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12 Strategies to Get More Buyer Leads in Real Estate

Generating buyer leads is what sets successful agents apart. If you want to climb the real estate ladder, especially early in your career, you’ve got to deploy tactics that will create a steady stream of house-hunting clients.

Trevor James
Trevor James
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19 Proven Strategies to Get More Real Estate Seller Leads

You need seller leads to become a top producer, but finding and converting them is hard work. Here are some techniques that can make a real difference in your client pipeline.

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Market Leader Review: Pricing, Features, Pros & Cons

There’s no shortage of companies offering paid real estate leads. Many promise qualified leads and big opportunities but may not provide adequate tools to effectively deliver on that promise. Market Leader claims to be the answer to that problem. But is it?

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How to Create Real Estate Facebook Ads That Actually Generate Leads

This in-depth guide can help you create Facebook ads that will generate leads for a reasonable price. Use our step-by-step instructions to set up your first ad campaign and figure out when it’s time to hire a pro. We’ll talk about what it costs and show you real-world examples of Facebook ads that work.

Generate Buyer Leads

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April 1, 2024

Real Estate Landing Pages: 5 Stunning Examples & Tips

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

February 2, 2024

The 11 Best Real Estate Lead Generation Companies

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

January 9, 2024

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2024

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

January 4, 2024

15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

Generate Listings

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January 11, 2024

How to Get Listings in Any Market (Without Spending a Fortune)

If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress. 

January 5, 2024

The 10 Best FSBO Scripts (+ Why They Work)

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

November 29, 2023

21 Fun Real Estate Door Hanger Ideas to Inspire You

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

November 28, 2023

REDX Review: Pricing, Features, Pros & Cons

Is REDX worth the price tag? In this review, we’ll dive into the features, pricing, and how this prospecting software can help you grow your business, uncovering the info you need to decide if REDX will work for you.

Lead Gen Companies

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March 19, 2024

9 Real Estate Marketing Tools Every Agent Needs in 2024

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

February 21, 2024

CINC Reviews 2024: A Seasoned Real Estate Pro’s Insightful Perspective

The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.

January 26, 2024

The 9 Best Places to Buy Real Estate Leads in 2024

Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.

January 9, 2024

Zurple Review: Pricing, Features, Pros & Cons

Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?

Paid Advertising

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February 27, 2024

The Ultimate Real Estate Marketing Plan Template for Long-term Growth

To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.

October 26, 2023

How to Estimate Real Estate Brokerage Expenses

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

October 17, 2023

Ylopo Review: An In-Depth Look at Features and Pricing

In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.

September 28, 2023

28 Clever Real Estate Ads: Real Examples (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

April 2, 2024

30-Day Content Creation Challenge for Agents

Connect with your audience virtually so you stay fresh in their minds when they are ready to buy or sell their next home. 

March 15, 2024

10 Instagram Real Estate Reel Ideas for Agents

Instagram Reels have become essential for real estate agents looking to build their brands, showcase properties, and connect with potential clients.

March 14, 2024

12 Pinterest Real Estate Marketing Ideas to Boost Your Brand

More than 444 million people are on Pinterest every month.

February 14, 2024

Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

Website Builders

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March 4, 2024

The 8 Best Real Estate Website Builders for 2024

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

January 5, 2024

The 39 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

November 20, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

October 25, 2023

The 6 Best Real Estate Lead Generation Websites

Let's face it: If your website isn’t generating leads, it isn’t doing its job. As the hub of your marketing wheel, it’s crucial that your website is well-equipped to convert your traffic into clients.

Real Estate Lead Conversion: 7 Strategies to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

November 27, 2023

Is Zillow Premier Agent Worth the Cost?

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

November 6, 2023

LionDesk CRM Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

October 2, 2023

Is Zillow Flex Worth the 35% Referral Fee?

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

September 22, 2023

Mojo Dialer Review: Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

September 13, 2023

Our Top 7 Picks for Pay-at-Closing Lead Sources

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

August 15, 2023