The Basics

One of the most challenging aspects of growing a team or brokerage is scaling lead generation quickly enough to keep junior agents happy and busy.

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

All of the agents on this list have found unique and entertaining ways to promote their real estate business without being too sales-y. Check them out if you need some inspiration for your own Instagram account or just a good laugh.

Helping service members find and sell their homes is a challenging, lucrative, and personally rewarding niche.

According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.

Are your first-time homebuyers slowly unraveling in the current market? They're not alone. Everyone talking about residential real estate is saying the same thing: We’ve never seen anything like this.

A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!

Choosing the best hard money lender for your investment project can be tricky. We did the research that will guide you to the best financing options for your particular needs.

Did you know that a real estate license opens the door to a number of different careers?

These 28 real estate books will help you gain valuable insights, expand your knowledge, and transform your mindset and career in 2022.

There are many factors to consider when it comes to affiliating with a brokerage. We evaluated dozens of real estate companies based on the criteria that matter most to agents and selected our top six. Plus, learn why you might want to consider a local boutique instead.

Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

Elevate is a real estate customer relationship management (CRM) and marketing platform designed as an ecosystem through which realtors can coordinate, customize, and streamline their marketing.

The ABR designation is a way to set yourself apart from your competition and win more clients.

After 28 years in real estate, I still love niche marketing. And the SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.: senior citizens. The question is, is it worth it?

These 8 real estate designations will position you as a subject matter expert, help you develop your professional network, and are the mostly likely ones to boost your income.

If you have been interested in earning your certified residential specialist (CRS) designation, now may be the best time to do it.

There’s just something about the combination of real estate agent + homeowner + camera that leads to artistic disasters. Check out this epic collection as well as six expert tips on staging and photography so your images never end up on our list.

Sears, Roebuck and Company, more commonly known as Sears, wasn’t just a retail giant. From 1908 to 1942, Sears dipped its toes into the housing business by selling innovative catalog homes.

A pocket listing is a real estate industry term for a property that a broker has been given the exclusive right to sell by virtue of a signed listing agreement.

As a real estate agent, have you ever sold a weird house?

Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

In the world of digital marketing, your headshot is often the first time prospects, leads, and clients will see your face. This means a professional, polished photo that represents who you are and what you stand for is a must have.

Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at The Close, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you. 

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

A real estate coach is crucial for success in the industry, providing guidance, expertise, support, and motivation for agents and brokers to achieve their professional goals.

Whether you are looking for content to share on social media, want to learn how to become a better agent, or just want to gawk at eight-figure mansions, you’ll find the right blog for you on this list.

If you look at popular culture and shows like Selling Sunset, you might think that becoming a successful real estate agent is easy for just about anyone interested in modern houses and chic blazers.

We want to uncover that next great real estate quote to light a fire in your soul and point you in the direction of real estate brilliance. So check out these fantastic real estate quotes we’ve rounded up to spark your genius. 

There’s no shortage of scammers and fraudsters trying to take advantage of you and your clients.  Here's what to watch out for and some ways for everyone in the real estate community to stay safe.

Although most client appointments are safe, sadly, in 2023, 75,000 Realtors reported being victims of a crime.

We talked to Realtors who carried weapons during showings to find out their stories.

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

These 17 insightful real estate charts can help you understand the housing market and truly shine as the local expert when you confidently address your clients’ concerns.

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

In 2024 green building won’t be just for granola munching hippies or off-grid survivalists.