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44 Underrated Real Estate Lead Generation Ideas

The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills.

Jodie Cordell
Jodie Cordell
featured

33 Open House Ideas That Will Actually Get You Leads

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.

Buyer's guide

The 7 Best Free Real Estate CRMs for 2024

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

Free template

What You Need for a Killer Listing Presentation

Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit.

Agent Spotlight

all in Agent Spotlight →
February 5, 2024

How to Grow Your Real Estate Business: 11 Tips + 1 to Avoid

One of the most challenging aspects of growing a team or brokerage is scaling lead generation quickly enough to keep junior agents happy and busy.

November 21, 2023

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

November 9, 2023

15 Must-follow Real Estate Instagram Accounts (+ 5 Growth Hacks)

All of the agents on this list have found unique and entertaining ways to promote their real estate business without being too sales-y. Check them out if you need some inspiration for your own Instagram account or just a good laugh.

June 14, 2023

Pride Month: The Real Estate Industry Can Do Better. Here’s How.

We talked to top-producing LGBTQ+ agents, industry friends, and allies about how we can all help make our industry more inclusive.

Buyer Agent 101

all in Buyer Agent 101 →
May 24, 2024

The Ultimate House Hunting Checklist for Your Clients in 2024

Empower your buyers with our comprehensive house hunting checklist to guide them through the process easily.

May 22, 2024

Personality Quiz: Should I Become a Real Estate Agent?

Take our real estate sales personality assessment to better align your lead generation strategy to your natural abilities and personality.

April 24, 2024

The Ultimate Real Estate Buyer Agent Checklist

We put together six efficient checklists to empower your clients to play a more active role in their transactions—giving you back some of your time to foster more client relationships and grow your business.

April 23, 2024

The LPMAMA Script for Real Estate & How to Use It

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

May 17, 2024

The 25 Best Books for Real Estate Agents in 2024

These 28 real estate books will help you gain valuable insights, expand your knowledge, and transform your mindset and career in 2022.

May 14, 2024

Best Real Estate Company to Work For in 2024

There are many factors to consider when it comes to affiliating with a brokerage. We evaluated dozens of real estate companies based on the criteria that matter most to agents and selected our top six. Plus, learn why you might want to consider a local boutique instead.

March 22, 2024

How to Make Money as a Real Estate Agent: 11 Strategies to Earn More

It’s been rough out there lately, but don't worry—I've got your back! I’ll share nine awesome tips on how to make money as a real estate agent, even when things aren't exactly booming.

February 14, 2024

Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

May 14, 2024

IXACT Contact Review: Pricing, Features, Pros & Cons (2024)

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

May 2, 2024

Elevate CRM Review: Pricing, Features, Pros & Cons (2024)

Elevate is a real estate customer relationship management (CRM) and marketing platform designed as an ecosystem through which realtors can coordinate, customize, and streamline their marketing.

April 23, 2024

Lofty CRM Review: Pricing, Features, Pros & Cons (2024)

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

April 5, 2024

Realvolve Review: Pricing, Features & Pros & Cons (2024)

Today, we’re going to kick the tires a bit to see if Realvolve is evolved enough for today’s tech-savvy Realtors.

January 5, 2024

What Is the Accredited Buyer’s Representative (ABR®) Designation?

The ABR designation is a way to set yourself apart from your competition and win more clients.

November 2, 2023

The SRES Designation: Is It Worth It for Residential Agents?

After 28 years in real estate, I still love niche marketing. And the SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.: senior citizens. The question is, is it worth it?

May 16, 2023

9 Real Estate Designations That Will Actually Make You Money

These 8 real estate designations will position you as a subject matter expert, help you develop your professional network, and are the mostly likely ones to boost your income.

October 26, 2020

Is the CRS Designation Worth It? + CRS Member of the Year Interview

If you have been interested in earning your certified residential specialist (CRS) designation, now may be the best time to do it.

Featured Listings

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May 3, 2024

Sears Catalog Homes: Overview, History & Present Day

Sears, Roebuck and Company, more commonly known as Sears, wasn’t just a retail giant. From 1908 to 1942, Sears dipped its toes into the housing business by selling innovative catalog homes.

April 15, 2024

What Is a Pocket Listing? Definition, Pros & Cons for 2024

A pocket listing is a real estate industry term for a property that a broker has been given the exclusive right to sell by virtue of a signed listing agreement.

March 5, 2024

16 Weird Real Estate Listings You Won’t Believe

As a real estate agent, have you ever sold a weird house?

February 22, 2024

25 Popular Home Styles Every Realtor Should Know

If you’re even a little unsure about the common home styles you’re going to sell in your farm area, check out our cheat sheet of common home styles.

First-Time Homebuyers

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November 13, 2023

136 Real Estate Terms & Definitions Your Clients Expect You to Know

Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.

May 15, 2023

Does the Market Hate Everyone or Just My First-time Homebuyers?

Are your first-time homebuyers slowly unraveling in the current market? They're not alone. Everyone talking about residential real estate is saying the same thing: We’ve never seen anything like this.

April 14, 2023

Do Buyer’s Agents Have All the Fun?

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

Launch Your Business

all in Launch Your Business →
April 15, 2024

13 Tips for Creative Real Estate Headshots (+ Examples)

In the world of digital marketing, your headshot is often the first time prospects, leads, and clients will see your face. This means a professional, polished photo that represents who you are and what you stand for is a must have.

January 11, 2024

Real Estate Agent Salary: How Much Do Agents Really Make?

Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at The Close, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you. 

December 15, 2023

How to Educate Unrealistic Buyers & Convert More Leads (Quickly)

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.

December 7, 2023

9 Common Mistakes New Broker-Owners Make (+ How to Avoid Them)

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

February 9, 2024

Why Do Real Estate Agents Fail: 7 Mistakes & How to Avoid Them

You may have read online that many real estate agents fail.

January 24, 2024

The 12 Best Real Estate Motivational Speakers for 2024

Luckily, we live in an era where the collected wisdom of some of the smartest, most successful people in your industry are giving away their secrets for free.

December 15, 2023

The Best Real Estate Coaches for 2024

Since choosing the wrong real estate coach can be an expensive mistake, we crunched the numbers to find the best real estate coaches and programs in the industry.

December 6, 2023

9 Pros & Cons of Being a Real Estate Agent (+ Tips for Success)

Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.

Realtor Safety

all in Realtor Safety →
May 24, 2024

Realtor Safety Month: Resources for Agents & Teams

Although most client appointments are safe, sadly, in 2023, 75,000 Realtors reported being victims of a crime.

September 1, 2023

How to Spot & Avoid the Top 7 Real Estate Scams (+ Protect Your Clients)

There’s no shortage of scammers and fraudsters trying to take advantage of you and your clients.  Here's what to watch out for and some ways for everyone in the real estate community to stay safe.

April 3, 2018

Shock Study: More Than 50% of Realtors Carry Weapons on Showings

We talked to Realtors who carried weapons during showings to find out their stories.

Stats + Trends

all in Stats + Trends →
May 16, 2024

The Ultimate Guide to Real Estate Data Analytics

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

March 25, 2024

Top 5 Green Building Trends for Real Estate

In 2024 green building won’t be just for granola munching hippies or off-grid survivalists.

February 2, 2024

5 Emerging Real Estate Industry Trends for 2024

At The Close, we always have our finger on the pulse, so we know that some real estate trends come and go, and some change our industry forever.

January 29, 2024

4 Real Estate Technology Trends to Watch in 2024

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.