Branding + PR
Page 1 of 4Real Estate Branding: How to Build Your Brand (+ Case Studies)
If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: Building a brand is HARD. Like, really hard. If you want to build a brand that lasts, you’re going to need some help.
Emile L'EplattenierThe Best & Worst Real Estate Logos (+ Pro Design Tips)
As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Impactful real estate logos are fast becoming one of the main ways real estate agents cut through the noise.
89 Creative Real Estate Company Names (+ Our Name Generator 2.0)
Most real estate company names are boring at best. So before you open up yet another “Superior Realty,” check out these examples, branding tips and our very own name generator.
8 Real Estate Marketing Materials to Crush Your Personal Brand
Even experienced agents have a hard time choosing which marketing materials to spend their hard-earned time and money on. But whether you need Instagram Reels templates or business card advice, we have you covered.
Email Marketing
all in Email Marketing →23 Clever Real Estate Marketing Ideas
Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.
20 Mind-blowing AI Tools Helping Real Estate Agents Slay
More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.
12 Real Estate Copywriting Rules Professional Writers Swear by
Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.
12 ‘Happy New Year’ Real Estate Email Ideas to Kick-start Your 2024
Start 2024 off right by making more meaningful connections with these email ideas.
Launch Your Business
all in Launch Your Business →Real Estate Agent Salary: How Much Do Agents Really Make?
Capturing hard numbers on what the average agent earns is like trying to nail Jell-O to a wall. But here at The Close, we developed a salary database tool that gives unique insight into real estate agent salaries in each state—and we bet the results will surprise you.
How to Educate Unrealistic Buyers & Convert More Leads (Quickly)
If you learn how to educate unrealistic buyers the right way, you just might get an evangelist for life. Here are 11 tips that will help you do just that.
9 Common Mistakes New Broker-Owners Make (+ How to Avoid Them)
Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business.
9 Pros & Cons of Being a Real Estate Agent (+ Tips for Success)
Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.
Marketing Companies
all in Marketing Companies →Zurple Review: Pricing, Features, Pros & Cons
Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?
The 39 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024
With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.
Ylopo Review: An In-Depth Look at Features and Pricing
In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.
8 Real Estate Marketing Companies to Boost Your Business
Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.
Print Marketing
all in Print Marketing →21 Fun Real Estate Door Hanger Ideas to Inspire You
Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.
17 Christmas Real Estate Marketing Ideas to Get More Clients (+ Templates)
We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.
The 15 Best Real Estate Prospecting Letter Templates
Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.
Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)
Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.
Referral Marketing
all in Referral Marketing →Building Client Relationships: A Complete Guide for Agents
All across the country, top producing agents and teams are starting to get back to basics. The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line: Relationships.
12 Gorgeous Real Estate Sold Signs That Will Level Up Your Referral Business
There are tons of cute sold signs out there that can deliver the right marketing message along with some flair and a touch of your individual personality. Here are a dozen examples so you can find the right one for your business.
14 Real Estate Testimonial Examples to Inspire Your Referral Marketing
When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business.
12 Unique Client Appreciation Event Ideas for Real Estate Agents
When I first entered the New York City real estate scene, I had ideas of high-stakes negotiations over martinis and sealing million-dollar deals with a handshake.
Social Media
all in Social Media →Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC
We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.
22 Real Estate Valentine’s Day Ideas to Spark Some Client Love
Ready to kick off real estate season with tons of clients? We’re here to help you get in front of future clients with these fabulous Valentine’s Day ideas.
15 Real Estate Videos Top Agents Use to Generate & Nurture Leads
Learn the tips and tricks to creating videos that will engage your audience, generate and nurture leads, and keep sellers happy.
65 Real Estate Infographics + How to Make Your Own & Go Viral
Real estate infographics are one of the most engaging ways to get your message in front of your audience and get your content shared far and wide.
Website Marketing
all in Website Marketing →17 Killer Examples of Real Estate Agent Bios (+ Templates)
A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!
The 117 Best Real Estate Keywords (+ How to Use Them & Find More)
Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.
The 6 Best Real Estate Lead Generation Websites
Let's face it: If your website isn’t generating leads, it isn’t doing its job. As the hub of your marketing wheel, it’s crucial that your website is well-equipped to convert your traffic into clients.
12 Clever Ways to Use ChatGPT for Real Estate (+ 17 Prompts)
New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.
The Agent’s Guide to Experiential Real Estate Marketing
If you want to successfully market a property and build a brand, creating a memorable experience for your potential buyers and advocates is one of the best things you can do. There’s even a fancy new name for it: experiential marketing.
How to Become a Luxury Real Estate Agent in 2024
If you want to know how to become a luxury real estate agent and break into the high-end property market, follow these 10 tips from Colorado luxury market expert Sean Moudry.
8 Red-hot Real Estate Niches That Can Double Your GCI in 2024
Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.
9 Services Smart Brokerages Are Offering to Attract More Agents
Today’s sophisticated agents want more from their brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want to get left in the dust, make sure you're offering these key services.
The SRES Designation: Is It Worth It for Residential Agents?
After 28 years in real estate, I still love niche marketing. And the SRES designation claims to prepare you for the niche of one of the fastest growing demographics in the U.S.: senior citizens. The question is, is it worth it?
19 Gorgeous Instagram Bio Examples for Real Estate Agents That Inspire (+ Template & Tips)
We’ve scoured Instagram to find fantastic real estate Instagram bios that are helping agents build networks of followers for their sphere and grow their business.