The Close - Actionable Real Estate Strategy from Industry Professionals

The One Skill That Separates $40k Agents From $500k Agents

Emile L'Eplattenier | June 15, 2021

Wouldn’t it be amazing if only ONE skill separated the $40k agents from the $500k agents? What if you could snag that corner office by applying a few simple strategies to your life? It sounds almost too good to be true, right?

Amazingly, in 2021, there is one skill that most management consultants, TEDx speakers, psychologists, and best-selling authors all agree is primary to success as a real estate agent (or any sales job). No, it’s not hard work, it’s not “people skills,” and it has nothing to do with cold calling or keeping up with technology. [Read more…] about The One Skill That Separates $40k Agents From $500k Agents

6 Best Online Real Estate Schools in California in 2021

Chris Linsell | June 14, 2021

If you’re searching for the best online real estate school in California, you’re probably looking for a program to complete the required 135 hours of coursework. Or maybe you already have your license and need to complete 45 hours of continuing education to maintain it.

Either way, we’ve done the research to find the best online real estate schools in California, and we came up with this shortlist of our top picks.

Dual Agency: What It Is, Where It’s Legal & More

Chris Linsell | June 14, 2021

Dual agency is when a single real estate agent represents both the buyer and the seller in the same transaction. Dual agency can also refer to a situation where the same real estate team or brokerage simultaneously represents both the buyer and seller. But generally, the term refers to one Realtor acting on behalf of both parties in a transaction.

This article will explore what dual agency is and where it’s legal (since some states have banned the practice). We’ll also examine some of the most significant benefits and drawbacks of dual agency and why it’s on the rise.

Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)

Emile L'Eplattenier | June 11, 2021

Is there anything worse than working a new lead, only to have them straight up ignore your calls and emails? After all, you’re getting leads, so your lead gen strategy seems to work just fine. They just don’t seem to want to talk to you. What are you doing wrong?

Well, you’re probably doing a lot wrong … or maybe you’re doing nothing wrong. After all, getting a lead on the phone is hard work. Getting them to return your call is even harder.
[Read more…] about Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)

11 Hilarious Real Estate Agents You Need to Follow on Instagram Right Now

Eric Simon - The Broke Agent | June 10, 2021

When I started The Broke Agent in 2015, real estate Instagram was an unbearable place to scroll. The #realtor hashtag was flooded with carbon copies of suited and booted “top producers” who were all magically in the top 1% (or so they claimed).

I remember thinking, “Is everyone in real estate killing it besides me?” So I started to call out these fake “sales gurus” on @thebrokeagent and quickly realized I was not alone. The real estate community rallied around the posts in agreement that the half-agent, half Gary Vee-style life coach content needed to go.

How to Become a Home Inspector: A State-by-State Guide

Chris Linsell | June 9, 2021

Home inspectors play a critical role in the real estate industry. When a buyer and a seller agree on a price for a particular property, the homebuyer hires a home inspector. Their job is to verify that the property is in good structural and mechanical shape and doesn’t have any hidden problems that would turn the home into a money pit in the future.

If you’re interested in the building trades, providing excellent customer service, and are excited for an interesting career that (literally) takes you to new places every day, becoming a home inspector is a great option. In this article, we’ll show you how to become a home inspector and walk you through the process step-by-step.

How to Start a Real Estate Brokerage in 2021 (Without Going Broke)

Sean Moudry | June 8, 2021

If you want to learn how to start a real estate brokerage in 2021, you could do worse than learn from Jeff. Jeff (not his real name) was a Brooklyn kid who managed to grow a literal mom-and-pop brokerage in Williamsburg into a small empire he sold to NRT for a reported mid-eight figure.

Now, you might be thinking that Jeff was lucky. That he started at the low end of the market and rode one of the largest upswings in New York City real estate history all the way to F#$&* You money. You’d be right, of course, but you’d also be missing the point.
[Read more…] about How to Start a Real Estate Brokerage in 2021 (Without Going Broke)

How to Hire a Qualified Real Estate Virtual Assistant for $5 an Hour

Emile L'Eplattenier | June 7, 2021

Most of the producing agents I talk to these days are miserable. Sure, they close 10 to 15 deals a year, have a solid lead generation strategy, and many of them make good money. Some even make great money. So why are they so miserable? Simple. Their business is plateauing and they can’t figure out how to scale. This is when I usually tell them they need to hire a real estate virtual assistant.
[Read more…] about How to Hire a Qualified Real Estate Virtual Assistant for $5 an Hour

How to Earn Your Virginia Real Estate License in 7 Easy Steps

Chris Linsell | June 6, 2021

Are you interested in learning about Virginia real estate license requirements? We completely understand why. Those who are at least 18 years old and have a high school diploma or a GED can begin working in Virginia real estate in a matter of months!

Want to learn how to earn your Virginia real estate license? We’ll discuss the time commitment, costs involved, and then answer frequently asked questions about getting started in the profession. [Read more…] about How to Earn Your Virginia Real Estate License in 7 Easy Steps

3 Types of Real Estate Investing Every Agent Needs to Learn

Sean Moudry | June 4, 2021

When it comes to real estate investing, we are exposed to outstanding opportunities all the time. Sadly, we often don’t have the cash or real estate clients to take advantage of them. They turn into “the deals that got away.” The key to jumping on the right opportunities for yourself or your clients is knowing what they are and how to spot them.

If you can identify investment opportunities for yourself, you can find them for your clients as well. In this article, I’ll share three types of real estate investment opportunities that may help you and your clients build generational wealth.

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