As a real estate agent, you might think or even know how much better you are compared to others. But how do you convey that message to potential clients and convince them to use your services when buying or selling a home?
The answer? Marketing.
Done right, marketing can help you build meaningful, trusting relationships with clients as you demonstrate your expertise and knowledge of the local market, showcasing the amount of value you can provide so that your potential clients say, “Whoa, I’m in!”
I’ve researched over a dozen companies and narrowed the list to the eight best real estate marketing companies. These providers have tools to help broaden your reach of clients with your own personal brand to attract more buyers and sellers.
- Constant Contact: Best for SMS & email marketing
- Market Leader: Best for all-in-one marketing solution
- Easy Agent Pro: Best for lead generation
- Coffee & Contracts: Best for social media marketing
- Real Geeks: Best real estate IDX website builder
- Agent Image: Best website builder for premium image branding
- Luxury Presence: Best for custom website design and brand development
- Agent Crate: Best for templates for print and digital marketing
My top picks for the best real estate marketing companies
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*Billed annually
Constant Contact: Best for SMS & email marketing
Why I chose Constant Contact
Constant Contact states that with message open rates as high as 98%, sending marketing messages via SMS text can be a great way to make sure your message is seen.
With an AI-powered content generator, you don’t exactly have to be a wizard with words to be able to craft a well-written message that has a profound impact on potential clients. You can simply feed it keywords, and its AI system will turn them into engaging content you can simply copy and paste into an SMS campaign that you can use as just one of several effective marketing ideas. Constant Contact can also help you with email marketing. You’ll be able to utilize templates, automations, and social media integrations to sell your personal brand to your audience. You’ll also be able to access reporting to track the effectiveness of your marketing campaigns over time.
Standout features
- List-building tools: Quickly grow your audience, leads, and potential new clients by capturing contact information through fun surveys, quizzes, social ads, and more.
- Automations: Ensure that your emails and SMS texts get sent to the right people at the right moment with Constant Contact’s automation features. You can even choose from existing automation templates to help you decide when certain messages should be sent.
- AI assistant: AI-powered tools can not only help you craft emails and text messages but also help you create a library full of custom-branded assets based on your website’s colors and imagery.
Market Leader: Best all-in-one marketing solution
Why I chose Market Leader
Market Leader is my pick as the best all-in-one solution because it offers multiple marketing tools. These include a CRM, a website builder, social media integrations, exclusive monthly leads, and much more. For these reasons, Market Leader was also selected for our list of the best real estate lead generation companies.
Each of the tools offered by Market Leader has unique features to help improve the chances of landing a paying client. You’ll be able to drive more consumers to your company’s website, capture motivated leads via social ads, and build your list of potential clients with social media integrations.
Standout features
- Hot leads: Market Leader can track which stage of the homebuying process your leads are in, following up with automated emails and alerting you when they’re identified as highly motivated buyers.
- Exclusive monthly leads: With a regular supply of exclusive leads, your chances of landing a client drastically increase, as you’ll have less competition with other agents.
- CRM integration & automations: Add contact information for leads into Market Leader’s CRM, and set up drip campaigns for automated follow-ups on a regular basis.
Easy Agent Pro: Best for lead generation
Why I chose Easy Agent Pro
Easy Agent Pro is a digital marketing platform that helps you generate leads to grow your business. It does this by offering IDX-ready websites, campaign setups, and market reports for buyers and sellers. It also integrates with a wide range of CRMs and social media platforms to reach even more clients.
With its website functionality, you’ll be able to create custom landing pages for different purposes or properties, built-in SEO tools to improve your search visibility, the ability to generate hyperlocal market reports, and an SEO optimization task tool so you can figure out what to tackle first to generate results.
Standout features
- Instafarm: Showcase your expertise and capture leads. With its Instafarm app, easily create pages for any neighborhood, community, or niche.
- Easy SEO: This new feature of Easy Agent Pro is an AI-driven SEO companion that helps you optimize your site by prioritizing tasks based on your strategy and availability.
Coffee and Contracts: Best for social media marketing
Why I chose Coffee and Contracts
Coffee and Contracts keeps things simple and focuses on helping you save time by giving you the marketing tools and content you need for your business. This includes customizable templates so you don’t have to start from scratch, done-for-you campaigns tailored to your business and target audience, checklists, flyers, printable material, email campaigns, and more.
Other tools and resources you’ll get include a network of over 5,000 agents sharing tips and referrals, weekly trainings consisting of strategic planning, custom content planners, and weekly reel trends. The Stories templates, hilarious Broke Agent memes, and Reels scripts with trending audio are all about getting those algorithms to work in your favor. Coffee and Contracts is like the secret sauce for social media success, serving up awesome content that’ll make your Instagram the one everyone else is jealous of.
Standout features
- Monthly content calendar: Specifies what and when to post on various social networks. It could enhance user experience by adding autoposting features.
- Prewritten email newsletters and lead magnets: Offers prewritten templates for email newsletters, including checklists, local event calendars, open-house guides, and a preferred vendor packet. These templates are as visually appealing as the social media templates, featuring elegant designs and well-crafted copy.
Real Geeks: Best real estate IDX website builder
Why I chose Real Geeks
Real Geeks shines as a platform for real estate builder websites. With its entry-level plan, quickly build an IDX-enabled website using its templates. It features custom capture forms to enhance lead volume and exclusive page aesthetics. Ideal for both solo agents and larger brokerages, its Agent Landing Pages help build individual brands, allowing team members to generate leads easily. Overall, it’s a great budget-friendly option for real estate website building.
Standout features
- AI-powered SEO fast-track: AI-generated pages are continuously added to your sitemap with fresh MLS content, helping search engines like Google boost your site’s rankings and visibility.
- Automated email drip system: Each lead in your system receives timely follow-ups, keeping the conversation active and your brand in their minds.
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Learn more:
Check out our review of Real Geeks to dive deeper into these features.
Agent Image: Best website builder for premium image branding
Why I chose Agent Image
If you’ll be selling high-end homes or otherwise want to market to high-profile clients, it’s hard to go wrong with Agent Image. With Agent Image, you’ll be able to create highly visually stunning websites that will ooze luxury and professionalism. Agent Image has a track record of working with many successful and well-known clients, including Allure Realty, Chase Rogers, Joyce Rey, Williams & Williams, and more. So just imagine what it can do for you!
In addition to being able to help you create a high-profile website, Agent Image can help with SEO optimization to drive more traffic to your site. Pay-per-click advertising can also help keep your costs down by allowing you to pay only for clicks. At the end of the day, Agent Image is an excellent choice for agents specializing in the luxury market and those who want to place an emphasis on highlighting a personal brand and market expertise.
Additional Features
- IDX websites: With an IDX website, you can make use of interactive maps, search tools, widgets, marketing automations, and more.
- Digital marketing tools: This includes pay-per-click advertising and SEO tools to ensure that your website gets more search visibility, more site visitors, and the obligation to only pay for ads that people click on, something that can reduce your expenses and cost per lead.
Luxury Presence: Best for custom website design & brand development
Why I chose Luxury Presence
Some of the coolest real estate websites out there right now are made by Luxury Presence. If you’re diving into the luxury market, this site builder is the way to go. Its award-winning, customizable website templates are sleek, chic, and sophisticated — definitely giving off those high-end vibes. You’re gonna love it! And get this: you can team up with its awesome in-house creative crew to nail your vision and whip up a totally unique brand identity.
Standout features
- Customizable websites and IDX tools: Luxury Presence offers elegant, customizable websites and IDX home search functionalities designed to assist agents in attracting and converting additional leads.
- AI-powered Tools: The Luxury Presence Copilot AI assistant aids agents in staying organized, overseeing communication, and simplifying tasks, thereby enhancing their daily efficiency.
Agent Crate: Best for templates for print & digital Marketing
Why I chose Agent Crate
Agent Crate is the real deal when scoring sweet value for a real estate digital marketing agency. For about half the dough that Coffee & Contracts hits you with, you get some seriously slick marketing templates, an in-app design studio that’s super fun to use, and customization options that let you spin things. Plus, snag automated social media posting for extra cash if you want to level up.
Standout features
- Stunning design templates: Agent Crate has upped its design game and offers tons of variety in its templates. Choose a design and customize it in Canva for a unique look.
- Social media posting: Add autoposting to social media networks for an additional charge.
Methodology: How I chose the best real estate marketing companies
As a real estate professional, I’ve extensively tested various software platforms, evaluating their features, user experience, and competitiveness. When I share my insights, it’s based on firsthand experience and a solid understanding of what drives results in real estate. To ensure fairness and objectivity, I use an unbiased rubric created by our team of licensed real estate pros and experts. Check out The Close Methodology for more information.
The criteria for this list of real estate marketing agencies are broken down and explained below.
- Pricing (15%):
- We prioritized CRMs that offer robust features in their free plans, providing excellent value without hidden costs.
- General Features (25%):
- We assessed the essential features available, such as reporting and analytics, customizable graphics/design, social media management (comment which platforms), social media ads, third-party integration, mobile app, built-in SEO tools, and landing pages, to ensure they meet the marketing core needs of real estate agents.
- Advanced Features (25%):
- We looked at extra functionalities like real estate-specific templates, email marketing, lead capture forms, marketing checklists, guides, flyers, etc., autoresponders (email/text), and print mail solutions that add significant value to marketing companies.
- Ease of Use (10%):
- Technical skills required to set up and operate the platform were taken into consideration
- Help & Support (5%):
- The availability and format of customer support were reviewed to ensure agents can get assistance when needed.
- Reputation (10%):
- We considered user feedback and ratings to gauge overall satisfaction and real-world performance.
- Expert Score (10%):
- Our team of experts provided an additional layer of evaluation, rating each real estate marketing company based on the overall features, value for money, and ease of use.
Frequently asked questions (FAQs)
What type of marketing is best for real estate?
To effectively market real estate, combine online and offline strategies. Use social media to showcase properties and connect with potential buyers. Share expertise through blog posts and guides, and use email marketing to keep leads informed. Enhance your website’s SEO for better visibility, and use high-quality photos and virtual tours to highlight properties. Targeted ads will reach the right audience, while open houses and community events help build personal connections.
What is the best social media company for realtors?
How do you get leads from Zillow?
To generate leads from Zillow, create a solid agent profile and claim your listings for credibility. Consider joining the Zillow Premier Agent program for better visibility. Use eye-catching photos and detailed descriptions for your listings, and encourage positive reviews from past clients. Respond quickly to inquiries, use Zillow’s analytics for performance tracking, and share your listings on social media to reach a larger audience.
How much should a real estate agent spend on marketing?
I recommend spending enough so that you can reasonably break even on your expenses within a reasonable amount of time. This will be different for everyone, so you should take a good long look at your finances to see what you’d be comfortable with. You should also make sure you have an emergency fund to hold you over for at least three to six months in the event that your investment into marketing does not yield positive results.
Your take
I’m deeply interested in real estate marketing, and I love playing around with all the cool tools on this list. Real estate marketing companies always develop fresh ideas, creating fantastic platforms that allow agents to attract more leads, close more deals, and work more smoothly. Who wouldn’t be excited about that?
So, how about you? What’s in your marketing tech stack? Every agent has their own unique way of using these tools, so I’d love to hear what you’ve got going on in the comments!
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