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The third time a buyer ghosted me, I realized I was making a classic new agent mistake: I spent too much time pitching myself and not enough time listening to my buyer’s hopes, dreams, and needs. A simple buyer questionnaire that asked the right questions—followed by a meeting to discuss it—would have quickly built the trust and rapport I needed to keep them.
[Read more…] about The Buyer Questionnaire Top Agents Use to Build Rapport & Trust (+ PDF)
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All photos courtesy of the National Association of REALTORS® (NAR)
Real estate professionals from across the country and around the world came together in sunny San Diego, California, last week for NAR’s 2021 REALTORS® Annual Conference & Expo. More than 10,000 people took part in the festivities, though attendance was (as expected) a bit lower than in years past.
While there were many highlights from the long weekend, Drew Brees’ keynote discussion with NAR President Charlie Oppler topped our list. The interview was rich with takeaways all real estate professionals will be keen to hear. Here are six of our favorites.
[Read more…] about 6 Things Realtors Can Learn From Super Bowl MVP Drew Brees
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If you’re like me, you spent much of the pandemic in leggings and cozy sweatshirts. Many women now have what InStyle has deemed “Post-Pandemic Wardrobe Anxiety.” Yet, as the world starts to re-emerge from our quarantine cocoons of comfort clothes and Netflix, maintaining a professional appearance is important.
And while I’m never in the business of telling people what they can or cannot do, the fact is that real estate is a very client-facing industry. And psychological studies at Princeton, NYU, and Dartmouth have found that people judge you in a matter of milliseconds after meeting you.
[Read more…] about 13 Things to Never, Ever Wear to Work as a Realtor
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As a realtor, everyone you meet is judging you. And yes, that means your clothes too. Like it or not, what you wear to work matters a lot more than you think. If you want to be judged favorably and land more wealthy, picky clients, we put together this in-depth guide on what male realtors should never, ever wear to work.
[Read more…] about 27 Things Male Realtors Should Never, Ever, Wear to Work
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For many new listing agents, descriptive real estate words like “cozy” or “sun soaked” are right up there with the maroon blazer—outdated, cheesy realtor cliches they think they can ignore. That would be a huge mistake. Almost all top listing agents pepper their listing descriptions with “cliche” real estate words. Why? Simple. They help sell homes.
To help you get over your writer’s block and find the perfect real estate words for your listing description, we put together this swipe file of 732 words that top listing agents use to market their properties.
[Read more…] about 723 Descriptive Real Estate Words Top Listing Agents Use to Sell Homes
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It was 3:00 a.m. before I realized how badly I had screwed up. It was my first month as an agent in Manhattan and there I was, desperately trying to scrub a coffee stain out of my ONLY white dress shirt. Years later, I learned how to fill my closet with the professional clothes that all realtors should wear without spending a ton of money.
Whether you’re a new or experienced agent who wants to save a few bucks, check out this guide to building a professional wardrobe on a budget. We also cover how to buy clothes that will last and be stylish for years, not months.
[Read more…] about Affordable Men’s Fashion for Real Estate: The Ultimate Guide for 2022
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If you’re a realtor trying to get press coverage to build your brand, you’ll soon learn that pitching journalists is harder than pitching homeowners. However, the benefit of earned media coverage is that, unlike your paid marketing efforts, it can provide free exposure for you and your business. Here at The Close, we receive pitches every day from companies who want to get in front of our audience of 400,000 monthly readers. 99.9% of them fail.
That’s why today I am going to share with you five PR strategies that any agent can use to successfully pitch journalists and garner free press coverage in 2022. I’ll also share some email scripts you can use to get the attention of busy editors by sending newsworthy pitches that position you as a real estate expert.
[Read more…] about 5 PR Strategies Any Agent Can Use to Get Free Press in 2022
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At the last brokerage I worked at in New York City, I saw dozens of agents quit after just a year or two. Looking at the data from the National Association of Realtors (NAR), it’s easy to see why so many Realtors fail—the median income for Realtors with under two years of experience is just $8,500 per year. They could have made more money working at Burger King.
I know many agents who consistently clear seven figures in gross commission income (GCI) annually after only a few years in the business. Their secret? They avoided common mistakes that cause many new agents to burn out and quit. To help you avoid some common pitfalls, we put together this list of the seven most common reasons realtors fail.
[Read more…] about Why So Many Real Estate Agents Fail After Just 2 Years (+ How Not To)
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If you’re a realtor who is still ignoring Instagram Stories, you might be in for a rude awakening. Instagram has made it crystal-clear that its focus is on entertainment. Agents who don’t get the message will get left in the dust. Agents who dive headfirst into Reels and Instagram Stories will thrive. It really is that simple.
That’s why I decided to share some of my best strategies for agents to create engaging Instagram Stories. These strategies helped me build my Instagram account to over 325,000 followers, and I’m sure they can help you too.
[Read more…] about Instagram Stories for Agents: 12 Easy Ways to Drive Engagement
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Open houses are critical to most real estate agents’ lead generation strategy. They create the ideal opportunity to meet active buyers; people who are potentially selling their current homes while shopping for a new one. A win-win! There’s no better feeling than seeing your open house sign-in sheet chock-full of names, phone numbers, and email addresses at the end of a weekend afternoon.
If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got five free PDF templates that you can download, print, and use right away, as well as the option to customize each Close-exclusive template on Canva. [Read more…] about 5 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Template)