5 Real Estate Agent Bio Examples We Love (Plus How to Write Your Own)

We get it—writing is not a craft that everyone is skilled in. And while we aren’t talking about writing the great American novel here, writing a real estate agent bio can be tricky business if you don’t know where to start.

Don’t get discouraged; we’ve got your back! In this article, we’ll give you templates you can use today to write your very own bio, some examples of real estate agents who have cracked the code and gotten it right, and the ten commandments of writing one for yourself.

If you aren’t sure that writing a real estate bio is going to make it on your to-do list today, consider hiring a freelancer to do it for you. Fiverr has a whole collection of people who will put together a killer real estate bio, some with a price as low as five bucks.

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OK, let’s begin with a few real estate bio templates to get you started.

3 Free Real Estate Agent Bio Templates

We’re sure that you’re chomping at the bit to get started, but if you are still feeling a little unsure of yourself, try one of these templates. Fill in your info, take it and run with it, or use it as a tool to get inspired on your own piece.

New Real Estate Agent Bio Template:

This template is perfect for brand new real estate agents without a lot of experience to lean on. Focus on your community ties, your excitement, and your enthusiasm, and show your potential clients who you are.

Successful Real Estate Agent Bio Template:

Your bio isn’t written in stone; you should revisit it at least once a year to see what sort of tweaks you can make to sharpen your message. Here’s a bio template perfect for real estate agents who are coming off a very successful year and want to further that momentum.

Long Form Real Estate Agent Bio Template:

Sometimes you’ve got a little more room to write, but that extra space can be intimidating. Here’s a good bio template for times when you have room to really express yourself.

5 Real Estate Bio Examples We Love

Now that you’ve had a chance to plug your information into our templates, let’s look at some real estate agents who have crafted solid, effective bios, and examine what we love about them.

1. Ellen Grubert, Managing Director of Ellen + Janis Team, Compass Realty

Originally from New York, Ellen moved to Boston to earn a graduate degree in business communications at Emerson College. This knowledge, coupled with her undergraduate degree in psychology and teaching, has provided her with valuable skills that she uses daily in real estate negotiations, educating homebuyers and sellers, and effectively marketing the team’s listings. Ellen has been working in Boston real estate for over 30 years and is an Accredited Buyer Representative (ABR) and a Senior Real Estate Specialist (SRES). Ellen’s clients often describe her as detail-oriented, proactive, and fun to be around. After living for many years in the South End and Roslindale, Ellen currently resides in Jamaica Plain with her wife, Janis Lippman. She enjoys spending time on the Cape, riding her bike, and traveling. Ellen proudly volunteers at Speakout and Keshet, and supports several great nonprofit organizations, including Community Servings, The Home for Little Wanderers, Victory Programs, and PFLAG.

What We Love About Ellen’s Bio

Ellen does a great job of talking about her background and how it has prepared her for success in real estate, as well as giving readers insight into the things that are important to her outside of work.

2. Brendan Bartic, CEO of the Bartic Group, Keller Williams Realty

As a Colorado native and a seasoned real estate professional, I recognize and value the trust my clients place in me, and I strive every day to exceed their expectations. I have been a leading top producer for over 18 years. My sales consistently rank in the top 1% of all Keller Williams Teams Internationally. Prior to entering real estate, I served my country in the United States Army Infantry with multiple tours in Iraq and Kuwait. These experiences instilled in me the discipline it takes to build the most powerful real estate team in Colorado. Outside of real estate, I take pride in giving back to the community and serve as a Board Member of Third Way Center, which helps high-risk, disadvantaged youth become successful adults.

What We Love About Brendan’s Bio

Brendan does a great job of giving his readers some of his personal history prior to joining the real estate profession. Most real estate agents these days are choosing to write their bio in the third person, but Brendan takes a bold step and writes in first person. This comes across as strong and effective, we can feel Brendan’s leadership qualities just from reading.

3. Jennifer Grandjean, Broker, Keller Williams Realty

Representing Northwest Oregon and Southwest Washington buyers and sellers, Jennifer’s enthusiastic, can-do attitude and caring nature is ideal for identifying each client’s desires and skillfully guiding them to fulfill their real estate goals. Raised in the Pacific Northwest, Jennifer understands and appreciates the many unique benefits of life in the Willamette Valley with its unmatched beauty, culture, and amazing restaurants! Jennifer has knowledge in all aspects of the real estate process with her start in the administrative field and then on to Operations, preceding her success in selling real estate. Educated at San Diego State University and Western Oregon University, receiving a Bachelor of Science degree in Psychology, she returned to the Portland area in 2011 to pursue her career in real estate. A very active and connected community member, she regularly choreographs for local professional, college, and high school dance teams. In her spare time, she also enjoys traveling, working out, and being on the water during Portland’s perfect summers!

What We Love About Jennifer’s Bio

Jennifer does a great job of calling out not just her community, but her favorite parts of the community as well. This sort of attention to detail lets sellers know you are aware of the things that matter to the residents of their community. And, knowing what matters will certainly help you market homes better too.

4. Shannon McNulty, Realtor, Stillhavn Real Estate Services

Shannon McNulty has been passionate about real estate since her earliest years growing up in Halifax, Nova Scotia. Shannon always knew that she wanted to chart a path helping others, and found her true calling in real estate serving her clients and guiding them through one of the biggest investments of their lives. Over the past decade, Shannon has been involved in the sales and marketing of 1 billion dollars of real estate in Western Canada, and has won awards including the President’s Club Award (representing the Top 1% of all Vancouver Realtors) and the Medallion Club Award. Shannon feels incredibly blessed to work with amazing clients who become her friends and a strong part of her network.

What We Love About Shannon’s Bio

Shannon does a great job of keeping her bio local while at the same time trumpeting her accomplishments that span across the region. The professional, third person narrative adds a level of sophistication and success while still sounding approachable.

5. The Logan and Bernard Group, Real Estate Team, Compass

What We Love About the Logan and Bernard Group’s Bio

This bio is a little unconventional, but it totally works. We love how the bio started with some powerful, emotional language. From the first line, you’re hooked and want to keep reading. From there, it is clear that this bio is written with the reader in mind. Though that seems a little counterintuitive, remember, the real estate bio is written about you, but for your clients, so keep them in mind as you are putting your words together.

The 10 Commandments of Real Estate Bio Writing

OK, you’ve read the templates and reviewed how top agents are using the bio to further their business. Now it’s time to start writing! Here are ten rules that everyone writing a real estate bio should follow.

Remember, your bio is your chance to introduce yourself to a prospective client, to share what you are all about, and to give them your history and direction—all at once. This is valuable, *ahem*, real estate, so choose each of these words carefully.

Bonus Tip: Your bio is a useful tool for growing your career. Check out our Free Real Estate Branding Guide to get tips on how to transform your real estate business into a recognizable brand.

Download The Guide

1. Thou Shalt Use a Quality Headshot

Unless you’re Annie Leibovitz, don’t use a photo that you took yourself. Pay a pro who can give you great advice about lighting, clothes, makeup, and so on. You know the feeling you get when someone says, “I’m just going to sell this house FSBO?” Photographers get the same feeling when you say, “I’ll just use a photo from my Facebook page.”

Read our 15 expert tips for a winning agent headshot here.

2. Thou Shalt Not Sell Services

Your bio is a place to tell your story, not sell your services. People are coming to your bio because they want to know about who you are. The services you offer are plastered all over the rest of your website and media—no need to use valuable line space for that sort of thing.

3. Thou Shalt Connect Thou’s Bio to Thou’s Community

Very, very few of us run a real estate business that isn’t rooted in a particular community. Real estate is a hyper-local venture, and even though you may work in different cities and towns, you are still a local SOMEWHERE. People crave connection with those they identify with. Talk about where you are and why it matters to you.

4. Thou Shalt Keep It Short & Sweet

According to the smarty-pants researchers at Chartbeat, about 50% of readers who land on text (like your bio) won’t make it past having to scroll on their phone. Every word counts, so keep it short, concise, and on topic. If you can keep it under 200 or 300 words (that’s about two or three paragraphs), you’re in good shape.

5. Thou Shalt Share Your Journey

A big part of the reason people read your bio is to see if they identify with you. Share a little bit of where you’ve come from and what brought you to real estate. If you have something compelling to say about the future, share that too.

6. Thou Shalt Provide a Glimpse of Your Life Outside of Real Estate

Your readers don’t need to know your high bowling score or the precise mixture of gin and tonic your prefer (⅓ Bombay Sapphire, ⅔ tonic water, and lime), but just a little peek behind the curtain of your life helps to humanize you and give readers a continuously clearer picture of who you are as a person.

7. Thou Shalt Not Forget Thou’s Social Media Links

Remember—you aren’t selling services here, but a well-written bio is itself an implicit call to action. When someone reads your bio, you want them to say, “Wow, this is the sort of person I want to work with.” Don’t forget to include social media links and your contact information so readers can follow through on that urge.

8. Thou Shalt Tell the Truth

This seems obvious enough to not have to actually include it here, but hear me out. You aren’t embellishing a resume, you’re telling YOUR story. If you embellish the truth a little bit to sound more successful than you are, there will inevitably be a time when someone calls you out on it. The repercussions from that sort of social and credibility damage run deep, so don’t do it!

9. Thou Shalt Not Forsake the Ideals of Thou’s Company

Undoubtedly, your managing broker spent a lot of time (and money) investing in establishing the ideals and foundations the business is built upon. As a member of that team, your ideals and story should be consistent with the company’s. Use their clout and brand development to enhance your own narrative.

10. Thou Shalt Scrutinize Thou’s Final Product

All your hard work to tell a great story about yourself will go down the drain if readers are distracted by silly things like spelling or grammar mistakes. Have someone (or multiple someones) read your bio and give you some feedback. Edit, make changes, and chisel it down to its strongest and best form.

Bringing It All Together

Remember, someone who’s chosen to read your bio is clearly interested in you. They want to see if you are a good fit with them both personally and professionally. They want to get an idea of what it would be like to work together.

Why not give them what they’re looking for? If you’re authentic and let your personality come through in your bio, you can use it as an effective first rung on your new client ladder.

Have questions about writing your own bio? We’re all ears—leave us a comment below!