About The Close
Actionable Entertainment, Strategy, & Insight From (and For) The World’s Best Real Estate Professionals
The Close is a new kind of real estate site designed to give agents, teams, and brokerages actionable, strategic insight from industry professionals. We cover real estate marketing, lead generation, technology, and team building strategies from the perspective of working agents and brokers who want to take their business to the next level.
We also strive to bring you the best insights from other disciplines including cutting edge psychology, business & marketing strategy, design, and disruptive technology. All for free, all to help you close more, and close better.
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Managing Editor: Emile L’Eplattenier
A licensed New York City Real Estate Agent and veteran of the marketing department at Tishman Speyer, Emile has been involved in every aspect of residential real estate from brand new developments to pre-war rentals and resales. Emile also regularly provides market insights and commentary for publications like Realtor.com, Fox News, Yahoo, and US News & World Report. Contact Emile at firstname.lastname@example.org
Senior Staff Writer and Real Estate Coach: Chris Linsell
Chris is one of our resident experts on real estate topics ranging from marketing, lead generation, transactional best practices, and everything in between. As a licensed agent in the state of Michigan, Chris has been a part hundreds of transactions from modest rural starter homes to massive waterside compounds. He’s also the leader of our weekly, small group coaching calls. When he isn’t writing, you’ll find Chris fly fishing the trout streams of Michigan or on the stage in his community theater’s latest production. Contact Chris at email@example.com
Online Content Editor: Meghan Thibault
Meghan is a versatile writer, editor and content strategist with a strong foundation in luxury brand marketing. Her passion for impactful storytelling has helped businesses, publications and nonprofits to build brand awareness and crush important goals. Her superpower is SEO-optimized content that’s clickable, memorable, scroll-worthy, and actionable. Her writing has appeared in real estate, business, luxury, and lifestyle publications, and her marketing career has taken her from Vancouver to the Cayman Islands to Honolulu, where she now resides. Contact Meghan at firstname.lastname@example.org.
Head of Business Development: Nicholas M. Thomas
As the strategic growth manager of all real estate monetized partnerships, Nick manages advertising opportunities in on-page advertising, email sends, sidebar placements, and much more. He has a background in international marketing working in Spain, France, and Mexico helping foreign companies understand how to drive American lead acquisition. When he’s not negotiating the next big deal, he enjoys dancing, traveling, and a well-balanced craft cocktail. Contact Nick at email@example.com
General Manager: Miranda Paquet
Miranda is a marketing leader with experience ranging from publicly traded tech companies to beer startups. Her work has appeared on sites including Forbes, The Business Journals, and the QuickBooks Blog. Miranda has a passion for helping real estate agents build a flawless marketing strategy that includes everything from branding to automation. When she’s not geeking out about real estate marketing, you can find her supporting her favorite local cheese shop, blasting Beyonce, or plotting her next travel adventure. Contact Miranda at firstname.lastname@example.org
Digital Marketing Manager: Lily Stern
Lily is a digital marketing and social media expert who specializes in growing brands and scaling success. She has built valuable brand awareness for a variety of businesses such as an interior decorating company, a fashion brand, and even a food website. When she’s not optimizing marketing strategy, Lily can be found playing (and winning!) a board game or exploring the many neighborhoods of New York City. Contact Lily at email@example.com
Email Marketing Specialist: Becky Brooks
Becky is a marketer and writer based in New York City. She’s written for publications like Social Media Today, MarketingProfs, and VegNews, and has worked for a couple of tech startups. At The Close, she oversees email marketing, where she gets the opportunity to build a unique community of real estate professionals. When not working, she loves improv comedy, hot yoga, and Central America. Contact Becky at firstname.lastname@example.org
Digital Marketing Specialist: Arlene Togonon
Arlene is a data associate with a passion for data, efficiency, and accuracy. Previously, Arlene worked as a digital marketer for a web development company startup. When she’s not working with numbers, she loves getting her hands dirty doing some gardening, playing with her dogs, and taking road trips across the country with her family.
Real Estate Coach: Sean Moudry
Sean Moudry has been featured in REALTOR Magazine 30 Under 30, recognized as a Top Producing Real Estate Agent for over 15 Years. Author of two books on Real Estate Investing, Sean worked as CEO of a real estate market center growing profitability through the recession while recruiting over 115 agents in a single year, landing Sean in the Top 10 in Keller Williams and #1 Commercial Market Center 2011. He also co-hosts our weekly, small group coaching calls. Today Sean teaches Salespeople to sell to their strengths through his consulting company 16 Strategies.
Real Estate Coach: Beth Incorvati
A 20+ year veteran of the industry, Beth has held leadership roles within the title, mortgage, and residential sale sectors, consistently recognized for achievement and her out-of-the-box style. She has been published, quoted, and featured in various national and local publications, noted for her expertise and distinct point of view. A highly regarded consultant, coach, and growth advisor, Beth specializes in team building, leadership development, and brand distinction. She formed her company, Agent Activator, in late 2015. In 2020 she established the CEO Sister Circle, a program that offers strategies and peer support for high-achieving women in the industry who wish to lead, leverage, and create a legacy.
Real Estate Coach: Beverly Ruffner
Beverly Ruffner started her Real Estate Career in 2005. She invested her efforts into online marketing when she adapted a love for internet leads and systems. In a small town South West of Washington DC known as Culpeper, she owned a Mega Agent Keller Williams office where she and her team were in the top 5% of their market. With her passion to create efficiency and build systems within her company her talent was recognized and led her to a national training position at Commissions Inc, Cinc. From there, she founded Balance Business Consulting, where she built systems, created best practices and taught internet lead conversion for some of the top CRM Lead generation companies in the industry, training large brokerages and real estate teams to leverage their lead conversion through systems.
Abe Linsell (Remote Snack Tester)
With an extensive background in high-pressure snack testing, Abe has been able to leverage his sniffing and chomping skills to test snacks ranging from baby carrots to ribeye steaks.
Write For Us
Have your finger on the pulse of the real estate industry? We’re looking to hear about your proven success strategy, your hot-take on a new real estate trend, or your actionable tips that will help your fellow agents. In return for your quality submission, we’ll amplify your voice to our 70,000+ agents-only email list and more than 350,000 monthly page views.
Think you have what it takes? Send us an email along with a writing sample to email@example.com. Include PITCH in the subject line.
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Editorial Inquiries: firstname.lastname@example.org