With so many real estate apps on the market today, figuring out which ones deserve space on your phone isn’t easy. That’s why we put together this list of the most innovative real estate apps that are helping agents and teams stay organized, market their brands, and close more deals in 2021.
Click on a real estate app category below to get started:
- Real Estate CRM Apps
- Real Estate Marketing Apps
- Real Estate Lead Generation Apps
- Productivity Apps
- General Real Estate Apps
- Daily Carry: Apps Our Agent Friends Use
Real Estate Apps for CRM
Gone are the days of agents being tied to their desktop computers just to use their customer relationship management (CRM) tool. With the advanced CRM apps on offer today, agents are using pretty much all the features of their CRM apps on property showings, in the car, or in the coffee shop. Here are some CRMs will killer apps agents love:
Let’s face it, in order to get ahead in real estate in 2021, drip campaigns, text messaging, a mobile app, call logging, pipelines, a dialer, and so on are no longer optional in a customer relationship management (CRM) tool. Luckily, Propertybase is up to the challenge, ticking pretty much every box that today’s real estate agents, teams, and brokerages need out of an app.
Combining a rock solid Salesforce-based CRM with MLS integration, and killer IDX lead-generating websites that work together seamlessly, Propertybase is a true all-in-one platform that won’t let you down.
Throw in an available transaction management platform and you may not need to buy any more software—ever.
What Do Real Estate Agents Use Propertybase For?
Propertybase is a powerful website builder and CRM combo for advanced lead generation and nurture. Its well-equipped CRM does pretty much everything a real estate agent could need, including managing projects, opportunities, and contacts. It makes lead and pipeline management easy with a customizable lead scoring platform.
Propertybase Integrations (What Other Real Estate Apps Propertybase Works Seamlessly With)
If you asked the average agent what they wanted out of a CRM app in 2021, you’d probably get two answers: affordability and social media features. Well, IXACT Contact was listening to what agents wanted, and they responded.
IXACT’s CRM is affordable for almost any agent at $33 per month, and includes advanced features for social media marketing along with all the usual contact management features agents demand from their CRMs today.
What Do Real Estate Agents Use IXACT Contact For?
Everything. Agents use IXACT Contact to manage their contacts, remind them when to check in with leads, email drips, and everything else a CRM does today. However, since IXACT also comes with an agent website, they can manage their websites from the app as well.
IXACT Contact Integrations (What Other Real Estate Apps IXACT Contact Works Seamlessly With)
Google Contacts and Calendar, BombBomb, Zillow, Facebook Lead Ads, Mojo, and more via Zapier
CINC monitors your incoming leads and acts as your own personal concierge, getting them on the phone, qualifying them, and then connecting them straight to your phone without all the email or text messaging back and forth, saving you a ton of time and upping your conversion rate.
What Do Real Estate Agents Use CINC For?
Real estate agents use the CINC app to manage their leads on the go. CINC has a visually appealing app where you can quickly view, prioritize, and manage your pipeline, helping you focus your efforts on the hottest leads. You can set reminders to follow up with leads regularly to keep them hooked, and create task lists so nothing slips through the cracks.
CINC Integrations (What Other Real Estate Apps CINC Works Seamlessly With)
BombBomb, Dotloop, Gmail, Mailchimp, Follow Up Boss, RingCentral, Salesforce, Realvolve, Zillow, Chime, and tons more
Real Estate Marketing Apps
Since the world of real estate marketing moves at cheetah speed in 2021, agents have no choice but to manage their marketing on the go. Here are some of the best apps that agents use to help their marketing reach the right lead, with the right message, at the right time. Here are some great marketing apps agents love:
Let’s face it. In 2021, your leads are a little spoiled. They expect (and very often get) nearly instant responses to their online inquiries. That’s why chatbots like Freshchat are so crucial for your website. You can give your leads an instant response and answer their questions with a programmed bot, or better yet, respond to their chat on your phone just like you would a text message.
What Do Real Estate Agents Use Freshchat For?
Freshchat adds one of the stickiest lead capture options you can have on your website. Live chat! Live chat is the perfect way to capture leads who are leery of phone calls and emails (hello, millennials!) but still want their questions answered ASAP. Even better? Freshchat is FREE for up to 10 team members, and $24 to add artificial intelligence (AI) chatbots to nurture leads while you sleep.
Freshchat Integrations (What Other Real Estate Apps Freshchat Works Seamlessly With)
Facebook Messenger, Whatsapp, Slack, Freshworks, Zendesk, WordPress, and more
Even though the competition in the real estate software industry is fierce, it’s nothing compared to the competition in social media management platforms. Take the investment and user base for your average real estate software, and triple it. That means better deals for end users.
What Do Real Estate Agents Use Buffer For?
If you’re a busy agent or team leader trying to manage multiple social media accounts, Buffer is a godsend. It allows you to preschedule posts across multiple accounts so you can knock out a few weeks’ worth of Facebook, Twitter, LinkedIn, Instagram, and even Pinterest posts in a few hours.
Buffer Integrations (What Other Real Estate Apps Buffer Works Seamlessly With)
Twitter, Facebook, LinkedIn, Pinterest, Instagram, Zapier, IFTT, Feedly, Pocket, WordPress, and more
The first marketing platform designed just for real estate agents, Lab Coat Agents (LCA) Marketing Center app lets agents quickly create gorgeous social media posts on the fly. It also lets them create or edit tons of other marketing templates for business cards, flyers, door hangers, and more.
Feel inspired to create an Instagram story in line at Starbucks? You can do that with the LCA Marketing center app.
What Do Real Estate Agents Use LCA Marketing Center For?
In order to stay relevant on social media, today’s agents need to react fast. Wait a few minutes, and that trending hashtag will be yesterday’s news. So creating social media content at the coffee shop waiting for a client actually makes a lot of sense.
LCA Marketing Center Integrations (What Other Real Estate Apps LCA Marketing Center Works Seamlessly With)
When I worked in marketing, our managing director balked at spending more than $1,000 for Adobe Photoshop, InDesign, and Illustrator. We needed them, but that didn’t make the cost any easier to swallow. Today, sites like Canva offer basic Photoshop-like functionality for free.
What Do Real Estate Agents Use Canva For?
Canva is an intuitive, easy-to-use graphic design tool that lets you create great-looking flyers, social media graphics, blog images, banner ads, and more. Even better, Canva offers gorgeous editable templates created by talented graphic designers to get you going.
If you want to see what Canva can help you create, check out our Pinterest account. We make all our pins with Canva.
Canva Integrations (What Other Real Estate Apps Canva Works Seamlessly With)
From the makers of Lightroom, Photoshop, and Premiere, Adobe Premiere Rush is a game-changer for mobile video.
What Do Real Estate Agents Use Adobe Premiere Rush For?
Shooting and editing video with their phones and then sending it on to social media or their website. The software also allows real estate agents to access more professional tools to make their videos for Instagram or YouTube a cut above the rest.
Adobe Premiere Rush Integrations (What Other Real Estate Apps Adobe Premiere Rush Works Seamlessly With)
Adobe Premiere Pro
In a perfect world, we would all get detailed floor plans, well-shot images, and a neat and orderly list of renovations on any listing. Of course, none of us live in a perfect world, so we all have to make do when buyers ask about simple things like floor plans or wonder how much a new floor might cost.
MagicPlan lets you give your buyers quick answers that will likely sate their curiosity until a pro can be brought in. You can get quick floor plans by scanning a room in a minute, and then upload that floor plan to get cost estimates, 3D tours, and more.
What Do Real Estate Agents Use MagicPlan For?
While your architect may scoff at it, MagicPlan helps you create floor plans on the fly with your tablet, without resorting to wonky interfaces or steep learning curves.
MagicPlan Integrations (What Other Real Estate Apps MagicPlan Works Seamlessly With)
Various laser meters, Ricoh 360 cameras; API available
One of the fastest-growing segments of the software industry is analytics. Analytics takes large amounts of data from your website and presents it to you in an easy-to-digest format. Hotjar is one of the best ways to see where your leads are clicking and what they’re reading on your website.
What Do Real Estate Agents Use Hotjar For?
Hotjar offers visualizations of two very important things your leads are doing on your site. First, it measures scroll depth. Scroll depth is a measurement of how far your leads are scrolling down your pages. Hotjar shows you how many of your leads are reading your entire article with a percentage. If very few people are reading your articles all the way to the end, chances are they need work.
Hotjar also offers heatmaps. Heatmaps are visual representations of not only where your leads are clicking on your website, but where they rest their mouse/finger as well. Using heatmaps, you can dial in calls to action, navigation, and more to make sure people are clicking where you want them to click.
Hotjar Integrations (What Other Real Estate Apps Hotjar Works Seamlessly With)
HubSpot, Optimizely, Omnionvert, Segment
Real Estate Lead Generation Apps
Of course, some agents like to fly solo, skip the bulky CRMs, and just use lead generation apps directly. Sure, they might miss out on some features, but they also skip the monthly bill and have more money left over to buy leads.
If you have listings on Zillow—or ever want listings on Zillow—the free Zillow Premier Agent app is a must-have. It has task management, lead sorting, and even lead assignment and other features for teams.
What Do Real Estate Agents Use Zillow Premier Agent App For?
Zillow Premier Agent offers a surprisingly robust free CRM that lets you import leads from BoomTown or Realtor.com through Gmail. You can set up tasks, reminders, texts, and emails like with any good CRM, but it also gives you a granular look at what your leads are searching for on Zillow in detail if you sign up for their My Agent program that makes you the only buyer’s agent your leads see on Zillow.
Zillow Integrations (What Other Real Estate Apps Zillow Works Seamlessly With)
BoomTown, Realtor.com (via Gmail), more via Zapier
Since real estate is a numbers game, staying productive and on goal throughout your day is crucial for success. Here are a few productivity apps that can help you get more productive.
Trello is yet another piece of software that would have cost an arm and a leg a few years ago. Today, it’s one of the most popular project management apps on the internet.
What Do Real Estate Agents Use Trello For?
Trello lets you and anyone you’re working with stay organized and collaborate on long-term projects. It’s also dead-easy to use. In order to track projects, Trello lets you create “cards” that you can share with your partners or team and edit, move, and update them as you hit your goals. It’s great for blog publishing, social media, graphic design projects, or even deal tracking for smaller teams.
Full disclosure: We actually use Trello every day at The Close and it’s one of the apps that we simply couldn’t function without.
Trello Integrations (What Other Real Estate Apps Trello Works Seamlessly With)
Zapier, Google Drive, Slack, IFTTT, Gmail, and more; see the full list here
The smartphone era has brought us some amazing things. We not only have access to the entirety of human knowledge in our back pocket, but a still camera, video camera, and motion sensor as well. With CamScanner, you can scan documents on the go.
What Do Real Estate Agents Use CamScanner For?
CamScanner lets you take all that annoying paperwork that some brokerages still insist on and make clean-looking scans even while you’re away from the office.
CamScanner Integrations (What Other Real Estate Apps CamScanner Works Seamlessly With)
Clozio gives agents a lightweight, intuitive, and easy-to-use checklist to stay organized, from prelisting to close, as well as keep your clients on the same page. Best of all, the starter app is free.
What Do Real Estate Agents Use Clozio For?
Real estate agents use Clozio to stay organized and keep their clients on the same page for all the dates and to-dos that come along with a typical real estate transaction.
Clozio Integrations (What Other Real Estate Apps Clozio Works Seamlessly With)
What Do Real Estate Agents Use Amitree Folio For?
Folio attaches to your Gmail account and automatically organizes transactions, documents, and deal timelines that you can share with your clients. You can also sync calendars, set reminders, and even loop in service providers to make sure everyone is on the same page.
Amitree Folio Integrations (What Other Real Estate Apps Amitree Folio Works Seamlessly With)
DocuSign, Google Workspace (formerly G Suite)
Over the past few years, transaction management platform Dotloop has slowly started to become the dominant player in the industry. Since competition in the enterprise space is fierce, Dotloop has smartly released a free version for individual agents.
What Do Real Estate Agents Use Dotloop For?
If you’ve never used Dotloop before, get ready to have your stack of papers and smudgy PDFs blown into the recycling bin where they belong. Dotloop offers form creation, e-sign, and transaction management in one seamless platform.
Dotloop Integrations (What Other Real Estate Apps Dotloop Works Seamlessly With)
Zillow Premier Agent, BoomTown, Inside Real Estate, Propertybase, CINC, Real Geeks, Realvolve, LionDesk, Big Purple Dot, Contactually, Zurple, Follow Up Boss, Market Leader
Dropbox is a super-simple app that lets you store files on the go. It’s so common among agents these days that most have it on their phones.
What Do Real Estate Agents Use Dropbox For?
Real estate agents use Dropbox to store photos, videos, disclosure forms, leases, lease riders, and any other documents that they have on their phone in the cloud. It’s especially convenient for sharing those files with clients or coworkers who may not have access to a shared file network in your office.
Dropbox Integrations (What Other Real Estate Apps Dropbox Works Seamlessly With)
Zapier, Slack, DocuSign, HubSpot, HelloSign, Hootsuite, Insightly, and more; see the full list here
General Real Estate Apps
Of course, there are tons of apps that agents use every day that don’t really fit into any category, but make selling real estate much easier. Here are some top general real estate apps:
A wholly-owned subsidiary of the National Association of Realtors (NAR), RPR Mobile, or Real Property Resource Mobile, has helped real estate agents parse and access property data for showings, comparative market analyses (CMAs), research, and more.
What Do Real Estate Agents Use RPR Mobile For?
RPR Mobile remains one of the best ways to keep your clients informed on the go. Out to lunch with a buyer and want to pull up a list of three bedrooms in a new ZIP code? RPR lets you access that data in a snap, and even lets you draw custom polygon search areas to target even the smallest micro-neighborhood.
RPR Mobile Integrations (What Other Real Estate Software RPR Mobile Works Seamlessly With)
MLS partnerships available; more info here
Though it’s not perfect, the Project Color app from The Home Depot will let you help buyers visualize what a listing might look like with a fresh coat of paint. Because, let’s face it, pretty much no one wants to keep the bland beige walls that real estate agents are, for some inexplicable reason, convincing homeowners to paint vacant listings.
What Do Real Estate Agents Use Project Color For?
It’s a useful little tool that lets you visualize what certain colors would look like in a room, as well as matching colors from photos or even Pinterest and finding matches they can actually buy at The Home Depot.
Project Color Integrations (What Other Real Estate Apps Project Color Works Seamlessly With)
None right now
Here’s one for agents who can’t help but show prewar listings that always need a little TLC. Is that door frame level or is it the floor that’s wonky? Instead of guessing or raiding the contractor’s tool box, you can just pull out your phone and get a quick reading.
If you’re on Android, the Bubble Level app works well. If you’re on iOS, you actually have a bubble level built in. The only problem is that it’s kind of hidden. Here’s a quick rundown of how to find it.
What Do Real Estate Agents Use Bubble Level For?
Figuring out if window frames, walls, or floors are actually level can give you a good idea of how much work a listing might need, or just to satisfy your curiosity. Either way, it’s a good tool to have on your phone. You never know!
Bubble Level Integrations (What Other Real Estate Apps Bubble Level Works Seamlessly With)
None right now
Another one for agents who can’t help but show the places with “good bones” that might need some work. Smith can get you quick and dirty estimates for all kinds of jobs in your city, as well as help your buyers find a good contractor to get them done.
What Do Real Estate Agents Use Smith For?
Getting estimates for construction projects and helping buyers get professional estimates and hire contractors.
Smith Integrations (What Other Real Estate Apps Smith Works Seamlessly With)
None right now
BrokerAssist is a one-stop shop for referrals or other quick real estate gigs that you need a real estate professional for. Need to run keys to a listing? Open up a listing for a contractor? List a referral? BrokerAssist is a great way to hire or get hired for real estate gigs within your brokerage or other brokerages in your association.
What Do Real Estate Agents Use BrokerAssist For?
All kinds of referrals or hiring for showings, listing referrals, running keys, and more.
BrokerAssist Integrations (What Other Real Estate Apps BrokerAssist Works Seamlessly With)
None right now
Spacio bills itself as an “open house lead generation app,” and we don’t disagree. Sure, you can use a messy piece of paper and try to figure out if they wrote a five or a nine, but since it’s 2021, wouldn’t an app work better?
What Do Real Estate Agents Use Spacio For?
In a nutshell, Spacio lets agents abandon the messy open house sign-in sheet and collect contact information in an app. It also sends auto-follow-up emails without a CRM, new visitor notification, social profiling, contact verification, and more.
Spacio Integrations (What Other Real Estate Apps Spacio Works Seamlessly With)
Propertybase, BoomTown, Contactually, Moxiworks, Realvolve, Top Producer, Adwerx, BombBomb, Cloud CMA, DocuSign, Mailchimp, Real Scout, and more
Daily Carry: Real Estate Apps Top Agents Use Every Day
Needless to say, you shouldn’t just take our word for which apps are the best. While we do constantly test new apps and write in-depth buyer’s guides for our readers, they say real estate apps are like CRMs. The best apps are the ones you actually use.
That’s why we decided to reach out to some top-producing agents and brokers to take a peek into their phone and see which apps they use the most to stay at the top of their game.
By the way, if you’re a top producer and want to be included here, send us an email at email@example.com and use the word “apps” in the subject line.
Karen Kostiw Agent, Warburg Realty Manhattan:
The Compass App
“The Compass app is used often. Buyers, sellers, and agents always want to know what direction they are facing, whether it is looking out the window or the direction a bed is facing. Typically, a southern view provides a lot of light and warmth. The direction of a home and a room is important to many cultures. The feng shui (translation: wind and weather) experts look at the direction of the home to identify the chi; the vital invisible natural forces of the space.
Sean Moudry, Founder 16 Strategies Real Estate Coaching, Broker, Close Contributor, Colorado
Showami is like Uber for showing agents. It coordinates showing agents to show buyers for you when you are too busy.
Showingtime manages showings and feedback. But my favorite feature is the direct messaging feature because agents tend to respond quicker to it than to text or email.
At 47 years old, a large percentage of my past clients and target audience is on Facebook. It allows me to market to them for free.
A simple checklist app that allows you to coordinate and assign tasks to other team members.
Allows me to fill my mind with empowering books or education when I am in between appointments.
Andrea Warshaw-Wernick, Agent, Warburg Realty, Manhattan
“However, real estate is more than just searching for apartments. I love using social media apps such as LinkedIn, Facebook, Twitter, and Instagram to promote a listing or to stay in touch with my sphere of influence. I like using the apps Square Fit and PicPlayPost to help me create great designs to use for those social media apps.
“It is so much fun to create great photo and video content for my real estate world or my everyday living!”
Latham Jenkins, Broker/Owner of LiveWater Jackson Hole in Wyoming
I am constantly opening this app to show clients the property boundaries of the parcel and who the neighbors are on either side. Don’t let the name fool you—if you are not a hunter, OnX has married the GIS data into the aerial imagery, which makes for an exceptional interface to utilize while walking a property.
Outside the obvious, the two features I like in the Premier Agent app are the ability to record a walk-through video and the 3D home tours. Super-simple to use their app to record both, and in doing so Zillow will list your home higher in search results as it gives a better user experience for their users.
My buyers are often interested in the access to recreation from properties we are viewing. I love the 3D feature to show them where they can immediately hike or ski. The integration with street view is helpful as well to showcase the immediate surroundings.
My favorite photo editing app, I use it daily as the iPhone is the most underrated camera on the market. Learn how to use it to edit your property shots to control the white balance and perspective of your interiors to open up shadows for more detail. It’s a game changer and avoids having to overpay for professional photography.
A vital tool in my quiver of apps. The push notifications on my Apple Watch keep me instantly informed of contract executions. I can open documents on my phone, populate them with the fields for dates, initials, and signatures on the fly, and keep deals flowing without having to open my laptop.
Dan Gerlock, Broker, Coldwell Banker Realty, Denver
Obviously, email is critical in this business! Nice to have a supercomputer in your pocket, to work from anywhere.
This app is amazing for creating groups and sending mass texts, individually. This really helps for organizing our large events, while still feeling personal!
Social media is critical for connecting with our clients on a daily basis.
REcolorado is a great app to have our local MLS information and integrated Showing Time in the palm of the hand.
Referral Maker is an app/CRM from Brian Buffini that is amazing for lead generation and client retention.
monday is a great app for tracking team members, contactors, and showing time worked, activities, and mileage.
Over to You
What real estate apps do you use every day to stay a killer real estate agent? Let us know in the comments!