Social media is not just about posting pictures of your vacation or catching up with old pals; it’s a goldmine for generating real estate leads. The number of users scrolling through their feeds every day positions agents to connect with prospective clients in a personal and very scalable way. You must strategically turn social media followers into actionable leads to drive real impact. If you’re ready to turn your social media platforms into a lead-generating machine, here are 19 actionable real estate social media marketing strategies to have that lead pipeline flowing!
1. Tag Businesses & Others in Your Posts
By leveraging tags in your social media marketing for real estate, you’re engaging with your community and tapping into theirs. Tagging will help increase your reach, with the likelihood that the tagged individuals or businesses will share your content with their followers.
For instance, by tagging your favorite local coffee shop in the caption of a property, you will catch the attention of their followers to open up your business to a new audience. This visibility taps into the power of local networking and building relationships that can yield productive partnerships and direct leads.
2. Use High-quality Images & Videos
In the visually engaged real estate social media world, high-quality images and videos are essential for capturing attention and maintaining professionalism. A potential buyer is much more likely to stop and admire a clear, well-lit photo of a home’s interior than some grainy, poorly composed shot.
Videos, especially those with virtual tours, let prospects experience a property in ways no static image can. Videos will raise engagement, build interest, and drive leads, as followers are way more likely to share amazing visuals with their network than using text alone.
3. Utilize Instagram Stories & Reels
Instagram Stories and Reels are really great avenues for showing your content in social media real estate marketing. You will want to use Stories for short-term shared content, such as behind-the-scenes footage or rapid-fire updates, and use Reels for more complete yet short videos of your content.
Both options work well with an audience who appreciates this bite-sized content delivery. Another important thing is the regular usage of Stories and Reels, which keeps your brand in front of the audience, encourages engagement, and displays properties in such an appealing way that it can drive inquiries and leads.
4. Use Hashtags Wisely
Hashtags are a great way to surface your posts. Mixing broad real estate-focused hashtags like #RealEstate and #JustListed with local, specific hashtags such as #AustinHomes or #ChicagoRealEstate extends your reach and will target potential clients in your area. This strategic use of hashtags ensures that your posts fall directly in front of people looking for real estate content.
5. Post Consistently
Sticking to a consistent posting schedule will help maintain visibility and keep you at the top of the audience’s mind. Consistency will allow your followers to stay engaged when you post daily, weekly, or biweekly. This consistent activity helps build a loyal following. It increases the chances that a member of your audience will think of you above other agents when they are finally ready to buy or sell. Consistency also builds professionalism and reliability, highly desirable qualities among potential clients.
Agent Crate is an all-in-one marketing platform designed to help real estate professionals consistently post on their social media channels with ready-to-go content, graphics, and scheduling tools. Using its automated posting plans, agents can enlist a team to post their content and achieve a professional presence across multiple platforms with no daily manual updating. This feature streamlines your social media strategy and frees up time to focus on growing your business while keeping your audience engaged and your brand top-of-mind.
6. Engage Your Audience
Actively engaging your audience builds relationships on social media. By responding to comments, liking posts, and participating in conversations, you show others that you’re approachable and value the community you’re building around you.
This type of engagement nurtures your relationships but will also help spur others to start interacting with your content. Higher engagement translates to more visibility on social platforms, driving more people to your social media profile and generating leads from people who feel connected to you.
7. Run Social Media Contests
Contests in social media marketing for real estate are among the most effective and fun ways to engage your audience and grow your following. Offer a prize incentive like a gift card to a popular local business for likes, shares, or comments, and you’re guaranteed to have them interact with your posts. Contests are a great way to feature new listings or events since they create buzz and draw attention. Increased engagement from a contest could translate into more followers and, in turn, more leads.
8. Use of Video-format Testimonials
Video testimonials are a great way to show client satisfaction in action. Potential clients find trust and credibility in you when they hear real people discussing good experiences with you. Video works great for real estate social marketing, and it’s also an opportunity for your clients to share it with their followers. A well-produced testimonial video is a strong piece of content to drive prospects to your services.
9. Offer Exclusive Content
Offer your social media audience downloadable guides in exchange for contact information, market reports, or early access to listings. Your offering gives immediate value to the audience and, at the same time, helps you build a list of warm leads who are genuinely interested in what you have to offer. This prework will make connecting with these contacts a heck of a lot easier. Agents can leverage social media templates to help deliver this type of content to their followers.
Luxury Presence is committed to developing beautiful, high-end websites for real estate agents to impress the next client using sleek design and exclusive content. Their platform allows agents to feature premium listings, share crucial market insights, and make personalized resources available that separate them from their competition. With a beautiful, user-friendly website, agents can quickly provide prospects with a seamless experience and raise the bar on the agent’s brand.
10. Engage with Locally-based Influencers
Partnering with local influencers can expand your brand’s visibility. Influencers have dedicated followings, and whenever they provide endorsements for your services, their followers are more trusting and apt to consider your offerings. By running an event, giveaway, or sponsored post, you will expose services to a new audience that might be in the market for real estate. This extended reach will translate into better brand awareness and more leads as people trust the influencer’s recommendations.
11. Feature Local Events
Posting local happenings and events shows you’re not only a real estate agent but also an active member of the community. These events appeal to prospective buyers interested in the area. Highlighting local festivals, farmer’s markets, or community gatherings will go a long way in grabbing their attention. This type of post could drive engagement from followers living in or moving into the community you represent and, therefore, serves as an excellent way to build relationships and generate leads.
12. Showcase Your Knowledge
By sharing tips and tricks regarding real estate, you position yourself as an expert. For instance, posting advice on how to stage a home for sale or what to look for in a first-time home purchase will add value to your audience’s knowledge pool. This type of content gets shared by followers, increasing your visibility and attracting prospects interested in your knowledge who will hopefully seek your services when they are ready to buy or sell.
Coffee & Contracts helps real estate agents establish themselves in business by providing easily customizable content and marketing templates that help demonstrate knowledge and expertise. Using prebuilt social media posts, email templates, and marketing materials, the agents will regularly distribute helpful insights to their audience while building high trust in themselves as experts. It’s a whole lot easier for agents to show off their expertise and connect with potential clients using Coffee & Contracts.
13. Utilize Advertisements
Targeted ads and sponsored social media posts let you connect with your desired audience. Show your listings, open houses, or real estate services to a highly-targeted audience with paid ads based on location, age, interests, and more. Targeting is effective for reaching people who are searching for real estate services. The chances of quality leads coming through will increase. Ads can also guarantee measurable results to refine your strategy based on your needs.
Top Producer’s Social Connect makes social media advertising easier for real estate agents by providing targeted and timely ad campaigns. It features user-friendly functionality that enables agents to launch ads on platforms like Facebook and Instagram to drive more traffic to listings and services with the help of a team of experts. Social Connect helps agents strengthen their online presence and generate more leads through effective targeted advertising on social media.
14. Leverage User-generated Content
Encourage your clients to post pictures of their new homes on social media and tag you in them. Besides creating great, relatable content, this helps create social proof. Trust and credibility build when potential clients see real people celebrating their home purchase. Reposting that user-generated content shows you care and strengthens your relationship with your client.
15. Use Instagram Stories Highlights
Instagram Stories Highlights let you keep important content easily accessible on your profile long after the 24-hour Story period has expired. Create Highlights for categories like “Property Tours,” “Client Testimonials,” or “Tips & Advice.” This categorizing enables visitors to easily find and explore your content, providing helpful information at their fingertips, making sure your best content is visible, and driving more inquiries and leads.
16. Create Themed Content Days
Themed content days such as “Market Mondays” or “Feature Fridays” are great opportunities to make your posts consistent and give something for your audience to look forward to. This strategy helps you stay organized about when to post what on the content calendar, ensuring a steady stream of relevant posts. Themed content has advantages in planning and creation and allows for consistent engagement among the followers who anticipate and respond to your posts.
17. Engage With Local Facebook Groups
Join mastermind groups related to your local community and jump into the conversations. Advise, share content, and answer questions so people can consider you a knowledgeable, approachable professional. Over time, these relationships can naturally evolve into leads as group members begin to see and value your expertise as someone who is deeply connected to the local real estate market.
Easy Agent PRO can help real estate agents enhance their networking potential with high-quality, SEO-optimized websites, blogs, and community pages. Agents can receive locally relevant content that invites visitors to comment and interact with them, other professionals, and potential customers. Its system will enable agents to forge relationships, extend their professional network, and establish themselves as local experts, all while driving organic traffic to their sites.
18. Host Webinars or Live Q&A Sessions
Webinars and live Q&A via Facebook Live and Instagram Live let you directly address common questions or concerns that potential clients may have. The value provided can range from educating your audience on “First-time Homebuyer Tips” to “How to Understand the Real Estate Market.” These events engage and build rapport with your audience, showing your expertise and developing leads from attendees ready to take the next step.
19. Create Polls & Surveys
Engaging your audience through polls or surveys on platforms like Instagram or Facebook is a great social media tip for real estate agents to discover what their followers would love to see. Ask questions like, “Which feature do you prefer in a home, an open floor plan or a large backyard?”. These questions trigger engagement and simultaneously give you data about what is important for your audience. This information will help you tailor your content and marketing strategies to their needs, increasing the chances of generating a lead.
The Best Social Media Platforms
Every social media channel differs, especially when considering a real estate marketing initiative. Each has unique characteristics and serves different demographics, which may be more or less valuable to you depending on your approach. Below are the best social media platforms that real estate agents have found most resourceful:
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Social Media Mistakes to Avoid
Avoiding these common pitfalls in your real estate social media marketing is important to maximize the effect and assure that your presence in front of others is professional. Even small mistakes can result in a loss of opportunities, lowered engagement, and a tarnished reputation. Agents should always be conscious of these mistakes to guarantee their efforts yield positive results.
- Irregular posting: Posting on an inconsistent schedule may cause your audience to lose interest in you or question whether they can count on you. Consistency goes a long way toward engagement and visibility.
- Too much promotion: Too much promotion can become a turnoff with your followers. Try to strike a balance between promotional posts and offering information or interactivity that might be engaging for the audience.
- Comment and message negligence: The inability to respond to comments or direct messages gives an impression of being unreachable or unconcerned with your audience’s engagement. This could badly dent your reputation.
- Low-quality visuals: Lousy photos or videos lower the quality of your brand’s visual identity. Always make sure the visuals are top-notch for quality services and quality properties.
- Inadequate strategy: Nothing can be worse than just posting to post, which will translate to a lack of focus on the content and an inability to resonate with your target audience. Create a content strategy aligned with your business objectives and audience preferences.
FAQs
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Bringing It All Together
In the competitive real estate market, strategic social media is no longer optional. It’s an indispensable tool to help you grow your business. With the actionable social media marketing ideals in this guide, real estate agents can effectively engage their audience, earn trust, and build worthy leads. Whether you show amazing visuals of properties, take advantage of analytics, or even interact with the community, a full-rounded strategy on social media will help amplify your brand and take your business forward. Start implementing these strategies so your social media channels will become major lead-generation tools today.