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37 Underrated Real Estate Lead Generation Ideas for 2022

Emile L'Eplattenier |

Playing chess

The state of real estate lead generation is constantly evolving. What brought in great leads at an affordable rate just a few months ago might not work today. That means many agents are constantly looking for new and innovative real estate lead generation strategies.

To help you think outside the box, we’ve compiled 37 underrated yet innovative real estate lead generation ideas and links to more than 30 deep-dive articles. This trove of lead gen strategies should keep your phone ringing off the hook through 2022 and beyond.

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Real Estate Photography: 24 Tips for Stunning DIY Photos

Emile L'Eplattenier |

Real estate photography

Let’s face it, using your own DIY real estate photos in your MLS listings is risky. Chances are you’re not a professional photographer, you don’t have amazing gear, and well—real estate photography is not as easy as it looks.

If you’re reading this, you’ve probably decided to learn how to take real estate photos the right way—yielding pro-level results that will impress agents and buyers on both your local MLS and on Zillow. We curated this list of the best real estate photography tips from experts across our industry to help you level up your skills.

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7 Ways Top Agents Prepare for Listing Appointments (+ Checklist & Scripts)

Emile L'Eplattenier |

Listing appointment checklist

Every top-producing listing agent we know agrees that there are only three things agents need to do to win every listing appointment: 1. Be prepared, 2. Be prepared, and 3. BE PREPARED. Everything else is window dressing. A listing appointment checklist is one way to keep you on track.

Of course, for newer listing agents who can’t brag about their past success, preparing for a listing appointment can be very stressful. That’s why we asked some of the most successful listing agents we know to tell us what they do to prepare for listing appointments.

[Read more…] about 7 Ways Top Agents Prepare for Listing Appointments (+ Checklist & Scripts)

13 Powerful Pinterest Real Estate Marketing Ideas From the Pros

Chris Linsell |

Pinterest is booming. More than 444 million people are on Pinterest every month, searching and saving literally billions of pins. A high percentage of those pins are related to the home, which makes Pinterest an ideal social media platform for real estate agents.

As agents continue to show tremendous success using Pinterest real estate marketing, we wanted to know more. We compiled the most creative Pinterest real estate marketing ideas from social media experts to help you master Pinterest for your business. Here’s what they had to say.

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The Best Real Estate CRM for 2022: In-depth Reviews & Pricing

Chris Linsell |

Infographic - The Best Real Estate CRM for 2022 with logos and picture of table with coffee cup and laptop computer on it

Ask any top-performing real estate agent what their go-to, must-have, can’t-live-without tool is, and chances are they’ll say a great real estate CRM, or customer relationship management system. The only problem is that there are so many options on the market to choose from that it’s hard to know which is the best.

Check out our top picks in the table below and read on to get an in-depth review of each product.

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2022 Will Make or Break Most Agents: Here’s How 10 Thought Leaders Are Preparing

Emile L'Eplattenier |

2022 Will Make or Break Most Agents

When I sat down to write our 2022 trends article this year, I couldn’t stop thinking about a line of dialogue from Ernest Hemingway’s “The Sun Also Rises”. “How did you go bankrupt?” Bill asked. “Two ways,” Mike said. “Gradually, then suddenly.”

If you sold real estate over the last two years, you know why this passage came to mind. If you’re a journalist just looking for a scoop, I can break it down for you: massive change, lightning speed.
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Real Trends Top 25 Real Estate Agent Websites RANKED (+ Tips & Tools)

Emile L'Eplattenier |

Real Trends Top 25 Real Estate Agents Websites

Have you ever wondered how your website stacks up against the top 25 agents on the Real Trends 500? Well, wonder no more. In this updated article, we ranked the real estate agent websites of the top agents (by volume) in the country. After the rankings, we go over the best tools and resources for agents to build or improve their websites in 2022.

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How to Get a California Real Estate Broker License

Chris Linsell |

An aerial view of Sausalito on a golden morning with the Golden Gate Bridge peaking over the hillside.

If you’ve worked in real estate for a while, you know there are financial advantages to earning a California real estate broker license. Real estate brokers in California can still serve their own clients while simultaneously collecting desk fees and up to 50% of the commissions of the agents working for them.

They can also take on a leadership role at a brokerage or open their own, coaching and mentoring other agents and profiting from their success. Let us help you pursue your California real estate broker license by first walking you through the requirements and the steps you’ll need to follow.

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Real Estate Agent Headshots: 15 Industry Experts Share Their Best Advice

Chris Linsell |

Real Estate Agent Headshots

A high-quality Realtor headshot is an essential marketing asset for any real estate professional. In the world of digital marketing, the real estate agent headshot is often the first time your prospects, leads, and clients will see your face. This makes having a professional, polished photo that represents who you are and what you stand for a must-have.

In this article, you’ll get all the advice you need to take a great realtor headshot, including what to wear, make-up must-dos, choosing a photographer, and more. [Read more…] about Real Estate Agent Headshots: 15 Industry Experts Share Their Best Advice

14 Expert Tips to Choose a Great Real Estate Domain Name (+ Name Generator)

Emile L'Eplattenier |

real estate domain name tips

When it comes to choosing great real estate domain names, our friend Bruce Ailion is hard to beat. He was lucky enough to snag locationlocationlocation.com. But that was years ago and all the good domain names are taken now, right?

Not so fast. If you’re struggling to come up with a domain name, you can use the expert tips and free real estate domain name generator in this article to find one that will help you dominate your market for years to come. Here’s our best advice for a killer domain name.

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