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33 Open House Ideas That Will Actually Get You Leads

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.

Emile L'Eplattenier
Emile L'Eplattenier
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11 Open House Apps Tech-savvy Agents Are Using to Get More Leads

If you’re still using pen and paper for your open houses, you’re probably leaving money on the table. Grab that data and use your customer relationship manager (CRM) to make the most of your open house leads. Today’s open house apps not only help you avoid smudged names and phone numbers, they can actually help […]

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4 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Templates)

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got four free PDF templates that you can download, customize, print, and use right away.

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15 Open House Scripts & Ice Breakers + 3 Tools That Actually Get Phone Numbers

If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.

Generate Buyer Leads

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February 2, 2024

The 11 Best Real Estate Lead Generation Companies

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

January 9, 2024

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2024

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

January 4, 2024

15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

December 15, 2023

How to Educate Unrealistic Buyers & Convert More Leads (Quickly)

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.

Marketing Companies

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February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

January 9, 2024

Zurple Review: Pricing, Features, Pros & Cons

Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?

January 5, 2024

The 38 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

October 17, 2023

Ylopo Review: An In-Depth Look at Features and Pricing

In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.

Property Marketing

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January 29, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents Slay

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

January 18, 2024

7 Interior Design Trends Ready to Take Over 2024

Good agents are aware of trends; great agents know how to use them to their sellers’ advantage.

January 5, 2024

12 Real Estate Copywriting Rules Professional Writers Swear by

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

December 15, 2023

The 6 Best Single Property Websites for 2024 (+ Design Tips)

Single property websites can help you market luxury or unique listings, so we scoped out some easy-to-use, affordable tools to help you build appealing, functional in no time.

The 13 Best Open House Follow-up Email Templates (+ Writing Tips)

The secret to writing open house follow-up emails that convert is to give leads something they want and make it easy for them to get it from you.

December 11, 2023

12 Clever Ways to Use ChatGPT for Real Estate (+ 17 Prompts)

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

October 16, 2023

28 Clever Real Estate Ads: Real Examples (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

September 28, 2023

The #1 Open House Checklist Top Agents Use to Get Amazing Results

Want to crush your next open house? We've got a checklist and plenty of pro tips that will give you everything you need to host your most successful listing promotions event yet.

August 3, 2023

21 Open House Food Ideas That Can Help Sell Your Listing (Yes, Really)

When it comes to open house food, dumping some pretzels into a bowl isn’t going to cut it.

June 17, 2023

7 Reasons Your Listing Isn’t Selling + How to Fix Them (Without a Price Cut)

We'll show you why your listing may not be selling and how to solve the issue without cutting the price (& cutting into your commission).

September 21, 2022