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12 Strategies to Get More Buyer Leads in Real Estate

Generating buyer leads is what sets successful agents apart. If you want to climb the real estate ladder, especially early in your career, you’ve got to deploy tactics that will create a steady stream of house-hunting clients.

Trevor James
Trevor James
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19 Proven Strategies to Get More Real Estate Seller Leads

You need seller leads to become a top producer, but finding and converting them is hard work. Here are some techniques that can make a real difference in your client pipeline.

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Market Leader Review: Pricing, Features, Pros & Cons

There’s no shortage of companies offering paid real estate leads. Many promise qualified leads and big opportunities but may not provide adequate tools to effectively deliver on that promise. Market Leader claims to be the answer to that problem. But is it?

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How to Create Real Estate Facebook Ads That Actually Generate Leads

This in-depth guide can help you create Facebook ads that will generate leads for a reasonable price. Use our step-by-step instructions to set up your first ad campaign and figure out when it’s time to hire a pro. We’ll talk about what it costs and show you real-world examples of Facebook ads that work.

Generate Buyer Leads

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July 22, 2024

2024 Review: Is Zillow Premier Agent Worth the Cost?

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

July 16, 2024

The 11 Top Real Estate Lead Generation Companies 2024

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

July 10, 2024

6 Open House Apps Tech-savvy Agents Use to Get More Leads

If you’re still using pen and paper for your open houses, you’re probably leaving money on the table.

July 5, 2024

44 Clever Real Estate Ads: Real Examples (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

Generate Listings

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June 20, 2024

How to Get Real Estate Leads From Craigslist That Actually Convert

Craigslist is free, simple, and designed to connect buyers with sellers directly—so let us show you how to get your listings in front of interested buyers, and how to convert viewers into closings.

June 20, 2024

How to Get Clients in Real Estate: Our Top 11 Tips

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

June 14, 2024

How Accurate is Zestimate?

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

May 24, 2024

44 Underrated Real Estate Lead Generation Ideas

The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills. Check out our comprehensive list of the best real estate lead generation ideas for 2023.

Lead Gen Companies

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June 20, 2024

The 15 Best Apps for Real Estate Agents (2024)

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

May 21, 2024

Top 8 Sources for Pay at Closing Real Estate Leads

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

April 23, 2024

Lofty CRM Review: Pricing, Features, Pros & Cons (2024)

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

April 17, 2024

zBuyer Real Estate Review: Pricing, Features, Pros & Cons (2024)

Lead generation is one of the biggest and most important parts of being a real estate agent.

Paid Advertising

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July 11, 2024

The 24 Best Real Estate Social Media Templates

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.

April 1, 2024

Real Estate Landing Pages: 5 Stunning Examples & Tips

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

February 27, 2024

The Ultimate Real Estate Marketing Plan Template for Long-term Growth

To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.

October 26, 2023

How to Estimate Real Estate Brokerage Expenses

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

July 22, 2024

The 7 Best Real Estate Social Networks

Social media marketing should be a critical part of any real estate agent’s growth strategy. But with so many choices, how do you decide where to invest your time, energy, and resources? 

July 10, 2024

107+ Top Real Estate Hashtags: Instagram, Twitter & More

If you're unsure how, when, and where to use real estate hashtags, check out our how-to guide. Then save our dozens of real estate hashtags so they're within easy reach next time you post on Instagram, Twitter, Pinterest, LinkedIn, Facebook,or TikTok.

July 3, 2024

The 6 Essential Real Estate AI Tools for Agents in 2024

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

June 20, 2024

15 Best Real Estate Marketing Videos to Generate & Nurture Leads

Learn the tips and tricks to creating videos that will engage your audience, generate and nurture leads, and keep sellers happy.

Website Builders

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June 12, 2024

The 8 Best Real Estate Website Builders for 2024

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

May 16, 2024

Placester Review: Pricing, Features, Pros & Cons (2024)

The Close's Placester review reveals whether the site-building company can deliver the specialized, high-performing real estate websites it promises.

February 21, 2024

CINC Reviews 2024: A Seasoned Real Estate Pro’s Insightful Perspective

The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.

November 20, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

Real Estate Lead Conversion Guide: 8 Steps to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

April 26, 2024

The LPMAMA Script for Real Estate & How to Use It

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

April 23, 2024

The 9 Best Places to Buy Real Estate Leads in 2024

Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.

January 26, 2024

LionDesk CRM Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

October 2, 2023

Is Zillow Flex Worth the 35% Referral Fee?

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

September 22, 2023

Mojo Dialer Review: Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

September 13, 2023