Real estate Facebook cover photos offer a unique branding opportunity. Considering the amount of space that Facebook allots to the cover photo, they obviously place a lot of importance on it. And so you should think of this space as a crucial marketing tool for your real estate business.
That’s why we’re coming to you with some real estate Facebook cover image inspo. Here are some examples of effective Facebook cover photos and what makes them so compelling.
Use these examples as a blueprint to create your own real estate Facebook cover photo that will reach your target audience effectively, show off your personality, beef up your branding, and attract more leads. And as an added bonus, we even created three free Canva templates that you can use to level up your brand on Facebook.
1. Use Scroll-stopping, High-definition Images
We can all learn some branding strategies from Ryan Serhant, the luxury Million Dollar Listing star in New York City who dominates all things real estate. He’s everywhere! His branding is flawless, and he’s become synonymous with luxury real estate. And this image certainly solidifies that brand.
Check out Ryan in this fancy-schmancy marble bathtub with that view. THAT VIEW! It’s breathtaking. And he’s lying in the tub in a relaxed pose, soaking in the elegance. In one image, you get what Ryan is all about. And that’s the whole point.
Can you convey your brand in one image? It’s a challenge to nail it as well as Ryan. But whatever you decide, make sure your images are high quality.
2. Target Your Niche Audience With a Specific Property Type
Michele Bellisari is known for her colorful Facebook and Instagram posts, promoting the South Florida lifestyle in Boca Raton. In her Facebook cover photo, you can see the bright South Florida colors, the beach, sun, and the fun lifestyle she’s targeting.
Your main objective with your cover image is to convey who you are and who your audience is in a single image. But if just one image doesn’t do that, don’t be afraid to combine several images into one, as Michele has done. You can easily create something like this cover image in Canva or VistaCreate.
3. Include Your Business Tag Line in Your Image
Jamie Danner uses the tagline, “Real Estate Matchmaker,” because she doesn’t just find homes for her buyers. She helps people fall in love with the home that’s perfect for them. She’s combined her tagline with a clever cartoon caricature of her and her dog. We love how clever this Facebook cover photo is and how it helps Jamie stand out.
In this one image, you see that Jamie is fun, doesn’t take herself too seriously, and loves dogs. Who wouldn’t want to work with someone like that?
4. Stand Out With Your Brand Colors
Lane Farmer effectively uses his brand colors with a solid black band across the middle of his Facebook cover photo, which catches the eye immediately. His logo in the profile pic works well since he smartly added his headshot to the stand-out banner.
His cityscape is striking, and he uses his tagline in his image as well. You get the sense that Lane is serious about helping his clients from his Facebook cover image, and that trust factor comes through easily.
5. Feature Images of Your Location
Heather Blatz wants you to relax and let her take the wheel. With her beautiful Facebook cover image, you get the sense that she can sell your home and alleviate all your stress. This soothing photo conveys a hint at her specific location, which is coastal Florida.
People who visit Heather’s page know that her market is not just real estate. It’s a lifestyle. It’s luxury coastal living. You can glean that from the gorgeous photo of a luxury coastal home with a view of the water in the background. Makes you want to go on vacation, am I right?
6. Include a Strong Call to Action in Your Image
Not all Facebook cover images include a call to action (CTA), but they should. There is a CTA button just below the image, but for greater effect, include a CTA in the image itself. In fact, you can even direct your readers’ attention to the button from your image.
Stormi Alden included her phone number and the CTA “Call Me Today!” right in her image. It looks great and gives her readers clear direction on how to begin working with her. We also love her tagline in large letters above her name: “real estate made easy with Stormi Alden.” It’s a clear message that stands out.
7. Let People See Your Personality With Your Headshot
Jen Hannigan isn’t afraid to let people get to know her. She includes “USAF Veteran” in her Facebook cover photo, along with a couple of photos of her being herself at home. Her two photos, one of her in a lounge chair and another of her in the kitchen, show off her relaxed and confident personality.
Jen looks open and friendly, flashing her beautiful, assuring smile. She is ready to help her clients find their next investment property.
8. Keep It Simple & Easy to Understand (& Pair With Profile Pic)
Melanie Atkinson loves Tampa Bay. And she makes that clear in her Facebook cover image. It’s simple, elegant, and straight to the point.
The reason this works so well is that she uses it in conjunction with her profile picture, so you get to see her beautiful face and bright smile.
But more importantly, she uses her Facebook cover photo to redirect people to her YouTube channel, which is filled with tons of videos. Video is her primary marketing tool, so it only makes sense to direct people who find her on Facebook to her platform and medium of choice.
Her “watch now” button just below her cover image takes you directly to her channel on YouTube, where you can get to know more about Melanie, her team, and, of course, Tampa Bay.
9. Show Off Your Team
Elham Ghaderian knows how important it is to show who you are. She put together this gorgeous Facebook cover image featuring all the members of her team. By putting their beautiful faces front and center, Elham knows she’s building that trust factor and attracting potential clients to her brokerage.
No matter how big or small your team is, including them all in the cover image literally puts a face to the group. People connect with people, not businesses. So, if your smile is your logo and your personality is your business card, then make sure those things are on display with your Facebook cover image in order to create a stellar personal brand.
10. Showcase Your Listings
Speaking of high-quality photos, a great way to market your real estate business is to include some of your previous listing photos in your Facebook cover image. Make sure you get permission from your photographer first, and then choose some gorgeous photos like the Van Buren Real Estate Group has.
Your branding is everything when it comes to your real estate Facebook cover image. Your cover image, like most of your social media marketing, can help you look like the pro you are, or it can damage your brand and keep you from growing your business. Always put the best possible product out there to keep your image polished.
11. Try Creating a Slideshow
The ability to use video in Facebook cover images was canceled last year. But anything with motion beats static images every time. I created this slideshow Facebook cover image in less than five minutes in Canva Pro using their stock photos. If you really want to utilize Facebook to attract clients, creating a lively slideshow is a great way to stand out.
I used stock images of the beach and margaritas because I’m in Florida. But you can choose images of some of your listings that you’re proud of that would showcase your marketing skills. You could show off your lifestyle if that’s your angle. You could even show a few different pics strung together to get the perfect blend of several aspects. Think of all the elements you could include in your cover image with a snappy slideshow. Have fun with it.
Next Steps to Level Up Your Real Estate Facebook Cover Photo
Creating a stylish real estate Facebook cover image doesn’t have to be complicated or take a lot of time. You can easily repurpose some of your existing marketing tools to design a stunning and effective cover photo for your page. We know you want to make your Facebook page work for you, so implement some of these best practices to get the most out of that space at the top of your page.
Do you have any additional suggestions that I didn’t mention? Do you do something different that is generating business? I would love to hear about them. Drop me a comment and share what you’re doing and help your fellow agents in the trenches. We’re all in this together.