With so many real estate apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative real estate apps that are helping realtors stay organized, market their brands, and close more deals in 2021. Click on a category or app below to learn more about our picks for the best real estate apps of 2021.
Best Real Estate Apps for CRM
Pricing: Custom pricing
Let’s face it: To get ahead in real estate in 2021, drip campaigns, text messaging, a mobile app, call logging, pipelines, a dialer, and so on are no longer optional in a customer relationship management (CRM) tool. Luckily, Propertybase is up to the challenge, ticking pretty much every box that today’s real estate agents, teams, and brokerages need out of an app.
Combining a rock-solid, Salesforce-based CRM with MLS integration and killer IDX lead-generating websites that work together seamlessly, Propertybase is a true all-in-one platform that won’t let you down.
Throw in an available transaction management platform, and you may not need to buy any more software—ever.
2. IXACT Contact
Pricing: $33 per month
If you asked the average agent what they wanted out of a CRM app in 2021, you’d probably get two answers: affordability and social media features. Well, IXACT Contact was listening to what agents wanted, and they responded.
IXACT’s CRM is affordable for almost any agent at $33 per month and includes advanced features for social media marketing along with all the usual contact management features agents demand from their CRMs today.
Pricing: Custom pricing
CINC monitors your incoming leads and acts as your own personal concierge, getting them on the phone, qualifying them, and then connecting them straight to your phone without all the email or text messaging back and forth, saving you a ton of time and upping your conversion rate.
Best Real Estate Apps for Marketing
Pricing: Free – $69 per month
Let’s face it: In 2021, your leads are a little spoiled. They expect (and very often get) nearly instant responses to their online inquiries. That’s why chatbots like Freshchat are so crucial for your website. You can give your leads an instant response and answer their questions with a programmed bot, or better yet, respond to their chat on your phone just like you would a text message.
5. Buffer (Social Media Management Platform)
Pricing: Free – $5 per month
Even though the real estate software industry competition is fierce, it’s nothing compared to the competition in social media management platforms. Take the investment and user base for your average real estate software, and triple it. That means better deals for end users.
6. Lab Coat Agents Marketing Center
Pricing: Individual agents $59 per month; teams (10 agents) $249 per month
The first marketing platform designed just for real estate agents, the Lab Coat Agents (LCA) Marketing Center app lets agents quickly create gorgeous social media posts on the fly. It also allows them to one-stop shop create or edit tons of other marketing templates for business cards, flyers, door hangers, and more.
Feel inspired to create an Instagram story in line at Starbucks? You can do that with the LCA Marketing center app.
Pricing: Free – $12.99 per month
When I worked in marketing, our Managing Director balked at spending more than $1,000 for Adobe Photoshop, InDesign, and Illustrator. We needed them, but that didn’t make the cost any less easy to swallow. Today, sites like Canva offer basic Photoshop-like functionality for free.
If you want to be a rock star at your next showing or open house, download the free Primer app. It’s an AR (augmented reality) app that lets you preview what a room might look like with new tile, wallpaper, or paint. Perfect for showing off the potential of under-construction or dated homes.
Pricing: Free – $55 per month
Animoto is a free, all-in-one video maker that makes creating and editing videos on the fly much easier. You can shoot a video, add titles, transitions, images, and music, and share your creation on social media.
Pricing: $9.99 – $89.99 per month
In a perfect world, we would all get detailed floor plans, well-shot images, and a neat and orderly list of renovations on any listing. Of course, none of us live in a perfect world, so we all have to make do when buyers ask about simple things like floor plans or wonder how much a new floor might cost.
MagicPlan lets you give your buyers quick answers that will likely sate their curiosity until a pro can be brought in. You can get quick floor plans by scanning a room in a minute and then upload that floor plan to get cost estimates, 3D tours, and more.
Best Real Estate Apps for Lead Generation
11. Zillow Premier Agent
The free Zillow Premier Agent app is a must-have if you have listings on Zillow—or ever want listings on Zillow. It has task management, lead sorting, and even lead assignment and other features for teams.
Zillow Premier Agent also offers a surprisingly robust free CRM that lets you import leads from BoomTown or Realtor.com through Gmail. You can set up tasks, reminders, texts, and emails like any good CRM, but it also gives you a granular look at what your leads are searching for on Zillow in detail if you sign up for their My Agent program, which makes you the only buyer’s agent your leads see on Zillow.
Best Real Estate Apps for Open Houses
12. Block Party
Over the past few years, Block Party has become the go-to app for agents who regularly run open houses. It’s 100% free, customizable, and even offers a QR code sign-in feature. Block Party also offers custom branding for the biggest brokerages, text, and email follow-up, lead verification, single property websites, and more.
Pricing: Starting at $25 per month
If you want more bells and whistles for teams in your open house sign-in app, Spacio is a solid choice. It offers team-wide reporting, agent management, permissioned access to leads, auto-populated listings, and default form questions for agents.
14. Open Home Pro
Pricing: Free – $20 per month
Recently acquired by Placester, Open Home Pro is another great option for bringing your open house into the 21st century. Like Block Party and Spacio, Open Home Pro can send out automated follow-up emails to open house guests and also features one-touch social sharing.
Best Real Estate Apps for Productivity
Pricing: Free – $17.50 per month
Trello is yet another piece of software that would have cost an arm and a leg a few years ago. Today, it’s one of the most popular project management apps on the internet.
To track projects, Trello enables you to create “cards” that you can share with your partners or team and edit, move, and update them as you hit your goals. It’s great for blog publishing, social media, graphic design projects, or even deal tracking for smaller teams.
Full disclosure: We use Trello every day at The Close, and it’s one of the apps that we simply couldn’t function without.
Pricing: Free – $4.99 per month
The smartphone era has brought us some amazing things. We not only have access to the entirety of human knowledge in our back pocket, but a still camera, video camera, and motion sensor as well. With CamScanner, you can scan documents on the go.
Pricing: Free – $32 per month
Clozio gives agents a lightweight, intuitive, and easy-to-use checklist to stay organized, from prelisting to close, as well as keep your clients on the same page. Best of all, the starter app is free.
18. RPR Mobile
A wholly-owned subsidiary of the National Association of Realtors (NAR), RPR Mobile, or Real Property Resource Mobile, has helped Realtors parse and access property data for showings, comparative market analyses (CMAs), research, and more.
RPR Mobile remains one of the best ways to keep your clients informed on the go. Out to lunch with a buyer and want to pull up a list of three bedrooms in a new ZIP code? RPR lets you access that data in a snap and even lets you draw custom polygon search areas to target even the smallest micro-neighborhood.
Pricing: $29 per month
Over the past few years, transaction management platform Dotloop has slowly started to become the dominant player in the industry. Since competition in the enterprise space is fierce, Dotloop has smartly released a free version for individual agents.
Dropbox is a super-simple app that lets you store files on the go. It’s so common among agents these days that most have it on their phones.
Best General Purpose Real Estate Apps
21. Bubble Level App (aka Spirit Level)
Here’s one for agents who can’t help but show prewar listings that always need a little TLC. Is that door frame level, or is it the floor that’s wonky? Instead of guessing or raiding the contractor’s toolbox, you can just pull out your phone and get a quick reading.
If you’re on Android, the Bubble Level App works well. If you’re on iOS, you have a bubble level built-in. The only problem is that it’s kind of hidden. Here’s a quick rundown of how to find it.
Smith is another app for agents who can’t help but show the places with “good bones” that might need some work. Smith can get you quick and dirty estimates for all kinds of jobs in your city, as well as help your buyers find a good contractor to get them done.
BrokerAssist is a one-stop shop for referrals and other quick real estate gigs that you need a real estate professional for. Need to run keys to a listing? Open up a listing for a contractor? List a referral? BrokerAssist is a great way to hire or get hired for real estate gigs within your brokerage or other brokerages in your association.
Daily Carry: Apps Top Agents Use Every Day
Of course, you shouldn’t just take our word for which apps are the best. While we constantly test new apps and write in-depth buyer’s guides for our readers, they say real estate apps are like CRMs. The best apps are the ones you actually use. That’s why we decided to reach out to some top-producing agents and brokers to take a peek into their phones and see which apps they use the most to stay at the top of their game.
Karen Kostiw Agent, Warburg Realty Manhattan
“The Compass app is used often. Buyers, sellers, and agents always want to know what direction they face, whether looking out the window or the direction a bed faces. Typically a southern view provides a lot of light and warmth. The direction of a home and a room is important to many cultures. The feng shui (translation: wind and weather) experts look at the direction of the home to identify the chi, the vital invisible natural forces of the space.
Andrea Warshaw-Wernick, Agent, Warburg Realty, Manhattan
“However, real estate is more than just searching for apartments. I love using social media apps such as LinkedIn, Facebook, Twitter, and Instagram to promote a listing or to stay in touch with my sphere of influence. I like using Square Fit or PicPlayPost to help me create great designs for those social media apps.
“It is so much fun to create great photo and video content for my real estate world or my everyday living!”
Sean Moudry, Founder 16 Strategies Real Estate Coaching, Broker, Close Contributor, Colorado
Showami is like Uber for showing agents. It coordinates showing agents to show buyers for you when you are too busy.
ShowingTime manages showings and feedback. But my favorite feature is the direct messaging feature because agents tend to respond quicker to it than text or email.
At 47 years old, a large percentage of my past clients and target audience is on Facebook. It allows me to market to them for free.
A simple checklist app that allows you to coordinate and assign tasks to other team members.
Allows me to fill my mind with empowering books or education when I am in between appointments.
Latham Jenkins, Broker/Owner of LiveWater Jackson Hole in Wyoming
I am constantly opening this app to show clients the property boundaries of the parcel and who the neighbors are on either side. Don’t let the name fool you if you are not a hunter; OnX has married the GIS data into the aerial imagery, making for an exceptional interface to utilize while walking a property.
|Zillow Premier Agent App|
Outside of the obvious, the two features I like in the Premier Agent app are the ability to record a walk-through video and the 3D home tours. Super-simple to use their app to record both, and in doing so, Zillow will list your home higher in search results as it gives a better user experience for their users.
My buyers are often interested in the access to recreation from properties we are viewing. I love the 3D feature to show them where they can immediately hike or ski. The integration with street view is helpful as well to showcase the immediate surroundings.
My favorite photo editing app, I use it daily as the iPhone is the most underrated camera on the market. Learn how to use it to edit your property shots to control the white balance and perspective of your interiors to open up shadows for more detail. It's a game-changer and avoids having to overpay for professional photography.
A vital tool in my quiver of apps. The push notifications on my Apple Watch keep me instantly informed of contract executions. I can open documents on my phone, populate them with the fields for dates, initials, and signatures on the fly, and keep deals flowing without having to open my laptop.
Dan Gerlock, Broker, Coldwell Banker Realty, Denver
Obviously, email is critical in this business! Nice to have a supercomputer in your pocket to work from anywhere.
|MTM (Mass Text Message)|
This app is amazing for creating groups and sending mass texts individually. This really helps for organizing our large events while still feeling personal!
|Facbook / Instagram / Messenger|
Social media is critical for connecting with our clients on a daily basis.
REcolorado is a great app to have our local MLS information and integrated Showing Time in the palm of the hand.
Referral Maker is an app/CRM from Brian Buffini that is amazing for lead generation and client retention.
Monday.com is a great app for tracking team members, contractors, and showing time worked, activities, and mileage.
Over to You
What real estate apps do you use every day to stay a killer real estate agent? Let us know in the comments!