Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit. You’ve put in all the hours to find your prospective client and prepare a real estate listing presentation. Now, you’re ready to celebrate … if you can make it to the table.
[Read more…] about 5 Easy Steps to Master Your Real Estate Listing Presentation
As Managing Editor for The Close, I’ve interviewed hundreds of real estate agents. From wide-eyed kids who just got their license, to brokers with yearly GCI in the billions, I’ve talked to pretty much every kind of agent there is. After all of these interviews, I’ve found there’s one thing that all of the successful ones understand (and all of the failing agents complain about): Learning how to get clients in real estate is a never-ending process.
[Read more…] about How to Get (& Keep) Qualified Real Estate Clients in 2020
Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people and deliver it regularly.
[Read more…] about Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2020
If you’ve ever found yourself nodding and smiling whenever a tech-savvy agent starts talking about digital marketing and throws around jargon like real estate keywords, PPC, CTR, CPM, or CPL, you’re not alone. Hell, we’ve interviewed people for digital marketing positions that couldn’t even define the jargon they we’re using in the interview! Not real estate agents mind you, but digital marketing professionals. Clearly there’s a problem here.
[Read more…] about How to Use Real Estate Keywords to Get More Leads From Google
Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2020.
[Read more…] about 17 Best Real Estate Email Templates & Scripts for 2020
Let’s face it, if your real estate website isn’t generating you leads, it isn’t doing its job. A landing page with your listings, maybe some videos, and a blog isn’t doing anything except taking up your time and adding frustration to your already busy day. If you need some help supercharging your web presence and making it into the best real estate lead generation website in your city, we have the best solutions for every budget.
[Read more…] about The 5 Best Real Estate Lead Generation Websites in 2020
Real estate landing pages are standalone pages on your website with a single purpose: to convert traffic into leads. When someone visits your landing page they should be encouraged to share their contact information in exchange for valuable content such as a property search, home valuation, or a market trend report.
[Read more…] about 5 Clever Real Estate Landing Pages That Convert Like Crazy
Many agents have already given up. Sure they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s CRM with leads that are perfect for nurturing campaigns.
In order to get you thinking outside the box about lead generation, we talked to 17 top producing agents and got them to give up their best real estate open house ideas for 2020:
[Read more…] about 17 Open House Ideas That Will Actually Get You Leads
The sticker shock is real. 👀
“You want me to pay how much for real estate apps?!!”
If you’re a new agent, or even an experienced agent looking to free up some cash for Zillow Premier Agent or Facebook ads, finding awesome free real estate software isn’t easy.
Luckily, we have you covered. We put together this list of the best free and affordable real estate software and apps available for Realtors in 2020. [Read more…] about 29 Best Real Estate Apps for 2020
To say that the best real estate marketing ideas have been all over the place in the past few years is a wild understatement. While cold calling and sphere prospecting will always work, technology keeps making agents second guess their utility.
While a growth mindset helps, you still need to find new secret sauces and to learn how to cook with them. To help you find that sauce and start cooking, we put together this list of what we think are the top real estate marketing ideas for 2020.
[Read more…] about 25 Real Estate Marketing Ideas & Trends That Will Dominate 2020