If you’re still using pens and paper for your open houses, you’re probably leaving money on the table. Today’s open house apps not only help you avoid smudged names and phone numbers, they can actually help you drive more traffic and get more leads. That’s why we worked with top agents to put together this list of open house apps they’re using.
Click on a category or app below learn more about our top open house app picks for 2021.
|Open House App Category|
|Open House Sign-in Apps|
|Apps to Wow Your Open House Guests|
|Open House Promotion Apps|
Open House Sign-in Apps
1. Block Party
What Is Block Party?
Block Party is an open house sign-in app that is becoming extremely popular with agents and it’s easy to see why. For starters, it’s 100% free for agents. Not $20 per month, not $9 per month, but free. Second, Block Party offers branded templates for popular brokerages like Compass, Century 21, and Keller Williams.
What Features Does Block Party Have That Make Open Houses Easier?
One standout feature Block Party offers agents is a touchless sign-in option. Instead of typing onto your iPad, your open house guests can now just scan a QR code and sign in on their phones. If you get a stand for your iPad and place it at the entrance, your guests can quickly and easily sign in without you hovering over them.
Block Party also offers integration with over 2,000 customer relationship managers (CRMs) and built-in verification and background information collection.
Pricing: Starts at $25 per month
What Is Spacio?
Recently acquired by Lone Wolf, Spacio is an open house sign-in app that offers lead capture, listing marketing, and lead follow-up. Think of it as a lightweight CRM focused on listings.
What Features Does Spacio Have That Make Open Houses Easier?
Spacio gathers social media information on your open house guests, automates email follow-up, offers customizable seller reports, and has more features for teams and brokerages.
3. Open Home Pro
Pricing: Free, Premium version: $20 per month
What Is Open Home Pro?
Recently acquired by Placester, Open Home Pro is one of the first open house sign-in apps used by more than 90,000 agents. Like Spacio, Open Home Pro offers premium marketing and lead follow-up features.
What Features Does Open Home Pro Have That Make Open Houses Easier?
Along with solid digital sign-in, Open Home Pro also offers agents customized lead follow-up emails, in-app lead tracking, and automated seller reports on their Premium plan.
Apps to Wow Your Open House Guests
What Is Primer?
Primer is an augmented reality (AR) app that lets agents preview what their listing might look like with different color paint, wallpaper, or tiling.
What Features Does Primer Have That Make Open Houses Easier?
Primer is a great way to help open house guests visualize what an empty listing might look like on the fly. For example, let’s say your listing’s living room has dingy beige walls. You can use Primer to show guests what it might look like with a fresh coat of jewel-tone paint or luxurious wallpaper from Farrow and Ball.
5. Houzz View in Home
What Is Houzz View in Home?
Houzz View in Home is a feature of the Houzz app that lets agents choose furniture, tile, and more and preview how it will look in a room. It works a lot like Primer, but with furniture.
What Features Does Houzz View in Home Have That Make Open Houses Easier?
Like Primer, you can use Houzz to show an open house guest what a kitchen might look like with a new tile backsplash or what a bathroom might look like with new tile. Where Houzz outshines Primer is with furniture. You can use Houzz to preview couches, tables, chairs, beds, and more from Houzz’s enormous selection of products.
6. Google My Maps
What Is Google My Maps?
Google My Maps is a feature in the Google Maps app that lets you create and share custom maps.
What Features Does Google My Maps Have That Make Open Houses Easier?
If you work open houses in areas that are popular for relocation, then creating custom neighborhood maps is a perfect excuse to follow up with your guests. If you’re chatting with someone who doesn’t know the neighborhood very well, you can offer to text them a link to your custom Google Map highlighting all the best restaurants, dry cleaners, or anything else that’s special about the neighborhood.
Open House Promotion Apps
Pricing: Starting at $8 per month
What Is Slybroadcast?
Slybroadcast is a ringless voicemail app that lets you send a recorded message to a list of phone numbers without having their phones ring.
What Features Does Slybroadcast Have That Make Open Houses Easier?
When it comes to promoting your open house, a friendly voicemail can get a much better response rate than an email or text. It’s an affordable way to circle prospect around your listing in order to get curious neighbors to come to your open house.
If you want to learn about the power of ringless voicemail, check out our case study of an agent in Tampa who got 200 leads in one day using the technique:
[Related article: Case Study: How One Tampa Realtor Got 200 Leads in ONE DAY]
8. Instagram Reels
What Is Instagram Reels?
Instagram Reels is the latest feature from Instagram that allows agents to create and share videos on the platform.
What Features Does Instagram Reels Have That Make Open Houses Easier?
Designed to compete with TikTok, Instagram Reels is being pushed hard by Instagram’s algorithm. That means that content you make with Reels has a much better chance of getting onto your follower’s feeds. The best way to promote your open house on Reels is to create a teaser walk-through video a few days before the event with a save-the-date reminder.
If you want some inspiration or want to learn more about Reels, check out our article from Eric Simon, aka The Broke Agent: 10 Agents & Coaches Crushing It on Instagram Reels in 2021.
9. Facebook Live
What Is Facebook Live?
Facebook Live is the live video streaming feature for the Facebook app.
What Features Does Facebook Live Have That Make Open Houses Easier?
Even though the pandemic seems to be winding down in most of the country, some people are still not comfortable with attending live events. That means offering them a virtual option is a great way to show off the listing and build your following on Facebook.
The trick is to spend a few dollars to boost your Live to get it in front of as many people as possible. You can then schedule a virtual walk-through before your guests arrive, or get a junior agent to do it while they’re there to capture some of the buzz of a live open house.
[Related article:The Pivot: How Top Producers Are Using Virtual Open Houses in 2021]
[Related article: How to Create Real Estate Facebook Ads That Actually Generate Leads]
Over to You
What open house apps are you using these days? Let us know in the comments.