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Real Estate Branding: How to Build Your Brand (+ Case Studies)

If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: Building a brand is HARD. Like, really hard. If you want to build a brand that lasts, you’re going to need some help.

Emile L'Eplattenier
Emile L'Eplattenier
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The Best & Worst Real Estate Logos (+ Pro Design Tips)

As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Impactful real estate logos are fast becoming one of the main ways real estate agents cut through the noise.

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89 Creative Real Estate Company Names (+ Our Name Generator 2.0)

Most real estate company names are boring at best. So before you open up yet another “Superior Realty,” check out these examples, branding tips and our very own name generator.

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8 Real Estate Marketing Materials to Crush Your Personal Brand

Even experienced agents have a hard time choosing which marketing materials to spend their hard-earned time and money on. But whether you need Instagram Reels templates or business card advice, we have you covered.

Email Marketing

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March 27, 2024

The Complete Real Estate Email Marketing Guide for 2024

Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.

February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

January 29, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

January 5, 2024

12 Real Estate Copywriting Rules Professional Writers Swear by

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Launch Your Business

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January 11, 2024

Real Estate Agent Salary: How Much Do Agents Really Make?

Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at The Close, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you. 

December 15, 2023

How to Educate Unrealistic Buyers & Convert More Leads (Quickly)

If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.

December 7, 2023

9 Common Mistakes New Broker-Owners Make (+ How to Avoid Them)

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

December 6, 2023

9 Pros & Cons of Being a Real Estate Agent (+ Tips for Success)

Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.

Marketing Companies

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March 19, 2024

9 Real Estate Marketing Tools Every Agent Needs in 2024

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

January 9, 2024

Zurple Review: Pricing, Features, Pros & Cons

Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?

January 5, 2024

The 39 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

October 17, 2023

Ylopo Review: An In-Depth Look at Features and Pricing

In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.

Print Marketing

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November 29, 2023

21 Fun Real Estate Door Hanger Ideas to Inspire You

Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.

November 24, 2023

17 Christmas Real Estate Marketing Ideas to Get More Clients (+ Templates)

We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.

November 20, 2023

The 15 Best Real Estate Prospecting Letter Templates

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

November 6, 2023

Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

Referral Marketing

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March 20, 2024

The 10 Best Real Estate CRMs of 2024

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

March 1, 2024

Building Client Relationships: A Complete Guide for Agents

All across the country, top producing agents and teams are starting to get back to basics. The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line: Relationships.

December 11, 2023

12 Gorgeous Real Estate Sold Signs That Will Level Up Your Referral Business

There are tons of cute sold signs out there that can deliver the right marketing message along with some flair and a touch of your individual personality. Here are a dozen examples so you can find the right one for your business.

November 21, 2023

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

April 2, 2024

30-Day Content Creation Challenge for Agents

Connect with your audience virtually so you stay fresh in their minds when they are ready to buy or sell their next home. 

March 15, 2024

10 Instagram Real Estate Reel Ideas for Agents

Instagram Reels have become essential for real estate agents looking to build their brands, showcase properties, and connect with potential clients.

March 14, 2024

12 Pinterest Real Estate Marketing Ideas to Boost Your Brand

More than 444 million people are on Pinterest every month.

February 14, 2024

Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

Website Marketing

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April 1, 2024

Real Estate Landing Pages: 5 Stunning Examples & Tips

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

March 4, 2024

The 8 Best Real Estate Website Builders for 2024

Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.

December 15, 2023

17 Killer Examples of Real Estate Agent Bios (+ Templates)

A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!

November 20, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

The Agent’s Guide to Experiential Real Estate Marketing

If you want to successfully market a property and build a brand, creating a memorable experience for your potential buyers and advocates is one of the best things you can do. There’s even a fancy new name for it: experiential marketing.

February 26, 2024

How to Become a Luxury Real Estate Agent in 2024

If you want to know how to become a luxury real estate agent and break into the high-end property market, follow these 10 tips from Colorado luxury market expert Sean Moudry.

December 15, 2023

15 Real Estate Videos Top Agents Use to Generate & Nurture Leads

Learn the tips and tricks to creating videos that will engage your audience, generate and nurture leads, and keep sellers happy.

December 8, 2023

8 Red-hot Real Estate Niches That Can Double Your GCI in 2024

Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.

November 8, 2023

9 Services Smart Brokerages Are Offering to Attract More Agents

Today’s sophisticated agents want more from their brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want to get left in the dust, make sure you're offering these key services.

November 6, 2023

The SRES Designation: Is It Worth It for Residential Agents?

After 28 years in real estate, I still love niche marketing. And the SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.: senior citizens. The question is, is it worth it?

November 2, 2023