Real estate social media marketing is essential for today’s agents. Real estate pros who thrive on social media get more leads, close more deals, and make more money.
However, “thriving” on social media takes much more than just making fun videos on Instagram Reels. It takes effort and intention. That’s why I put together this list of the best real estate social media marketing tips for 2023 (plus 10 mistakes to avoid). I even threw in some sweet Canva templates you can use right now.
Download Your 2023 Real Estate Marketing Calendar
1. Tag Your Location + Local Businesses, Not Just Your Farm
When you’re out and about in your city, pop into one of your favorite local shops or restaurants and tag your location in a quick Instagram post. Creating posts and tagging other locations, including your favorite vendors, will enhance your engagement and boost your exposure. You can also tag neighborhoods when visiting open houses or joining broker tours.
Of course, you should still create posts where you insert geotags of your farm areas or your larger city in the location section. But mixing things up will diversify your exposure and allow you to be found when people search locations.
9 Easy Instagram Hacks to Get More Likes, Comments & Followers
2. Share Local Events & Cool Stuff to Do
Some of your readers may not be familiar with your town and the things that make it awesome. Your followers will love seeing you share events, locals’ favorite hangouts, annual festivals, the weekly farmers market, special exhibits at the museum, concerts, or a local sports event. You are the community expert, and part of that responsibility means you’re the expert on all the things in your city. Post pics and videos of you enjoying the best moments in your locale.
You can also ask your followers what their favorite events in your city are. Post a pic of one of your favorite activities or happenings, then ask your readers to list their favorites in the comments. This is a great way to engage with your readers and add valuable content at the same time. People who know your area will love sharing their favorites, and those who don’t will get the benefit of having a ready-made list of cool stuff right there in your post. Remind your followers that your post might be a great one to save for later.
Also, buyers looking at various locations could be deciding where to move. You might be the advocate who lures them to your town!
📌 Pro Tip
Take your list of user-generated events content and create a useful lead magnet to share with future clients.
13 Real Estate Instagram Posts That Attract Clients (+ Canva Templates)
3. Set Yourself Up for Success by Using Pros
Most agents face two big pain points when it comes to marketing their business on social media: maintaining consistency and creating unique content. If you’re one of the thousands of agents facing these challenges, you might consider getting a little extra boost for your social media marketing from professionals.
Don’t be the bottleneck in your own business. If it’s not in your wheelhouse, you’d be much better off hiring someone who specializes in tasks you’re not so great at. Consider paying a company like Coffee & Contracts to handle the bulk of your marketing for you so you can focus on what you are passionate about, like taking care of your clients.
Each month, Coffee & Contracts sends you a marketing calendar filled with fresh new content to post on Facebook and Instagram—that means no more guessing about what to post every day. You also won’t find any generic content there. Each Coffee & Contracts template is created by professional graphic designers and animators, including Stories templates, viral Reels scripts, and captions to build engagement.
4. Focus on Variety & Be Your Authentic Self
One of the biggest mistakes I see agents make is not including enough non-real estate content in their Instagram and other social feeds. People don’t connect with facts; they connect with people. When your viewers scroll through Instagram, they’re probably not looking for their next real estate agent. But if you can make a human connection as someone who just happens to do real estate, that’s powerful for your business.
Keep your social media balanced between life, personal interests, and real estate. Your posts should give the reader insight into who you are as a person first and a real estate agent second. The best and easiest way to create engaging content is to stop overthinking and start making posts that resonate with you. Create content you enjoy creating. Have a little fun with it! Do some of the silly dances on TikTok. Make videos where you share some crazy story about a snafu and how you ended up saving the transaction and your client’s sanity. Share testimonials from your grateful clients. As a working real estate agent, my clients become my friends, and I love making videos focused on their joy.
Include some behind-the-scenes videos of your day-to-day life as a real estate professional. Throw in some valuable real estate tips and gorgeous listing videos to keep your feed full of interesting content. And don’t forget to put yourself in your videos, like your walk-throughs, so readers can see you as a working real estate professional too.
When you create content that resonates with your clients, they will thank you and want to engage with more of your content, which is the goal.
5. Don’t Get Too Hung Up on Branding Before You Start
Agents, especially when they’re just starting out, can feel overwhelmed by branding and marketing. I’ve seen agents paralyzed just thinking about how to brand themselves. But you don’t have to let your brand stand between you and getting your business up and running. In the beginning, lean on your brokerage until you get some footing with your budding real estate business.
Sure, it’s great if you already have an idea of your branding and focus, but most new agents haven’t really figured out their niche yet. If you’re in the second boat, don’t worry. Your brokerage has more than likely invested quite a bit into its own branding and you can use that until you get things rolling. Once you narrow down who your ideal clients are and begin to understand your personal style, you’ll also get an idea of how your branding should feel. That’s when you can start laying the groundwork for your own brand kit.
Real Estate Branding: How to Build Your Brand (+ Case Studies)
But when the time comes to invest in your branding, that’s no time to skimp. You will need professional headshots, a professionally designed logo, and some style guidelines so that when you are ready to introduce your brand on social media, it looks uniform, polished, and ready to make a huge impact.
Consider using a professional branding company like Tailor Brands. They can help you get up and running quickly once you know what you want. Their artificial intelligence (AI)-powered tool can help you create a logo and style guide for your business along with social media designs, digital business cards, and more. They work with your logo and theme so you’ll look professional and on-trend when you launch your brand.
Facebook & Instagram Crash Course for Real Estate Agents (+ Templates)
6. Make Video a Priority on All Platforms
There was a time when video was optional, but those days are long gone. Today, video is essential for your business because it’s the fastest way to connect with your people. If you’re not creating videos for your business, you’re missing out on a lot of opportunities.
Especially since the pandemic, video is how we communicate with each other. And if you’re not making videos, people don’t see you. Not to mention video is also how we build clout and credibility with our followers.
Here’s the cool thing: You don’t have to make super-polished videos. Pro-style videos are great and make you look like a rock star. But on platforms like Instagram Reels and TikTok, most of the videos aren’t super-produced. They’re usually made with smartphones, a ring light, and a phone stand or second person.
The content doesn’t have to be overly complicated, either. If you don’t believe me, check out a few Reels and TikTok videos. They’re simple, short, and to the point. You can easily create a short video talking about something specific that’s happening in the real estate world, like mortgage rates stabilizing.
Sit down at your kitchen table with your smartphone and your ring light (or even just a desk lamp pointed toward your face), talk directly to the camera, and post. Know what you’re going to say before you hit that button, but don’t overthink it. Just put yourself out there. Point. Shoot. Publish.
And don’t worry—the first few videos you make will suck. But you’ll get better and better the more often you do it. As you get more comfortable in front of the camera, your confidence will shine through, and your videos will reflect your authenticity.
27 Best Real Estate YouTube Channels (Coaching, Humor & More)
7. Focus on Engagement
Certain post formats are more likely to get followers to participate. I love a good “this or that” post, where you show two different styles of kitchens and ask readers which one they prefer. Or ask specific questions, like, “Could you picture yourself on this backyard lanai, sipping wine with your girlfriends?” to get your readers to imagine themselves inside your listings.
Asking your readers for their opinion accomplishes a couple of things. First, it creates activity on your post as different readers answer your questions. As more people comment on your post, the algorithm will push your content to the top of the feed, getting your post seen by more people.
Instagram Stories for Agents: 12 Easy Ways to Drive Engagement
Second, if you ask questions, your readers will tell you what kind of information they want to know so you can stir up some user-generated content from your comments. When your followers engage with your posts, you can take their questions and comments and use them in future posts and blogs. That will certainly make your life easier, and you’ll be helping your readers by keeping them informed on the content they want most.
Don’t forget to engage with other accounts on social media as well, especially when you’re first starting out. Follow local businesses and other real estate professionals, engage in the comments, and be a part of the community. You want to become as recognizable as possible in your local area.
And when people comment on your posts, don’t leave them hanging. Answer their comments and slide into their DMs to thank them if they’ve shared your post or added some valuable information. People love to be recognized and hate to be ignored. Keep conversations moving forward by continuously engaging.
9 Real Estate Social Networks That Deliver Value for Agents (Ranked)
8. Learn the 5 Secrets of Writing Great Titles & Captions
If you have a weak title for your post or video, it doesn’t matter how good your content is because the algorithms won’t show it to anyone. And even if we do get to see your video title, if it’s not hitting the right emotional triggers, no one will click on it.
Humans are driven by emotions. Most copywriters use that information when creating enticing headlines, email subject lines, and titles to get people to click them. They rely on the fact that you can’t resist your curiosity, fear, and desires.
You don’t have to understand the depths of psychology, but it’s important to recognize that facts, details, and data don’t drive people. Your readers are humans with human emotions. Your job when writing titles for your content is to tap into at least one of those emotions.
Here are five quick tips for writing great titles and captions for your real estate social media content:
- Create FOMO (fear of missing out) and a sense of urgency (“Sale Ends at Midnight!”)
- Keep your titles short and sweet (60 characters or less so they’re seen on small screens)
- Use alliteration when possible (“Pack a Powerful Punch”)
- Be specific: Use numbers whenever possible. (“5 Tips to Increase Your Credit Score”)
- Use brackets or parentheses (they help build curiosity)
When you get good at writing titles that use keywords and tap into emotions, you’ll see more engagement with your readers. The more engagement, the better the algorithm will treat your content. Win-win!
7 Real Estate Copywriting Rules Professional Writers Swear by
9. Look Like a Pro—Invest in Professional Tools
It still amazes me how many agents think they can just wing it and create professional content for social media without using professional tools. Unless you’re a natural graphic designer or video editing maestro, chances are using unprofessional tools will make your content look…. well, unprofessional. Seems obvious, right?
For some reason, we still have to convince agents that saving $50 a month isn’t better for their business than upgrading to a professional marketing platform like Agent Crate or upgrading from the free version of Buffer. If spending that extra $50 per month frees up your time to do other things in your business or helps you maintain consistency, then do you think you might earn more commissions? That’s almost always the case.
Sure, brand-new agents who don’t have clients yet have plenty of time to post on social. But once you get up and running, your time will be much better spent on other things. Plus, that $50 is an investment in your business that you can write off for tax purposes. So don’t be stubborn. Pony up that extra money to help build your business the right way and stop DIYing your marketing to save a few bucks. Trade pennies for dollars, as the saying goes. Spend a little to earn a lot.
30 Real Estate Marketing Tools Every Agent Needs (+ Reviews & Pricing)
10. Educate Your Buyers & Sellers
Your future clients have questions. You have answers. Create content, including short-form vertical videos, answering the questions you know your readers have. Real estate is a scary venture for many of your future clients. Your buyers are likely trepidatious about moving forward with a home purchase for a number of reasons. Let them know the good and the bad about buying right now. Give them the information they need to make an informed decision. You’ll develop loyal followers when you don’t sugarcoat the realities.
If you’re looking for listings, talk directly to sellers. Let them know what to expect right now in the market. They won’t get the same price for their home they would have seen in 2021. It’s a different market, so don’t tell them everything is rosy. Be honest and then tell them how you can help them get the most from their home right now.
Remember, most of your readers rely on Zillow to learn about the market. But you are the real expert, especially in your market. Share your wealth of knowledge with your people and let them in on the nitty-gritty details of what’s happening in the real estate market.
147 Real Estate Social Media Post Ideas (+ Viral Examples)
11. Don’t Forget About Your Past Clients
It happens to all of us: We get so wrapped up in getting new clients that we neglect our existing and past clients on our social media platforms. Make it a point to go to your past clients’ accounts and engage on their social media, especially if they’re not commenting on your posts. I friend all my clients on Facebook and Instagram and like their posts when I see them in my feed. And sometimes I drop a comment on their posts just to let them know I’m still here and I still care about them.
Don’t let the people who already know, like, and trust you slip through the cracks. They will be a huge source of future business for you. When you have loyal clients, they will sing your praises to their friends, family, and coworkers. Whenever someone mentions they need a good real estate agent, you can count on them to offer up your name quicker than you can say “referral.”
It’s easier to invest in the people you already have than it is to find new connections. This is how real estate pros who have a referral-based business keep their pipelines filled: They are continuously nurturing those relationships they’ve already built to keep their name on their past clients’ lips.
10 Unique Client Appreciation Event Ideas
12. Measure Your Results & Test Constantly
There’s a saying in the fitness community that applies perfectly to real estate agents trying to succeed on social media: “That which gets measured, gets improved.” It’s a straightforward formula that most agents ditch in favor of a shotgun approach on social media.
Social media platforms like YouTube, Twitter, Instagram, and even Pinterest offer free-to-use, professional-level analytics that help you figure out which content your audience responds to and the best time and format for posting it. You can even try A/B testing the same content under different conditions. Write a post on one subject and then address it again with a video and see which performs better.
13. Create Scroll-stopping Infographics & More With Canva
Not every post has to have your mug in it. You can create some scroll-stopping infographics in Canva. Since you probably get tons of market data in your inbox every day, turn that into an opportunity to connect. You can tap into some of the data from the National Association of Realtors (NAR) or check in on your local association for up-to-date industry news and stats. Take any data your followers might be interested in and use it to create a stunning infographic in Canva.
40 Surprising Real Estate Lead Gen Statistics Every Agent Needs to Know
Since your goal on social media is to position yourself as your audience’s go-to real estate expert, posting in-depth studies or other market data can be a great way to show off just how carefully you follow the market. But don’t just repost what’s already out there. Come up with your own conclusions from the data and share them with your audience.
You can also use this technique with more evergreen content. Create beautiful infographics on the homebuying process, the listing and selling process, what not to do during a transaction, and so many other topics of interest to your client avatar.
Infographics aren’t the only way to share your knowledge, either. Try creating a fun carousel of homebuying or staging tips. These slideshows are fun, clickable, and give you ample space to share a lot of information in a ways that are easily digestible for your audience.
If you haven’t mastered Canva yet, I highly recommend taking a class or going into their educational section under the “Learn” tab. And I also recommend upping your game by going Pro. There are so many more resources available with a Pro account that make it totally worth the $12.99 per month investment.
111 Shocking Real Estate Statistics You Need To Know
14. Post a Mix of Business & Personal Life
I know I’ve said it before, but if you’re only posting pics or videos of your listings, your content will be ignored. You know that humans connect with humans, not data. So, if you’re not connecting with your audience on a more personal level, you’re missing the whole point of social media. It’s meant to be social. Yes, you should post your listings. But don’t just post about your listings.
Include a sneak peek into what your real life is like. Don’t be afraid to show your personality, your life at home, and what you love to do when you’re not working on real estate transactions. Anything that will let people into your world and tell them who you are as a real-life person is fair game.
As I noted earlier, when your people are scrolling through their Instagram, they’re probably not there looking for a real estate agent. But if someone connects with you through something like your love of crocheting or reading old books, that’s a deeper connection than you can get from posting only about your real estate business. That connection gives you an inside track to share real estate information. Then, when that person actually needs a real estate agent, who do you think they’ll want to work with—some rando they don’t know from Adam, or the person who shares something in common with them and has already established a relationship? The answer is you!
Can Experiential Marketing Save The Real Estate Industry…Again?
15. Use Humor
Since most people use social media to escape their lives, humor almost always does well on any platform. Posting memes and funny videos will show your audience that you’re not just a hyperlocal expert but someone they might want to have a beer with. Just avoid topics that are controversial, overly negative, or too racy for prime-time TV.
If you want to start making your own memes, the Kapwing or Mematic apps are great starting places. Or, if you want custom-branded memes that are ready to post, check out The Broke Agent’s content on Coffee & Contracts.
I also love the templates on Agent Crate that include trending audio. These options let you hire out some of the heavy lifting of creating effective content, freeing up your brain space. And remember, your time is more valuable than anything, so if you can buy it back by purchasing marketing tools, that’s a solid investment.
108 Real Estate Memes Realtors Can’t Stop Sharing
16. Don’t Be Afraid of Paid Social
The idea behind paid social media marketing is to get your brand in front of as many people who might be interested in your services as possible. But it’s become increasingly difficult to navigate the complexities of paid marketing on social media platforms in the past several years.
However, paid social media marketing is extremely effective if you do it correctly. It can help you build your brand, generate leads, and create your online presence. When done well, paid social can build your business from the ground up fast.
If the idea of creating effective paid social on your own is enough to make you throw up in your mouth a little, you might consider hiring an expert to do it for you. Honestly, it’s easy to get social media ads wrong, especially if you’re new. And if you do, it could cost you a lot of money.
But you can turn to a marketing agency like Luxury Presence so you can focus on the parts of your business that don’t give you a headache. Luxury Presence’s team of professional marketers can handle everything from building you a stunning website to search engine optimization (SEO) to real estate social media marketing to creating content to placing advertising on social platforms. And you can bank on their marketing expertise, so the money you spend on ads will generate a nice return. They’re basically a one-stop shop for all things real estate marketing. Did I mention their websites are stunning?
How to Create Real Estate Facebook Ads That Actually Generate Leads
17. Write Scripts for Your Videos & Rehearse Them
While many agents think they’re great at improvising, the cold hard truth is that few actually are. Speaking off the cuff is a skill like any other and takes time, effort, and practice to improve. That’s why writing a script—even a rough outline—and then practicing it will quickly improve your videos.
You don’t have to read it word for word, but coming up with a structure and a few key phrases to repeat will make your videos easier for your audience to understand and hopefully interact with.
The added bonus is you’ll feel more confident while shooting your videos, which will translate to your viewers. You’ll look like the rock star you are when you feel confident in what you’re saying.
If you want to become a leader in video-making, consider the Local Leader Video Marketing Masterclass from Parkbench. Check out the video walk-through and review from our own Chris Linsell:
21 Real Estate Videos Top Agents Use To Generate & Nurture Leads
18. Be an Early Adopter of Newer Platforms Like TikTok
Can you imagine being one of the first Realtors to start using YouTube or Instagram? After more than a decade of using those platforms, how many followers or views do you think you’d have today? How many engagement tricks could you have learned before any other agent in your city?
We’re not saying you should put all your free time into TikTok, but at least take the time to learn about and test new platforms before writing them off. Plus, these platforms are constantly changing and adding new tools you can test out. Trends change, so try to stay on top of what’s working now.
If you build a following, it might even open up doors for your career. Brokerages may be interested in hiring someone who can help boost their presence on social media. If you stand out in your market, don’t be surprised if you get a few phone calls from brokers who’ve noticed your skill set.
Real Estate TikTok: 3 Top Agents on How to Get Millions of Likes (+ Leads)
19. Give Your Audience a Video Tour of Open Houses Once a Week
You study the market, and you know what’s new and hot. Find a great listing or open house that would be a great fit for your ideal clients and do a video walk-through you can post on your social media. This accomplishes two things: You’ll share listings that your future clients will most likely be interested in viewing, and you’ll share behind-the-scenes #realtorlife content that your audience loves.
There are many ways to double down on this idea. If you participate in the broker’s tour in your area, you might be able to get some shots of a few different homes that you can use in your socials. Snag some live footage of you hosting an open house to share behind-the-scenes lifestyle videos. Record more than you think you’ll need so you can spread content out over a few days’ worth of posts.
20. Consistency Is Everything
Great real estate social media marketing doesn’t have to be complicated or time-consuming, but it does need to be planned. One of the biggest mistakes I see agents make is starting on a social media strategy and then falling off the wagon just a few weeks in. Any good that came from the posts they created and shared is lost once they disappear from the platform.
The easiest way to stay on top of your social media is to get it on your calendar. Things that get scheduled get done, right? So make time every week to sit down and schedule your posts. Most platforms offer you the ability to schedule your posts as far out as you like. For example, I created enough #MotivationMonday posts to last an entire month at one time using templates in Canva, and then scheduled them to go out each week. That’s a feature that definitely saves tons of time.
Speaking of prescheduling, I suggest creating most of your content this way. When I create my video content, I first sit down and write out my scripts. Then, I shoot all the videos in one day. (If you think people will notice that you’re wearing the same shirt in all your videos, they won’t. But if you want, you can just change your shirt for each video you shoot. Easy-peasy!) That way, I only have to put on makeup and do my hair once. Then, I find a day to edit all the videos and then schedule them to post on specific days and times throughout the month. Batching will save you hours and alleviate a lot of stress around creating your content.
11 Must-follow Real Estate Instagram Accounts for 2023 (+ 5 Growth Hacks)
21. Audit Your Social Media Account’s Overall Look & Feel
When it comes to optimizing your social media accounts, one easy way to level up is to focus on the overall look of your account.
Log out of your accounts and then visit them as if you were a potential buyer or seller. When people click on your profile, what does it look like? What do your highlight covers look like? Do you have thumbnails on your posts that make them binge-able? What about your profile pic? Your Facebook cover image? All of these elements contribute to the overall impression of your online presence. Make sure all your accounts have professional headshots, interesting and eye-catching highlight covers, and thumbnails that encourage viewers to click on more of your content.
11 Awesome Real Estate Facebook Cover Photo Examples to Inspire You (+ Templates)
10 Mistakes to Avoid in Real Estate Social Media Marketing
1. Comparing Yourself to Other Real Estate Agents
Every person is different. And everyone is at a different point in their career. That’s why it makes no sense to compare yourself to another real estate agent, even if they’re in your brokerage, your age group, or your experience level. So, stop comparing yourself to everyone else and focus on your own personal journey. Don’t worry about what others are doing in their real estate social media marketing. Focus on what you need to do right now to stay on track and get to the next milestone in your business.
2. Focusing on Yourself & Not Your Clients
I have a saying that I often share when I talk about building a relationship-based business: Everyone’s favorite radio station is WII FM. That’s an acronym that stands for “What’s In It For Me?” And that’s the question every single one of your readers is asking. So many real estate agents forget this important part of real estate social media marketing. When you’re creating content for social media, stay focused on what your readers will get out of your content. Always be answering the question: What’s in it for them?
3. Not Engaging With Your Audience
Humans are sensitive. If someone reaches out to comment on your content and you don’t acknowledge them, they’re going to be hurt. No one benefits from that. So, when your audience comments on your social media content, be sure to engage with them, make them feel special, and thank them for leaving their thoughts. Without their comments, your post is just noise. And the algorithm will not reward posts that humans don’t engage with. So, their comments are important.
As renowned cosmetics entrepreneur Mary Kay Ash famously said, “Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” That mantra works the same in the digital world.
4. Avoiding Video
Video is here to stay. And if you haven’t started using video in your real estate social media marketing yet, it’s time to get on the train. Video is the fastest and easiest way to establish your know, like, and trust factor in today’s short attention-span society. You can connect with people quickly by creating short videos that show off who you are as a person first and a real estate professional second. Humans love to see other humans doing human things. Don’t just post about real estate. Post vignettes of life. That’s how humans become friends.
5. Not Creating a Plan of Action
The fastest way to lose your foothold when it comes to real estate social media marketing is to be inconsistent. The best way to combat inconsistency is to create a plan. Use a marketing calendar to plan out your posts each week. Create your posts in batches and schedule them. Block off time to stay on track. When you fail to plan, you plan to fail. But you don’t have to go it alone; use our awesome Real Estate Marketing Calendar for 2023 to stay on track. We’ve even included some ready-made templates you can use to get the ball rolling. But whatever you do, make sure you have a plan.
Download Your 2023 Real Estate Marketing Calendar
6. Not Including a CTA in Every Social Post
You should always give your readers options to continue to engage with your content. Not every call to action (CTA) has to be some sales pitch. In fact, that’s a surefire way to run off your people. Instead, you can easily give your audience additional ways to find more of your content. Ask them to follow you on other social media platforms, check out your website, and like, comment, and share. And be sure to set up your account to make it easier for them to find more of what they’re looking for. You work hard to gain their attention—don’t leave them hanging.
7. Trying to Be Everything to Everyone (BE 💯 YOU!)
Many agents are afraid of showing too much of themselves. But here’s a hard truth: If you try to be everything to everyone, you’ll be no one to everyone. Don’t get me wrong—you should tread lightly regarding divisive language or viewpoints. But don’t be afraid to be your truest self. If you feel strongly about something, chances are someone else feels the same way, and your comments on that topic will resonate with those people.
And by the same token, it will repel those who think and feel differently from you. If you’re worried about that, remember that you probably don’t want to work with those from a different planet than you. Your vibe attracts your tribe. Speak specifically to your ideal client avatar because you only want to work with clients you enjoy. This way, you’ll attract those with whom you truly connect. Listen, there’s plenty of business to go around, so don’t be afraid to lose a few potential clients along the way. They will be better suited with an agent who gets them in a way you won’t.
8. Being Overly Ambitious
When you start posting on your social media and can’t keep up the pace, you’ll lose ground with your audience and with the algorithm. Don’t set a schedule you can’t keep up with. More is not better. Consistency is better. So, if you can’t maintain a three to five posts per day schedule for five days a week, don’t start that schedule.
Instead, set a more modest schedule for your real estate social media marketing. Try one to two posts per day, three days a week. You may not be posting as much as some, but I promise you, the algorithm will reward you with higher rankings. That means you’ll end up getting seen more often, increasing your engagement potential. Don’t worry about what time you post, either. Post when you post and let the rest take care of itself.
Download Your 2023 Real Estate Marketing Calendar
9. Assuming Your Life Is Boring
You probably think preparing for an open house is incredibly dull, driving around grabbing signs and lockboxes and doing a little extra spit-shining in your listing to make sure it’s just right. You may think your cold-calling sesh or doing your market research for your farm is really tedious. But people are curious about what you do. Imagine how most of your clients feel in their 9-to-5 cubicle jobs, dreaming of having the lifestyle they believe you live. Let them see what it’s like to be a real estate agent in real life. Give them the behind-the-scenes, unglamorous side of your career.
Sharing your experiences in your real estate social media marketing will give people a reason to cheer you on. Let them experience your journey!
10. Worrying About Over-sharing Expertise
Sharing tips for other agents is a great way to establish yourself as a go-to, rock star agent in your area. But I know several amazing agents who are anxious about sharing too much about their strategies, fearing other agents in their market will steal their ideas and become their biggest competitors. But the truth is, when you share valuable content with other agents, the percentage of people who actually absorb that information and then implement it is miniscule.
On the other hand, the benefits of sharing your experiences and expertise as a real estate professional far outweigh potential downsides. It sets you apart as the agent who teaches other agents. You automatically skyrocket to the top of the list in your area. So, be that agent who knows more than other agents and watch your business grow.
Why Social Media Is So Important for Your Real Estate Business
Ever since real estate social media marketing first became a thing, agents have been resistant to getting out there. And they used to be able to get away with it. But today, agents on the sidelines will notice a downturn in their business. After all, more than 30% of Realtors reported closing at least one transaction a year as a direct result of their use of social media.
To be seen where your audience is looking, you must have some type of presence online. Americans now spend, on average, more than 90 minutes a day on Facebook and Facebook-connected platforms, including Instagram, Messenger, and Snapchat. Creating content for your real estate social media marketing is how you build your online presence. And when it comes to earning those listings by demonstrating social skills, 73% of homeowners say they’re more likely to list with a Realtor who uses video to sell property than one who doesn’t.
Think about what you do when deciding who to hire for any service. You look online, right? And if the company you’re checking out doesn’t have a website, a Yelp review, or any presence on Facebook or LinkedIn, you start to wonder if they’re legit. We’ve all been conditioned to believe that online presence represents trust. So, if you’re not posting on social media, don’t have a website, and don’t have online reviews, that signals that you’re not stable enough to earn business.
15 Social Media Mistakes All Agents Should Avoid
Over to You
Social media doesn’t have to be complicated. We’ve given you tons of useful tips and resources to help you get started, plus some great suggestions on tools that can do some of the heavier lifting for you. Take these techniques and get your real estate social media marketing up and running. Or, maybe think of this as a gentle reminder to overhaul your profiles and boost your online marketing savvy.
Did we miss any great tips? Do you have a killer real estate social media marketing tool to share we didn’t mention? Let us know in the comments.