The Close

How to Write a Winning Real Estate Agent Bio in 10 Steps

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Real Estate Agent Bio Featured ImageWe get it, writing is not a craft that everyone is skilled in. And while we aren’t talking about writing the great American novel here, writing a real estate agent bio can be tricky business if you don’t know where to start.

Don’t get discouraged; we’ve got your back! We’ll give you a list of the elements your bio needs, some examples of Realtors who have cracked the code and gotten it right, and even a couple of templates you can use today to write your very own real estate agent bio.
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iBuyers, Blockchain, & More: Takeaways from Inman Connect NY 2019

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This year’s Inman Connect, taking place at the Marriott Marquis in Times Square, played host to a week of presentations from some of the more influential and opinionated voices in our industry.

Fueled by caffeine and the palpable electricity of being in a room with 4,000 Realtors, brokers, startup founders, and marketers, we soaked in all the conference had to offer.   [Read more…] about iBuyers, Blockchain, & More: Takeaways from Inman Connect NY 2019

The Best Real Estate CRM for 2019: In-Depth Reviews & Pricing

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Ask any top performing realtor what their go-to-must-have-can’t-live-without tool is, and chances are they’ll say a great real estate CRM. The only problem is that there are so many on the market that it’s hard to choose the best.

To help you decide, we looked at more than 20 real estate CRMs available today, weeded out the underperforming, and chose the seven best options that top performers should consider.
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11 Best Real Estate Prospecting Letter Templates for 2019

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Let’s face it. The rumors of the death of real estate prospecting letters have been greatly exaggerated. Older homeowners in particular still respond very well to the gold old USPS, and since almost everyone else is sick of online ads, you might be surprised with the response rate you get from your letters.

For this article, we pulled together 11 of the best real estate prospecting letters on the internet today. Feel free to copy, edit, and send them to your farm area.
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Listings of the Week: 3 Stunning Mid-Century Gems in New Canaan

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If you’re fan of modern architecture, you’ll never be bored in Manhattan.

Around every corner you’re bound to stumble across a building designed by say, Philip Johnson or entire blocks styled by Rosario Candela, or a Harlem church inspired by Le Corbusier’s Ronchamp.

Which, don’t get me wrong, is great and all, but there are almost no opportunities to actually live in a historically significant building.

That’s because in the 1940s and 50s ambitious young architects from Yale and Harvard all seemed to settle and build in a place like New Canaan, Connecticut.

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Realvolve Review: A CRM Evolved Enough for Today’s Agents?

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In today’s real estate software market, it feels like everyone is trying to sell you an “all-in-one” solution that does everything but gas up your car. There’s only one problem with this approach:

They charge you all-in-one prices.

That’s why it’s refreshing to review a real estate CRM like Realvolve that focuses on doing one thing, and doing it flawlessly: Organizing and automating relationships to get more referrals and close more deals. [Read more…] about Realvolve Review: A CRM Evolved Enough for Today’s Agents?

21 Real Estate Marketing Strategies (Hint: None Are Facebook)

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Let’s face it. Because of the tight market, even your best real estate marketing ideas from a few years ago might be on shaky ground in 2019.

To make matters worse, Facebook and Google both changed their algorithms which means getting leads from your feed or organic search is harder than ever, if not straight up impossible.

Scary right? It doesn’t have to be…
 [Read more…] about 21 Real Estate Marketing Strategies (Hint: None Are Facebook)

15 Deadly Listing Presentation Mistakes & How to Avoid Them

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listing presentation ft imageHave you mastered your listing presentation yet?

If you have, chances are you wouldn’t be reading this, so take that as a sign that even the most experienced Realtors can still use some help honing their pitch.

The first step is to learn the common listing presentation mistakes that even experienced Realtors make and nip them in the bud.
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The Best & Worst Gifts for Realtors for 2019

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Looking for a great gift for your Realtor and not sure where to start? You’re not alone.

With more than a dozen years of real estate experience and having interviewed hundreds of top producing agents from around the country, we put together this cheat sheet of gifts your Realtor really wants.

After the list, we’ll tell you the five gifts that clients insist on buying, but Realtors HATE getting.
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