Generate Listings
Page 1 of 4How to Get Listings in Any Market (Without Spending a Fortune)
If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress.
How to Find Off-market Properties in 11 Ways (2024)
With some of the lowest housing inventory on record, you can apply these 11 proven strategies to unearth listing opportunities to generate revenue in 2024 and find your buyer clients the new home they've been dreaming of.
44 Underrated Real Estate Lead Generation Ideas
The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills. Check out our comprehensive list of the best real estate lead generation ideas for 2023.
The 10 Best FSBO Scripts (+ Why They Work)
Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.
Lead Nurturing
all in Lead Nurturing →The 7 Best Free Real Estate CRMs for 2024
If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.
The 6 Essential Real Estate AI Tools for Agents in 2024
More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.
The Top 11 Client Appreciation Event Ideas for Realtors
As a real estate agent, I’ve realized that showing appreciation to our clients isn’t just a courtesy—it’s a critical piece of maintaining strong, lasting relationships.
Real Estate Lead Conversion Guide: 8 Steps to Close More Deals
Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.
Listing Agent 101
all in Listing Agent 101 →8 Circle Prospecting Strategies to Boost Lead Generation
While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.
How to Build a Real Estate Team in 7 Steps + Mistakes to Avoid
According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.
45 Bad Real Estate Photos Agents Actually Posted (+ How to Fix Them)
There’s just something about the combination of real estate agent + homeowner + camera that leads to artistic disasters. Check out this epic collection as well as six expert tips on staging and photography so your images never end up on our list.
8 Real Estate Photography Tips for Stunning Listing Photos
How do you take gorgeous pictures of a less-than-gorgeous home without hiring a pro? In this guide we’ll walk you through nine simple strategies you can use to get professional quality pictures of any listing.
Property Marketing
all in Property Marketing →The 6 Best Virtual Staging Software 2024 & Virtual Staging Guide
Get your listings in the best light! In this updated guide, we review both the best virtual staging tools and done-for-you professional staging options on the market in 2023. We cover pricing, design quality, and examples of virtual staging from each provider.
6 Open House Apps Tech-savvy Agents Use to Get More Leads
If you’re still using pen and paper for your open houses, you’re probably leaving money on the table.
16 Open House Flyer Templates that Get Leads (Free & Paid Examples)
Our curated list of open house flyer templates are sure to impress your existing clients and attract plenty of new ones to your next event.
25 Open House Food Ideas That Will Help Sell Your Listing
When it comes to selling a home, it’s not just about making it look good – it’s about helping potential buyers feel at home.
Prospecting
all in Prospecting →7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen
We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.
26 Best Email Templates for Real Estate Leads
We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.
The 7 Don’ts of Cold Calling for Agents & What to Do Instead
Let’s face it: cold calling can be really cold—not just on the prospects’ end but also on the agents’.
The 11 Best Real Estate Prospecting Letter Templates
Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.
Divorce Leads for Realtors: The Complete Guide
We'll show you how to approach real estate divorce leads the right way (and what to avoid).
The 11 Top Real Estate Lead Generation Companies 2024
These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one.
44 Clever Real Estate Ads: Real Examples (+ Why They Work)
Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.
How to Get Real Estate Leads From Craigslist That Actually Convert
Craigslist is free, simple, and designed to connect buyers with sellers directly—so let us show you how to get your listings in front of interested buyers, and how to convert viewers into closings.
How to Get Clients in Real Estate: Our Top 11 Tips
Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work.
How Accurate is Zestimate?
Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.