Motivation

Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.

Choosing the best hard money lender for your investment project can be tricky. We did the research that will guide you to the best financing options for your particular needs.

After 28 years in real estate, I still love niche marketing. And the SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.: senior citizens. The question is, is it worth it?

Do you see CE as opportunity for professional development and lifelong learning? We took McKissock Learning out for a test drive to find out how the educational platform, features, and pricing stack up.

Too often the phrases agents use make clients boil and leave other pros rolling their eyes. That’s why we put together this list of the most annoying, cringey, counterproductive clichés real estate agents use, and what we think they should be saying instead.

All of the agents on this list have found unique and entertaining ways to promote their real estate business without being too sales-y. Check them out if you need some inspiration for your own Instagram account or just a good laugh.

If you know where to look, you can find experts doing deep dives on everything from social media marketing to creating listing presentations on YouTube. Let's dive in!

Real estate agents are wondering what not to wear, and we don’t blame them. Dress codes have become more relaxed in the past few years, which makes them even more complicated and harder to decipher. Combine that with the fact that what you wear is an important extension of you, your values, and your brand, and there’s a lot of pressure to not mess it up.

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

Still turning a blind eye to Instagram Stories? You might be in for a wake-up call. Learn how The Broke Agent used Stories to build his Instagram account to over 476,000 followers.

We’ve scoured Instagram to find fantastic real estate Instagram bios that are helping agents build networks of followers for their sphere and grow their business.

So you’re thinking you want to switch real estate companies in the new year, but you’re not sure how or where to start? This step-by-step guide will make sure you’re prepared to make the transition to a new brokerage as smooth and efficient as possible. 

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

We found the best post ideas for agents who want to level up their brand and generate leads on Instagram.

There’s no shortage of scammers and fraudsters trying to take advantage of you and your clients.  Here's what to watch out for and some ways for everyone in the real estate community to stay safe.