The Close - Actionable Real Estate Strategy from Industry Professionals

The Best Virtual Staging Software & Tips for 2021

Emile L'Eplattenier | July 23, 2021

Let’s face it. There’s just something sad about an empty house. That’s why virtual staging software has become so prevalent. It’s no longer optional when you have an empty listing to sell, or even when you have buyers who are dragging their feet and need some inspiration.

Even if your buyers don’t say it out loud, you can be sure they’re thinking it when you send them a listing with cold, empty rooms. After all, if they don’t see it virtually staged online, it’s just a house—and no one wants to buy a house. They want to buy a home.

7 Real Estate Thank-you Notes That Create Clients for Life (Templates)

Emile L'Eplattenier | July 21, 2021

When it comes to sending real estate thank-you notes to clients, there are two schools of thought: Some agents never send them. They think their clients should be thanking THEM. Other, smarter agents ALWAYS send them to buyers and sellers. Why? They know that making a personal connection after closing is crucial for creating clients for life.
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The 9 Best Open House Follow-up Email Templates of 2021

Emile L'Eplattenier | July 12, 2021

When it comes to writing great open house follow-up emails, most new agents don’t have a clue. They either try way too hard, or worse, dump them into a drip campaign. The secret to writing follow-up emails that convert is to give leads something they want and make it easy for them to get it from you. Simple!

To show you how simple it can be, we put together this list of the best open house follow-up emails to send in 2021. After the emails, we’ll give you seven expert tips for boosting open and response rates.

5 Best Online Real Estate Schools in Texas in 2021

Chris Linsell | July 9, 2021

Everything’s bigger in Texas—including the salaries of real estate agents. Let us help you kick-start your new career by pinpointing the best online real estate school in Texas to complete the state’s required 180 hours of prelicensing classes. You’ll be well on your way to passing the state’s real estate licensing exam if you start with quality education.
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Best Online Real Estate Schools: Our 5 Top Picks for 2021

Chris Linsell | July 9, 2021

Having the inside scoop on the best online real estate school is critical for taking the next step toward a successful real estate career. We evaluated a wide variety of online real estate school options and came up with the top five based on their value, course offerings, and ease of use.

Whether you’re looking for the best online real estate school to help you get your license, a reliable place for all your continuing education needs, or anything in between, here are the best online real estate schools worthy of your consideration.

11 Real Estate Videos Smart Agents Are Using + Examples

Emile L'Eplattenier | July 8, 2021

While every agent is either making or talking about real estate videos these days, the hard truth is very few agents are making them right. That’s why in this article, we’ll show you 11 examples of real estate videos smart agents are using to generate and nurture leads and keep clients happy. We also include video ideas for you to try out and tips and tricks to make them more engaging for your audience.

9 Easy Instagram Hacks to Get More Likes, Comments & Followers

Eric Simon - The Broke Agent | July 7, 2021

Let’s be honest … the only thing that matters in real estate (and in life) is the engagement you get on Instagram. “Jokes” aside, the way people interact with your content certainly affects the reach and cachet of your real estate brand.

I built my Instagram to over 300,000 followers by focusing on engagement and evolving with Instagram’s constantly changing algorithm. To help you crush it on Instagram this year, I decided to share nine engagement hacks that I used to build my account.

5 Best Online Oregon Real Estate Schools 2021

Chris Linsell | July 3, 2021

It’s rare to find a career that offers a flexible schedule and impressive earning potential without first earning a college degree, but that’s what being a real estate broker in Oregon can get you. The steps to entering the profession are straightforward, and they start with getting your prelicense education from an online real estate school in Oregon.

You may have already done a quick search of the schools. If you’re overwhelmed with the options, we’ll help you choose an online Oregon real estate school that works best for your needs and learning habits.

Can Becoming a Local Safety Expert Grow Your Real Estate Business? Yes, it Can!

Tracey Hawkins | July 2, 2021

Whether we are talking about other agents competing for listings, converting FSBOs, or finding and keeping loyal buyers—your biggest challenge in growing your business is to stand out from all the other agents in your market who are using the same lead generation strategies and tapping the same overburdened sources.

For 26 years, I have been educating and training agents with a focus on safety. I advise you to lead with safety to show clients that you genuinely care about them, their families, and their homes. Let me show you how.

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