Tech Reviews

Get your listings in the best light! In this updated guide, we review both the best virtual staging tools and done-for-you professional staging options on the market in 2023. We cover pricing, design quality, and examples of virtual staging from each provider.

If you’re still using pen and paper for your open houses, you’re probably leaving money on the table.

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

Agently is like your modern real estate coach equipped with an innovative toolkit to streamline operations and maximize agents’ productivity.

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

The latest and most disruptive real estate tech companies were on display at Inman Connect's Start-Up Alley this year. And The Close team was there to investigate them all.

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

Elevate is a real estate customer relationship management (CRM) and marketing platform designed as an ecosystem through which realtors can coordinate, customize, and streamline their marketing.

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

Lead generation is one of the biggest and most important parts of being a real estate agent.

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

The Close's Placester review reveals whether the site-building company can deliver the specialized, high-performing real estate websites it promises.

The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!

With the tightest real estate inventory in decades, impactful real estate graphic design is more crucial than ever before, so let us help you level up your marketing this year.

Discover how your website stacks up against the top 15 agents on the Real Trends 500! Also, learn the best practices for improving your web presence, plus tools and resources to up your game in 2024.

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.