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buyer's guide

The 10 Best Real Estate CRMs of 2024

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Julia Del Rosario
Julia Del Rosario
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10 Predictive Analytics Companies Real Estate Agents Need to Know About

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

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Is Zillow Premier Agent Worth the Cost?

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

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Follow Up Boss Review: Pricing, Features, Pros & Cons

Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).

Apps + Software

all in Apps + Software →
April 23, 2024

Lofty CRM Review: Pricing, Features, Pros & Cons (2024)

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

April 2, 2024

AceableAgent Review: Pricing, Features, Pros & Cons (2024)

Check out our video walk-through & review of Aceable Agent, an online real estate prelicensing education provider with a fresh, mobile-first approach to real estate learning.

January 29, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

Brokerage Tech

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April 26, 2024

Agently Review: Pricing, Features, Pros & Cons (2024)

Agently is like your modern real estate coach equipped with an innovative toolkit to streamline operations and maximize agents’ productivity.

January 29, 2024

4 Real Estate Technology Trends to Watch in 2024

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

January 26, 2024

8 Real Estate Technology Companies to Watch for in 2024

The latest and most disruptive real estate tech companies were on display at Inman Connect's Start-Up Alley this year. And The Close team was there to investigate them all.

January 5, 2024

The 39 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

May 14, 2024

IXACT Contact Review: Pricing, Features, Pros & Cons (2024)

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

May 2, 2024

Elevate CRM Review: Pricing, Features, Pros & Cons (2024)

Elevate is a real estate customer relationship management (CRM) and marketing platform designed as an ecosystem through which realtors can coordinate, customize, and streamline their marketing.

April 5, 2024

Realvolve Review: Pricing, Features & Pros & Cons (2024)

Today, we’re going to kick the tires a bit to see if Realvolve is evolved enough for today’s tech-savvy Realtors.

February 14, 2024

The 7 Best Free Real Estate CRMs for 2024

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

Lead Gen Companies

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June 14, 2024

How Accurate is Zestimate?

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

May 21, 2024

Top 8 Sources for Pay at Closing Real Estate Leads

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

April 17, 2024

zBuyer Real Estate Review: Pricing, Features, Pros & Cons (2024)

Lead generation is one of the biggest and most important parts of being a real estate agent.

March 19, 2024

9 Real Estate Marketing Tools Every Agent Needs in 2024

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

Predictive Analytics

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May 16, 2024

The Ultimate Guide to Real Estate Data Analytics

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

November 3, 2023

Homebot Review: Pricing, Pros & Cons for Real Estate Agents

In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.

August 16, 2023

Is SmartZip the Future of Real Estate Prospecting?

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

August 14, 2023

Offrs Review: Pricing, Features, Pros & Cons

Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.

Website Builders

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June 12, 2024

The 8 Best Real Estate Website Builders for 2024

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

May 16, 2024

Placester Review: Pricing, Features, Pros & Cons (2024)

The Close's Placester review reveals whether the site-building company can deliver the specialized, high-performing real estate websites it promises.

February 21, 2024

CINC Reviews 2024: A Seasoned Real Estate Pro’s Insightful Perspective

The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.

November 20, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

Website Marketing

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June 5, 2024

Real Estate Graphic Design: The Ultimate Guide for 2024

With the tightest real estate inventory in decades, impactful real estate graphic design is more crucial than ever before, so let us help you level up your marketing this year.

April 18, 2024

Top 15 Real Estate Agent Websites for 2024

Discover how your website stacks up against the top 15 agents on the Real Trends 500! Also, learn the best practices for improving your web presence, plus tools and resources to up your game in 2024.

April 1, 2024

Real Estate Landing Pages: 5 Stunning Examples & Tips

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.