Technology is moving at a breakneck pace, and if you’re not a tech geek (like me!), it’s difficult to keep up with all the latest real estate marketing tools out there. However, marketing tools are necessary to help agents build their businesses easier, faster, and with less stress—so you need to know what’s available. I’ve gathered the best marketing tools for agents and brokers in 2024 so you can investigate what’s needed to propel your business to the next level. 

The Close’s Top Picks for Real Estate Marketing Tools 

Real Estate Marketing
Tool Category
Best ToolStarting Price
WebsitesAgent Fire$149/month + $500 setup fee
CRMsWise Agent$49/month for up to 5 users
Social Media Marketing ToolsCoffee & Contracts$54/month
Graphic DesignCanva$10/month for Pro
Video ProductionAnimoto$8/month
SEO ToolsAhrefs$83/month
AI ToolsChatGPT$20/month
Landing PagesReal Geeks$299/month + $250 setup fee
SMS Marketing ToolsEZ Texting$20/month

1. Websites

agentfire logo
  • Stunning website designs with white glove setup
  • Not an all-in-one (but that may be a pro for some agents)
  • Built-in marketing and lead capture tools
  • Startup could take days instead of hours
  • Affordable pricing
  • Bit of a learning curve

My Favorite Features of Agent Fire 

  • Pricing: $149/month + $500 setup fee

Every agent in 2024 should have a real estate website that not only showcases listings but also generates leads. Agent Fire is one of the best all-in-one platforms out there, especially for the price. It has real estate marketing tools to help you generate and capture leads, including neighborhood guides, visitor search pages, and listing searches, and feed them directly into your chosen customer relationship manager (CRM). 

Screenshot of a website designed with Agent Fire
Example of a website designed by Agent Fire (Source: Agent Fire)

Website Alternatives

  • Placester: Affordable alternative to Agent Fire with easy-to-use website templates.
  • Real Geeks: Many similar features as Agent Fire at a budget-friendly price.

2. CRMs

wiseagent logo
  • Super easy-to-use interface
  • Does not include SMS text messaging
  • Built-in marketing and lead capture tools and automated drip campaigns
  • Not an all-in-one solution
  • Affordable pricing
  • No mobile app
  • No long-term contract

My Favorite Features of Wise Agent

  • Pricing: $49/month for up to 5 users

When all the fabulous leads start pouring in, you’ll need a way to keep track of them all. A great CRM will allow you to run your business without pulling your hair out. There are a lot of real estate CRMs designed explicitly for your business, but one of my top picks is Wise Agent. It gives you a lot of functionality without breaking the bank. Its functions include concierge onboarding, tons of training, and excellent customer support to get you up and running fast. It also has tons of integrations to build the system you want.

Screenshot of the contact list in the dashboard of Wise Agent CRM
Wise Agent’s CRM dashboard is easy on the eyes for agents. (Source: Wise Agent)

CRM Alternatives

  • Follow Up Boss: More robust CRM with tons of functionality, but at a higher price.
  • Placester: IDX website with built-in CRM to capture and manage leads.

3. Social Media Marketing Tools

Cofee and Contracts logo.
  • Stunning fully customizable social media templates
  • No automated posting
  • Templates from The Broke Agent
  • No in-app template editor
  • Content vault
  • No print-on-demand options

My Favorite Features of Coffee & Contracts 

  • Pricing: $54/month

Agents know that their clients (and future clients) will start looking for their next home online. It will be challenging to snag those home shoppers as clients if they’re not in front of them on social. So, social media is key. But work smarter, not harder, by tapping into the brilliance of Coffee & Contracts to plan, create, and schedule all your social media faster.

I love Coffee & Contract’s trendy, stylish templates and its arsenal of great content. The templates open in Canva, making them super easy to edit, customize with your branding, and use on social media platforms.

Coffee & Contracts lead generating social media post template
Example of a social media post template from Coffee & Contracts (Source: Coffee & Contracts)

Social Media Marketing Tool Alternatives

  • Porchlyte: Beautiful designs for your social media, but at a slightly higher cost. Designed for real estate professionals by a seasoned veteran of the industry.

4. Graphic Design

social media marketing tool Canva logo
  • Drag-and-drop designing
  • Limited number of templates
  • Easy-to-use interface
  • Can’t use one design element in another design
  • Affordable pricing
  • Limited amount of graphic design elements
  • Scheduling feature for social media
  • Ability to create your own templates and brand kit

My Favorite Features of Canva

  • Pricing: $10/month for Pro

I don’t know about you, but I didn’t get into real estate to become a graphic designer. But that’s the game today. Am I right? Make stunning social media posts, flyers, postcards, door hangers, and more with the most amazing drag-and-drop design platform—Canva. 

Canva has been my preferred platform for designing practically everything for several years. During that time, it has expanded its library and now includes tons of real estate-specific templates to start your next design. And it recently added artificial intelligence (AI) features that make your projects come together quickly!

Canva template for real estate industry professionals

Graphic Design Alternatives

  • Kapwing: Amazing video content creating and editing tool.
  • Adobe Photoshop: The industry standard for design, but more expensive than Canva.

5. Video Production

Animoto Logo
  • Simple drag-and-drop templates
  • Not a lot of templates to choose from
  • Built-in add-ons like music and voice-over features
  • Can’t upload your logo or fonts on lower plans
  • Affordable pricing
  • No built-in stock images on lower plans

My Favorite Features of Animoto

  • Pricing: $8/month

I’m sure I’ve said this before, but if you’re not using video in your marketing stack, you need to start. After all, studies show 44% of people prefer to learn about products and services through video. Luckily, there are plenty of real estate agent tools for video production out there to help you get started. Animoto is one of the OGs of video creation. It is a drag-and-drop video editor designed to create slick, professional-looking results without the hassle. Perfect for making quick listing videos, promotional videos, or social media content that you can easily post directly from right inside the dashboard.

 One of Animoto's real estate-specific video templates.
Check out the real estate-centric templates inside Animoto (Source: Animoto)

Video Production Alternatives

  • Canva: Yes, you can create vertical video content in Canva too!
  • Capcut: Platform designed to create vertical video content for social media like TikTok and Instagram Reels.

6. SEO Tools

ahrefs logo
  • Learn keyword difficulty, best keywords to use, and keyword lists
  • Expensive tool to invest in
  • Get lower competition keyword suggestions
  • Might be more than needed
  • See top SERP results for your chosen keyword
  • Bit of a learning curve
  • Free site audit and SEO tools available

My Favorite Features of Ahrefs

  • Pricing: $83/month

If you want your future clients to find you online, you’re going to have to learn to use search engine optimization (SEO) whether you know what it is or not. It’s not as difficult as you might believe. SEO drives traffic by allowing your content to be searchable. For your content or website to be found by Google or any search engine, keywords must be in your content. Ahrefs is a tool to help you find those keywords, which are terms people are actively searching for, so you can use them in your content. That’s how you can show up in search results. And we here at The Close love Ahrefs for this.

I love how simple the Ahrefs user interface is and how easy it is to understand. You can use and benefit from this tool even if you’re not 100% sure what everything means. The easiest way to use Ahrefs is to go to Keyword Explorer and type in a topic, like real estate (your city). Ahrefs will show you how many people are searching for that keyword, plus a list of additional keywords related to the original one. 

SEO Tool Alternatives

  • Semrush: Gives much similar information as Ahrefs, but not as easy to use.

7. AI Tools

chatgpt logo
  • Simplifies your content creation and increases productivity
  • Not reliable when it comes to facts and statistics
  • Simple tool with unlimited possibilities
  • AI-generated content is not unique
  • The free version is enough to get a lot of features
  • Only as good as the prompts given

My Favorite Features of ChatGPT

  • Pricing: $20/month

Ah, AI! I love discussing artificial intelligence, the best real estate agent tools with AI, and how AI disrupts the real estate industry. I’ve talked about it a lot here at The Close. If you haven’t embraced AI yet, start simply and expand from there. Start with OpenAI’s ChatGPT. Name yours after you sign up (I named mine Charlie), and begin asking basic questions to get the ball rolling. Use some ChatGPT prompts specifically for real estate, like writing a listing description or creating a social media post using emojis and hashtags. You can find tons of prompts in this article about clever ways to use AI tools and ChatGPT prompts

I’ve since upgraded to the paid version to get more mileage out of my AI. ChatGPT is a magnificent real estate agent tool that helps you do more in less time. I love that you can ask it to try again if you don’t like the results the first time.

You can ask ChatGPT to create listing descriptions, social media posts, and more. (Source: OpenAI)

AI Tool Alternatives

  • Free tools like Instagram caption generator, marketing email generator, and cold email generator give this tool some extra punch.

8. Landing Pages

real geeks logo
  • Easy-to-navigate interface
  • Lack of customization in website templates
  • Tons of integrations
  • Content marketing is not included
  • All-in-one lead management solution
  • High setup time for workflows
  • Built-in lead magnet features

My Favorite Features of Real Geeks

  • Pricing: $299/month + $250 setup fee

If you’re going to generate online leads, you’ll need a way to capture data. Enter landing pages. Landing pages are single-page websites where visitors land before reaching their intended destination—most likely your lead magnet. Our overall favorite is Real Geeks. I know what you’re thinking—isn’t that a website builder or all-in-one solution? Yes, it is. And it has spent incredible time developing landing pages to make your life easier.

  • I love that Real Geeks includes many additional real estate agent tools to help you generate and capture leads, including neighborhood guides, visitor search pages, listing search, and more, all designed to engage and capture more leads and feed them directly to your chosen CRM.
Real Geeks listing leads landing page starts the conversation
Real Geeks listing leads landing page starts the conversation. (Source: Real Geeks)

Landing Page Alternatives

  • Placester: Built-in lead capture forms ensure leads don’t slip away.
  • Agent Fire: Tons of built-in customizable calls to action (CTAs) plus LeadPages integration.

9. SMS Marketing Tools

Logo for SMS marketing tool EZ Texting
  • Easy-to-navigate interface
  • Lack of customization in website templates
  • Tons of integrations
  • Content marketing is not included
  • All-in-one lead management solution
  • High setup time for workflows
  • Built-in lead magnet features

My Favorite Features of EZ Texting

  • Pricing: $20/month for up 500 messages/month (6,000 messages annually)

Raise your hand if your inbox is full of emails you haven’t opened. 🙋‍♀️ Sure, no one wants to listen to voicemail or open email anymore. But you know what gets read? Text messages! If you want to really up your marketing game, you should integrate SMS marketing into your overall strategy. We love EZ Texting for this. EZ Texting is a robust SMS messaging platform with many great features. I love that its AI can help you generate optimized messages that get responses.

SMS Marketing Tool Alternative

  • Slytext: SMS and MMS texting with a pay-as-you-go plan.
  • FollowUp Boss: Powerful CRM with built-in mass texting feature.

Methodology: How We Chose the Best Real Estate Marketing Tools

Though we here at The Close have years of combined real estate experience, choosing the top real estate marketing tools for agents is not easy. Every agent is different and has varying degrees of expertise, technical proficiency, and needs. But I strongly feel these tools can help almost every real estate pro enhance their existing business or start their real estate journey on the right foot. 

To add a degree of objectivity to my ratings, I looked at seven main criteria: 

  • Application
    • The tools should solve common marketing challenges (lead generation, client management, automation) while providing tangible, practical benefits in everyday real estate operations.
  • Pricing
    • Real estate marketing companies should have transparent and affordable pricing models. They should offer good return on investment (ROI) for agents with free versions or trials as a bonus.
  • Ease of use
    • Tools for real estate agents should have intuitive navigation, a user-friendly interface, and a short learning curve, which is suitable for agents at all tech levels.
  • Variety of features and customization options
    • We look at tools that cover listing management, lead generation, email marketing, and more. Tools should be customizable to reflect brand identity and appeal to the target audience.
  • Integration capabilities
    • Many tools are compatible with CRM systems, social media platforms, and email marketing tools. Integrating with existing systems promotes a streamlined marketing strategy through seamless data transfer.
  • Analytics and reporting
    • Some tools offer monitoring of website traffic and campaign performance to provide actionable insights for strategy optimization.
  • Support and training
    • Agents should have access to responsive customer support and comprehensive training resources (webinars, tutorials, documentation).


Your Take

There are so many real estate marketing platforms for agents to choose from. And with so many ways to mix and match, the sky’s the limit on marketing stack options. This list is just a basic primer on the tools that enhance your marketing efforts, help scale your business faster, and boost personal productivity so you can spend less time in your business and more time growing your business. 

I hope you learned some cool things about different tools you may not be using and will consider adding some to your marketing tech stack. Let me know if you’re using something great that I didn’t mention. I’d love to hear from you. Leave me a comment and tell me how you use some of these cool real estate marketing tools in your business.