Property Marketing

While there were no huge surprises in NAR’s latest housing data, there is good news related to inflation, interest rates, and inventory. Here's what you (and your clients) need to know.

Your clients expect you to be their interpreter. This comprehensive list of real estate definitions will help you ensure you’re communicating with clients effectively.

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

At the very core of your fiduciary duty to your client is the idea that you need to work hard to get them the best price. Here are some solid ways to do just that.

In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

Addressable’s fully integrated marketing suite promises tech-forward AI and robots that generate elegant, non-buggy, field-tested copy. Does this sound too good to be true? We tested the platform to find out.

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.