Wondering how to get listings in today’s market? Don’t have enough seller leads? Don’t sweat it. Some of the most successful luxury real estate agents in the country struggled just as hard. Learning their secrets to getting listings can be a game-changer for your career.

That’s why we talked to 21 top-producing luxury real estate agents to learn how they got their first listing, how you can keep your funnel filled with seller leads, and their advice for buyer’s agents who want to become listing agents. We also include links to deep-dive resources to learn their strategies.

To get you started, here’s what 21 top-producing luxury agents have to say about how to get listings:

1. Talk to Your Neighbors About Real Estate

Yawar Charlie, of the Aaron Kirman Group at Compass

Yawar Charlie in Good Morning LaLa Land

Grandson of Indian film legend Noor Mohammed Charlie, Yawar Charlie has worked both as an actor and an award-winning real estate agent with the Aaron Kirman Team, a top sales team in Los Angeles that regularly closes north of $500 million in sales volume.

If he looks familiar, that’s because Yawar is a regular on CNBC’s Listing Impossible. He also has a master’s degree from UC Davis, so he brings a lot more to the table than just star power. We asked him how he got his first listing and his advice for new agents who are learning how to get listings for themselves. Here’s what he told us:

“When I started my career, I was what I would consider a buyer’s agent. It kind of just happened by default. I told people in my social sphere I was in real estate and they approached me about wanting to find a home. It just was a natural fit.

However, I did find out early in my career that I really did need to get listings to have long-term success. At first, I was very apprehensive because I felt that I didn’t have the knowledge base or wasn’t comfortable ‘selling something.’ For some reason, when I was working with a buyer, I didn’t necessarily feel like a salesperson. I felt that I was simply presenting them a really cool place to connect with. I had to mentally change my state of mind and understand that I could think about listings in a similar way.”

2. Join a Team as a Junior Agent or Broker Assistant

Laura Cao, Associate Broker & Team Leader, Douglas Elliman, Manhattan

Laura Cao, Associate Broker & Team Leader at Douglas Elliman

A top 2% agent company-wide at Douglas Elliman and ranked as one of the top teams in the U.S. by Real Trends, Laura Cao and her team consistently list and sell high-end Manhattan luxury new developments and resales.

Below, Laura explains how she got her first listing in Manhattan as an assistant in 2005, and gives her best advice for new agents and buyer’s agents looking to land that first listing:

3. Send Out Just Sold Postcards

Tika Van Den Hurk, Senior Director of Luxury Sales, Douglas Elliman Florida

Tika Van Den Hurk Senior Director of Luxury Sales at Douglas Elliman

Ranked No. 3 in the Fort Lauderdale area by sales volume, Tika Van Den Hurk has over 20 years of experience in buying, selling, and remodeling homes in both her native Montreal and Florida.

Here’s her story about nabbing that all-important first listing, and her advice for her fellow agents:

4. ‘Skip the Line’ for Exclusive Seller Leads

Listing Leads From Market Leader

The Close Team

If you’re just starting out or need more leads, you need to find a way to “skip the line” and get yourself in front of homeowners. One easy way to do it is to buy exclusive seller leads and training from Market Leader. One flat monthly rate gets you a guaranteed number of leads to work every month.

Visit Market Leader

5. Combine the New School & the Old School

Tristan Ahumada, Malibu California Broker, CEO Lab Coat Agents

Tristan Ahumada CEO Lab Coat Agents

While most Close readers probably know Tristan Ahumada as the founder of Lab Coat Agents and the LCA Marketing Center, he didn’t get there by accident. Tristan was named Rookie of the Year at Century 21 at just 24 years old, runs a highly successful team in Los Angeles, and is a top 1% agent at Keller Williams.

Here’s what Tristan had to say about getting listings:

And Now….Tips From The Close: How to Get Listings—FAST

Now that you’ve learned how to get listings using the secret strategies of some of the most successful agents in the country, here are a few proven methods from our own real estate coaches to help you get listings in today’s low-inventory housing market.

Bonus Tip: Leverage Technology to Lower Your Cost Per Lead by 20%

When they learn how expensive seller leads are, many new listing agents get cold feet. Who could blame them? The competition for listings is fiercer than ever so every penny spent chasing leads counts. That’s why it’s crucial to use a lead generation platform that has the team and experience to bring your cost per lead back down to earth.

Trusted by over 53,000 successful agents, CINC has managed to lower their cost per lead by 20% year-over-year. No small feat when you learn they generate over 3,000,000 leads per year. So if you want to get serious about getting listings, you need to get serious about your technology. Click below to schedule a demo to learn more about lowering your cost per lead with CINC.

Visit CINC

Your Turn

Have a great story about landing your first listing or have some great advice for new agents trying to learn how to get listings? Let us know in the comments or join our Facebook Mastermind Group here.

Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real estate lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real estate lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.
Want even more free resources? Tell us about you so we know what to send.