Marketing

Social media marketing should be a critical part of any real estate agent’s growth strategy. But with so many choices, how do you decide where to invest your time, energy, and resources? 

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

With the tightest real estate inventory in decades, impactful real estate graphic design is more crucial than ever before, so let us help you level up your marketing this year.

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.

Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.

We took a deep dive into Agent Crate’s pricing, design and copy quality, and features for 2023. We also included real examples of Agent Crate’s templates so you can see if they’re a match for your personal brand.

Coffee & Contracts promises to be a one-stop shop for real estate marketing. But is it worth your hard-earned time and money?

LabCoat Agents Marketing Center seems to have templates for pretty much anything you’d want to create to market your business on social media or in print. But is it worth your hard-earned time and money?

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.

Get your listings in the best light! In this updated guide, we review both the best virtual staging tools and done-for-you professional staging options on the market in 2023. We cover pricing, design quality, and examples of virtual staging from each provider.

There’s just something about the combination of real estate agent + homeowner + camera that leads to artistic disasters. Check out this epic collection as well as six expert tips on staging and photography so your images never end up on our list.

How do you take gorgeous pictures of a less-than-gorgeous home without hiring a pro? In this guide we’ll walk you through nine simple strategies you can use to get professional quality pictures of any listing. 

If you’re still using pen and paper for your open houses, you’re probably leaving money on the table.

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.

Let’s face it: cold calling can be really cold—not just on the prospects’ end but also on the agents’.

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

The Close's Placester review reveals whether the site-building company can deliver the specialized, high-performing real estate websites it promises.

The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

Discover how your website stacks up against the top 15 agents on the Real Trends 500! Also, learn the best practices for improving your web presence, plus tools and resources to up your game in 2024.

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

Let's face it: If your website isn’t generating leads, it isn’t doing its job. As the hub of your marketing wheel, it’s crucial that your website is well-equipped to convert your traffic into clients.

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.