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35 Proven Real Estate Newsletter Ideas (+ Template Tips)

We compiled 29 proven real estate newsletter ideas to help you create high-quality content that engages & converts.

Emile L'Eplattenier
Emile L'Eplattenier
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9 Easy & Actionable Real Estate Email Marketing Tips

Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.

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23 Real Estate Email Templates That Will Generate Business in 2023

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

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The 9 Best Open House Follow-up Email Templates (+ Writing Tips)

The secret to writing open house follow-up emails that convert is to give leads something they want and make it easy for them to get it from you.

November 16, 2023

The 7 Best Free Real Estate CRMs of 2023 (+ 1 to Avoid)

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

October 2, 2023

LionDesk CRM Review (2023): Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

September 27, 2023

The 33 Best Apps for Realtors (Including 2 to Watch) in 2023

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

September 12, 2023

The Best Real Estate CRM for 2023: In-depth Reviews & Pricing

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Lead Nurturing

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November 6, 2023

Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

November 3, 2023

Homebot Review: Pricing, Pros & Cons for Real Estate Agents

In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.

October 31, 2023

The 7 Best Real Estate Chatbots (Pricing, Pros & Cons)

Leads expect their questions to be answered instantly, and real estate chatbots help you do exactly that. We’re here to demystify chatbots, show you how to use them to boost your business, and reveal which chatbots offer the best combination of pricing and features.

October 30, 2023

12 Unique Client Appreciation Event Ideas for Real Estate Agents

When I first entered the New York City real estate scene, I had ideas of high-stakes negotiations over martinis and sealing million-dollar deals with a handshake.

Marketing Companies

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October 17, 2023

Ylopo Review: An In-Depth Look at Features and Pricing

In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.

September 22, 2023

37 Clever Real Estate Marketing Ideas for 2023

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

September 22, 2023

Addressable Review: Are Robots & AI the Future of Direct Mail?

Addressable’s fully integrated marketing suite promises tech-forward AI and robots that generate elegant, non-buggy, field-tested copy. Does this sound too good to be true? We tested the platform to find out.

September 11, 2023

10 Real Estate Marketing Companies to Boost Your Business in 2023

Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.

November 20, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

November 20, 2023

The 15 Best Real Estate Prospecting Letter Templates for 2023

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

October 20, 2023

11 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads

Learn why and how you should be using LinkedIn to generate real estate leads (and not simply to network with other industry professionals in your SOI).

October 16, 2023

12 Clever Ways to Use ChatGPT for Real Estate in 2023 (+ 17 Prompts)

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

3 Ways Real Estate Agents Can Leverage Data to Improve Sales & Marketing Strategies

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

November 10, 2023

20 Mind-blowing AI Tools Helping Real Estate Agents Slay in 2023

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

October 3, 2023

8 Real Estate Marketing Materials to Crush Your Personal Brand

Even experienced agents have a hard time choosing which marketing materials to spend their hard-earned time and money on. But whether you need Instagram Reels templates or business card advice, we have you covered.

September 1, 2023

Lead Nurturing: Tools & Strategies for Conversion (+ Scripts)

Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective. 

April 26, 2023

30 Real Estate Marketing Tools Every Agent Needs (+ Reviews & Pricing)

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

April 3, 2023

15 Spring + Easter Ideas to Grow Your Real Estate Business

Real estate season is in full swing, and now is the time to turn up the branding to capture as much of that springtime business as possible.

March 14, 2023