Generate Buyer Leads

Helping service members find and sell their homes is a challenging, lucrative, and personally rewarding niche.

According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.

Are your first-time homebuyers slowly unraveling in the current market? They're not alone. Everyone talking about residential real estate is saying the same thing: We’ve never seen anything like this.

A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!

The ABR designation is a way to set yourself apart from your competition and win more clients.

Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

Did you know that a real estate license opens the door to a number of different careers?

There are many factors to consider when it comes to affiliating with a brokerage. We evaluated dozens of real estate companies based on the criteria that matter most to agents and selected our top six. Plus, learn why you might want to consider a local boutique instead.

In the world of digital marketing, your headshot is often the first time prospects, leads, and clients will see your face. This means a professional, polished photo that represents who you are and what you stand for is a must have.

Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at The Close, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you. 

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.