Prospecting

Find out why real estate prospecting letters—which agents send to buyers, FSBO, FRBO and owners of expired listings—are still one of the best ways to generate leads in 2023.

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Real estate prospecting is the best way to generate new clients using active outreach and outbound communication—and you can use these 13 methods to excel at it!

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

Circle prospecting is a lead generation strategy the focuses on outreach to homeowners who live near recently listed or recently sold homes.