The Close

15 Real Estate Marketing Mistakes Even Skilled Realtors Make

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One of the worst things about being wrong is that you almost never find out until it’s too late.

That headshot with your dog your mom loved? It makes you look like a veterinarian in a pantsuit…

Sure, it’s blatantly, almost comically obvious to you now, so why did it sound like the best idea ever last week when you forked over $150 for the shoot?

We’re not going to pretend we have the answer, but we can help you avoid some of the more common marketing mistakes that can hurt your bottom line.

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25 Clever Real Estate Ads That Convert Like Crazy

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Are your real estate ads helping or hurting next year’s GCI? 🤔

I mean, sure, you’re getting some leads, but what message are you sending potential buyers?

Are your real estate ads helping build your brand or just making your phone ring?

To help answer some of these questions with real life examples, we decided to take a deep dive into the state of real estate advertising in 2018.

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Listing of the Week: An Iconic Painter’s Refuge in the Hamptons

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Address: 212 Hog Creek Road, East Hampton NY
Listing Agent: Rebekah Baker
Brokerage: Sotheby’s East Hampton
Asking: $1,425,000

When I first stepped inside I couldn’t believe just how small it was.

Then, the more I looked, the more I liked it.

As these things go, like turned into love and now palatial Hampton’s estates at 5 times the price and 10 times the square footage just fall flat in comparison.

That was more than a decade ago after somehow ending up at a clambake at advertising mogul Jay Chiat’s summer home.

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15 Ways Smart Realtors Thrive When Winter is Coming…

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Winter is coming…

While you’re (probably) not going to be facing an ever growing army of the undead with glowing blue eyes and ice swords, your pipeline will start to dry up. Your phone will ring less.

Before you start sharpening your sword and hunting for dragon glass, check out our list of 18 ways smart realtors thrive in the winter [Read more…] about 15 Ways Smart Realtors Thrive When Winter is Coming…

Firepoint CRM and IDX Websites Review: By Agents, For Agents

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In the crowded market of all in one real estate CRM and IDX websites, it takes a lot for a relative newcomer to get our attention.

Firepoint, a newer real estate CRM with integrated lead generation IDX website did just that. The buzz in the industry piqued our curiosity, and the impressive list of features and agent centric-design sealed the deal.
[Read more…] about Firepoint CRM and IDX Websites Review: By Agents, For Agents

Why This Broker Spends $155,000 per month on Lead Generation…

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Lead Generation

For most new Broker Owners, the idea of shelling out more than the price of a brand new Mercedes Benz S Class on lead gen every single month is pretty hard to swallow.

In fact, many brokers don’t spend a dime on lead generation.

After all, they’re paying the damn rent! Why should agents, especially newer agents, expect to be given leads for nothing? Most brokers would laugh if you brought this up in a meeting.

Luke Monroe is not like most brokers.
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Jay O’Brien: How to Deliver 7 Star Service in a 3 Star Industry

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Jay O’Brien

Amazingly, for an industry that relies so heavily on reputation and word of mouth, most Realtors suck at customer service.

Some are too eager to move on to the next deal, some genuinely don’t get the idea that they need to nurture relationships past the sale, and well, let’s face it, some Realtors are just selfish jerks who give the rest of us a bad name. 😕
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