A real estate agent bio is a crucial part of your marketing strategy and professional branding. An effective real estate bio sums up who you are and your value proposition—telling buyers and sellers why they should want to work with you. A well-crafted bio can mean the difference between a lost lead and a new client.
In this article, we offer a host of great tools to help you write a new biography, including our exclusive, mad-libs-style bio generator, three free real estate bio templates, five real estate bio examples that we love from top-performing realtors, tips for outsourcing your bio writing, plus a list of industry buzzwords to help spice up your personal brand story. Let’s get started!
The Close Exclusive Real Estate Agent Bio Generator
Fill in some important details below. Our Real Estate Agent Bio Generator will plug your input into one of our road-tested bio templates.
Your Generated Bio
, is a great place to live and work, which is why chose to call it home. With roots in , came to in . Real estate is a passion for , with a background in , it is easy to see why more than clients called for help buying and selling.
has been a part of the family for years and is passionate about helping clients take the next step in their homeownership journey. volunteers with and loves being a part of other community events.
When isn’t in the office or volunteering, you’ll often find and enjoying time with friends and family.
Real Estate Bio Templates
Our three free real estate bio templates were designed exclusively for our readers. You can take them and make them your own. We’ve included three unique templates, including a:
- New Real Estate Agent Bio
- Experienced Real Estate Agent Bio
- Long-Form Real Estate Agent Bio
5 Real Estate Bio Examples We Love
Before you dive headfirst into writing (or rewriting) your real estate agent bio, take a look at five examples of real estate bios from rock star agents and brokers from around the country. Find ways to incorporate their savvy strategies into your new bio.
1. Connect on a Personal Level
Ellen Grubert, Managing Director of Ellen + Janis Team, Compass Realty
Originally from New York, Ellen moved to Boston to earn a graduate degree in business communications at Emerson College. This knowledge, coupled with her undergraduate degree in psychology and teaching, has provided her with valuable skills that she uses daily in real estate negotiations, educating homebuyers and sellers, and effectively marketing the team’s listings.
Ellen has been working in Boston real estate for over 30 years and is an Accredited Buyer Representative (ABR) and a Senior Real Estate Specialist (SRES). Ellen’s clients often describe her as detail-oriented, proactive, and fun to be around.
After living for many years in the South End and Roslindale, Ellen currently resides in Jamaica Plain with her wife, Janis Lippman. She enjoys spending time on the Cape, riding her bike, and traveling. Ellen proudly volunteers at Speakout and Keshet, and supports several great nonprofit organizations, including Community Servings, The Home for Little Wanderers, Victory Programs, and PFLAG.
What We Love About Ellen’s Bio
Ellen does a great job of talking about her background and how it prepared her for success in real estate. Her real estate agent bio also gives readers insight into the activities and causes that are most important to her outside of work.
CLOSE INSIDER TIP: Buyers and sellers want to work with a person, not a robot. Make sure your bio reflects who you are, your interests, and something unique about you. More prospects will turn into new clients if they can connect the dots between what’s important to them and what’s important to you.
2. Demonstrate Leadership
Brendan Bartic, CEO of the Bartic Group, Keller Williams Realty
As a Colorado native and a seasoned real estate professional, I recognize and value the trust my clients place in me, and I strive every day to exceed their expectations.
I have been a leading top producer for over 18 years. My sales consistently rank in the top 1% of all Keller Williams Teams internationally.
Prior to entering real estate, I served my country in the United States Army Infantry with multiple tours in Iraq and Kuwait. These experiences instilled in me the discipline it takes to build the most powerful real estate team in Colorado.
Outside of real estate, I take pride in giving back to the community and serve as a Board Member of Third Way Center, which helps high-risk, disadvantaged youth become successful adults.
What We Love About Brendan’s Bio
Most real estate agents write their bio in the third person, but Brendan takes a more personal approach by writing in the first person. His bio comes across as strong and effective—we can feel Brendan’s leadership qualities from reading his profile.
CLOSE INSIDER TIP: Leadership is an essential trait for any real estate professional. Your clients depend on you to lead them through one of the most important financial decisions of their lives, so make sure your bio reflects your leadership abilities.
3. Share Your Connection to Your Community
Coming from three generations of Realtors, Suzi grew up in a family of real estate developers. She specializes in residential buying and selling with an emphasis on marketing properties as well as consulting for investing purposes.
Suzi’s achievements include working with her family on buying and selling properties, renovating homes with her husband, and collaborating with developers to create new and unique construction projects.
When it comes to Los Angeles real estate, Suzi admires the city’s landscape and how it interacts with its architecture.
Suzi says, “I am certain that Los Angeles has everything that anybody could ever need in a home, and that’s what I love about the city—its abundance in style and neighborhoods.”
When it concerns her clients, Suzi believes in a philosophy of transparency. She says, “I feel creating something of value has to lead first with integrity, which then creates a solid foundation to do great business together.”
During her spare time, Suzi can be found soaking up the sun on the beaches of Malibu where she was raised. Organizations that Suzi has worked closely with include Habitat for Humanity, UNICEF, The Boy & Girls Club, Alzheimer’s Association, Manna Worldwide, and Break the Cycle.
What We Love About Suzy’s Bio
Suzy does a great job of underscoring her knowledge and familiarity with her community and also why she loves living there. Her attention to detail lets local buyers and sellers know that she’s deeply connected to the community that matters to them.
CLOSE INSIDER TIP: Real estate is a local business. When writing your bio, remember that your audience is made up of residents of your local community. Make sure you’re identifying yourself as both a subject matter expert and an enthusiastic advocate for the place where you live and work.
4. Showcase Your Expertise
Shannon McNulty, Realtor, McNulty Levac Realty Group
Shannon McNulty has been passionate about real estate since her earliest years growing up in Halifax, Nova Scotia. Shannon always knew that she wanted to chart a path helping others and found her true calling in real estate serving her clients and guiding them through one of the biggest investments of their lives. Over the past decade, Shannon has been involved in the sales and marketing of $1 billion of real estate in Western Canada and has won awards including the President’s Club Award (representing the Top 1% of all Vancouver Realtors) and the Medallion Club Award. Shannon feels incredibly blessed to work with amazing clients who become her friends and a strong part of her network.
Passionate about real estate investment, Shannon is an active investor in Western Canada’s emerging real estate markets and shares this knowledge and experience to assist and educate aspiring investors with their goals. A long-term resident of the North Shore, Shannon enjoys spending her weekends in the forest with her Sheepadoodle Smudge.
What We Love About Shannon’s Bio
Shannon does a great job of keeping her bio local while at the same time trumpeting her accomplishments that span the region. The professional, third-person narrative adds a level of sophistication and success while still sounding approachable.
CLOSE INSIDER TIP: Experienced and successful realtors can level up their bio by demonstrating proof of their success and positioning themselves as subject matter experts. There’s a fine line between sharing your successful track record and bragging, so tread lightly here, but if you’ve got accomplishments that are worthy of noting, note them.
5. The Logan and Bernard Group, Real Estate Team, Compass
Real estate is a powerful thing. Where you live becomes the center of your universe: your “home base” and a place where memories are made. Even an investment property can have a profound effect on your life’s story—when chosen correctly, it becomes long-term financial freedom and a vital part of your well-diversified portfolio.
Anchored by Logan Link, Bernard Link, and Nicole Grinsell, allow the Logan and Bernard Group to guide you through the real estate process. Whether a buyer, a seller, or an investor, we think of our clients as family. Lean on us—we are here to keep the process fluid, successful, and as low-stress as possible.
Thanks to a combined 20 years as real estate professionals in Marin County, we are proud of our reputation for excellent negotiation skills, cutting-edge marketing, and invaluable connections, both locally and globally.
Not quite ready to buy or sell, but curious about neighborhood options, local schools, our techniques, or current real estate “buzz”? Don’t be shy—reach out to us (note: includes link to contact).
Think of the Logan and Bernard Group as your Marin County Concierge. If we don’t know the answer, we will find it.
What We Love About the Logan and Bernard Group’s Bio
This bio is unconventional, but it totally works. We love how it starts with powerful, emotional language; from the first line, you’re hooked and want to keep reading. This group bio takes an intimate, narrative approach that makes the reader feel connected to Logan and Bernard, thus making the conversion from prospect to client easier.
CLOSE INSIDER TIP: The real estate bio is written about you, but for your clients. Crafting a narrative (even within your bio) that captivates your audience is a strong strategy. With every sentence of your bio, stop and ask yourself, “Is this serving my reader?”
Want to Outsource Your Real Estate Bio to a Professional?
If writing a real estate bio isn’t going to make it on your to-do list today, consider hiring a freelancer to do it for you. Fiverr is a resource of professional writers willing and able to put together a killer real estate bio for you—for a price as low as five bucks.
Real Estate Bio Toolkit: 4 Tips to Write a Great Bio
Ready to start writing a compelling real estate agent bio? Before you put pen to paper, review these tips designed to help you craft an engaging real estate agent bio that will connect with readers and convert leads into clients.
1. Your First Sentence Is Crucial
Inspirational speaker Matthew Ferrara has said that many people will make up their minds about you in the very first sentence of your bio. Don’t use that sentence to meander your way towards your message; jump right into your value and capture your reader’s attention early.
2. Bigger Is Not Better
A longer bio does not make you seem more impressive. In fact, it makes it less likely someone will even read it at all. Studies show that 50% of readers won’t read more than a single screen worth of text on their phone. Keep your bio to less than 200 words.
3. Social Media Links Are a MUST
A great bio will make a reader say, “I’d like to learn more.” Include links to your social media to give them that opportunity. However, if you don’t regularly engage with your audience on social media, including social links in your bio can be detrimental. Remember to only link to places where you spend time online.
4. Use Your Brokerage’s Clout to Build Your Own
Your brokerage has likely invested a lot of time and money in building its reputation in the community. You can use these investments to springboard your professional reputation—so build off the good vibes they’ve already established. If their ideals run counter to your own, you’re likely at the wrong brokerage.
Spice Up Your Real Estate Agent Bio With These Buzzwords
Struggling with the perfect description for yourself and what you do? Here are some of our favorite buzzwords and descriptors:
|Dependable||In the know||Reputable||Trusted|
Bringing It All Together
Remember, someone who has chosen to read your bio is clearly interested in you. They want to see if you’re a good fit both personally and professionally and get an idea of what it would be like to work with you.
Why not give them what they’re looking for? If you’re authentic and let your personality shine through, your real estate agent bio may serve as the very first step toward a new client relationship that could last for years.
Have questions about writing your real estate agent bio? We’re all ears—leave us a comment below!