The sticker shock is real.
“You want me to pay how much for real estate apps?!!”
If you’re a new agent, or even an experienced agent looking to free up some cash to buy leads, paying big bucks for apps can be hard to swallow.
That’s why we put together this list of the best free and affordable real estate apps that are true game changers for agents in 2021. We also asked a few top-producing agents what their daily go-to apps are.
Oh yeah, we’re also going to continually update this list as new apps get released and as formerly paid platforms offer a free version to stay competitive. Bookmark this page to stay in the loop.
Without further ado, here is our list of the best free and affordable real estate apps and software of 2021:
Let’s face it, in order to get ahead in real estate in 2021, drip campaigns, text messaging, a mobile app, call logging, pipelines, a dialer, and so on are no longer optional in a customer relationship management (CRM) tool. Propertybase is up to the challenge, ticking pretty much every box that today’s real estate agents, teams, and brokerages need it to.
Combining a rock solid Salesforce-based CRM with MLS integration, and killer IDX lead-generating websites that work together seamlessly, Propertybase is a true all-in-one platform that won’t let you down.
Throw in an available transaction management platform and you may not need to buy any more software—ever.
What Do Real Estate Agents Use Propertybase For?
Propertybase is a powerful website builder website and CRM combo for advanced lead generation and nurture. Its well-equipped CRM does pretty much everything a real estate agent could need, including managing projects, opportunities, and contacts. It makes lead and pipeline management easy with a customizable lead scoring platform.
Propertybase Integrations (What Other Real Estate Apps Propertybase Works Seamlessly With)
Let’s face it. In 2020, your leads are a little spoiled. They expect (and very often get) nearly instant responses to their online inquiries. That’s why chatbots like Freshchat are so crucial for your website. You can give your leads an instant response and answer their questions with a programmed bot, or better yet, respond to their chat on your phone just like you would a text message.
What Do Real Estate Agents Use Freshchat For?
Freshchat adds one of the stickiest lead capture options you can have on your website. Live chat! Live chat is the perfect way to capture leads who are leery of phone calls and emails (hello, millennials!) but still want their questions answered ASAP. Even better? Freshchat is FREE for up to 10 team members, and $24 to add artificial intelligence (AI) chatbots to nurture leads while you sleep.
Freshchat Integrations (What Other Real Estate Apps Freshchat Works Seamlessly With)
Facebook Messenger, Slack, Freshworks, Zendesk, WordPress
Over the past few years, transaction management platform Dotloop has slowly started to become the dominant player in the industry. Since competition in the enterprise space is fierce, Dotloop has smartly released a free version for individual agents.
What Do Real Estate Agents Use Dotloop For?
If you’ve never used Dotloop before, get ready to have your stack of papers and smudgy PDFs blown into the recycling bin where they belong. Dotloop offers form creation, e-sign, and transaction management in one seamless platform.
Dotloop Integrations (What Other Real Estate Apps Dotloop Works Seamlessly With)
CRM & Lead Generation
Zillow Premier Agent, BoomTown, Inside Real Estate, Propertybase, Cinc, Real Geeks, Realvolve, LionDesk, Big Purple Dot, Contactually, Zurple, Follow Up Boss, Market Leader
Accounting & Back Office
Loft47, Preclose, BrokerSumo, Accounttech, Emphasys, Shortrack, QuickBooks by Apination, ibroker, intellirent
Marketing, Automations & More
PieSync, SnapNHD, zipyourflyer, BombBomb, Dropbox, Google Calendar, Google Contacts, Google Drive
CINC monitors your incoming leads and acts as your own personal concierge, getting them on the phone, qualifying them, and then connecting them straight to your phone without all the email or text messaging back and forth, saving you a ton of time and upping your conversion rate.
What Do Real Estate Agents Use CINC For?
Real estate agents use the CINC app to manage their leads on the go. CINC has a visually appealing app where you can quickly view, prioritize, and manage your pipeline, helping you focus your efforts on the hottest leads. You can set reminders to follow up with leads regularly to keep them hooked, and create task lists so nothing slips through the cracks.
CINC Integrations (What Other Real Estate Apps CINC Works Seamlessly With)
BombBomb, Dotloop, Gmail, Mailchimp, Follow Up Boss, RingCentral, Salesforce, Realvolve, Zillow, Chime, and tons more
What Do Real Estate Agents Use Amitree Folio For?
Folio attaches to your Gmail account and automatically organizes transactions, documents, and deal timelines that you can share with your clients. You can also sync calendars, set reminders, and even loop in service providers to make sure everyone is on the same page.
Amitree Folio Integrations (What Other Real Estate Apps Amitree Folio Works Seamlessly With)
Founded in 2011 by a top-producing broker in Colorado, Realvolve has grown to become an Inc 500 Fastest Growing Company. From the minute you open the app, it’s easy to see why. Realvolve offers all the automation and workflow features you’d expect from a top-shelf real estate CRM, but it offers something else other CRMs don’t. It’s actually easy to use, affordable, and easy to scale.
What Do Real Estate Agents Use Realvolve For?
Realvolve has studied the most successful real estate agents and brokers in the country to create repeatable workflows to help you manage new contacts, text and email communication, calendars and events, files and documents, and more. Their visual dashboard makes it easy to take in your outstanding tasks, priority leads, and upcoming appointments in a clean dashboard.
Realvolve Integrations (What Other Real Estate Apps Realvolve Works Seamlessly With)
Google, Facebook, Mailchimp, Real Geeks, and more
Even though the competition in the real estate software industry is fierce, it’s nothing compared to the competition in social media management platforms. Take the investment and user base for your average real estate software, and triple it. That means better deals for end users.
What Do Real Estate Agents Use Buffer For?
If you’re a busy agent or team leader trying to manage multiple social media accounts, Buffer is a godsend. It allows you to preschedule posts across multiple accounts so you can knock out a few weeks’ worth of Facebook, Twitter, LinkedIn, Instagram, and even Pinterest posts in a few hours.
Buffer Integrations (What Other Real Estate Apps Buffer Works Seamlessly With)
Twitter, Facebook, LinkedIn, Pinterest, Instagram, Zapier, IFTT, Feedly, Pocket, WordPress, and more
One of the fastest-growing segments of the software industry is analytics. Analytics takes large amounts of data from your website and presents it to you in an easy-to-digest format. Hotjar is one of the best ways to see where your leads are clicking and what they’re reading on your website.
What Do Real Estate Agents Use Hotjar For?
Hotjar offers visualizations of two very important things your leads are doing on your site. First, it measures scroll depth.
Scroll depth is a measurement of how far your leads are scrolling down your pages. Hotjar shows you how many of your leads are reading your entire article with a percentage. If very few people are reading your articles all the way to the end, chances are they need work.
Hotjar also offers heatmaps. Heatmaps are visual representations of not only where your leads are clicking on your website, but where they rest their mouse/finger as well. Using heatmaps, you can dial in calls to action, navigation, and more to make sure people are clicking where you want them to click.
Hotjar Integrations (What Other Real Estate Apps Hotjar Works Seamlessly With)
HubSpot, Optimizely, Omnionvert, Segment
If you have listings on Zillow—or ever want listings on Zillow—the free Zillow Premier Agent app is a must-have. It has task management, lead sorting, and even lead assignment and other features for teams.
What Do Real Estate Agents Use Zillow Premier Agent App For?
Zillow Premier Agent offers a surprisingly robust free CRM that lets you import leads from BoomTown or Realtor.com through Gmail. You can set up tasks, reminders, texts, and emails like any good CRM, but it also gives you a granular look at what your leads are searching for on Zillow in detail if you sign up for their My Agent program that makes you the only buyer’s agent your leads see on Zillow.
Zillow Integrations (What Other Real Estate Apps Zillow Works Seamlessly With)
BoomTown, Realtor.com (via Gmail), more via Zapier
When I worked in marketing, our managing director balked at spending more than $1,000 for Adobe Photoshop, InDesign, and Illustrator. We needed them, but that didn’t make the cost any less easy to swallow. Today, sites like Canva offer basic Photoshop-like functionality for free.
What Do Real Estate Agents Use Canva For?
Canva is an intuitive, easy-to-use graphic design tool that lets you create great-looking flyers, social media graphics, blog images, banner ads, and more. Even better, Canva offers gorgeous editable templates created by talented graphic designers to get you going.
If you want to see what Canva can help you create, check out the infographics on The Close. We made them all with Canva.
Canva Integrations (What Other Real Estate Apps Canva Works Seamlessly With)
Zapier is one of those software platforms that seems like magic. With more than a million users around the world, lots of people seem to agree. It’s also great for real estate agents.
What Do Real Estate Agents Use Zapier For?
Zapier acts like glue between two different apps or software platforms. It allows you to automate an action in one app based on a change in another app. You can then save this automation, called a Zap, to use later.
Here’s an example. Using Zapier, you can use a Zap that adds new leads from IDX Broker to your Follow Up Boss account, or automatically add leads from IDX Broker to your Mailchimp list.
It also offers hundreds of other Zaps that link together everything from Contactually, to Gmail, to a real estate chatbot like HelloAlex.
Once you start using Zapier you’re going to wonder how you ever lived without it.
Zapier Integrations (What Other Real Estate Apps Zapier Works Seamlessly With)
More than 1,000 integrations and apps, including Trello, Gmail, and HubSpot; see the full list here
Don’t deny it. There is a little flutter of excitement every time you get a showing request on one of your listings. Even seasoned agents get a flash of excitement when they hear a new buyer is coming through. That excitement easily turns to annoyance when the showing agent doesn’t call with feedback on how things went. Take this task off your plate and automate those requests with Feedback Pro.
What Do Real Estate Agents Use Feedback Pro For?
Feedback Pro works with you to help automatically reach out to real estate agents who have shown your listings and get relevant timely feedback from them that you can read and pass on to your clients, or have Feedback Pro send it along for you. If you use Supra or another electronic lockbox service, you can link your Feedback Pro account, further automating the feedback solicitation process. With a 30-day free trial, this is a tool that everyone should check out and see if it is worth the $20 a month after that.
Feedback Pro Integrations (What Other Real Estate Apps Feedback Pro Works Seamlessly With)
Supra, Sentrilock, Risco
So often, real estate agents get overwhelmed by the amount of outreach it requires to maintain good relationships with their sphere. A solid CRM is a great tool for that. Contactually takes the philosophy of relationship marketing and turns it into a platform for squeezing some extra return on investment (ROI) out your sphere. Contactually’s base level plan starts at $59 per month, but it has a 14-day free trial to try out all the features and see if it is right for you.
What Do Real Estate Agents Use Contactually For?
Contactually is a CRM that gathers all your contacts together, helps you categorize them and understand where they came from, and then helps you develop a communication strategy to get them where you want them to go. The Close has included this CRM in our best real estate apps because the automation in this CRM is top-notch, and the included email templates are very helpful. Check out our Contactually review page for an in-depth look.
Contactually Integrations (What Other Real Estate Apps Contactually Works Seamlessly With)
BoldLeads, BombBomb, Facebook, Dotloop, Mailchimp, StreetText, Zillow, and lots more with Zapier
Trello is yet another piece of software that would have cost an arm and a leg a few years ago. Today, it’s one of the most popular project management apps on the internet.
What Do Real Estate Agents Use Trello For?
Trello lets you and anyone you’re working with stay organized and collaborate on long-term projects. It’s also dead-easy to use. In order to track projects, Trello lets you create “cards” that you can share with your partners or team and edit, move, and update them as you hit your goals. It’s great for blog publishing, social media, graphic design projects, or even deal tracking for smaller teams.
Full disclosure: We actually use Trello every day at The Close and it’s one of the apps that we simply couldn’t function without.
Trello Integrations (What Other Real Estate Apps Trello Works Seamlessly With)
Zapier, Google Drive, Slack, IFTTT, Gmail, and more; see the full list here.
Staying organized is crucial to reaching the right lead, with the right message, at the right time. While real estate software like Contactually helps you get this done, Cloze is an option that offers a stripped-down version of their relationship manager for free.
What Do Real Estate Agents Use Cloze For?
Cloze helps real estate agents organize their relationships by tracking Evernote, call history, and email opens, and even pulls their social media info for you. Even better, it prompts you to keep in touch with your contacts at the right time.
Cloze Integrations (What Other Real Estate Apps Cloze Works Seamlessly With)
Zapier, Slack, Dropbox, Google Docs, OneNote, OneDrive
The smartphone era has brought us some amazing things. We not only have access to the entirety of human knowledge in our back pocket, but a still camera, video camera, and motion sensor as well. With CamScanner you can scan documents on the go.
What Do Real Estate Agents Use CamScanner For?
CamScanner lets you take all that annoying paperwork that some brokerages still insist on and make clean-looking scans even while you’re away from the office.
CamScanner Integrations (What Other Real Estate Apps CamScanner Works Seamlessly With)
Close.io is a CRM that has some of the best communication capabilities we’ve seen. Come to think of it, maybe Close.io is a communication platform with CRM capabilities? No matter how you look at it, if you are a real estate agent who does a lot of calling and texting in addition to email, this is something you should check out.
What Do Real Estate Agents Use Close.io For?
Real estate agents use Close.io to centralize and speed up their client communication. The dashboard of this CRM has built-in buttons for email and texting (done right in the window), and a calling button to dial out to your phone and connect you with your contact. Especially if you have lots of communication tasks during the day, Close.io can be an incredible time saver. Close.io is a little steep in cost (the fully enabled communication package—Professional—is $99 per month), but it has a 14-day free trial so real estate agents can see if they are willing to pay the three bucks a day to cut their communication time in half.
Close.io Integrations (What Other Real Estate Apps Close.io Works Seamlessly With)
Zapier, Bedrock, Gong, and many more
Dropbox is a super-simple app that lets you store files on the go. It’s so common among agents these days that most have it on their phones.
What Do Real Estate Agents Use Dropbox For?
Real estate agents use Dropbox to store photos, videos, disclosure forms, leases, lease riders, and any other documents that they have on their phone in the cloud. It’s especially convenient for sharing those files with clients or coworkers who may not have access to a shared file network in your office.
Dropbox Integrations (What Other Real Estate Apps Dropbox Works Seamlessly With)
Zapier, Slack, DocuSign, HubSpot, HelloSign, Hootsuite, Insightly, and more; see the full list here
Podio is another great task management platform like Trello that lets up to five agents or team members collaborate for free.
What Do Real Estate Agents Use Podio For?
While Podio’s free version is rather limited, it offers basic collaboration between team members. Real estate agents use Podio for the same project management and collaboration tasks they use Trello for.
Citrix Podio Integrations (What Other Real Estate Apps Citrix Podio Works Seamlessly With)
Zapier, Mailchimp, Gravity Forms, and more; see the full list here
A wholly owned subsidiary of the National Association of Realtors, RPR mobile, or Real Property Resource Mobile, has helped Realtors parse and access property data for showings, comparative market analyses (CMAs), research, and more.
What Do Realtors Use RPR Mobile For?
RPR Mobile remains one of the best ways to keep your clients informed on the go. Out to lunch with a buyer and want to pull up a list of three bedrooms in new ZIP code? RPR lets you access that data in a snap, and even lets you draw custom polygon search areas to target even the smallest micro neighborhood.
RPR Mobile Integrations (What Other Real Estate Software RPR Mobile Works Seamlessly With)
MLS partnerships available; more info here.
From the makers of Lightroom, Photoshop, and Premiere, Adobe Premiere Rush is a game changer for mobile video.
What Do Real Estate Agents Use Adobe Premiere Rush For?
Shooting and editing video with their phones and then sending it on to social media or their website. The software also allows real estate agents to access more professional tools to make their videos for Instagram or YouTube a cut above the rest.
Adobe Premiere Rush Integrations (What Other Real Estate Apps Adobe Premiere Rush Works Seamlessly With)
Adobe Premiere Pro
With over 30,000 customers in 91 countries, HubSpot is one of the most widely used free CRMs and sales tools on the planet.
What Do Real Estate Agents Use HubSpot For?
HubSpot is a CRM that also offers marketing and sales tools. With the free version of HubSpot’s software, it offers contact management, deal and task pipelines, email scheduling, email templates, and more.
HubSpot CRM Integrations (What Other Real Estate Apps HubSpot CRM Works Seamlessly With)
Zapier, Zendesk, Hotjar, Unbounce, Uberconference, HelloSign, WordPress, LiveChat, and more
In a perfect world, we would all get detailed floor plans, well-shot images, and a neat and orderly list of renovations on any listing. Of course, none of us live in a perfect world, so we all have to make do when buyers ask about simple things like floor plans or wonder how much a new floor might cost.
MagicPlan lets you give your buyers quick answers that will likely sate their curiosity until a pro can be brought in. You can get quick floor plans by scanning a room in a minute, and then upload that floor plan to get cost estimates, 3D tours, and more.
What Do Real Estate Agents Use MagicPlan For?
While your architect may scoff at it, MagicPlan helps you create floor plans on the fly with your tablet, without resorting to wonky interfaces or steep learning curves.
Integrations (What Other Real Estate Apps MagicPlan Works Seamlessly With)
Various Laser Meters, Ricoh 360 cameras; API available
Though it’s not perfect, the Project Color app from The Home Depot will let you help buyers visualize what a listing might look like with a fresh coat of paint. Because, let’s face it, pretty much no one wants to keep the bland beige walls that real estate agents are, for some inexplicable reason, convincing homeowners to paint vacant listings.
What Do Real Estate Agents Use Project Color For?
It’s a useful little tool that lets you visualize what certain colors would look like in a room, as well as matching colors from photos or even Pinterest and finding matches they can actually buy at The Home Depot.
Integrations (What Other Real Estate Apps Project Color Works Seamlessly With)
None right now
Here’s one for agents who can’t help but show prewar listings that always need a little TLC. Is that door frame level or is it the floor that’s wonky? Instead of guessing or raiding the contractor’s tool box, you can just pull out your phone and get a quick reading.
If you’re on Android, the Bubble Level App works well. If you’re on iOS, you actually have a bubble level built in. The only problem is that it’s kind of hidden. Here’s a quick rundown of how to find it.
What Do Real Estate Agents Use Bubble Level For?
Figuring out if window frames, walls, or floors are actually level can give you a good idea of how much work a listing might need, or just to satisfy your curiosity. Either way, it’s a good tool to have on your phone. You never know!
Integrations (What Other Real Estate Apps Bubble Level Works Seamlessly With)
None right now
Another one for agents who can’t help but show the places with “good bones” that might need some work. Smith can get you quick and dirty estimates for all kinds of jobs in your city, as well as help your buyers find a good contractor to get them done.
What Do Real Estate Agents Use Smith For?
Getting estimates for construction projects and helping buyers get professional estimates and hire contractors.
Integrations (What Other Real Estate Apps Smith Works Seamlessly With)
None right now
Clozio gives agents a lightweight, intuitive, and easy-to-use checklist to stay organized, from prelisting to close as well as keep your clients on the same page. Best of all, the starter app is free.
What Do Real Estate Agents Use Clozio For?
Real estate agents use Clozio to stay organized and keep their clients on the same page for all the dates and to-dos that come along with a typical real estate transaction.
Integrations (What Other Real Estate Apps Clozio Works Seamlessly With)
None right now
BrokerAssist is a one-stop shop for referrals or other quick real estate gigs that you need a real estate professional for. Need to run keys to a listing? Open up a listing for a contractor? List a referral? BrokerAssist is a great way to hire or get hired for real estate gigs within your brokerage or other brokerages in your association.
What Do Real Estate Agents Use BrokerAssist For?
All kinds of referrals or hiring for showings, listing referrals, running keys, and more.
Integrations (What Other Real Estate Apps BrokerAssist Works Seamlessly With)
None right now
Spacio bills itself as an “open house lead generation app,” and we don’t disagree. Sure, you can use a messy piece of paper and try to figure out if they wrote a five or a nine, but since it’s 2020, wouldn’t an app work better?
What Do Real Estate Agents Use Spacio For?
In a nutshell, Spacio lets agents abandon the messy open house sign-in sheet and collect contact information in an app. It also sends auto-follow-up emails without a CRM, new visitor notification, social profiling, contact verification, and more.
Integrations (What Other Real Estate Apps Spacio Works Seamlessly With)
Propertybase, BoomTown, Contactually, Moxiworks, Realvolve, Top Producer, Adwerx, BombBomb, Cloud CMA, DocuSign, Mailchimp, Real Scout, and more
Most-used Real Estate Apps by Top-producing Agents & Brokers
Of course, you shouldn’t just take our word for which apps are the best. While we do constantly test new apps and write in-depth buyer’s guides for our readers, they say real estate apps are like CRMs. The best apps are the ones you actually use.
That’s why we decided to reach out to some top-producing agents and brokers to take a peek into their phone and see which apps they use the most to stay at the top of their game.
By the way, if you’re a top producer and want to be included here, send us an email at email@example.com and use the word “apps” in the subject line.
Karen Kostiw Agent, Warburg Realty Manhattan:
“The Compass app is used often. Buyers, sellers, and agents always want to know what direction they are facing, whether it is looking out the window or the direction a bed is facing. Typically a southern view provides a lot of light and warmth. The direction of a home and a room is important to many cultures. The feng shui (translation: wind and weather) experts look at the direction of the home to identify the chi—the vital invisible natural forces of the space.
Sean Moudry, Founder 16 Strategies Real Estate Coaching, Broker, Close Contributor, Colorado
Andrea Warshaw-Wernick, Agent, Warburg Realty, Manhattan
“However, real estate is more than just searching for apartments. I love using social media apps such as LinkedIn, Facebook, Twitter, and Instagram to promote a listing or to stay in touch with my sphere of influence. I like using the apps Square Fit or PicPlayPost to help me create great designs to use for those social media apps.
“It is so much fun to create great photo and video content for my real estate world or my everyday living!”
Latham Jenkins, Broker/Owner of LiveWater Jackson Hole in Wyoming
Dan Gerlock, Broker, Coldwell Banker Realty, Denver
Over to You
Use great free real estate software or apps that we missed? Let us know in the comments.