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How to Create Real Estate Facebook Ads That Actually Generate Leads

This in-depth guide can help you create Facebook ads that will generate leads for a reasonable price. Use our step-by-step instructions to set up your first ad campaign and figure out when it’s time to hire a pro. We’ll talk about what it costs and show you real-world examples of Facebook ads that work.

Emile L'Eplattenier
Emile L'Eplattenier
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28 Clever Real Estate Ads: Real Examples (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

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32 Best Real Estate Social Media Templates for Facebook & Instagram

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.

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How to Build Rapport With Inbound Leads Quickly (+ Scripts)

Dealing with the rejection involved in converting leads is tough. But there are ways to address common objections and reduce your hang-up rate. We have specific tactics for Zillow leads, PPC strategies, social media, and more!

Generate Buyer Leads

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February 2, 2024

The 11 Best Real Estate Lead Generation Companies

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

January 9, 2024

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2024

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

January 4, 2024

15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

December 15, 2023

How to Educate Unrealistic Buyers & Convert More Leads (Quickly)

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.

Generate Listings

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January 11, 2024

How to Get Listings in Any Market (Without Spending a Fortune)

If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress. 

January 5, 2024

The 10 Best FSBO Scripts (+ Why They Work)

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

November 29, 2023

21 Fun Real Estate Door Hanger Ideas to Inspire You

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

November 28, 2023

REDX Review: Pricing, Features, Pros & Cons

Is REDX worth the price tag? In this review, we’ll dive into the features, pricing, and how this prospecting software can help you grow your business, uncovering the info you need to decide if REDX will work for you.

Marketing Companies

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February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

January 9, 2024

Zurple Review: Pricing, Features, Pros & Cons

Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?

January 5, 2024

The 38 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

October 17, 2023

Ylopo Review: An In-Depth Look at Features and Pricing

In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.

February 14, 2024

Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

February 2, 2024

22 Real Estate Valentine’s Day Ideas to Spark Some Client Love

Ready to kick off real estate season with tons of clients? We’re here to help you get in front of future clients with these fabulous Valentine’s Day ideas.

January 29, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents Slay

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

December 8, 2023

15 Real Estate Videos Top Agents Use to Generate & Nurture Leads

Learn the tips and tricks to creating videos that will engage your audience, generate and nurture leads, and keep sellers happy.

The Ultimate Real Estate Marketing Plan Template for Long-term Growth

To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.

February 27, 2024

How to Estimate Real Estate Brokerage Expenses

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

October 26, 2023

7 Stunning Real Estate Landing Pages + 6 Hacks to Make Yours Better

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

October 5, 2023