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How to Hire & Train an ISA for Cold Calling & Lead Nurturing (+ Scripts)

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls.

Beverly Ruffner
Beverly Ruffner
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Door Knocking for Real Estate: Does It Still Work? (+ Tips & Scripts)

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

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Lead Nurturing: Tools & Strategies for Conversion (+ Scripts)

Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads.

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23 Real Estate Email Templates That Will Generate Business

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy.

Buyer Agent 101

all in Buyer Agent 101 →
June 6, 2024

26 Critical Questions to Ask Home Inspectors

Home inspections are a crucial part of the homebuying process. We list questions every client should ask their home inspector to ensure all issues are uncovered. Use this checklist to arm your clients with the questions they need to ask.

May 24, 2024

The Ultimate House Hunting Checklist for Your Clients in 2024

Empower your buyers with our comprehensive house hunting checklist to guide them through the process easily.

May 22, 2024

Personality Quiz: Should I Become a Real Estate Agent?

Take our real estate sales personality assessment to better align your lead generation strategy to your natural abilities and personality.

April 24, 2024

The Ultimate Real Estate Buyer Agent Checklist

We put together six efficient checklists to empower your clients to play a more active role in their transactions—giving you back some of your time to foster more client relationships and grow your business.

Email Marketing

all in Email Marketing →
June 5, 2024

Real Estate Graphic Design: The Ultimate Guide for 2024

With the tightest real estate inventory in decades, impactful real estate graphic design is more crucial than ever before, so let us help you level up your marketing this year.

May 16, 2024

The Ultimate Guide to Real Estate Data Analytics

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

March 27, 2024

The Complete Real Estate Email Marketing Guide for 2024

Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.

February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

Lead Nurturing

all in Lead Nurturing →
April 26, 2024

Real Estate Lead Conversion Guide: 8 Steps to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

February 14, 2024

The 7 Best Free Real Estate CRMs for 2024

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

January 29, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

December 1, 2023

65 Real Estate Infographics + How to Make Your Own & Go Viral

Real estate infographics are one of the most engaging ways to get your message in front of your audience and get your content shared far and wide.

Listing Agent 101

all in Listing Agent 101 →
June 14, 2024

How Accurate is Zestimate?

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

May 22, 2024

Top 15 Real Estate Agent Tax Deductions

For real estate agents new to earning commission-based or 1099 income, navigating the tax landscape without prior withholding taxes can seem overwhelming.

May 21, 2024

The Top 11 Creepy Real Estate Listings

As a real estate agent, you’ll inevitably get a real estate listing that isn’t easy to sell.

May 14, 2024

The Top Listing Appointment Checklist for Real Estate Agents

For newer listing agents who can’t brag about their past success, preparing for a listing appointment can be very stressful. That’s why we asked some of the most successful listing agents we know to tell us what they do to prepare for listing appointments.

Referral Marketing

all in Referral Marketing →
March 20, 2024

The 10 Best Real Estate CRMs of 2024

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

March 1, 2024

Building Client Relationships: A Complete Guide for Agents

All across the country, top producing agents and teams are starting to get back to basics. The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line: Relationships.

December 11, 2023

12 Gorgeous Real Estate Sold Signs That Will Level Up Your Referral Business

There are tons of cute sold signs out there that can deliver the right marketing message along with some flair and a touch of your individual personality. Here are a dozen examples so you can find the right one for your business.

November 21, 2023

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

The 7 Don’ts of Cold Calling for Agents & What to Do Instead

Let’s face it: cold calling can be really cold—not just on the prospects’ end but also on the agents’.

June 11, 2024

The 11 Best Real Estate Prospecting Letter Templates

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

April 25, 2024

The 10 Best FSBO Scripts (+ Why They Work)

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

January 5, 2024

15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

January 4, 2024

REDX Review: Pricing, Features, Pros & Cons

Is REDX worth the price tag? In this review, we’ll dive into the features, pricing, and how this prospecting software can help you grow your business, uncovering the info you need to decide if REDX will work for you.

November 28, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

November 20, 2023