Purchasing Leads

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

If you’re still using pen and paper for your open houses, you’re probably leaving money on the table.

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

We'll show you how to approach real estate divorce leads the right way (and what to avoid).

Craigslist is free, simple, and designed to connect buyers with sellers directly—so let us show you how to get your listings in front of interested buyers, and how to convert viewers into closings.

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

Social media marketing should be a critical part of any real estate agent’s growth strategy. But with so many choices, how do you decide where to invest your time, energy, and resources? 

If you're unsure how, when, and where to use real estate hashtags, check out our how-to guide. Then save our dozens of real estate hashtags so they're within easy reach next time you post on Instagram, Twitter, Pinterest, LinkedIn, Facebook,or TikTok.

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

Learn the tips and tricks to creating videos that will engage your audience, generate and nurture leads, and keep sellers happy.

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

The Close's Placester review reveals whether the site-building company can deliver the specialized, high-performing real estate websites it promises.

The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.