Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people and deliver it regularly.
[Read more…] about Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2020
Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2020.
[Read more…] about 17 Best Real Estate Email Templates & Scripts for 2020
Real estate landing pages are standalone pages on your website with a single purpose: to convert traffic into leads. When someone visits your landing page they should be encouraged to share their contact information in exchange for valuable content such as a property search, home valuation, or a market trend report.
[Read more…] about 5 Clever Real Estate Landing Pages That Convert Like Crazy
Many agents have already given up. Sure they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s CRM with leads that are perfect for nurturing campaigns.
In order to get you thinking outside the box about lead generation, we talked to 17 top producing agents and got them to give up their best real estate open house ideas for 2020:
[Read more…] about 17 Open House Ideas That Will Actually Get You Leads
The sticker shock is real. 👀
“You want me to pay how much for real estate apps?!!”
If you’re a new agent, or even an experienced agent looking to free up some cash for Zillow Premier Agent or Facebook ads, finding awesome free real estate software isn’t easy.
Luckily, we have you covered. We put together this list of the best free and affordable real estate software and apps available for Realtors in 2020. [Read more…] about 29 Best Real Estate Apps for 2020
To say that the best real estate marketing ideas have been all over the place in the past few years is a wild understatement. While cold calling and sphere prospecting will always work, technology keeps making agents second guess their utility.
While a growth mindset helps, you still need to find new secret sauces and to learn how to cook with them. To help you find that sauce and start cooking, we put together this list of what we think are the top real estate marketing ideas for 2020.
[Read more…] about 25 Real Estate Marketing Ideas & Trends That Will Dominate 2020
One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport tours, drone videos, and on and on. The temptation for agents to overdo it can be incredibly hard to shake.
[Read more…] about The Pivot: Are Single Property Websites Worth The Hassle in 2020?
Curious about generating real estate leads on LinkedIn? Here’s a quick story that will immediately sell you on why it should be one of your main lead generation strategies:
As the managing editor for The Close, I get at least a dozen pitches per day in my inbox. If I don’t get to them immediately (which I never do) they quickly get buried under an avalanche that I rarely have time to dig through. It’s just not worth my time.
[Read more…] about 7 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads
Talent is cheap, but hard work is cheaper. We all know insanely talented agents who coast by on five deals a year and agents who close 40 but work 70 hours a week. So if you want to succeed without going crazy, you’re going to need talent and hard work.
[Read more…] about The Real Estate Marketing Plan Template Every Agent Needs
A good real estate flyer template can be hard to find unless you know where to look. Whether you’re hosting an open house, promoting a new hot new listing, or trying to build out your lead funnel, a well-designed flyer is going to be a big help.
We scoured the internet for the best sources of free (or nearly free) real estate flyer templates and came back with our 17 favorites from four different providers.
[Read more…] about 17 Real Estate Flyer Templates You Can Use to Boost Your GCI