Real estate text message scripts can increase your ability to convert your leads. Why? Because many of your prospects may prefer text as their primary method of communication. And honestly, it may be yours too.
Having an arsenal of great text message scripts saved in your phone and in your customer relationship manager (CRM) can boost your results and increase your response time for your leads. We’ve gathered several types of text message scripts for you to have ready for practically any situation. We also included a six-day new lead text campaign and scripts download that you can start using today.
Use these scripts in your CRM or to shoot out responses on the go. Create a text message campaign to coincide with your email and phone call efforts, and most importantly, build up your confidence. As Tom Ferry always says, “Knowledge is confidence. Ignorance is fear.”
11 Real Estate Text Message Scripts You Can Use Right Now
1. New Buyer Lead Script
When a new lead comes in, it’s important to remember the number one rule of sales communications: get them to engage with you. The quicker your response, the greater your chances of getting that coveted engagement. We love Beverly Ruffner’s script to send to your new lead that encourages them to respond with something they’re interested in already.
Hi [lead first name], this is [agent first name] with [site name], and I am looking forward to talking with you about your home search. I will try calling as soon as I can, but in the meantime, are there any homes you wanted to take a look at? [agent first name] [auto-login link]
Send this one out as soon as the lead comes in to get the highest response rate. For a more automated system, use this in your CRM. You can store several text message scripts and keep track of everything you send inside the software. If you’re looking for a great one to use, try LionDesk for 30 days and see if it improves your productivity.
2. New Seller Lead Script
It’s important to remember that your goal for a text is not to close the deal. Your goal should be to get to the next step in the process. When a seller lead comes in, your goal for the text message you send should be to schedule an appointment to meet in person.
When a new seller lead comes in (most likely from a home valuation lead magnet), try this script to set the appointment.
Hi [lead’s first name], this is [your name] with [brokerage]. Thanks for reaching out about your [lead magnet]. I’m excited to help you. I’ll be sending your [lead magnet] within the next 24 hours to your email.
[Send the next text immediately after the previous one.]
I would also love to schedule a quick 10- to 15-minute meeting to explain what’s going on in the market right now. Is [day and time] good for you? Or would [day and time] be better?
Use this script to get in the door of your prospect. Once you’ve secured the appointment, that will be your chance to show them your true value and score the listing.
“Knowledge is confidence. Ignorance is fear.”
3. Referral Lead Script
Who doesn’t love getting a great referral from a past client or someone in your sphere? Those are the easiest to convert and usually great clients to work with.
When you prepare to reach out, you want to come across as attentive, authentic, and professional. Having a great text script saved will help you hit all those points with ease.
Hi [lead first name]. This is [your name] from [your brokerage]. [Former client’s name] shared your information with me and suggested I reach out to you. [Former client’s name] mentioned you are interested in buying/selling a home. I would love to schedule a time to meet up with you and talk about what that process looks like. Is [day and time] convenient for you?
4. Expired Listing Lead Script
Expired listings can be a sweet source of seller leads. You know they’re interested in selling their home, but didn’t have luck with the previous agent who listed it. Like FSBOs, they may be more difficult to convert, but have the potential to triple your gross commission income (GCI). These take practice, but if you can master expired listings, you will never go without lucrative leads ever again.
Hi! Is this the owner of [home address]?
[Wait to get an affirmative answer.]
Great! This is [your name] with [your brokerage]. I was checking the market and noticed that your home is no longer available. Are you still interested in selling?
[Wait for their response. If they are still interested in selling, ask for the appointment.]
Great! I would love to apply for the job of listing your home and getting it sold for you. Want me to stop by briefly to share some information with you about your neighborhood?
[If they agree, book the appointment.]
Would [day and time] work for you?
[If they say they’re not interested in selling right now, ask them if they will be selling within the year.]
I’m sorry to hear that! Do you think you’ll sell in the next 12 months?
[Wait for their response. If they say “possibly” or “probably,” offer to bring market data. If “no,” thank them for their time.]
That’s great! Want me to stop by briefly to share some information with you about your neighborhood?
[If they agree, book the appointment.]
Would [day and time] work for you? It shouldn’t take more than 10 minutes.
[When at the appointment, ask them about the marketing the previous agent did for their home, what the agent did that they liked, what they feel was the reason the home didn’t sell. This will be a great opportunity to share how you might be a better fit.]
One tip to keep in mind is that when a home first expires, the seller will be inundated with agents calling and stopping by trying to get the listing. The savvy agent won’t jump in that pool. Instead, they’ll reach out to homeowners whose listing expired at least two months prior. You can even go as far back as 12 months when it comes to expired listings. Many times those homeowners are still interested in selling their home and the competition will be next to nothing.
5. FSBO Lead Script
FSBOs (for sale by owner) are a great source of seller leads because you already know they are in the market to sell their home. But with that being said, they’re not the easiest leads to convert. It takes plenty of finesse, confidence, and practice to learn to convert these leads into clients.
Here’s a great text script to try to get your foot in the door with some FSBOs in your area.
Hi! My name is [your first name] and I’m a Realtor with [your brokerage]. Is your home at [home’s address] still for sale?
[Wait for their response. If they say “yes,” then move to the next step. If they say “no,” thank them for their time and offer your congratulations.]
Awesome! Are you working with buyer’s agents?
[Wait for their response. When they say, “I’m not working with agents” or “what do you mean,” move to the next step. If they say ‘”no,” you can use the next step to clarify what you mean.]
Oh, what I mean is if I have a buyer who wants to make an offer on your home, are you paying the buyer’s agent commission?
[Wait for their response. They may need more clarification on this point. But if they say “yes,” move on to the next step.]
Great! Can you tell me a little more about your home?
[Let them tell you as much about their home as they’re willing to share in a text.]
Wow! That sounds great. Do you mind if I come by and preview it in person? It shouldn’t take more than 10 to 15 minutes. That way I can see it in person, take some notes, and ask any questions I have about it and see if it’s a match for any of my buyers.
[Next text. Don’t wait for their response or pushback. Just send this one immediately after the previous text.]
I’ve got some time [day and time] or [day and time]. Which works best for you?
[If they say they’re not working with buyer’s agents or they’re not willing to pay the buyer’s agent commission, move to the next text.]
I totally understand. Can you tell me a little more about your home?
[Wait for their response. If they start talking about the home, keep them talking. If they give you pushback, you can simply say, “I understand,” and then ask them a question about the house. Once you’ve gotten some information about the house, go to the next step. If they don’t tell you anything and say they are not working with agents, thank them for their time.]
Wow! That sounds great. Do you mind if I come by and preview it in person? It shouldn’t take more than 10 to 15 minutes. That way I can see it in person, take some notes, and ask any questions I have about it and see if it’s a match for any of my buyers.
I’ve got some time [day and time] or [day and time]. Which works best for you?
Once you’ve scheduled the appointment, come prepared with market materials and a comparative market analysis. Ask the seller a lot of questions about their home, find out their motivation for moving, and uncover ways that you can help.
But you can’t convert through text, so don’t try. The main goal of the text conversation is to get in the door. Set the appointment and then, once you’re face-to-face with the seller, make your move.
Establishing your value proposition is how you convert FSBO leads. Remember, the most likely reason they are going it alone is to save money. If you can show them how you can make them more money, that will land them as a new client.
Most FSBOs look at agent commission as an expense. It’s your job to show them that it’s an investment. Show them how they’ll earn a substantial return and you’ll have a shiny new listing and a satisfied client.
6. Downloaded Content Follow-up Script
If you’re not using lead magnets in your online marketing strategy, you’re leaving money on the table. Lead magnets are downloadable resources your prospects exchange their contact information for. That contact info should flow directly into your CRM and trigger an immediate response.
When someone signs up for one of your lead magnets, you’ll deliver the download in an email and thank them for sharing their information. Try sending a text message response in addition to the email. A text message will show up on their phone immediately. Try this text message from Zurple.
Hi [lead’s first name], this is [your first name]. Thank you so much for downloading the [content] from my website, [your website]. This guide is full of great information, but it can be overwhelming. So, feel free to call or text me if you have any questions. Looking forward to hearing from you soon.
This script is simple and clearly outlines next steps for your lead. It works because it’s not salesy—it’s simple and easy to understand.
If you’re looking for a great system to manage your list with a wealth of preprogrammed text messages that can be sent from inside the platform, give Zurple a try. They have campaigns that include text and email scripts that work hand in hand to help you stay on top of your list so no one ever goes cold.
7. Reaching Out to Your Cold Leads
Not all leads will be new. Be honest—you most likely have a wealth of leads right in your own list. We’ve all been there, letting leads go cold, or not having a good follow-up system in place to keep those leads warm. If it’s been a while since you reached out to some of your leads, you might consider a friendly touch to warm them up.
Zurple has several options for cold leads in your list. We like several of them, but here’s a great one to try.
Hi [lead’s first name], this is [your first name]. I haven’t heard from you in a while and was wondering if you’re still in the market to buy a home in [your area]. I’d love to chat with you if you are. Let me know!
Here’s another one to try.
Hi [lead’s first name], this is [your first name]. I hope you’re doing well! I was wondering if you were still interested in purchasing a home. Please let me know if you are, but if not, feel free to reach out to me when you are ready. Wishing you all the best.
It’s short, simple, and gets right to the point. Remember, you’re not trying to let the text message do the heavy lifting. You’re only trying to get to the next step. What you really want is engagement that leads to a phone call or an in-person meeting. Let these text messages guide your leads naturally through that process.
8. FOMO Circle Prospecting Script
If you have access to data in a neighborhood you’re farming, this is a great script from Top Producer to get in front of some potential leads.
Hi [first name], this is [your first name] with [brokerage name]. More homes just sold in your area. Want me to send a report that tells you what’s going on in your neighborhood?
We love this script. It uses the psychology of FOMO, or fear of missing out, to instill a sense of urgency with your prospect. You can follow it up with some days and times to schedule an in-person meeting or a phone call to discuss the specifics and keep them on the hook.
9. Video Intro Text Script
Video is the best and fastest way to establish rapport and build that know, like, and trust factor with someone who doesn’t know you. Use a service like BombBomb to create short, compressed videos and send them to your prospects.
Use any of the real estate text message scripts on this page with video instead of just text. You can say a lot more, use inflection, and use your bright, beautiful smile in a video.
You can personalize your message, show your authentic personality, and save multiple videos from inside BombBomb. It’s a great all-in-one tool, so you can respond to leads on the go as they come in. You can also create videos and send them out through email as a follow-up.
Best of all? No credit card is needed for their free trial.
10. Just Wanted to Reach Out Script
We all let leads slip through the cracks from time to time. We’re human. Reaching out to say hello and check in with people can turn a cold lead into a warm one.
Hi [lead’s first name], it’s [your first name] from [your brokerage]. I just wanted to reach out and see how things are going. Are you still interested in buying/selling a house in [your area]? If so, how are things going? Anything I can help you with?
You may not get a response the first time you reach out to a colder lead, but a friendly reminder every so often will keep you top of mind. When the time comes for the lead to reach out, you’ll be conveniently right there in his or her text messages.
11. Asking for Referrals From Your Sphere
You know the adage, “The fortune is in your list.” The reason that saying is so popular is because it’s true. You should reach out to everyone on your list from time to time and ask for referrals.
You don’t have to make a big deal out of it. Make it simple. Use a good text script to let people know you’re more than just their Realtor. You’re truly concerned for their well-being.
Hi [person’s first name], it’s [your first name]. How are you? Hope things are going well. Anything I can do to answer your questions about the market right now?
[Wait for their response. If they do have questions, try to give them a quick answer. If it’s more involved, you might consider inviting them to a coffee meeting. After you’ve answered their questions, send the next text.]
Awesome! I also wanted to ask if you know of anyone who might be interested in buying or selling in the near future?
[If they say “no,” send the next text.]
Thanks so much for taking the time to chat with me. Will you do me a favor and let me know if anyone comes to mind later?
[If they say “yes,” send this text instead.]
That’s very interesting. Do you think you could introduce me or share their information and let them know I’ll be reaching out?
[Always thank people for helping you grow your business.]
Thank you so much. I appreciate that.
Your Take on Real Estate Text Message Scripts
The effective use of real estate text message scripts will increase your conversion rate and help you stay in touch with your prospects and leads more effectively and efficiently. Take some of these great scripts and start building your swipe file, which is a fancy way of referring to a list of things you copy and paste. Keep them in the “notes” app on your phone so you’ll have them on the go.
If you really want to make the most of these scripts, use them in your CRM. You can send them directly from inside your CRM software, use them in conjunction with your email campaigns, and easily double or triple the number of touches with little effort. Texting is definitely a great way to communicate with your prospects quickly, easily, and in a way that allows you to be more authentic and seemingly more personal.
Most importantly, remember why we use scripts in the first place: to build our confidence. Once you get the hang of using these scripts, you’ll be able to respond without copying and pasting because you’ll already know exactly what to say. These scripts are great to start building those sales muscles. But they’re like training wheels—eventually you won’t need them.
Do you have some great real estate text messaging scripts that you’re using in your business? Do you use text messaging scripts in a different way than I mentioned? I would love to hear about them. Drop me a comment and share what you’re doing differently so we can keep this conversation going. Let’s all help each other do business better.
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