It seems like everybody and their mother is a “social media expert” these days. Sure, “post great pictures” is indeed good advice, but effective real estate social media marketing requires a bit more … well, everything.
That’s why we worked with our friends at Wicked+, the Aaron Kirman Group at Compass, Leverage Real Estate Partners, and Derring Do to build out a list of real estate social media marketing tips from actual real estate rock stars who are crushing it on social.
Sick of hearing from “influencers” who have no clue what dual agency is? Read on for our list of the best real estate social media marketing tips from top Los Angeles and NYC agents.
1. Focus on Variety & be Your Authentic Self on Instagram
2. Get a Boost From The Pros to Supercharge Your Social Media Marketing
3. Focus on Authenticity, Engagement, and Thought Leadership
4. Learn the Difference Between Your Current Audience & What Strangers Might Like
5. Get a Professional Logo Before You Try to Build Your Brand on Social
Miranda Paquet, Marketing and Operations Manager, The Close
6. Post a 50/50 Mixture of Business & Personal Stories, Think Aspirational and Celebratory
Jonathan London, Director Estates Division, Aaron Kirman Partners, Compass @jonathanlondonla
7. Ask Your Followers Questions to Build Engagement
8. Don’t Worry About Being Perfect…
9. Give Your Zillow Reviewers a Shoutout on Social
Chris Linsell, Real Estate Analyst & Coach, The Close
10. Document Your Local Events & Invite Colleagues to Curate Your Stories for a Day
11. Focus on Stories & Tag Other Realtors
Edward Hutchinson, Compass @hutchintonjohnstone or @housesgram
12. Don’t be Afraid to Let Your Personality Shine Through
Jennie Priel, Aaron Kirman Group at Compass @jenniepriel
13. Tell Your Client’s Stories
Sheryl Lynn Johnson, Aviara Real Estate (A Leverage Global Partners Member), @sheryllynn
14. Give Your Audience a Video Tour of Local Open Houses Once a Week
Tony Bruno, Aaron Kirman Partners, Compass @antoniobruno.re
Over to You
Have a clever real estate social media marketing tip that brings the leads to the yard? Let us know in the comments!