36 Best Real Estate Text Message Scripts for Agents in 2025

Real estate text message scripts can be a game-changer for converting leads, especially when many prefer texting over phone calls; just think about how often you ignore calls! Below, I share several scripts given various scenarios — from connecting initially and following up, to sending “thank you” and “congratulations” messages and requesting referrals and reviews.

Initial contact scripts for buyer leads

• Objective: Introduce yourself to potential buyers, establish rapport, and move them toward conversations about a property search.
• What to keep in mind:
  • Introduce yourself and your brokerage.
  • Personalize the message by mentioning a property or area of interest.
  • Ask a question or provide helpful information to encourage a response.

Script 1

• Use for: Messaging a buyer lead

Script 2

• User for: Reaching out to a first-time homebuyer

Script 3

• Use for: Connecting after a property showing request

Initial contact scripts for seller leads

• Objective: Use texting scripts for real estate to engage with leads and move them toward conversations on listing with you.
• What to keep in mind:
  • Introduce yourself and your brokerage.
  • Personalize the message by mentioning their neighborhood, recent sales, or specific inquiries.
  • Mention your comparative market analysis (CMA) to showcase market knowledge (read our guide on how to do a CMA).

Script 4

• Use for: Messaging a seller lead

Script 5

• Use for: Reaching out for an expired listing

Script 6

• Use for: Connecting with a For Sale by Owner (FSBO) seller

Lead nurturing scripts

• Objective: Stay engaged with leads who aren’t ready to buy or sell immediately, build trust, and keep them informed until they’re ready to make a move.
• What to keep in mind:
  • Stay consistent, as regular check-ins keep you top of mind without being pushy.
  • Reference their timelines and preferences per your past conversations.
  • Share market updates, helpful tips, or relevant listings.

Script 7

• Use for: Reaching out as a regular check-in

Script 8

• Use for: Checking in on the timeline

Script 9

• Use for: Sharing market updates

Follow-up scripts for unresponsive leads

• Objective: Re-engage unresponsive leads by sparking a conversation and keeping the relationship open without being too pushy.
• What to keep in mind:
  • Keep it friendly, as a low-pressure approach encourages responses. Convey the understanding that they may be busy.
  • Try different messages over time to see what resonates. You’re there to help, not pressure them.
  • Give them a reason to reply by providing current market insights or helpful resources. This may renew their interest.

Script 10

• Use for: Connecting with a casual nudge

Script 11

• Use for: Making a light last attempt to connect

Script 12

• Use for: Providing market insights

Property update scripts

• Objective: Keep leads engaged by sharing new listings, price changes, and updates on properties they’re interested in.
• What to keep in mind:
  • Share updates based on their preferences or past interests.
  • Highlight the significance of the update.
  • Include a call to action, encouraging them to ask questions or schedule showings.

Script 13

• Use for: Sharing a general property update

or

Script 14

• Use for: Offering market updates given their preferences

Script 15

• Use for: Sending a new listing match

Appointment reminder scripts

• Objective: Confirm meetings with leads, reduce no-shows, and ensure leads feel prepared and excited for the conversation.
• What to keep in mind:
  • Remind them of the date, time, and location the day before and day of the appointments.
  • Offer directions and send pinned locations for seamless navigation.
  • Let them know they can reschedule if needed. Be flexible.

Script 16

• Use for: Sending a 24-hour reminder

Script 17

• Use for: Sharing a same-day reminder

Script 18

• Use for: Following up on a non-confirmation or responding to a reschedule request

or

Event invitation scripts to engage leads

• Objective: Strengthen relationships by inviting leads and clients to events where they can view properties and engage with you in person.
• What to keep in mind:
  • Highlight the event’s value, and tailor your invite to their interests or situation.
  • Provide essential event details, such as date, time, and location.
  • Follow up after the event.

Script 19

• Use for: Encouraging attendance at an open house

Script 20

• Use for: Requesting their presence at a client appreciation event

Script 21

• Use for: Inviting a buyer or seller to a seminar

Holiday greeting scripts to stay top of mind

• Objective: Show leads that you think of them even when no immediate business is at hand.
• What to keep in mind:
  • Be mindful of certain holidays — not all will celebrate every holiday, e.g., religious.
  • Keep it festive — avoid sales talk by focusing on well wishes rather than business.
  • Consider using pop-by gifts for a personal touch.

Script 22

• Use for: Sending festive warm wishes

Script 23

• Use for: Showing appreciation on Thanksgiving

Script 24

• Use for: Sending a New Year’s greeting

Thank-you scripts to nurture leads and clients

• Objective: Express appreciation after connecting with leads and clients and keep them engaged as they move through the buying, selling, or investing process.
• What to keep in mind:
  • Be genuine, as a sincere thank-you strengthens relationships.
  • Keep it brief. A short message makes it easy for leads to engage.
  • Encourage the next step by offering to help with any questions or updates.

Script 25

• Use for: Thanking a lead after an initial consultation

Script 26

• Use for: Showing appreciation after a viewing

Script 27

• User: Giving thanks after having been sent a referral

Congratulatory scripts to build long-term relationships

• Objective: Celebrate milestones with clients, strengthen relationships to make them long-term, and stay top of mind for future needs or referrals.
• What to keep in mind:
  • Keep it short and celebratory by focusing on their achievement, not the sale.
  • Offer to help with post-closing needs, like movers or contractors.
  • Stay in touch — your relationship doesn’t end when the transaction closes.

Script 28

• Use for: Celebrating on closing or selling

or

Script 29

• Use for: Observing a property anniversary

Script 30

• Use for: Acknowledging a client’s milestone

Referral request scripts

• Objective: Encourage satisfied leads or clients to refer friends, family, or colleagues to expand your network.
• What to keep in mind:
  • Don’t wait — clients are more likely to refer you right after a positive interaction.
  • Show appreciation for their support and trust.
  • Make it easy for them to refer you by providing a digital contact card.

Script 31

• Use for: Sending a general referral request

Script 32

• Use for: Responding to their positive experience working with you

Script 33

• Use for: Sharing an incentive-based referral request (if your brokerage allows)

Review or testimonial request scripts

• Objective: Encourage satisfied clients to leave positive reviews or testimonials in a natural, appreciative way to build credibility and attract future business.
• What to keep in mind:
  • Send the request soon after closing while the experience is fresh.
  • Include a direct link to your review page.
  • Thank them for their time and support.

Script 34

• Use for: Sending a general review or testimonial request

Script 35

• Use for: Responding to their positive feedback on working with you

Script 36

• Use for: Asking for a review after a successful transaction

Tips for effective texting scripts for real estate

Whether you’re reaching out to new prospects, following up with clients, or re-engaging cold leads, how you word your real estate text message scripts can make a huge difference.

• Keep it short and sweet: Aim for clarity and brevity to ensure your text message is easily understood and quick to read. State why you’re contacting the lead, and close the message well.
• Personalize your messages: Use the lead’s or client’s name and reference specific details, like properties they’ve shown interest in. Personalization increases engagement and shows that you’re attentive to their needs.
• Use a warm and friendly tone: Maintain an approachable and professional tone. Avoid overly formal language, but stay respectful and courteous.
• Avoid overloading leads with information: Don’t cram too much into one text. If more details are needed, offer to follow up with a call or email.
• Remember that timing is everything: Send messages during appropriate hours, typically between 9 a.m. and 6 p.m. Avoid early morning or late-night texts to respect time.
• Be clear about next steps: Include a clear call-to-action (CTA) in your message, such as scheduling a call, viewing a property, or responding with a simple “yes” or “no.”
• Respond promptly: If a lead replies to your text, respond quickly. Prompt replies show that you’re attentive and serious about helping.
• Leverage automation and technology: Use CRM tools to automate and schedule texts, but ensure they still feel personal. Automated messages should be relevant and timely.
• Respect the “NO.”: Always provide an easy way for leads to opt out of receiving texts, and immediately respect their request if they choose to do so.
• Test and refine your messages: Regularly review your text messaging campaigns. Test different messages, track response rates, and refine your approach based on what works best.

Legal considerations for real estate text messaging

1. Comply with the Telephone Consumer Protection Act (TCPA).

• You must have written consent before sending marketing or promotional texts. Consent can be collected through opt-in forms, website sign-ups, or verbal agreement (preferably recorded or documented).
  • Per the National Law Review (NLR), as of January 27, 2025, the Federal Communications Commission (FCC) requires you to get individual written consent from leads before sending marketing texts or making auto-dialed calls. Blanket consent from third-party lead generators is now insufficient.
• Leads or clients must have a clear way to opt out (e.g., replying “STOP” to unsubscribe).
  • According to the NLR, starting April 11, 2025, people can revoke consent by any reasonable means, such as responding “STOP” to a text, and you must honor revocations within a reasonable period, not more than 10 business days.

2. Remember that do not call (DNC) rules apply to texting.

• If a number is on the National DNC Registry, you cannot send marketing texts unless you have
  • written consent from your recipient
  • an established business relationship with your recipient (e.g., they inquired about your services within the past 18 months)

3. Differentiate between transactional and marketing texts.

• Transactional messages (e.g., appointment confirmations and property showing reminders) are allowed without consent.
  • Transactional texts must not have sales language, promotional offers, or solicitation of new business.
  • Examples: “Your home inspection report is ready. Let me know if you have any questions!” or “Your showing appointment for tomorrow at 5 p.m. at 890 First Avenue is confirmed.”

• Marketing texts (e.g., new listing announcements, promotions, and lead follow-ups) require consent.
  • If the message encourages a sale or promotes a service, it is considered marketing and must only be sent to recipients who have explicitly opted in.
  • Examples: “Looking for your dream home? Let me know if you want exclusive listings before they hit the market!” or “Check out this amazing new listing in your area! Click this link for details: [link].”

Effectiveness of text messaging in real estate

Text messaging is a powerful tool for real estate agents. The 2024 NAR Member Profile report shows that 94% of Realtors communicate with clients via text. Additionally, real estate text messages get a 45% response rate, per Texting Base. These figures show that if you’re not leveraging text messaging, you might be missing opportunities to connect efficiently with leads and clients.

Pros and cons of real estate text messages

Benefits	Drawbacks
Offer quick communication	Can be limiting in terms of length
Provide personalized interaction	Come with the risk of miscommunication
Have high open rates	Lack formality
Allow for CRM integration	Are sometimes a bit intrusive

Text messaging works best when used wisely and balanced with other communication methods, such as email. Knowing when and how to use texting can help you get the most out of it, build stronger relationships, and offer better results — all while avoiding any potential downsides.

Frequently asked questions (FAQs)

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The final walkthrough

Whether you’re just starting or wanting to refine your strategy, using well-crafted real estate scripts makes a difference in connecting with leads or clients. It keeps them engaged and ultimately helps you close more deals. The key is to be authentic, timely, and thoughtful.

Do you use some great real estate text message scripts in your business? Do you use scripts in a different way than I mentioned? Drop a comment to share what you’re doing differently so that we can keep this conversation going!