The sticker shock is real. 👀
“You want me to pay how much for real estate apps?!!”
If you’re a new agent, or even an experienced agent looking to free up some cash for Zillow Premier Agent or Facebook ads, finding awesome free real estate software isn’t easy.
Luckily, we have you covered. We put together this list of the best free and affordable real estate software and apps available for Realtors in 2020.
Oh yeah, we’re also going to continually update this list as new apps get released, or formerly paid platforms offer a free version to stay competitive. Bookmark this page to stay in the loop.
Without further ado, here is our list of the best free and affordable real estate apps and software of 2020:
1. Propertybase
Let’s face it, in order to get ahead in real estate in 2020, drip campaigns, text messaging, a mobile app, call logging, pipelines, a dialer, etc., are no longer optional in a CRM. Propertybase is up to the challenge, ticking pretty much every box that today’s Realtors, teams, and brokerages need it to.
Combining a rock solid Salesforce-based CRM with MLS integration, and killer IDX lead-generating websites that work together seamlessly, Propertybase is a true all-in-one platform that won’t let you down.
Throw in an available transaction management platform and you may not need to buy any more software ever.
What Do Realtors Use Propertybase For?
Propertybase is a powerful website builder website / CRM combo for advanced lead generation and nurture. Its well-equipped CRM does pretty much everything a Realtor could need from managing projects, opportunities, and contacts. It makes lead and pipeline management easy with a customizable lead scoring platform.
Propertybase Integrations (What other real estate apps Propertybase works seamlessly with)
BombBomb, Dotloop, DocuSign, Homes.com, Spacio, Revaluate
2. Freshchat
Let’s face it. In 2020 your leads are a little spoiled. The expect (and very often get) nearly instant responses to their online inquiries. That’s why chat bots like Freshchat are so crucial for your website. You can give your leads an instant response and answer their questions with a programmed bot, or better yet, respond to their chat on your phone just like you would a text message.
What Do Realtors Use Freshchat For?
Freshchat adds one of the stickiest lead capture options you can have on your website. Live chat! Live chat is the perfect way to capture leads who are leery of phone calls and emails (hello millennials!) but still want their questions answered ASAP. Even better? Freshchat is FREE for up to 10 team members, and $24 to add AI chat bots to nurture leads while you sleep.
Freshchat Integrations (what other real estate apps Freshchat works seamlessly with)
Facebook Messenger, Slack, Freshsales, Zendesk, WordPress
3. Dotloop (Transaction management software)
Over the past few years transaction management platform Dotloop has slowly started to become the dominant player in the industry. Since competition in the enterprise space is fierce, Dotloop has smartly released a free version for individual agents.
What Do Realtors Use Dotloop For?
If you’ve never used Dotloop before, get ready to have your stack of papers and smudgy PDF’s blown into the recycling bin where they belong. Dotloop offers form creation, E-sign, and transaction management in one seamless platform.
Dotloop Integrations (what other real estate apps Dotloop works seamlessly with)
CRM and Lead Generation:
Zillow Premier Agent, BoomTown, Inside Real Estate, Propertybase, Cinc, Real Geeks, Realvolve, LionDesk, Big Purple Dot, Contactually, Zurple, Follow Up Boss, and Market Leader.
Accounting and Back Office
Loft47, Preclose, BrokerSumo, Accounttech, Emphasys, Shortrack, QuickBooks by Apination, ibroker, intellirent.
Marketing, Automations and More
PieSync, SnapNHD, zipyourflyer, BombBomb, Dropbox, Google Calendar, Google Contacts, Google Drive
4. CINC
CINC monitors your incoming leads and acts as your own personal concierge, getting them on the phone, qualifying them, and then connecting them straight to your phone without all the email or text messaging back and forth, saving you a ton of time and upping your conversion rate.
What Do Realtors Use CINC For?
Realtors use the CINC app to manage their leads on the go. CINC has a visually appealing app where you can quickly view, prioritize, and manage your pipeline helping you focus your efforts on the hottest leads. You can set reminders to follow-up with leads regularly to keep them hooked, and create task lists so nothing slips through the cracks.
CINC Integrations (What other real estate apps CINC works seamlessly with)
BombBomb, Dotloop, Gmail, Mailchimp, Follow Up Boss, RingCentral, Salesforce, Realvolve, Zillow, Chime, + tons more.
5. Amitree Folio (Lightweight transaction management and email assistant)
Like Dotloop, Amitree Folio has made waves in the industry. Long a free Gmail extension, Amitree has recently gotten $7 million in VC funding to develop its platform for agents.
What Do Realtors Use Amitree Folio For?
Folio attaches to your Gmail account and automatically organizes transactions, documents, and deal timelines that you can share with your clients. You can also sync calendars, set reminders, and even loop in service providers to make sure everyone is on the same page.
Amitree Folio Integrations (what other real estate apps Amitree Folio works seamlessly with)
Gmail
6. Grasshopper
Do you have a burner phone you use solely for real estate? Sick of lugging around two phones and paying two bills? Grasshopper gives agents the ability to use ONE phone but still keep their business separate from their personal life.
What Do Realtors Use Grasshopper For?
Agents, teams, and brokerages primarily use grasshopper in order to set up multiple phone numbers for different marketing campaigns that they can access from one easy to use app on their phones and desktop. They also offer virtual faxing, separate lines and extensions, Wi-Fi calling, and more. Think of a high end corporate phone system shrunk down to fit in your iPhone or Android.
Grasshopper Integrations (What other real estate apps Grasshopper works seamlessly with)
Google Voice, Skype, Landline phones.
7. Buffer (Social media management platform)
Even though the competition in the real estate software industry is fierce, it’s nothing compared to the competition in social media management platforms. Take the investment and user base for your average real estate software, and triple it. That means better deals for end users.
What Do realtors Use Buffer For?
If you’re a busy agent or team leader trying to manage multiple social media accounts, Buffer is a godsend. It allows you to pre-schedule posts across multiple accounts so you can knock out a few week’s worth of Facebook, Twitter, LinkedIn, Instagram, and even Pinterest posts in a few hours Sunday.
Buffer Integrations (what other real estate apps Buffer works seamlessly with)
Twitter, Facebook, LinkedIn, Pinterest, Instagram, Zapier, IFTT, Feedly, Pocket, WordPress, + more.
8. Hotjar
One of the fastest growing segments of the software industry is analytics. Analytics takes large amounts of data from your website and presents it to you in an easy to digest format. Hotjar is one of the best ways to see where your leads are clicking, and what they’re reading on your website.
What Do Realtors Use Hotjar For?
Hotjar offers visualizations of two very important things your leads are doing on your site. First, it measures scroll depth.
Scroll depth is a measurement of how far your leads are scrolling down your pages. Hotjar shows you how many of your leads are reading your entire article with a percentage. If very few people are reading your articles all the way to the end, chances are they need work.
Hotjar also offers heatmaps. Heatmaps are visual representations of not only where your leads are clicking on your website, but where they rest their mouse/finger as well. Using heatmaps you can dial in calls to action, navigation, and more to make sure people are clicking where you want them to click.
Hotjar Integrations (what other real estate apps Hotjar works seamlessly with)
HubSpot, Optimizely, Omnionvert, Segment
9. Zillow Premier Agent App
If you have listings on Zillow or ever want listings on Zillow, the free Zillow Premier Agent app is a must have. It has task management, lead sorting, and even lead assignment and other features for teams.
What Do Realtors Use Zillow Premier Agent App For?
Zillow Premier Agent offers a surprisingly robust free CRM that lets you import leads from Boomtown! or Realtor.com through Gmail. You can set up tasks, reminders, texts, and emails like any good CRM, but it also gives you a granular look at what your leads are searching for on Zillow in detail if you sign up for their My Agent program that makes you the only buyer’s agent your leads see on Zillow.
Zillow Integrations (What other real estate apps Zillow works seamlessly with)
BoomTown, Realtor.com (via Gmail), more via Zapier.
10. Canva
When I worked in marketing, our managing director balked at spending more than a thousand dollars for Adobe Photoshop, InDesign, and Illustrator. We needed them, but that didn’t make the cost any less easy to swallow. Today sites like Canva offer basic photoshop-like functionality for free.
What Do Realtors Use Canva For?
Canva is an intuitive, easy to use graphic design tool that lets you create great looking flyers, social media graphics, blog images, banner ads, and more. Even better, Canva offers gorgeous editable templates created by talented graphic designers to get you going.
If you want to see what Canva can help you create, check out the infographics on The Close. We made them all with Canva.
Canva Integrations (what other real estate apps Canva works seamlessly with)
WordPress
11. Zapier
Zapier is one of those software platforms that seems like magic. With more than a million users around the world, lots of people seem to agree. It’s also great for Realtors.
What Do Realtors Use Zapier For?
Zapier acts like glue between two different apps or software platforms. It allows you to automate an action in one app based on a change in another app. You can then save this automation, called a Zap, to use later.
Here’s an example. Using Zapier you can use a Zap that adds new leads from IDX Broker to your Follow Up Boss account, or automatically add leads from IDX Broker to your Mailchimp list.
It also offers hundreds of other Zaps that link together everything from Contactually, to Gmail, to a real estate chatbot like HelloAlex.
Once you start using Zapier you’re going to wonder how you ever lived without it.
Zapier Integrations (what other real estate apps Zapier works seamlessly with)
More than 1,000 integrations and apps including Trello, Gmail, and HubSpot. See full list here.
12. Feedback Pro
Don’t deny it. There is a little flutter of excitement every time you get a showing request on one of your listings. Even seasoned agents get a flash of excitement when they hear a new buyer is coming through. That excitement easily turns to annoyance when the showing agent doesn’t call with feedback on how things went. Take this task off your plate and automate those requests with Feedback Pro.
What Do Realtors Use Feedback Pro For?
Feedback Pro works with you to help automatically reach out to realtors who have shown your listings and get relevant timely feedback from them that you can read and pass on to your clients, or have Feedback Pro send it along for you. If you use Supra or another electronic lockbox service, you can link your Feedback Pro account, further automating the feedback solicitation process. With a 30 day free trial, this is a tool that everyone should check out and see if it is worth the $20 bucks a month after that.
Feedback Pro Integrations (what other real estate apps Feedback Pro works seamlessly with)
Supra, Sentrilock, Risco
13. Contactually
So often, realtors get overwhelmed by the amount of outreach it requires to maintain good relationships with their sphere. A solid CRM is a great tool for that. Contactually takes the philosophy of Relationship Marketing and turns it into a platform for squeezing some extra ROI out your sphere. Contactually’s base level plan starts at $59 per month, but it has a 14 day free trial to try out all the features and see if it is right for you.
What Do Realtors Use Contactually For?
Contactually is a CRM that gathers all your contacts together, helps you categorize them and understand where they came from, then helps you develop a communication strategy to get them where you want them to go. The Close has included this CRM in our best real estate apps because the automation in this CRM is top notch, and email templates included are very helpful. Check out our Contactually review page for an in-depth look.
Contactually Integrations (what other real estate apps Contactually works seamlessly with)
Bold Leads, BombBomb, Facebook, Dotloop, Mailchimp, StreetText, Zillow, + lots more with Zapier.
14. Trello
Trello is yet another piece of software that would have cost an arm and a leg a few years ago. Today it’s one of the most popular project management apps on the internet.
What Do Realtors Use Trello For?
Trello lets you and anyone you’re working with stay organized and collaborate on long-term projects. It’s also dead easy to use. In order to track projects, Trello lets you create “cards” that you can share with your partners or team and edit, move, and update them as you hit your goals. It’s great for blog publishing, social media, graphic design projects, or even deal tracking for smaller teams.
Full disclosure, we actually use Trello every day at The Close and it’s one of the apps that we simply couldn’t function without.
Trello Integrations (what other real estate apps Trello works seamlessly with)
Zapier, Google Drive, Slack, IFTTT, Gmail + more. See full list here.
15. Cloze
Staying organized is crucial to reaching the right lead, with the right message, at the right time. While real estate software like Contactually helps you get this done, Cloze is an option that offers a stripped down version of their relationship manager for free.
What Do Realtors Use Cloze For?
Cloze helps Realtors organize their relationships by tracking Evernote, call history, email opens, and even pulls their social media info for you. Even better, it prompts you to keep in touch with your contacts at the right time.
Cloze Integrations (What other real estate apps Cloze works seamlessly with)
Zapier, Slack, Dropbox, Google Docs, OneNote, OneDrive
16. CamScanner
The smartphone era has brought us some amazing things. We not only have access to the entirety of human knowledge in our back pocket, but a still camera, video camera, and motion sensor as well. With Camscanner you can scan documents on the go.
What Do Realtors Use Camscanner For?
Camscanner lets you take all that annoying paperwork that some brokerages still insist on and make clean looking scans even while you’re away from the office.
Camscanner Integrations (What other real estate apps Camscanner works seamlessly with)
N/A
17. Close.io
Close.io is a CRM that has some of the best communication capabilities we’ve seen. Come to think of it, maybe Close.io is a communication platform with CRM capabilities? No matter how you look at it, if you are a Realtor who does a lot of calling and texting in addition to email, this is something you should check out.
What Do Realtors Use Close.io For?
Realtors use Close.io to centralize and speed up their client communication. The dashboard of this CRM has built in buttons for email and Texting (done right in the window), and a calling button to dial out to your phone and connect you with your contact. Especially if you have lots of communication tasks during the day, Close.io can be an incredible timesaver. Close.io is a little steep in cost (the fully enabled communication package—Professional—is $99 per month), but it has a 14 day free trial so realtors can see if they are willing to pay the three bucks a day to cut their communication time in half.
Close.io Integrations (What other real estate apps Close.io works seamlessly with)
Zapier, Bedrock, Gong + many more.
18. Dropbox
Dropbox is a super simple app that lets you store files on the go. It’s so common among agents these days that most have it on their phones.
What Do Realtors Use Dropbox For?
Realtors use Dropbox to store photos, videos, disclosure forms, leases, lease riders, or any other documents that they have on their phone in the cloud. It’s especially convenient for sharing those files with clients or co-workers who may not have access to a shared file network in your office.
Dropbox Integrations (What other real estate apps Dropbox works seamlessly with)
Zapier, Slack, Docusign, HubSpot, HelloSign, Hootsuite, Insightly + more. See full list here.
19. Citrix Podio
Podio is another great task management platform like Trello that lets up to five agents or team members collaborate for free.
What Do Realtors Use Podio For?
While Podio’s free version is rather limited, it offers basic collaboration between team members. Realtors use Podio for the same project management and collaboration tasks they use Trello for.
Citrix Podio Integrations (What other real estate apps Citrix Podio works seamlessly with)
Zapier, Mailchimp, Gravity Forms, + more. See full list here.
20. RPR Mobile
A wholly owned subsidiary of the National Association of Realtors, RPR mobile, or Real Property Resource Mobile, has helped Realtors parse and access property data for showings, CMAs, research, and more.
What Do Realtors Use RPR Mobile For?
RPR Mobile remains one of the best ways to keep your clients informed on the go. Out to lunch with a buyer and want to pull up a list of three bedrooms in new ZIP code? RPR lets you access that data in a snap, and even lets you draw custom polygon search areas to target even the smallest micro neighborhood.
RPR Mobile Integrations (What other real estate software RPR Mobile works seamlessly with)
MLS partnerships available. More info here.
21. Adobe Premiere Clip
From the makers of Lightroom, Photoshop and Premiere, Adobe Premiere Clip is a game changer for mobile video.
What Do Realtors Use Adobe Premiere Clip For?
Shooting and editing video with their phones and then sending it on to social media or their website. The software also allows Realtors to
Adobe Premiere Clip Integrations (What other real estate software Adobe Premiere Clip Mobile works seamlessly with)
Adobe Premiere Pro
22. HubSpot CRM & Sales Tool
With over 30,000 customers in 91 countries HubSpot is one of the most widely used free CRMs and sales tools on the planet.
What Do Realtors Use HubSpot For?
HubSpot is a CRM that also offers marketing and sales tools. With the free version of HubSpot’s software, it offers contact management, deal and task pipelines, email scheduling, email templates, and more.
HubSpot CRM Integrations (what other real estate apps HubSpot CRM works seamlessly with)
Zapier, Zendesk, Hotjar, Unbounce, Uberconference, HelloSign, WordPress, LiveChat, and more.
23. MagicPlan
In a perfect world we would all get detailed floorplans, well shot images, and a neat and orderly list of renovations on any listing. Of course none of us live in a perfect world so we all have to make do when buyers ask about simple things like floorplans or wonder how much a new floor might cost.
MagicPlan lets you give your buyers quick answers that will likely sate their curiosity until a pro can be brought in. You can get quick floorplans by scanning a room in a minute, and the upload that floorplan to get cost estimates, 3D tours, and more.
What Do Realtors Use MagicPlan For?
While your architect may scoff at it, MagicPlan helps you create floorplans on the fly with your tablet, without resorting to wonky interfaces or steep learning curves.
Integrations (what other real estate apps MagicPlan works seamlessly with)
Various Laser Meters, Ricoh 360 Cameras, API available.
24. Project Color by The Home Depot
Though it’s not perfect, the Project Color app from The Home Depot will let you help buyers visualize what a listing might look like with a fresh coat of paint. Because, let’s face it, pretty much no one wants to keep the bland beige walls that Realtors are for some inexplicable reason convincing homeowners to paint vacant listings.
What Do Realtors Use Project Color For?
It’s a useful little tool that lets you visualize what certain colors would look like in a room, as well as matching colors from photos or even Pinterest and finding matches they can actually buy at The Home Depot.
Integrations (what other real estate apps Project Color works seamlessly with)
None right now.
25. Bubble Level App (aka Spirit Level)
Here’s one for agents who can’t help but show prewar listings that always need a little TLC. Is that door frame level or is it the floor that’s wonky? Instead of guessing or raiding the contractors tool box, you can just pull out your phone and get a quick reading.
If you’re on Android, the Bubble Level App works well. If you’re on iOS, you actually have a bubble level built in. The only problem is that it’s kind of hidden. Here’s a quick rundown of how to find it.
What Do Realtors Use Bubble Level For?
Figuring out if window frames, walls, or floors are actually level can give you a good idea of how much work a listing might need, or just to satisfy your curiosity. Either way, it’s a good tool to have on your phone. You never know!
Integrations (what other real estate apps Bubble Level works seamlessly with)
None right now.
26. Smith
Another one for agents who can’t help but show the places with “good bones” that might need some work. Smith can get you quick and dirty estimates for all kinds of jobs in your city, as well as help your buyers find a good contractor to get them done.
What Do Realtors Use Smith For?
Getting estimates for construction projects and helping buyers get professional estimates and hire contractors.
Integrations (what other real estate apps Smith works seamlessly with)
None right now.
27. Clozio
Clozio gives agents a lightweight, intuitive, and easy-to-use checklist to stay organized from pre-listing to close as well as keep you clients on the same page. Best of all, the starter app is free.
What Do Realtors Use Clozio For?
Realtors use Clozio to stay organized and keep their clients on the same page for all the dates and to-dos that come along with a typical real estate transaction.
Integrations (what other real estate apps Clozio works seamlessly with)
None right now.
28. BrokerAssist
BrokerAssist is a one-stop-shop for referrals or other quick real estate gigs that you need a real estate professional for. Need to run keys to a listing? Open up a listing for a contractor? Get a or list a referral? BrokerAssist is a great way to hire or get hired for real estate gig within your brokerage or other brokerages in your association.
What Do Realtors Use BrokerAssist For?
All kinds of referrals or hiring for showings, listing referrals, running keys, and more.
Integrations (what other real estate apps BrokerAssist works seamlessly with)
None right now.
29. Spacio
Spacio bills itself as an “open house lead generation app” and we don’t disagree. Sure, you can use a messy piece of paper and try to figure out if they wrote a five or a nine, but since it’s 2020, wouldn’t an app work better?
What Do Realtors Use Spacio For?
In a nutshell, Spacio lets agents abandon the messy open house sign in sheet and collect contact information in an app. It also sends auto follow up emails without a CRM, new visitor notification, social profiling, contact verification, and more.
Integrations (what other real estate apps Spacio works seamlessly with)
Propertybase, BoomTown, Contactually, Moxiworks, Realvolve, Top Producer, Adwerx, BombBomb, Cloud CMA, Docusign, Mailchimp, Real Scout, and more.
Over to You
Use great free real estate software or apps that we missed? Let us know in the comments.
Good Blog.. Great job..
thanks for the information
This is a lot of good info. I have a few of these already and am getting more because of this article. Thanks!!
Hey Rebel, good luck and let us know how you do with any of these apps!
Thank you 😊
Hey Tracy, glad you liked the article!
New to restarting real estate since 2008. I am excited about trying out a few of these apps. Thank you for the information. I will be putting some of these apps to good use.
Hey Vicky,
Sounds great. Let us know how you do.
Thank you
NP 🙂
Many thanks, this bundle is awesome.
Hey Lenzel, thanks and hope you use this to close more deals!
Thanks Emile,
With so many app’s out there, it is great to see them all in one helpful spot. You have to be up on the latest tech when Selling homes in a tech savvy area like Austin, TX.
Hope this helps you keep up to date! One thing we don’r cover here is meeting your leads where they are. That means dipping into Instagram or other social media platforms like Pinterest depending on the audience you want to reach. best of luck!
Hello. I am an American living in Johannesburg for 31 years. I am a comemercial property broker, new development originator and raise capital for projects. All prior leads have been through referals. However, I am going to start a new brokerage for purchase of properties in Italy.
Any ideas on launch, marketing, lead exchange with Italian brokers, etc.? South Africans are buying second homes abroad. Thanks and your information is great. I hold a principal agency license. I took notes. Regards, Sherry Seward
Hey Sherry, that sounds like a smart move. Unfortunately I have to plead total ignorance about the Italian real estate market.
Thanks so much. Great info.
Hey Mary,
There are a ton of apps out there so let us know if you find any gems we missed.
Thank you for all this great information. I’m going to start using it today.!
Hey Stefanie,
Glad you found something useful here and let us know if you have any questions. We have more in-depth buyers guides for CRMs, IDX websites and a few others which you might find helpful. At the end of the day, it really comes down to kicking the tires with a sales rep from each company though. Just write down all the questions you have and set aside 20 minutes or so for a walkthrough.
Thank you so much for this… All of these kinda make my head spin! How do I know which apps to use together and which ones are redundant? I do not want to throw my money away on two similar apps.
Hey Chantal, no worries that’s what we’re here for! Getting apps to talk to each other can be tricky, but if you look at the integrations page for each peice of software you’re considering, you can cobble together apps that all work together. Your CRM is the big one, and luckily you can get most apps to get leads into most CRMs.
Thanks for the article! I have some of these apps already, but was able to add a few more that would be useful! One that was of most interest was the Smith app. Their webpage is no longer working… Is there another app similar to this you could recommend?
Hmmm, looks like Smith might have gone out of business. Let me poke around and see what’s what.
Hi ! This is very informative & interesting article. Nice to read your blog post first time ever. I really appreciate this post. Thanks for sharing this awesome post.
No worries Andy, keep on keeping on.