If you’re still using pen and paper for your open houses, you’re probably leaving money on the table. Grab that data and use your customer relationship manager (CRM) to make the most of your open house leads. Today’s open house apps not only help you avoid smudged names and phone numbers, they can actually help you drive more traffic and, ultimately, get more leads.
We’ve worked with top agents and our team to put together this list of top open house apps. Click on a category or app below to learn more about our top open house app picks.
| Open House App Category | |
|---|---|
| Open House Sign-in Apps | |
| Apps to Wow Your Open House Guests | |
| Open House Promotion Apps |
Open House Sign-in Apps
Sure, you can use an open house sign-in sheet, but why? If you’re on a budget or don’t want to part with your personal iPad, grab a low-cost refurbished tablet from a place like Unclaimed Baggage and set this up so it’s as easy as possible for visitors to provide their information.
1. Curb Hero
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Pricing: Free
What Is Curb Hero?
Curb Hero is an open house sign-in app that is becoming extremely popular with agents, and it’s easy to see why. For starters, it’s 100% free for agents. Not $20 per month, not $9 per month, but free. Second, Curb Hero offers branded templates for popular brokerages like Compass, Century 21, and Keller Williams.
Curb Hero Features That Make Open Houses Easier
One standout feature Curb Hero offers agents is a touchless sign-in option. Instead of typing onto your iPad, your open house guests can just scan a QR code and sign in on their phones. If you get a stand for your iPad and place it at the entrance, your guests can quickly and easily sign in without you hovering over them—giving you more time to connect with visitors.
Curb Hero also offers integration with more than 2,000 CRMs and built-in verification and background information collection.
2. Spacio
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Pricing: Starts at $25 per month
What Is the Spacio App?
Recently acquired by Lone Wolf, Spacio is an open house sign-in app that offers lead capture, listing marketing, and lead follow-up. Think of it as a lightweight CRM focused on listings.
Spacio Features That Make Open Houses Easier
Spacio gathers social media information on your open house guests, automates email follow-up, offers customizable seller reports, and includes expanded analytics for teams and brokerages.
3. Open Home Pro
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Pricing: Free or $20 per month
What Is the Open Home Pro App?
Recently acquired by Placester, Open Home Pro is one of the first open house sign-in apps used by more than 90,000 agents. Like Spacio, Open Home Pro offers premium marketing and lead follow-up features.
Open Home Pro Features That Make Open Houses Easier
The free plan includes digital sign-in on unlimited open houses, but keep in mind you’re only able to view up to 25 guests. The Open Home Pro plan removes this limitation, plus offers agents customized lead follow-up emails, in-app lead tracking, and automated seller reports.
4. Kagent
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Pricing: Free for unlimited sign-ins or $25 per month for enhanced privacy
What Is the Kagent App?
Kagent is a super-easy-to-use open house sign-in app designed to streamline and enhance your visitor’s open house experience. You can easily generate a QR code to send visitors to a sign-in page—and a reason to do so. The company sponsors a monthly $500 drawing for guests who guess the closing price within 1% (which Kagent verifies via the MLS once the property closes).
Kagent Features That Make Open Houses Easier
Kagent simplifies open houses with QR code generation, quick surveys, and a streamlined design. It took me less than five minutes to put together a sign-in sheet, including setting up my account. Kagent also provides immediate email responses and a paid plan at $25 per month with enhanced data privacy.
Apps to Wow Your Open House Guests
Making an impression on your guests is important—your branding and authority can help you seal the deal. After all, people buy from those they know, like and trust. These apps will help you stand out from the crowd.
5. OnSpot Social
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Pricing: Starting at $35 per device, per month
What Is OnSpot Social?
OnSpot Social is a premium sign-in experience that’s used by lots of small businesses. As a real estate agent, you can set up a way for visitors to sign into your open house, connect with you on social media, and sign up for your email newsletter all in one place.
OnSpot Social Features That Make Open Houses Easier
OnSpot offers a custom branded sign-in experience that’s top notch. If you’ve got a good social media presence or a healthy email newsletter that you use consistently to generate leads, OnSpot Social could be a good investment. You can also instantly send lead magnets to prospects collected through the app. Imagine an open house attendee receiving your guide on “How to Sell Your Home in the Least Amount of Time for the Most Money Possible”—you’ll instantly establish your credibility as soon as they sign in.
6. Houzz View in Home
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Pricing: Free
What Is the Houzz View in Home App?
Houzz View in Home is a feature of the Houzz app that lets agents choose furniture, tile, and more and preview how it will look in a room. This augmented reality tool can help your clients visualize their perfect space.
Houzz View in Home Features That Make Open Houses Easier
You can use Houzz’s app to show an open house guest what a kitchen might look like with a new tile backsplash or what a bathroom might look like with new tile. You can use Houzz to preview couches, tables, chairs, beds, and more from Houzz’s enormous selection of products.
7. NeighborhoodScout
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Pricing: Starting at $30 per report or $125 per month for 5 reports*
What Is NeighborhoodScout?
Powered by CoreLogic, NeighborhoodScout is a comprehensive search engine that provides detailed neighborhood reports and hyper-localized profiles. After inputting my address, I received a very detailed write-up on the demographics of my neighborhood. For example, I learned that, despite living in a very suburban area, my micro-neighborhood has an interesting distinction of “housing more same-sex couples living together than 97.8% of neighborhoods in the U.S.” I also loved this vivid piece of writing in the report: “The combination of top public schools, low crime rates, and owner-occupied single family homes gives this area the look and feel of a ‘Leave It to Beaver’ episode.”
NeighborhoodScout Features That Make Open Houses Easier
NeighborhoodScout provides a vast database of hyper-local real estate data, utilizing more than 600 characteristics such as school quality, housing costs, crime rates, income levels, and more to create accurate neighborhood profiles. You can print out this info or send a neighborhood profile as a lead magnet for open house visitors. It can help you provide open house visitors with interesting tidbits of information they won’t learn anywhere else.
*You can obtain neighborhood overviews for free. Reformat this information in an easy infographic with a tool like Canva to wow your clients!
8. Google My Maps
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Pricing: Free
What Is Google My Maps?
Google My Maps is a feature in the Google Maps app that lets you create and share custom maps. Note that Google My Maps is only available on the Apple App Store. To use My Maps on your Android device, open your web browser and go to mymaps.google.com.
Google My Maps Features That Make Open Houses Easier
If you work open houses in areas that are popular for relocation, then creating custom neighborhood maps is a perfect excuse to follow up with your guests. If you’re chatting with someone who doesn’t know the neighborhood very well, you can offer to text them a link to your custom Google Map highlighting all the best restaurants, dry cleaners, or anything else that’s special about the neighborhood.
Open House Promotion Apps
Regardless of the prevailing myths around their effectiveness, a properly executed open house can increase your brand visibility, attract qualified buyers and enhance the chances of closing a deal. Our open house checklist offers more ideas to ensure you’re making the most of this lead generation tactic.
9. Slybroadcast
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Pricing: Starting at $8 per month
What Is Slybroadcast?
This is a ringless voicemail app that lets you send a recorded message to a list of phone numbers without their phones ringing.
Slybroadcast Features That Make Open Houses Easier
When it comes to promoting your open house, a friendly voicemail can get a much better response rate than an email or text. It’s an affordable way to circle prospect around your listing in order to get curious neighbors to come to your open house.
If you want to learn about the power of ringless voicemail, check out our case study of an agent in Tampa who got 200 leads in one day using the technique:
How Circle Prospecting Got One Tampa Realtor 200 Leads in ONE DAY
10. Instagram Reels
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Pricing: Free
What Is Instagram Reels?
Instagram Reels is a short-form video sharing feature from Instagram that allows agents to create and share videos on the platform.
Instagram Reels Features That Make Open Houses Easier
Designed to compete with TikTok, Instagram is pushing its Reels tool hard. That means that content you make with Reels has a much better chance of getting onto your follower’s feeds due to the way the company’s algorithm prioritizes it. The best way to promote your open house on Reels is to create a teaser walk-through video a few days before the event with a save-the-date reminder.
If you want some inspiration or want to learn more about Reels, check out our article from Eric Simon, aka The Broke Agent.
10 Instagram Real Estate Reel Ideas for Agents
11. Facebook Live
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Pricing: Free
What Is Facebook Live?
Facebook Live is the live video streaming feature for the Facebook app.
Facebook Live Features That Make Open Houses Easier
Even though the pandemic seems to be winding down across most of the country, some people are still not comfortable with attending live events. That means offering a virtual open house option is a great way to show off your listing and build your Facebook following.
Repurposing your open house for social media is great for growing your reach. The trick is to boost your Live video to get it in front of as many people as possible. By being proactively persistent about your posts, you’ll grow your page. Then you can post a virtual walk-through before your guests arrive, or get a junior agent to do it while they’re there to capture some of the buzz of a live open house.
Over to You
What open house apps are you using these days? Let us know in the comment section.
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