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Lead Generation

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2023

Chris Linsell
Chris Linsell
September 20, 2023

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

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The Latest

September 29, 2023 The Basics

10 Things to Never, Ever Wear to Work as a Realtor

Real estate agents are wondering what not to wear, and we don’t blame them. Dress codes have become more relaxed in the past few years, which makes them even more complicated and harder to decipher. Combine that with the fact that what you wear is an important extension of you, your values, and your brand, and there’s a lot of pressure to not mess it up.

Kate Evans
Kate Evans
September 29, 2023
The Basics
10 Things to Never, Ever Wear to Work as a Realtor
September 28, 2023 Open Houses

15 Open House Scripts & Ice Breakers + 3 Tools That Actually Get Phone Numbers

If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.

15 Open House Scripts & Ice Breakers + 3 Tools That Actually Get Phone Numbers
September 28, 2023 Paid Advertising

28 Clever Real Estate Ads: Real Examples (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

Emile L'Eplattenier
Emile L'Eplattenier
September 28, 2023
Marketing
28 Clever Real Estate Ads: Real Examples (+ Why They Work)
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5 Outrageous Real Estate Marketing Stunts That Actually Worked

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The Close is a new kind of real estate site designed to give agents, teams, and brokerages actionable, strategic insight from industry professionals. We cover real estate marketing, lead generation, technology, and team building strategies from the perspective of working agents and brokers who want to take their business to the next level.

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