An effective real estate agent bio sums up who you are and, even better, your value proposition. It’s a crucial part of your marketing strategy and professional branding. After all, a well-crafted “about me” section tells buyers and sellers why they should want to work with you and can mean the difference between a lost lead and a new client.
I’ll guide you through the process of creating your first bio or updating your existing one with 17 bio examples that I love. Plus, I’ve got four free real estate bio templates, an assessment of artificial intelligence (AI)-generated bios, and a list of industry buzzwords to help spice up your writing. Ready to skip the hard work and have us do it for you? Skip on down to our proprietary tool: a real estate bio generator.
How to Write a Real Estate Agent Bio
Here are some surefire tips to make sure your bio is as effective as possible.
1. Keep It Short & Impactful
A longer real estate agent bio does not make you seem more impressive. In fact, it makes it less likely someone will read it at all. Studies show that visitors spend an average of 19 seconds on your website. Only include relevant, interesting information that will help prospects determine whether or not you’re the right agent for them.
When we read Darnley’s agent bio, we get an immediate sense of his deep community roots and professional expertise. He does all of this succinctly and with polish. Bonus points for also clearly differentiating himself with his conservation and easements specializations.
2. Write Your First Sentence Last
Think of the first sentence of your bio as the first smile or handshake you offer a potential client. Grab their attention with a declarative statement that encapsulates your personality and approach to real estate. Don’t waste space—demonstrate your value and capture your reader’s attention right away.
Love colorful socks or hate them, this first sentence is an attention-grabber. It communicates so much about Fredrik that a potential client should know immediately if they would work well together. Click over to read the full bio—we also like that it anchors him in New York, shows off his personality, and spells out his many professional accomplishments.
3. Emphasize Your Local Connections
Your community has personality, local characters, inside jokes, and well-known truisms. Sprinkle in a few—let your audience know that you have an opinion on the best pizza in New York, that you go to The Hot Chocolate Sparrow in Orleans to satiate your sweet tooth, that Lexington-style North Carolina BBQ is the best, and that Charleston drivers should never, ever drive on Lockwood Blvd. during a king tide. Clients want a local expert—someone who knows their community backward and forward, and who can answer all of their specific questions and steer them in the right direction. Even if you’re a relative newcomer, find ways to show that you are fast becoming the leading expert.
Katie’s sense of humor, local knowledge, and professional confidence shine through, and she doesn’t even introduce herself until the third sentence. This is followed by a list of her accomplishments and awards, but really, she had us at oysters.
Malcolm’s local bona fides are so strong that he even spells Brooklyn his own way (Breuckelen). Reading this bio (and you should click over to read the whole thing), one imagines he’s earned that right. If you’re in his burrough, this is the agent to call.
This bio is all about local cred. It’s got the right buzz words for a New Yorker to recognize a fellow New Yorker. He is honest about the fact that buying or selling real estate in New York is no picnic, but with that transparency comes a promise at the end of his bio that he will make it all “more enjoyable than one might expect.” Spoken with the honest stoicism of a true New Yorker.
4. Make Your Previous Experience a Bonus
Many agents come to real estate after careers in other industries and might hesitate to include that experience, wondering if it’s worth it. The good news is you can turn pretty much any previous experience into something that is relevant to working with people in real estate. Teachers have empathy and great listening skills. So do bartenders, for that matter. You should include any experience that contributed to the real estate agent you are today.
Even though Ayana has moved to a new brokerage, I still wanted to include her old bio as an example. It’s perfectly short and sweet, and I love that Ayana ties in her teaching experience in a way that makes me want to sign on the dotted line. Good communication? Check! Warmth? Check! Client education, research, and work ethic? Check, check, check.
Born and raised in Long Island, NY, and a resident of the Triangle for over 14 years, Ayana began her career in real estate and has never looked back. A former teacher with a master’s in education, Ayana uses an educational approach with her clients, ensuring they fully understand the homes they’re viewing and each step of the purchasing process.
Interior design dovetails beautifully with real estate. Serene’s background and career complement each other. This snippet from her bio shows that she has the real estate chops, as well as a unique design perspective, that make her a real asset.
5. Use Your Brokerage’s Clout to Build Your Own
Your brokerage has likely invested a lot of time and money in building its reputation in your community. You can leverage these investments to springboard your professional reputation—building on the good vibes they’ve already established. If their ideals run counter to your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened up your own shop. Read through our own Sean Moudry’s guide to creating an inspiring mission, vision, and values statement for ideas on how to express these guiding principles in writing.
This section of Matthew’s bio not only subtly mentions how the brokerage can benefit clients, it specifically tailors this language to the luxury buyer.
Gentry makes his move to Corcoran all about how he can better serve his clients, which is pretty smooth—and smart branding. It’s a nice little vote of confidence in his new-to-town brokerage as well.
6. Show Your Personality
You’re not a medical doctor writing a bio for a hospital. You can have a little fun, especially if it’s part of your brand. We love to see some humor and levity. The dream Realtor closes epic deals and tells a mean dad joke. Just be careful to walk that line and remain professional—it won’t do you any favors to be flippant or irreverent.
Seth’s personality shines through, and while it’s definitely a shtick, he comes across as earnest, capable, and passionate. With his bio, he’s able to balance the humor with clear competence—not an easy thing to do. Real estate might not be brain surgery, but it is serious and this is a great example of someone able to communicate that working with him will be a lot of fun and he knows his stuff.
This bio is unconventional, but it works. It takes an intimate, yet precise approach that makes the reader feel personally connected to Logan, thus making the conversion from prospect to client easier. Click over to read the whole bio.
7. Highlight Your Altruism
Your bio is not just about showing how well you know your community, but how you serve your community. Be sure to include any organizations you support, foundations you lead, boards you’re a member of, and nonprofits that are important to you. Your dedication to these causes will go a long way in showing what kind of person—and agent—you are.
Suzi does a great job of underscoring her knowledge and familiarity with her community and also why she loves living there. Her attention to detail lets local buyers and sellers know that she’s deeply connected to the community.
8. Work in Testimonials
Who better to describe what a good agent you are than someone who’s benefited from your expertise? Find a way to work in a good review or even just a quote or two about how you helped someone in their real estate journey.
Check out Aaron’s fairly unconventional bio. I love that he jumps right in with a powerful testimonial at the beginning. While it’s definitely on the long side, we kept reading because Aaron almost leaps off the page with personality and confidence. Firsthand experiences from his previous clients speak volumes and make him seem instantly trustworthy.
9. Stuck? Imagine Your Mom Is Bragging About You
It can be hard to promote oneself and brag about accomplishments. If you’re struggling, write your bio in third person as if your mom (or best friend, or dog) is lovingly (or competitively) sharing all of your successes with her friends. Your biggest advocate is the voice you need in your head right now.
Brooke’s mom might have actually written this one. And we’re here for it. Think about the characteristics that make your loved ones proud of you and list those in your own bio!
New Agent Bios
I’ve been there. I know that writing a bio as a new agent is really hard and can feel intimidating. But remember that writing a bio as a new agent is about portraying yourself as the kind of person clients want to work with, regardless of the years of real estate experience. Follow these tips to overcome those nerves and write a compelling bio that tells your story.
New Agent Bio Examples
I’ve gathered some helpful examples of new agent bios and some best practices to borrow from seasoned agents! For you, it’s about selling your values and your commitment, not how many sales you’ve closed. Check out these examples and then try out our template just for new agents below.
Stephanie is a relatively new agent, but you don’t even notice because she’s given us so much rich background about her life and how she ended up in real estate. We’re hooked because she has fantastic life experiences, not because she has a certain number of years in the business. And she drops additional bona fides (language skills, legal knowledge) in a breezy, unpretentious way. It might be a little long, but she spins a good tale.
This is a great bio for a new agent. Again, maybe on the long side, but it has the voice of someone who really believes in Madelyn’s skills, passions, and abilities.
Micah is not a new agent, as her first paragraph clearly and elegantly states. But I love how the rest of the bio describes her work ethic, her values, and her dedication to her clients. This is the part that will prompt someone to call her—it feels like she puts her clients first, and that is something any agent can do, no matter how many years of experience they have. Your unwavering commitment to your clients should definitely be something to include in new agent bios.
Real Estate Bio Templates
We designed these four free real estate bio templates exclusively for our readers. Download these templates or copy them to your clipboard to make them your own.
Download Your Real Estate Agent Bio Templates
For New Real Estate Agents
This template is perfect for those without a lot of experience. Focus on your community ties, your excitement and enthusiasm for real estate, and what you can accomplish for potential clients. If you have relevant experience in a related field (sales, marketing, design, homebuilding, inspection, etc.), be sure to add a reference to that in the second sentence.
{Real estate agent name} has been an active member of {his/her} community for {years of experience} now, and is so excited to be turning that local focus toward real estate. {His/her} background in {related field} offers the perfect opportunity to meld {his/her} passion for real estate with {his/her} commitment to {local area} residents.
With a passion for serving the {community name} area, {real estate agent name} is ready to help with your homebuying and selling needs. As a proud member of the {brokerage name} family, {real estate agent name} carries the values of hard work, integrity, and outstanding client service into everything {s/he} does.
When {real estate agent name} isn’t making homeownership dreams come true for {his/her} clients, {s/he} enjoys spending time {leisure activity 1} and {leisure activity 2}. {Real estate agent name} lives in {locality of residence} with {family members and pets}.
For Successful Real Estate Agents
Your bio isn’t written in stone—you should revisit it around once a year to see what sort of tweaks you can make to sharpen your message and add compelling stats. Here’s a bio template perfect for real estate agents who are coming off a very successful year and want to further that momentum.
{Your local area} and {your state/region} are great places to live and work, which is why {real estate agent name} chose to call it home. With roots in {hometown}, {real estate agent name} settled in {local area} in {year you arrived}. Real estate is a passion for {real estate agent name}, and with {his/her} background in {former career or education}, it is easy to see why more than {# of clients served last year} families in {last year} called {real estate agent name} for help buying and selling.
{Real estate agent name} has been a part of the {brokerage name} family for {# of years with brokerage} years, but {s/he} isn’t solely focused on helping families find their next home. {Real estate agent name} serves {his/her} local {charity organization} and loves being a part of other {local area} community events.
A passionate {hobby}er, when {real estate agent name} isn’t in the office or volunteering, you’ll often find {him/her} at {location where the hobby takes place}, enjoying time with {his/her} friends and family.
Long-form Real Estate Agent Bio Template
Sometimes you’ve got a little more room to write, but that extra space can be intimidating. Here’s a good bio template for times when you have room to really express yourself.
{Real estate agent name}, a {job title} with {brokerage name} based in {local area}, is a {years in the business}-year veteran of the real estate industry. {S/he} has represented clients all over {region or state} in more than {number of transactions} real estate transactions.
{Real estate agent name} has built a solid foundation of clients in this community through {his/her} professionalism, attention to detail, and commitment to always putting {his/her} clients’ needs first.
{S/he} studied {academic focus} at {school name}, and afterward began work in {previous industry or “real estate”}. Passionate about {a particular aspect of real estate}, {real estate agent name} has continued to leverage {his/her} know-how and experience to exceed {his/her} clients’ expectations.
Active in the community, {real estate agent name} is a proud part of the {charity organization}’s effort to {community initiative}. This work offers {him/her} the opportunity to connect with others over a shared passion for improving {issue}.
In {his/her} free time, {real estate agent name} is an avid {hobby}er and loves to {another hobby}. Spending time in the {location where one hobby takes place} together with {his/her} friends and family, as well as {his/her} {pet type and name}, is something {real estate agent name} never takes for granted.
You can learn more about {real estate agent name} by following {him/her} on {social media platform} or subscribing to {his/her} newsletter. Or you might just run into {him/her} at {local restaurant/coffee shop}, {his/her} favorite place to grab a bite.
Short-form Bio Template
Make sure you’re using all your online real estate to the fullest extent possible by having biographical information on each of your social media accounts.
{Local area} {job title} {real estate agent name} is equally passionate about real estate and {his/her} local community. As part of the {brokerage name} family, {s/he} is focused on helping families find their next home. A passionate {hobby}er and volunteer with {charity organization}, when {real estate agent name} isn’t in the office or volunteering, you’ll often find {him/her} enjoying time with {his/her} friends and family.
Download Your Real Estate Agent Bio Templates
Should You Use AI to Write Your Real Estate Bio?
Artificial intelligence (AI) is generating a lot of interest as agents wonder how it can benefit them in their business. AI can absolutely be a time-saver, but at this point, it doesn’t appear that it’s ready to take on writing bios without a lot of careful prompts and guidance from the human. Which means it’s probably easier to just write your own with our bio generator.
When I asked ChatGPT to craft a new bio for me, the result was well-written, but vague, and contained numerous mistakes and exaggerations (known as hallucinations in the AI world). It also erroneously placed me in the hospitality industry and gave me a degree in English. My experience is not unique; read about another disastrous AI-generated bio in this article from Futurism.
There may come a time when AI can write a killer bio for you, but we’re not there yet.
Want to Outsource Your Real Estate Bio Writing?
If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. Fiverr is a popular source of professional writers willing and able to put together a killer real estate bio for you—for a price as low as five bucks.
Spice Up Your Real Estate Agent Bio With These Buzzwords
Level up your writing with word variety. If you can switch repeated words out for synonyms, the content automatically becomes more engaging. Struggling with the perfect description for yourself and what you do? Here are some of our favorite adjectives and descriptors:
| Authentic | Exemplary | Persistent | Sophisticated |
| Capable | Experienced | Persuasive | Sought-after |
| Caring | Friendly | Principled | Steadfast |
| Chic | Generous | Productive | Strategic |
| Community-focused | Genuine | Purposeful | Supportive |
| Considerate | Grateful | Qualified | Tech-savvy |
| Consummate | Grounded | Refreshing | Tenacious |
| Creative | Happy | Relentless | Thorough |
| Credible | Helpful | Reliable | Thoughtful |
| Decisive | Honest | Reputable | Tough |
| Dedicated | In the know | Resolute | Trusted |
| Dependable | Innovative | Responsive | Trustworthy |
| Detail-oriented | Loyal | Savvy | Understanding |
| Determined | Mature | Seasoned | Unfailing |
| Discerning | Meticulous | Sensible | Unshakeable |
| Empathetic | Modern | Sincere | Urbane |
| Energetic | Outstanding | Skilled | Warm |
| Ethical | Patient | Skillful | Well-rounded |
| Exceptional | Perceptive | Smart | Well-versed |
The Close’s Real Estate Bio Generator
Still stumped or looking to save some time? Try out our exclusive real estate bio generator:
The Close Exclusive Real Estate Agent Bio Generator
Fill in some important details below. Our Real Estate Agent Bio Generator will plug your input into one of our road-tested bio templates.
Your Generated Bio
, is a great place to live and work, which is why chose to call it home. With roots in , came to in . Real estate is a passion for , with a background in , it is easy to see why more than clients called for help buying and selling.
has been a part of the family for years and is passionate about helping clients take the next step in their homeownership journey. volunteers with and loves being a part of other community events.
When
Bringing It All Together
Someone who has chosen to read your bio is clearly interested in you. They want to see if you’re a good fit, both personally and professionally, and get a sense of what it would be like to work with you.
If you’re authentic and let your personality shine through, your real estate agent bio may serve as the very first step toward a new client relationship that could last for years. Please share any questions you have or advice on writing an effective real estate agent bio in the comment section below.
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