Investing

Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.

After 28 years in real estate, I still love niche marketing. And the SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.: senior citizens. The question is, is it worth it?

Do you see CE as opportunity for professional development and lifelong learning? We took McKissock Learning out for a test drive to find out how the educational platform, features, and pricing stack up.

So you’re thinking you want to switch real estate companies in the new year, but you’re not sure how or where to start? This step-by-step guide will make sure you’re prepared to make the transition to a new brokerage as smooth and efficient as possible. 

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

Figuring out how much money a typical real estate broker makes is like trying to catch lightning in a bottle. But we’ve got some great tools and information to break it all down.

Creating a successful budget for a new real estate brokerage takes a lot more effort than most new brokers think. There are many elements you must consider when creating your real estate brokerage budget.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

Many agents have thrived through multiple economic downturns. The secret to coming out on top is to reduce your expenses, keep your focus on your customers, develop your skills, and increase the marketing that is working.

If you want to become a savvy real estate investor, you need to know what market stage your area is in or entering.

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

Too often the phrases agents use make clients boil and leave other pros rolling their eyes. That’s why we put together this list of the most annoying, cringey, counterproductive clichés real estate agents use, and what we think they should be saying instead.

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.

Let's review some tried-and-true ways to make money as a real estate agent, so you can grow your GCI and build a thriving real estate business.