I bet that there are marketing activities you absolutely love and then there are probably some you hate—or just don’t have time to do. Good news! I’ve put together a list of my nine favorite real estate marketing companies—ones that can expertly handle those exact marketing tasks you’re ready to outsource. 

Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.

The Close’s Top Picks for Real Estate Marketing Companies

Marketing CompanyBest ForMonthly Starting Price
Coffee & ContractsSocial media marketing$45*
BombBombVideo marketing$33*
Luxury PresenceBest for custom website design and brand development$250 licensing fees + $2,500 setup
Happy GrasshopperWritten content creation$47 + $47 setup
ProspectsPLUS!Direct marketingNo subscription—pricing variable based on the type and quantity of marketing materials ordered
Market LeaderAll-in-one marketing solution$189 + approx. $25/lead based on location
Easy Agent ProLead generation, all-in-one solution$149* + $199 activation fee
Agent CrateTemplates for print and digital marketing$24*
HighnoteBuyer and listing presentations$29*
*Billed annually

Coffee & Contracts: Best for Social Media Marketing

Coffee & Contracts Highlights
Pros
  • Trendy design and well-written copy
  • Templates and scripts for engagement
  • Monthly content calendar
  • Useful and stylish print templates
Cons
  • No automated posting
  • No in-app template editor
  • No print-on-demand options
The Close Score
3.5
Pricing:
3.0
Ease of use/Customer Service:
3.0
Expert Score:
4.6
out
of
5

Why I Chose Coffee & Contracts

  • Pricing: $45/month/billed annually

Coffee & Contracts might not have all the extras of some competitors, but it makes up for it with pure awesomeness, offering stunning and on-trend graphic design, prewritten captions, and viral-invoking engagement post ideas. Its Stories templates, Broke Agent memes (comedy gold!), and Reels scripts with trending audio will have the algorithms eating out of your hand. Coffee & Contracts dishes out the rocket fuel to social media success: highly engaging content that’ll make your Instagram account the envy of your colleagues.

  • Stunning design: Templates are beautiful and easily customizable inside Canva.
  • The Broke Agent memes: Partnership with The Broke Agent guarantees highly engaging posts every month.
Coffee & contracts Example of the company's marketing collateral

Want to see more? Check out our full review of Coffee & Contracts.

What I Think Would Improve Coffee & Contracts

As much as I love the gorg templates and post ideas inside Coffee & Contracts, a couple of things could make it over-the-top. It would speed up your social media posting if you could edit your posts on the go and schedule them in batches. For these features, consider Agent Crate as a standout among real estate social media marketing companies.

BombBomb: Best for Video Marketing

BombBomb Highlights
Pros
  • Compressed videos can be embedded into emails and text messages
  • Save videos for reuse
  • Easily integrates with most CRM platforms
  • Use videos for drip campaigns inside CRMs
  • Textable videos with shortened links
Cons
  • Some editing features can be complex to use
  • User interface can be challenging to navigate
  • No analytics for mobile sends
The Close Score
3.8
Pricing:
3.5
Ease of use/Customer Service:
4.0
Expert Score:
3.8
out
of
5

Why I Chose BombBomb

  • Pricing: $33/month/billed annually

I love using BombBomb in my real estate business. I create tons of videos that I can send at different times during the buying or selling process. Real estate apps like BombBomb make my life on the go so much easier. I pre-made videos for my email drip campaigns, for immediate responses to leads, and for things like birthdays and house-iversaries. Video is a powerful real estate marketing tool, and BombBomb became a huge asset in my real estate career.

  • Premade videos: You can create videos for multiple uses, save them in your BombBomb account, embed them into your emails, or send them as text messages.
  • CRM integration: BombBomb enhances your existing customer relationship manager (CRM). It integrates with most CRMs and platforms like Gmail, YouTube, and Realtor Property Resource (RPR).
A screenshot of an email created as part of a buyer sequence that includes a video about pre-approval.
One of my emails with a BombBomb video embedded inside

What I Think Would Improve BombBomb

As much as I love using BombBomb to create videos, I know many people have trouble navigating the site. Not to mention, it’s a bit pricey just to create videos for email and text messages. If you want to try making some videos without the investment, believe it or not, you can create video content in Canva. Shoot videos from your smartphone, upload them to Canva, and add overlays and stickers to your heart’s content.

Luxury Presence: Best for Custom Website Design & Brand Development

Luxury Presence Highlights
Pros
  • Stunning selection of website templates
  • Fully customized branding
  • Custom marketing tools, including lead capture
  • Full-service marketing agency available
  • DIY service available at a cost savings
Cons
  • Cost can be prohibitive
  • Setup can take a longer time
  • Designs are similarly minimalist
The Close Score
3.5
Pricing:
1.0
Ease of use/Customer Service:
5.0
Expert Score:
4.5
out
of
5

Why I Chose Luxury Presence

  • Pricing: $250/month licensing fees + $2,500 setup

Some of the most beautiful real estate websites out in the wild right now were created by Luxury Presence. If you’re in the luxury market, this site builder is for you. Its award-winning, customizable website template designs are sleek, chic, and highly sophisticated, and its pricing reflects that.

  • Stunning templates: When it comes to luxury design, you can’t do much better than Luxury Presence. To save some costs, sign up for its DIY service and take advantage of the stunning templates to set up your website within a few hours.
  • Full-service branding: Need help establishing your social media presence? Luxury Presence can take the reins and build your brand while you focus on growing your real estate business.
Luxury Presence’s Work Example
Example of Luxury Presence’s website designs (Source: Luxury Presence)

What I Think Would Improve Luxury Presence

It’s no secret that Luxury Presence is a high-end luxury product designed by some of the best graphic designers to cater to an elite clientele. However, it’s cost-prohibitive for many agents, especially in the non-luxury resale market. But every agent needs a beautiful website to send their clients to. For agents who can’t afford the high ticket price of Luxury Presence, check out Real Geeks for a dazzling website at a more affordable price.

Happy Grasshopper: Best for Written Content Creation

Happy Grasshopper Highlights
Pros
  • Live copywriters creating content
  • Success coach to help you maximize the service
  • Nurturing campaigns to increase conversion
  • Email, text, and voicemail drop content templates
  • Integrates with numerous CRMs
Cons
  • Generates only referral leads from your sphere
  • No mobile app
  • Startup is not immediate
  • No lead capture provided
The Close Score
3.7
Pricing:
3.0
Ease of use/Customer Service:
4.0
Expert Score:
4.0
out
of
5

Why I Chose Happy Grasshopper

  • Pricing: $47/month + $47 setup

Happy Grasshopper is not a CRM—it’s a CRM enhancer. Happy Grasshopper is a lifeline for agents who need some coaching through lead generation and nurturing. With its success coaches holding your hand throughout the processes, you’ll have an opportunity to learn as you grow your business. It’s like having a personal real estate marketing consultant by your side.

  • Live copywriters: Working one-on-one with a live person to capture your voice for your marketing and lead-nurturing content is priceless—a thousand times better than using artificial intelligence (AI). You’ll easily be able to build relationships based on your authentic self. 
  • Easy to use: With your success coach holding your hand throughout, messing up this system is hard.
Infographic of two different ways to nurture a lead to get conversion from Happy Grasshopper
Happy Grasshopper uses live copywriters to nurture and convert leads. (Source: Happy Grasshopper Facebook)

What I Think Would Improve Happy Grasshopper

Happy Grasshopper claims to be able to stand in for a regular CRM, but it’s not a replacement for a good CRM that manages more than just your sphere of influence. Consider Sierra Interactive instead for an all-in-one system that can manage leads, segmentation, email marketing, and lead nurturing.

ProspectsPLUS!: Best for Direct Marketing

ProspectsPLUS! Highlights
Pros
  • In-house design and send service
  • Thousands of fully customizable real estate-specific templates
  • Affordable and scalable
  • Easy-to-use design and scheduling system
  • Uses data point and demographic tracking to target audience segments
  • Fast and easy delivery
Cons
  • Does not integrate with other systems
  • Many designs look dated and out of trend
  • Design editor can feel clunky
  • Tons of templates to sift through
The Close Score
4.1
Pricing:
3.0
Ease of use/Customer Service:
4.4
Expert Score:
5.0
out
of
5

Why I Chose ProspectsPLUS!

  • Pricing: No subscription—pricing variable based on the type and quantity of marketing materials ordered

A good marketing campaign should include multiple channels, including some print. ProspectsPLUS! is one of the easiest printing companies to use. You’ll simply choose your template, customize it for your unique needs, pick your designated area or choose from a list, and hit send. ProspectsPLUS! will print and deliver your postcards and mailers within a few days. It’s great for generating seller leads and listings.

  • In-house print and delivery: ProspectsPLUS! makes it easy to choose and customize your mailers quickly, then sends them out without you having to worry about stamps.
  • Design your own: Don’t care for the designs inside ProspectsPLUS? No problem. Upload your design or use templates from Etsy or Canva to create a stunning design and upload it directly to your ProspectsPLUS! account.

What I Think Would Improve ProspectsPLUS!

It would be nice to see ProspectsPLUS! invest in updating its designs. One thing I never really liked was its dated graphics. And the design editor can be clunky to work with. If you’re looking for a smoother design experience, try Canva instead. You can always upload your Canva design directly into ProspectsPLUS! for mailing.

Market Leader: Best for All-in-One Marketing Solution

Market Leader Highlights
Pros
  • Monthly exclusive leads delivered
  • Network Boost generates inexpensive social media leads
  • All-in-one website and CRM solution
  • Lead behavior tracking
  • Direct mail tools integrated with digital marketing strategy
  • Automated lead nurturing and conversion tracking
Cons
  • Minimum six-month contract
  • Leads limited in competitive ZIP codes
  • Lack of price transparency
  • No free trial period
  • Limited analytics
  • No texting included in lead nurturing automation
The Close Score
4
Pricing:
2.0
Ease of use/Customer Service:
5.0
Expert Score:
4.9
out
of
5

Why I Chose Market Leader

  • Pricing: $189/month + approx. $25/lead based on location

Market Leader is a stellar platform that continues to stand out as one of our top picks for real estate lead generation companies. It provides agents with a predictable monthly volume of leads, a decent customer relationship manager (CRM), beautifully designed websites, and a marketing platform—all at an affordable price. You’ll also gain access to its marketing center with bulk and direct mail print options. For an additional charge, you can take advantage of Network Boost, its integrated Facebook ad service for low-cost internet leads. 

  • Guaranteed exclusive leads: Market Leader only allows a set number of agents per ZIP code, so you know you won’t have to fight off other agents in your area. The leads you get are exclusive.
  • Integrated CRM: Leads populate directly into the Market Leader ecosystem, where it tracks activity and nurturing begins.
A handful of different website template pages from Market Leader
Examples of Market Leader real estate website templates (Source: Market Leader)

What I Think Would Improve Market Leader

You get a lot for a reasonable monthly price from Market Leader. Still, if you’re the type of person who wants a lot of customization in your website design, you won’t find it here. It’s mostly a drag-and-drop system. If you desire creative control over your design, check out Easy Agent Pro.

Easy Agent Pro: Best for Lead Generation All-in-One Solution

Easy Agent Pro Highlights
Pros
  • Good value for cost
  • Highly customizable
  • Month-to-month and annual plans
  • Social media integration
  • SEO-optimized content provided
  • Integrates easily with several of the most popular CRMs, including LionDesk, Follow Up Boss, and Wise Agent
Cons
  • Built-in CRM is basic, lacking functionality
  • Template designs of lower quality
  • Manual lead routing
  • Limited lead tracking
The Close Score
3.7
Pricing:
3.0
Ease of use/Customer Service:
4.3
Expert Score:
3.8
out
of
5

Why I Chose Easy Agent Pro

  • Pricing: $149/month/billed annually + $199 activation fee

Easy Agent Pro (EAP) is a force among real estate marketing services, particularly when it comes to lead generation. The basic plan is a marketing powerhouse that provides a website with IDX integration, a built-in CRM, and direct communication tools. 

  • SEO-optimized content: EAP boosts your site with weekly content to keep it at the top of the search results. 
  • Squeeze: EAP’s highly customizable landing pages, dubbed “Squeeze,” are designed to maximize your lead capture rate, perfect for agents focused on lead conversion.
Real estate website template from Easy Agent Pro
Example of an Easy Agent Pro real estate website template (Source: Easy Agent Pro)

What I Think Would Improve Easy Agent Pro

As great as EAP’s lead capture is, the CRM can leave some leads to fall through the cracks. Integrating a comprehensive CRM with more robust lead management systems, like Follow Up Boss or Wise Agent, is a great way to alleviate lead waste.

Agent Crate: Best for Templates for Print & Digital Marketing

Agent Crate Highlights
Pros
  • Stunning design quality at an affordable price
  • Large selection of marketing templates
  • Automated social media posting
  • In-app design studio
  • Canva-enabled templates for customization
Cons
  • Automated posting isn’t customized
  • No print-on-demand options
The Close Score
3.5
Pricing:
3.0
Ease of use/Customer Service:
3.5
Expert Score:
4.0
out
of
5

Why I Chose Agent Crate

  • Pricing: $24/month/billed annually

Agent Crate offers the best value for real estate digital marketing companies. For around half of what Coffee & Contracts or LabCoat Agents charge, you get professionally designed marketing templates, an in-app design studio, and customization options. For an upcharge, you can also add automated social media posting.

  • Stunning design templates: Agent Crate has upped its design game and offers tons of variety in its templates. Choose a design and customize it in Canva for a unique look.
  • Social media posting: You can add auto-posting to social media for an additional charge. 
A few engagement posts from the dashboard of Agent Crate, each with a customizable graphic and caption included beneath.
A few examples of engagement posts from Agent Crate (Source: Agent Crate)

What I Think Would Improve Agent Crate

Agent Crate has come a long way in recent years. It added some fantastic features, like non-IDX websites, Canva templates that allow you to customize your posts and Reels, and an AI assistant. I would only change the ability to customize your social media auto-posting content. If you would like to control your designs, you might use Canva.

Highnote: Best for Buyer & Listing Presentations

Highnote Highlights
Pros
  • Well-designed plug-and-play digital presentations
  • Dozens of templates to choose from
  • Real-time notifications when someone clicks
  • Tons of assets to use in your presentations
  • Publish as a website feature
Cons
  • No integrations with other software
  • Website is a little clunky and difficult to use
The Close Score
3.3
Pricing:
2.5
Ease of use/Customer Service:
3.5
Expert Score:
4.0
out
of
5

Why I Chose Highnote

  • Pricing: $29/month/billed annually

In today’s crazy shifting market, standing out has never been more critical. With Highnote’s elevated presentations, you’ll stand head and shoulders above the competition. Use Highnote’s flashy email templates to create buyer presentations with all the information your future clients need to choose you as their agent, monthly newsletters, open house announcements, and more for a reasonable monthly subscription.  

  • Plug-and-play presentations: The possibilities for agents with these presentations are endless. Create buyers or listing presentations, trainings, recruiting presentations, and more.
  • Real-time notifications: Get notified as soon as your recipients click to open your presentations, see which elements they clicked on, how many times, and for how long, so you can follow up with them meaningfully.
A peek at a Highnote presentation with multiple options (Source: Highnote)

What I Think Would Improve Highnote

The website itself is not as intuitive as I think it could be. Discovering how to duplicate a created template took a lot of digging. On top of that, it took several steps to get done. It would be much easier if the platform had a duplicate button. For a more straightforward experience, you can take Canva presentations for a test drive.

Honorable Mentions

Software
Key Features
The Close Review
Learn More
agent image logo
• Sophisticated website designs
• WordPress hosted
• SEO optimized
Check out our website builders guide
Check out Agent Image
real geeks logo
• Easy-to-use interface
• All-in-one lead generation platform
• Tons of integrations
Read our in-depth review
Check out Real Geeks
Sierra interactive logo
• High-end website templates
• SEO optimization
• Built-in nurturing tools
Read our in-depth review
Check out Sierra Interactive
social media marketing tool Canva logo• Easy-to-use DIY platform
• Affordable at less than $15 per month for Pro version
• Tons of real estate-specific templates, stock photos, and brand kits
Read our Canva guide for real estate agents
Check out Canva

FAQs




Methodology: How I Chose the Best Real Estate Marketing Companies

As a seasoned real estate pro, I’ve test-driven my fair share of software. I test platforms just like I would if I were considering them for my own business. I dig into the features, user experience, and how these companies stack up against the competition. So, when I share my opinions on a tool or platform, you can trust that it’s coming from firsthand experience and a deep understanding of what gets results in the real world of real estate.

And just to make sure I’m being fair and objective, I also use an unbiased rubric designed by our team of licensed real estate pros, research and data geeks, writers, and editors to evaluate each platform. Read more about the specific methodology The Close uses for reviewing companies.

The criteria for this list of real estate marketing companies I used are broken down and explained below.

Pricing

There are so many different types of real estate marketing services on this list, and they all do various things in the real estate marketing space. But, looking at the cost of a platform’s services compared to its overall value is essential. So, I’m compelled to include the price in my analysis. 

One note about pricing in context to this rubric and scoring. Luxury Presence has an extremely low score in the pricing category based solely on the actual price for its offerings. However, Luxury Presence serves an elite clientele a very specific brand of website design that stands out from the competition. And if Agent Image had made the top of the list, it would have had a similar score. These companies offer a high-end product with a sophisticated price to match. That does not equate to the value these companies provide their clients. It’s simply a reflection of overall cost against other marketing companies on this list.

Ease of Use/Customer Support

For this list, I combined the platform’s ease of use with customer support to develop an individual score that reflects a company’s overall user experience. I believe that even the most feature-packed software falls short if it’s a struggle to use or you can’t get help when needed. By weighing both factors together, we get a complete picture of what it’s like to work with each company and how well the tools can support your real estate marketing efforts in the long run.

Expert Evaluation

To determine an expert evaluation for these diverse real estate marketing tools, I considered several crucial factors: standout features, value for money, and ease of implementation. While some tools may have a higher price tag, many often provide a more comprehensive feature set or automation level that can save time and effort in the long run. The expertise evaluation provides a quick and easy way to gauge each tool’s strengths and possible benefits. Still, the right tool for your business will ultimately depend on your specific needs and budget.

Features

While I didn’t include the features scores in this article, I did consider the individual features of each real estate marketing software to determine how much value you get for the money spent. I looked at the software’s usefulness, number of advanced features versus price, and how much it helped agents with efficiency in their workflow. I didn’t include these scores because the rubric is static, while all the different marketing companies offer so many different features and benefits it’s hard to pit them against each other fairly. So, in the end, I only included the scores for pricing, ease of use and customer support, and expert score. 


Your Take

Real estate marketing is my jam, and I love utilizing many tools from this list. Real estate marketing companies continue to innovate, creating more robust platforms with bigger and better tools to help agents attract more leads, close more deals, and do their jobs more efficiently. Who’s not on board with that? 

How about you? What’s in your marketing tech stack? Every agent probably uses different tools in unique ways, so share what you’ve got going on in the comments!

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