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Referral Marketing

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7 Savvy Ways to Generate More Real Estate Referrals

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections requires thoughtful strategy.

Jodie Cordell
Jodie Cordell

The Complete Guide to Real Estate Referral Fees in 2023

Let's remove some of the mystery around real estate referrals and the associated fees.


14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others.


15 Clever Real Estate Pop-by Ideas to Get More Referrals

Don't hit the pavement empty-handed!

Generate Buyer Leads

all in Generate Buyer Leads →
November 6, 2023

Is Zillow Premier Agent Worth the Cost?

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

November 3, 2023

33 Open House Ideas That Will Actually Get You Leads in 2023

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.

October 25, 2023

The 6 Best Real Estate Lead Generation Websites in 2023

Let's face it: If your website isn’t generating leads, it isn’t doing its job. As the hub of your marketing wheel, it’s crucial that your website is well-equipped to convert your traffic into clients.

October 23, 2023

11 Open House Apps Tech-savvy Agents Are Using to Get More Leads

If you’re still using pen and paper for your open houses, you’re probably leaving money on the table.

Generate Listings

all in Generate Listings →
October 5, 2023

7 Stunning Real Estate Landing Pages + 6 Hacks to Make Yours Better

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

September 28, 2023

28 Clever Real Estate Ads: Real Examples (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

September 20, 2023

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2023

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

September 13, 2023

Mojo Dialer Review (2023): Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Lead Nurturing

all in Lead Nurturing →
November 16, 2023

The 7 Best Free Real Estate CRMs of 2023 (+ 1 to Avoid)

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

November 6, 2023

Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

November 3, 2023

Homebot Review: Pricing, Pros & Cons for Real Estate Agents

In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.

October 31, 2023

The 7 Best Real Estate Chatbots (Pricing, Pros & Cons)

Leads expect their questions to be answered instantly, and real estate chatbots help you do exactly that. We’re here to demystify chatbots, show you how to use them to boost your business, and reveal which chatbots offer the best combination of pricing and features.

November 20, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

November 20, 2023

The 15 Best Real Estate Prospecting Letter Templates for 2023

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

October 20, 2023

11 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads

Learn why and how you should be using LinkedIn to generate real estate leads (and not simply to network with other industry professionals in your SOI).

October 16, 2023

12 Clever Ways to Use ChatGPT for Real Estate in 2023 (+ 17 Prompts)

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

12 Unique Client Appreciation Event Ideas for Real Estate Agents

When I first entered the New York City real estate scene, I had ideas of high-stakes negotiations over martinis and sealing million-dollar deals with a handshake.

October 30, 2023

14 Spine-chilling Halloween Real Estate Marketing Ideas 👻 for 2023

Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.

October 11, 2023

8 Tips for Building Your Sphere of Influence in Real Estate (+ Script)

If you hate networking and schmoozing, you’re not alone. But NAR data shows Realtors get nearly a fifth of their business through referrals from their SOI. So let's talk about some creative ways to build your sphere of influence today.

October 4, 2023

37 Clever Real Estate Marketing Ideas for 2023

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

September 22, 2023

The Best Real Estate CRM for 2023: In-depth Reviews & Pricing

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

September 12, 2023

9 Real Estate Mastermind Groups Every Agent Should Join Today

These days, a lot of “secret” mastermind groups now have tens of thousands of members, but only a handful of posts per month. That’s why we decided to dig a little deeper and find active groups where agents are sharing tips, tricks, memes, referrals, or just a shoulder to cry on when a deal goes south.

August 8, 2023