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Property Marketing

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The Ultimate Guide to Home Staging (+ DIY Shopping Guide)

To demystify the process of home staging, we worked with top-producing listing agents to get the best home staging tips for 2022.


Real Estate Photography: 9 Tips for Stunning DIY Photos

How do you take gorgeous pictures of a less-than-gorgeous home without hiring a pro?

Listing Agent 101

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May 22, 2024

Top 15 Real Estate Agent Tax Deductions

For real estate agents new to earning commission-based or 1099 income, navigating the tax landscape without prior withholding taxes can seem overwhelming.

May 22, 2024

Personality Quiz: Should I Become a Real Estate Agent?

Take our real estate sales personality assessment to better align your lead generation strategy to your natural abilities and personality.

May 21, 2024

The Top 11 Creepy Real Estate Listings

As a real estate agent, you’ll inevitably get a real estate listing that isn’t easy to sell.

May 16, 2024

The Ultimate Guide to Real Estate Data Analytics

If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.

Marketing Companies

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April 23, 2024

Lofty CRM Review: Pricing, Features, Pros & Cons (2024)

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

April 16, 2024

The 9 Best Real Estate Marketing Companies in 2024

Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.

March 19, 2024

9 Real Estate Marketing Tools Every Agent Needs in 2024

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

Print Marketing

all in Print Marketing →
April 25, 2024

The 11 Best Real Estate Prospecting Letter Templates

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

January 5, 2024

12 Real Estate Copywriting Rules Professional Writers Swear by

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

November 29, 2023

21 Fun Real Estate Door Hanger Ideas to Inspire You

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

November 24, 2023

17 Christmas Real Estate Marketing Ideas to Get More Clients (+ Templates)

We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.

250+ Real Estate Words to Market Your Next Listing

Throughout your real estate career, writing a property listing description is one thing you’ll do over and over again.

May 14, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

January 29, 2024

7 Interior Design Trends Ready to Take Over 2024

Good agents are aware of trends; great agents know how to use them to their sellers’ advantage.

January 18, 2024

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2024

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

January 9, 2024

The 6 Best Single Property Websites for 2024 (+ Design Tips)

Single property websites can help you market luxury or unique listings, so we scoped out some easy-to-use, affordable tools to help you build appealing, functional in no time.

December 15, 2023

How to Do a Comparative Market Analysis: A Step-by-Step Guide

Conducting accurate, consistent property valuations isn’t easy, and most agents aren’t taught this skill in their real estate classes. We’ll walk you through the entire process and give you a template to get you started.

November 30, 2023