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Let’s face it. Many newer Realtors still balk at the idea of cold calling expired listings to earn their supper. However, as any experienced Realtor will tell you, great expired listing scripts and well practiced objection handlers, are worth their weight in gold.
[Read more…] about 15 Best Expired Listing Scripts & Objection Handlers 2020
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Let’s face it. Because of the tight market, even your best real estate marketing strategies from a few years ago might be on shaky ground in 2019.
To make matters worse, Facebook and Google both changed their algorithms which means getting leads from your feed or organic search is harder than ever, if not straight up impossible.
Scary right? It doesn’t have to be…
[Read more…] about 21 Real Estate Marketing Strategies (Hint: None Are Facebook)
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Have you mastered your listing presentation yet?
If you have, chances are you wouldn’t be reading this, so take that as a sign that even the most experienced Realtors can still use some help honing their pitch.
The first step is to learn the common listing presentation mistakes that even experienced Realtors make and nip them in the bud.
[Read more…] about 15 Deadly Listing Presentation Mistakes & How to Avoid Them
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The state of real estate lead generation in 2019 is constantly evolving. What brought in great leads at affordable rate a few months ago might not work today.
If you’re looking for a new way to generate leads in 2019, use our massive list of 197 ideas as inspiration: [Read more…] about 197 Lead Generation & Marketing Ideas 2019
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For most new Broker Owners, the idea of shelling out more than the price of a brand new Mercedes Benz S Class on lead gen every single month is pretty hard to swallow.
In fact, many brokers don’t spend a dime on lead generation.
After all, they’re paying the damn rent! Why should agents, especially newer agents, expect to be given leads for nothing? Most brokers would laugh if you brought this up in a meeting.
Luke Monroe is not like most brokers.
[Read more…] about Why This Broker Spends $155,000 per month on Lead Generation…
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In the scrappy early days of the Corcoran Group, Barbara Corcoran made a big bet…
On video tapes. Yes, the ancient relics you got charged $1 for not “rewinding”.
Inspired by cutting edge technology, she dropped tens of thousands into creating “video listings” her clients could watch before looking at apartments.
It flopped. She lost a ton of money.
That got us wondering. Is Instagram the VHS tape of today? Is anybody actually getting leads from Instagram?!
With all the breathless headlines in the New York Times about Instagram influencers being paid princely sums to look cool in hard-to-sell Beverly Hills mansions, the answer wasn’t so obvious…
In order to find out, we tapped 6 top producers who are crushing it on Instagram today: Dusty J Baker, Rochelle Maize, Ines Hegedus-Garcia, Joyce Rey, Tiffany Alexy, and Boutique RE founder Raj Qsar.
[Read more…] about Instagram for Real Estate: Can You Get Leads on Instagram?
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Okay, time to admit it. Your ads on Facebook face some pretty stiff competition.
Sure, your email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages.
Luckily in 2018 there is a MUCH better way to engage with your leads.
It’s so good that according to a study by Hubspot, this method boasts open rates that are 242% higher than email.
It’s actually dead simple: Facebook Messenger marketing.
[Read more…] about This Strategy Gets Open Rates 242% Higher Than Email…
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If you’ve had your website up and running for more than a few months, you’ve probably noticed something curious. You’re getting some traffic, but almost none of that traffic converts into actual leads…
What gives?
Well, to some extent this is the nature of online marketing; only a small fraction of the people who visit your site will convert. C’est la vie right?
[Read more…] about 7 Web Design Tricks for Realtors to Get More Leads