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How to Hire & Train an ISA for Cold Calling & Lead Nurturing (+ Scripts)

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.

Beverly Ruffner
Beverly Ruffner
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Door Knocking for Real Estate: Does It Still Work? (+ Tips & Scripts)

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

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Lead Nurturing: Tools & Strategies for Conversion (+ Scripts)

Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective. 

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23 Real Estate Email Templates That Will Generate Business

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

Buyer Agent 101

all in Buyer Agent 101 →
February 22, 2024

Latest Housing Market Data & News: We’ve Got This

While there were no huge surprises in NAR’s latest housing data, there is good news related to inflation, interest rates, and inventory. Here's what you (and your clients) need to know.

February 6, 2024

16 Tips to Win a Bidding War on a House

Bidding wars can be tricky to navigate, especially if it’s your first time representing a buyer in a competitive situation.

January 5, 2024

What Is the Accredited Buyer’s Representative (ABR®) Designation?

The ABR designation is a way to set yourself apart from your competition and win more clients.

January 5, 2024

12 Real Estate Copywriting Rules Professional Writers Swear by

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Email Marketing

all in Email Marketing →
February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

January 29, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents Slay

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

January 4, 2024

12 ‘Happy New Year’ Real Estate Email Ideas to Kick-start Your 2024

Start 2024 off right by making more meaningful connections with these email ideas.

December 11, 2023

The 13 Best Open House Follow-up Email Templates (+ Writing Tips)

The secret to writing open house follow-up emails that convert is to give leads something they want and make it easy for them to get it from you.

Lead Nurturing

all in Lead Nurturing →
February 14, 2024

The 7 Best Free Real Estate CRMs for 2024

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

December 1, 2023

65 Real Estate Infographics + How to Make Your Own & Go Viral

Real estate infographics are one of the most engaging ways to get your message in front of your audience and get your content shared far and wide.

November 27, 2023

Real Estate Lead Conversion: 7 Strategies to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

November 6, 2023

Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

Listing Agent 101

all in Listing Agent 101 →
February 14, 2024

11 Homeselling Myths, Debunked

Whether you’re a Realtor, mechanic, or even a doctor, chances are you spend a good portion of your day dispelling common myths about your job.

January 11, 2024

How to Get Listings in Any Market (Without Spending a Fortune)

If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress. 

January 9, 2024

How to Overcome the 3 Most Common Seller Real Estate Objections Like a Boss

As any experienced agent will tell you, the hardest objections to overcome happen when your seller is the most emotional. Money, more than any other issue, triggers these emotional objections.

January 5, 2024

The 10 Best FSBO Scripts (+ Why They Work)

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

Referral Marketing

all in Referral Marketing →
December 11, 2023

12 Gorgeous Real Estate Sold Signs That Will Level Up Your Referral Business

There are tons of cute sold signs out there that can deliver the right marketing message along with some flair and a touch of your individual personality. Here are a dozen examples so you can find the right one for your business.

November 21, 2023

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

October 30, 2023

12 Unique Client Appreciation Event Ideas for Real Estate Agents

When I first entered the New York City real estate scene, I had ideas of high-stakes negotiations over martinis and sealing million-dollar deals with a handshake.

October 11, 2023

14 Spine-chilling Halloween Real Estate Marketing Ideas 👻

Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.

15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

January 4, 2024

REDX Review: Pricing, Features, Pros & Cons

Is REDX worth the price tag? In this review, we’ll dive into the features, pricing, and how this prospecting software can help you grow your business, uncovering the info you need to decide if REDX will work for you.

November 28, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

November 20, 2023

The 15 Best Real Estate Prospecting Letter Templates

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

November 20, 2023

Homebot Review: Pricing, Pros & Cons for Real Estate Agents

In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.

November 3, 2023

The 7 Best Real Estate Chatbots (Pricing, Pros & Cons)

Leads expect their questions to be answered instantly, and real estate chatbots help you do exactly that. We’re here to demystify chatbots, show you how to use them to boost your business, and reveal which chatbots offer the best combination of pricing and features.

October 31, 2023