 Real Estate Infographics + How to Make Your Own & Go Viral