Are your real estate ads helping or hurting next year’s GCI? 🤔
I mean, sure, you’re getting some leads, but what message are you sending potential buyers?
Are your real estate ads helping build your brand or just making your phone ring?
To help answer some of these questions with real life examples, we decided to take a deep dive into the state of real estate advertising in 2018.
[Read more…] about 25 Clever Real Estate Ads That Convert Like Crazy
Address: 212 Hog Creek Road, East Hampton NY
Listing Agent: Rebekah Baker
Brokerage: Sotheby’s East Hampton
Asking: $1,425,000
When I first stepped inside I couldn’t believe just how small it was.
Then, the more I looked, the more I liked it.
As these things go, like turned into love and now palatial Hampton’s estates at 5 times the price and 10 times the square footage just fall flat in comparison.
That was more than a decade ago after somehow ending up at a clambake at advertising mogul Jay Chiat’s summer home.
[Read more…] about Listing of the Week: An Iconic Painter’s Refuge in the Hamptons
When they were building Tiger Leads and Ylopo, founders Howard Tager and Juefeng Ge quickly learned that more is not always better.
[Read more…] about Ylopo Brings Big Data & Social Ad Mastery to Lead Generation
Winter is coming…
While you’re (probably) not going to be facing an ever growing army of the undead with glowing blue eyes and ice swords, your pipeline will start to dry up. Your phone will ring less.
Before you start sharpening your sword and hunting for dragon glass, check out our list of 18 ways smart realtors thrive in the winter [Read more…] about 15 Ways Smart Realtors Thrive When Winter is Coming…
In the crowded market of all in one real estate CRM and IDX websites, it takes a lot for a relative newcomer to get our attention.
Firepoint, a newer real estate CRM with integrated lead generation IDX website did just that. The buzz in the industry piqued our curiosity, and the impressive list of features and agent centric-design sealed the deal.
[Read more…] about Firepoint CRM and IDX Websites Review: By Agents, For Agents
For most new Broker Owners, the idea of shelling out more than the price of a brand new Mercedes Benz S Class on lead gen every single month is pretty hard to swallow.
In fact, many brokers don’t spend a dime on lead generation.
After all, they’re paying the damn rent! Why should agents, especially newer agents, expect to be given leads for nothing? Most brokers would laugh if you brought this up in a meeting.
Luke Monroe is not like most brokers.
[Read more…] about Why This Broker Spends $155,000 per month on Lead Generation…
As far as Realtor cliches go, the real estate yard sign is right up there with the maroon blazer and overeager handshake.
Realtors love yard signs and that’s that. Right?
Well, since real estate technology seems to be moving at the speed of light these days, we decided to take a fresh look at the humble real estate yard sign.
We put together trends we’ve noticed in the industry, cool new technology, and all the bells and whistles that go along with them.
[Read more…] about Real Estate Yard Signs: 9 Design Trends & Insights for 2018
Amazingly, for an industry that relies so heavily on reputation and word of mouth, most Realtors suck at customer service.
Some are too eager to move on to the next deal, some genuinely don’t get the idea that they need to nurture relationships past the sale, and well, let’s face it, some Realtors are just selfish jerks who give the rest of us a bad name. 😕
[Read more…] about Jay O’Brien: How to Deliver 7 Star Service in a 3 Star Industry
Most Realtors who are paying attention have been quietly freaking out about the state of the market this year. From bubble fears to inventory crises, to the rise of Zillow & Ibuyers, many Real estate pundits have sounded more like doomsday preppers than level headed market experts.
[Read more…] about The Pivot: 3 Ways Smart Realtors Can Thrive in ANY Market in 2019
If you’re reading this, then you probably know that home staging has one of the best ROI’s in the business. According to NAR, staged homes sell higher prices, and sell quicker than vacant homes.
The only problem of course is that hiring the right home stager for your listing can be tricky. Home staging is expensive, hard to do properly, and can make or break your listing.
That’s why we spoke to top producing listing agents and home stagers from around the country to get their best tips for hiring and working with a home stager to get the best ROI.
[Read more…] about How to Find & Hire a Home Stager Without Breaking the Bank