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The Close

5 Clever Real Estate Landing Pages That Convert Like Crazy (+ Providers & Essential Elements)

Chris Linsell |

Real Estate Landing Page

Real estate landing pages are pages on your website with a single purpose: to convert traffic into leads. When you drive someone to your landing page, they provide their lead information in exchange for valuable content such as a property search, home valuation, or a market trend report.

In this article, we’ll discuss why you need landing pages, the essential elements of a great real estate landing page, and look at five landing page examples from top producing agents around the country. We’ll also share our recommendations for landing page providers that can help you convert more of your website traffic into leads.

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What’s the Best Real Estate Company to Work for in 2021?

Chris Linsell |

Best Real Estate Company to Work for in 2021

Based on 2020 data, the National Association of Realtors® (NAR) reports there are more than 3 million active real estate licensees in the U.S. and more than 106,000 real estate brokerages nationwide. Choosing the best real estate company to work for can be challenging, whether you’re a new agent or an experienced veteran.

According to NAR’s research, the median agent tenure at a brokerage is five years, so it’s likely that at some point in your career, you’ll consider making a switch. But how do you decide which company is best for you? Through research and interviews, we evaluated dozens of real estate companies based on the criteria that matter most to you, and selected our top five from a field of big-name brands.

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24 Real Estate Brochure Templates That Will Make You Money

Chris Linsell |

Real Estate Brochure

An attractive and effective real estate brochure is a must-have at your events, for the launching of new listings, and as a part of any of your leave-behind marketing materials when pitching new buyers or sellers.

But, not just any real estate brochure will do. You want it to be stylish, provide a ton of value to the reader, and a clear call to action. We’ve compiled a list of the top four real estate brochure providers who, collectively, have hundreds of options you can choose from. We’ve also gathered 24 of our favorite examples for you to check out too.
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Is Chime the All-in-One Solution the Real Estate Business Has Been Waiting For?

Chris Linsell |

Chime logoChime is a real estate CRM, website provider, and lead generation suite that provides the tools busy real estate pros need to run their business. Chime’s all-in-one solution seeks to solve the problem of lost and overlooked real estate opportunities, something that regularly happens when you’re juggling your prospects, leads, and clients across multiple platforms.

Is Chime right for you and your real estate business? In this review, we’ll dive into what Chime is, what it does well, and how much it costs, and also make a recommendation for precisely who would (and wouldn’t) benefit from Chime.

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105 Real Estate Memes Realtors Can’t Stop Sharing

Emile L'Eplattenier |

Real Estate Meme 5 - cropped

Looking for some spicy real estate memes to share with your coworkers and clients? You’re in luck. We locked our crack team of real estate comedy writers into the basement for another week and told them they couldn’t leave until they came back with these 105 hilarious memes. In this update, we worked with the Lebron James of real estate memes, Eric Simon, aka The Broke Agent.

Want to learn how to make your own real estate memes? Download the Broke Agent’s free e-book: The Broke Agent Guide to Making a Meme below.

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6 Red-hot Real Estate Niches That Can Double Your GCI in 2021 & Beyond

Emile L'Eplattenier |

Monopoly man with money bag

For agents looking for new real estate niches, today’s market can be confusing. According to a Bloomberg article, 91% of formerly sleepy suburban communities saw more people move in than move out. In historically hot New York City, 100 people moved out for every 84 who moved in. Predicting where the real estate market will go next isn’t easy.

We don’t have a crystal ball, but according to most brokers we spoke with, there are six real estate niches that agents can start working to take advantage of today’s historic market shifts.

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10 Agents & Coaches Crushing It on Instagram Reels in 2021

Eric Simon - The Broke Agent |

Glennda Baker - Atlanta realtor

In a recent Instagram (IG) Live, Instagram CEO Adam Mosseri discussed changes to Instagram’s algorithm. There were two crucial takeaways for agents:  1) Instagram will start showing posts in your feed from accounts you don’t follow, and 2) Instagram’s number one goal is to entertain its users and it will focus more on video. In 2021, that means one thing: Instagram Reels.
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The Top 6 Real Estate Lead Generation Companies for 2021

Chris Linsell |

Real Estate Lead Generation Companies

Real estate lead generation companies give agents, teams, and brokers a shortcut to the closing table by doing all the lead capture and organization work for you—so you can focus your efforts on working with real estate leads who are bona fide, motivated buyers and sellers.

Since choosing a real estate lead generation company can be tough, we’ve done a deep dive into the top six real estate lead generation companies and reviewed them side-by-side so you can make the best choice for your business. Take a look below to see where you should be spending your paid lead generation dollars.
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7 Real Estate Marketing Companies to Boost Your Business in 2021

Chris Linsell |

Looking to power up your real estate marketing? As tech-savvy, licensed real estate professionals with decades of experience, we chose our seven favorite real estate marketing companies that can help solve your most pressing marketing challenges with efficient, outsourced solutions.

Whether you need a comprehensive, enterprise-wide strategy or simply some focused attention paid to your social media, video content, or print marketing, we’ll help you pinpoint the right real estate marketing company to meet your specific needs and goals. Here are our top picks.

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7 Savvy Ways to Generate More Real Estate Referrals

Chris Linsell |

Our recent 2020 reader survey revealed that 83% of agents found new clients through real estate referrals. Client referrals stem from providing such an exceptional client experience that your clients, friends, and neighbors are compelled to recommend your services to others.

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections—the folks who know, like, and trust you—requires thoughtful strategy. We spoke to top producers nationwide to get their best advice and tools for building a steady flow of referrals (and income!) from your sphere of influence.
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