I bet that there are marketing activities you absolutely love and then there are probably some you hate—or just don’t have time to do. Good news! I’ve put together a list of my nine favorite real estate marketing companies—ones that can expertly handle those exact marketing tasks you’re ready to outsource.
Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.
The Close’s Top Picks for Real Estate Marketing Companies
| Marketing Company | Best For | Monthly Starting Price |
|---|---|---|
| Coffee & Contracts | Social media marketing | $45* |
| BombBomb | Video marketing | $33* |
| Luxury Presence | Best for custom website design and brand development | $250 licensing fees + $2,500 setup |
| Happy Grasshopper | Written content creation | $47 + $47 setup |
| ProspectsPLUS! | Direct marketing | No subscription—pricing variable based on the type and quantity of marketing materials ordered |
| Market Leader | All-in-one marketing solution | $139 + approx. $25/lead based on location |
| Easy Agent Pro | Lead generation, all-in-one solution | $149* + $199 activation fee |
| Agent Crate | Templates for print and digital marketing | $24* |
| Highnote | Buyer and listing presentations | $29* |
| *Billed annually | ||
Coffee & Contracts: Best for Social Media Marketing
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Pricing: $45/month/billed annually
Why I Chose Coffee & Contracts
Coffee & Contracts might not have all the extras of some competitors, but it makes up for it with pure awesomeness, offering stunning and on-trend graphic design, prewritten captions, and viral-invoking engagement post ideas. Its Stories templates, Broke Agent memes (comedy gold!), and Reels scripts with trending audio will have the algorithms eating out of your hand. Coffee & Contracts dishes out the rocket fuel to social media success: highly engaging content that’ll make your Instagram account the envy of your colleagues.
- Stunning design: Templates are beautiful and easily customizable inside Canva.
- The Broke Agent memes: Partnership with The Broke Agent guarantees highly engaging posts every month.
Want to see more? Check out our full review of Coffee & Contracts below.
The 9 Best Real Estate Marketing Companies in 2024
What I Think Would Improve Coffee & Contracts
As much as I love the gorg templates and post ideas inside Coffee & Contracts, a couple of things could make it over-the-top. It would speed up your social media posting if you could edit your posts on the go and schedule them in batches. For these features, consider Agent Crate as a standout among real estate social media marketing companies.
BombBomb: Best for Video Marketing
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Pricing: $33/month/billed annually
Why I Chose BombBomb
I love using BombBomb in my real estate business. I create tons of videos that I can send at different times during the buying or selling process. Real estate apps like BombBomb make my life on the go so much easier. I pre-made videos for my email drip campaigns, for immediate responses to leads, and for things like birthdays and house-iversaries. Video is a powerful real estate marketing tool, and BombBomb became a huge asset in my real estate career.
- Premade videos: You can create videos for multiple uses, save them in your BombBomb account, embed them into your emails, or send them as text messages.
- CRM integration: BombBomb enhances your existing customer relationship manager (CRM). It integrates with most CRMs and platforms like Gmail, YouTube, and Realtor Property Resource (RPR).
What I Think Would Improve BombBomb
As much as I love using BombBomb to create videos, I know many people have trouble navigating the site. Not to mention, it’s a bit pricey just to create videos for email and text messages. If you want to try making some videos without the investment, believe it or not, you can create video content in Canva. Shoot videos from your smartphone, upload them to Canva, and add overlays and stickers to your heart’s content.
Luxury Presence: Best for Custom Website Design & Brand Development
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Pricing: $250/month licensing fees + $2,500 setup
Why I Chose Luxury Presence
Some of the most beautiful real estate websites out in the wild right now were created by Luxury Presence. If you’re in the luxury market, this site builder is for you. Its award-winning, customizable website template designs are sleek, chic, and highly sophisticated, and its pricing reflects that.
- Stunning templates: When it comes to luxury design, you can’t do much better than Luxury Presence. To save some costs, sign up for its DIY service and take advantage of the stunning templates to set up your website within a few hours.
- Full-service branding: Need help establishing your social media presence? Luxury Presence can take the reins and build your brand while you focus on growing your real estate business.
What I Think Would Improve Luxury Presence
It’s no secret that Luxury Presence is a high-end luxury product designed by some of the best graphic designers to cater to an elite clientele. However, it’s cost-prohibitive for many agents, especially in the non-luxury resale market. But every agent needs a beautiful website to send their clients to. For agents who can’t afford the high ticket price of Luxury Presence, check out Real Geeks for a dazzling website at a more affordable price.
Happy Grasshopper: Best for Written Content Creation
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Pricing: $47/month + $47 setup
Why I Chose Happy Grasshopper
Happy Grasshopper is not a CRM—it’s a CRM enhancer. Happy Grasshopper is a lifeline for agents who need some coaching through lead generation and nurturing. With its success coaches holding your hand throughout the processes, you’ll have an opportunity to learn as you grow your business. It’s like having a personal real estate marketing consultant by your side.
- Live copywriters: Working one-on-one with a live person to capture your voice for your marketing and lead-nurturing content is priceless—a thousand times better than using artificial intelligence (AI). You’ll easily be able to build relationships based on your authentic self.
- Easy to use: With your success coach holding your hand throughout, messing up this system is hard.
What I Think Would Improve Happy Grasshopper
Happy Grasshopper claims to be able to stand in for a regular CRM, but it’s not a replacement for a good CRM that manages more than just your sphere of influence. Consider Sierra Interactive instead for an all-in-one system that can manage leads, segmentation, email marketing, and lead nurturing.
ProspectsPLUS!: Best for Direct Marketing
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Pricing: No subscription—pricing variable based on the type and quantity of marketing materials ordered
Why I Chose ProspectsPLUS!
A good marketing campaign should include multiple channels, including some print. ProspectsPLUS! is one of the easiest printing companies to use. You’ll simply choose your template, customize it for your unique needs, pick your designated area or choose from a list, and hit send. ProspectsPLUS! will print and deliver your postcards and mailers within a few days. It’s great for generating seller leads and listings.
- In-house print and delivery: ProspectsPLUS! makes it easy to choose and customize your mailers quickly, then sends them out without you having to worry about stamps.
- Design your own: Don’t care for the designs inside ProspectsPLUS? No problem. Upload your design or use templates from Etsy or Canva to create a stunning design and upload it directly to your ProspectsPLUS! account.
A Just Listed postcard template from ProspectsPLUS! (Source: ProspectsPLUS!)
Shifting market postcard template from ProspectsPLUS! (Source: ProspectsPLUS!)
An “I have a buyer!” postcard template from ProspectsPLUS! (Source: ProspectsPLUS!)
What I Think Would Improve ProspectsPLUS!
It would be nice to see ProspectsPLUS! invest in updating its designs. One thing I never really liked was its dated graphics. And the design editor can be clunky to work with. If you’re looking for a smoother design experience, try Canva instead. You can always upload your Canva design directly into ProspectsPLUS! for mailing.
Market Leader: Best for All-in-One Marketing Solution
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Pricing: $139/month + approx. $25/lead based on location
Why I Chose Market Leader
Market Leader is a stellar platform that provides agents with a predictable monthly volume of leads, a decent customer relationship manager (CRM), beautifully designed websites, and a marketing platform—all at an affordable price. You’ll also gain access to its marketing center with bulk and direct mail print options. For an additional charge, you can take advantage of Network Boost, its integrated Facebook ad service for low-cost internet leads.
- Guaranteed exclusive leads: Market Leader only allows a set number of agents per ZIP code, so you know you won’t have to fight off other agents in your area. The leads you get are exclusive.
- Integrated CRM: Leads populate directly into the Market Leader ecosystem, where it tracks activity and nurturing begins.
What I Think Would Improve Market Leader
You get a lot for a reasonable monthly price from Market Leader. Still, if you’re the type of person who wants a lot of customization in your website design, you won’t find it here. It’s mostly a drag-and-drop system. If you desire creative control over your design, check out Easy Agent Pro.
Easy Agent Pro: Best for Lead Generation All-in-One Solution
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Pricing: $149/month/billed annually + $199 activation fee
Why I Chose Easy Agent Pro
Easy Agent Pro (EAP) is a force among real estate marketing services, particularly when it comes to lead generation. The basic plan is a marketing powerhouse that provides a website with IDX integration, a built-in CRM, and direct communication tools.
- SEO-optimized content: EAP boosts your site with weekly content to keep it at the top of the search results.
- Squeeze: EAP’s highly customizable landing pages, dubbed “Squeeze,” are designed to maximize your lead capture rate, perfect for agents focused on lead conversion.
What I Think Would Improve Easy Agent Pro
As great as EAP’s lead capture is, the CRM can leave some leads to fall through the cracks. Integrating a comprehensive CRM with more robust lead management systems, like Follow Up Boss or Wise Agent, is a great way to alleviate lead waste.
Agent Crate: Best for Templates for Print & Digital Marketing
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Pricing: $24/month/billed annually
Why I Chose Agent Crate
Agent Crate offers the best value for real estate digital marketing companies. For around half of what Coffee & Contracts or LabCoat Agents charge, you get professionally designed marketing templates, an in-app design studio, and customization options. For an upcharge, you can also add automated social media posting.
- Stunning design templates: Agent Crate has upped its design game and offers tons of variety in its templates. Choose a design and customize it in Canva for a unique look.
- Social media posting: You can add auto-posting to social media for an additional charge.
What I Think Would Improve Agent Crate
Agent Crate has come a long way in recent years. It added some fantastic features, like non-IDX websites, Canva templates that allow you to customize your posts and Reels, and an AI assistant. I would only change the ability to customize your social media auto-posting content. If you would like to control your designs, you might use Canva.
Highnote: Best for Buyer & Listing Presentations
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Pricing: $29/month/billed annually
Why I Chose Highnote
In today’s crazy shifting market, standing out has never been more critical. With Highnote’s elevated presentations, you’ll stand head and shoulders above the competition. Use Highnote’s flashy email templates to create buyer presentations with all the information your future clients need to choose you as their agent, monthly newsletters, open house announcements, and more for a reasonable monthly subscription.
- Plug-and-play presentations: The possibilities for agents with these presentations are endless. Create buyers or listing presentations, trainings, recruiting presentations, and more.
- Real-time notifications: Get notified as soon as your recipients click to open your presentations, see which elements they clicked on, how many times, and for how long, so you can follow up with them meaningfully.
What I Think Would Improve Highnote
The website itself is not as intuitive as I think it could be. Discovering how to duplicate a created template took a lot of digging. On top of that, it took several steps to get done. It would be much easier if the platform had a duplicate button. For a more straightforward experience, you can take Canva presentations for a test drive.
Honorable Mentions
 | • Sophisticated website designs • WordPress hosted • SEO optimized | Check out our website builders guide | |
 | • Easy-to-use interface • All-in-one lead generation platform • Tons of integrations | Read our in-depth review | |
 | • High-end website templates • SEO optimization • Built-in nurturing tools | Read our in-depth review | |
 | • Easy-to-use DIY platform • Affordable at less than $15 per month for Pro version • Tons of real estate-specific templates, stock photos, and brand kits | Read our Canva guide for real estate agents |
FAQs
What is a marketing company for real estate?
Real estate agents rely on marketing for a multitude of reasons—market listings, build their brand, and recruit new agents, for example. And there are tons of real estate marketing agencies and tools an agent can use to accomplish these goals.
A consistent marketing strategy can include multiple channels, from email to real estate social media marketing companies to direct mail to content. A marketing company might offer one or multiple channels for a real estate pro. Agent Crate, for example, offers digital marketing templates that you can customize and post on your social media, and it also provides postcard templates you can add your logo and colors to and have printed.
What is real estate marketing?
Real estate marketing is a way to promote your listings, real estate brokerage or team, or agent brand. It involves many strategies and tactics to attract potential buyers, sellers, and investors, ultimately helping real estate professionals close more deals and grow their businesses.
Which is the best digital marketing for real estate?
The best digital marketing for real estate depends on many different factors, like your target audience, budget, and specific marketing campaign goals. Savvy agents will most likely deploy a multi-channel approach to get the most out of their marketing efforts.
Several real estate marketing agencies and digital marketing tools are on this list to explore and find the best fit for your needs. And most importantly, each marketing campaign may be different, meaning you may need other real estate marketing tools for each campaign.
Methodology: How I Chose the Best Real Estate Marketing Companies
As a seasoned real estate pro, I’ve test-driven my fair share of software. I test platforms just like I would if I were considering them for my own business. I dig into the features, user experience, and how these companies stack up against the competition. So, when I share my opinions on a tool or platform, you can trust that it’s coming from firsthand experience and a deep understanding of what gets results in the real world of real estate.
And just to make sure I’m being fair and objective, I also use an unbiased rubric designed by our team of licensed real estate pros, research and data geeks, writers, and editors to evaluate each platform. Read more about the specific methodology The Close uses for reviewing companies.
The criteria for this list of real estate marketing companies I used are broken down and explained below.
Pricing
There are so many different types of real estate marketing services on this list, and they all do various things in the real estate marketing space. But, looking at the cost of a platform’s services compared to its overall value is essential. So, I’m compelled to include the price in my analysis.
One note about pricing in context to this rubric and scoring. Luxury Presence has an extremely low score in the pricing category based solely on the actual price for its offerings. However, Luxury Presence serves an elite clientele a very specific brand of website design that stands out from the competition. And if Agent Image had made the top of the list, it would have had a similar score. These companies offer a high-end product with a sophisticated price to match. That does not equate to the value these companies provide their clients. It’s simply a reflection of overall cost against other marketing companies on this list.
Ease of Use/Customer Support
For this list, I combined the platform’s ease of use with customer support to develop an individual score that reflects a company’s overall user experience. I believe that even the most feature-packed software falls short if it’s a struggle to use or you can’t get help when needed. By weighing both factors together, we get a complete picture of what it’s like to work with each company and how well the tools can support your real estate marketing efforts in the long run.
Expert Evaluation
To determine an expert evaluation for these diverse real estate marketing tools, I considered several crucial factors: standout features, value for money, and ease of implementation. While some tools may have a higher price tag, many often provide a more comprehensive feature set or automation level that can save time and effort in the long run. The expertise evaluation provides a quick and easy way to gauge each tool’s strengths and possible benefits. Still, the right tool for your business will ultimately depend on your specific needs and budget.
Features
While I didn’t include the features scores in this article, I did consider the individual features of each real estate marketing software to determine how much value you get for the money spent. I looked at the software’s usefulness, number of advanced features versus price, and how much it helped agents with efficiency in their workflow. I didn’t include these scores because the rubric is static, while all the different marketing companies offer so many different features and benefits it’s hard to pit them against each other fairly. So, in the end, I only included the scores for pricing, ease of use and customer support, and expert score.
Your Take
Real estate marketing is my jam, and I love utilizing many tools from this list. Real estate marketing companies continue to innovate, creating more robust platforms with bigger and better tools to help agents attract more leads, close more deals, and do their jobs more efficiently. Who’s not on board with that?
How about you? What’s in your marketing tech stack? Every agent probably uses different tools in unique ways, so share what you’ve got going on in the comments!
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