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I have something to confess here. I’m cheap. Not frugal, not careful with money. Cheap. I spend hours researching almost every purchase big and small and can rattle off minute details that affect the price of leather sofas, suits, guitars—you name it. I don’t just want a good deal, I want a GREAT deal. I’m a salesperson’s worst nightmare. If you’re a buyer’s agent, you probably meet people like me 20x a day.
[Read more…] about How to Educate Unrealistic Buyers & Convert More Leads (Quickly)
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When it comes to reading the tea leaves of the real estate market, most agents (yes, even the ultra-high-end ones) haven’t got a clue. Sure, they may sound like they know what they’re talking about, but when it comes down to it, they may as well just roll some dice. In fact, the more certain they are, the less they seem to know.
That’s because the economics driving the real estate market is so complicated that it would take a Ph.D. to understand it. Luckily, we happen to know Chad Nash, a Denver agent who has advanced degrees in economics and data analyses. [Read more…] about Exclusive Interview: Chad Nash, Ph.D., Team Lead, The RE-Doc Group
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Any successful real estate agent will tell you that the best way to build a growing business is to do so with a strong referral game. Real estate referrals typically come from two places.
[Read more…] about 7 Savvy Ways to Generate More Real Estate Referrals
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One of the most common mistakes my coaching clients make is that they never take the time to create a diverse real estate lead generation plan that really works for them.
Instead, they jump from strategy to strategy and guru to guru and never really find the mix that generates enough leads and referrals.
Sound familiar? [Read more…] about How to Create a Custom Real Estate Lead Generation Plan (+ Template)
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Real estate prospecting is the act of generating new real estate clients through active outreach and outbound communication. Rather than waiting for the phone to ring, a real estate prospector picks up the phone (or emails or texts or knocks on the door) to initiate contact with their potential clients.
[Read more…] about 15 Clever Real Estate Prospecting Ideas to Boost Your GCI
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Name: Jaréd Goodloe
Role: Real estate agent
Brokerage: Compass
Location: Brooklyn, New York
What do you get when you combine killer sales instincts, customer service expertise, and a professional background that includes everything from brand management at Saks Fifth Avenue to New York City fitness trainer? You get Compass Real Estate top-producer real estate agent Jaréd Goodloe.
[Read more…] about Exclusive Interview: Jaréd Goodloe on Pandemic Success, Tech, & More
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Over the years, I’ve read dozens of books about business and real estate. When I was starting my brokerage, there were 10 key real estate books that helped me start my business, and later thrive.
[Read more…] about The 10 Best Real Estate Books That Transformed My Career
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Over the years, we’ve seen tons of agents, teams, and brokerages that took our advice and built great brands. Of course, when it came time to show off their new brands online, most dropped the ball. They didn’t take the time to find the real estate marketing tools that would help them look professional online. [Read more…] about 23 Real Estate Marketing Tools Every Agent Needs in 2020
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Open houses are essential to the Realtor playbook. They show your seller that you aren’t just a button pusher; you’re a boots-on-the-ground, opening-doors-and-shaking-hands Realtor who’s hustling to sell their home.
But, let’s be honest, the biggest reason open houses are a key to Realtor success is the LEADS. When you finish Saturday afternoon and look at that open house sign-in sheet chock full of names, phone numbers, addresses … BOOM. I’m practically salivating just thinking about it.
[Read more…] about 5 Free Open House Sign In Sheets to Try This Weekend + PDF Template
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If you want to succeed in real estate—or in life, for that matter—then there is one skill above all others that separates the winners from the losers: resilience. If you can’t bounce back quickly from adversity, you’re not getting very far in this industry.
[Read more…] about Exclusive Interview: Terrica Smith—From Homeless to Real Estate CEO