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Lead Generation

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44 Underrated Real Estate Lead Generation Ideas

The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills.

Jodie Cordell
Jodie Cordell
buyer's guide

The 11 Top Real Estate Lead Generation Companies

These vendors can create a shortcut to the closing table by generating leads.

featured

How to Get Clients in Real Estate: Our 12 Best Tips

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers.

inspiration

The 6 Best Real Estate Lead Generation Websites

Let's face it: If your website isn’t generating leads, it isn’t doing its job.

Apps + Software

all in Apps + Software →
April 23, 2024

Lofty CRM Review: Pricing, Features, Pros & Cons (2024)

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

April 2, 2024

AceableAgent Review: Pricing, Features, Pros & Cons (2024)

Check out our video walk-through & review of Aceable Agent, an online real estate prelicensing education provider with a fresh, mobile-first approach to real estate learning.

January 29, 2024

20 Mind-blowing AI Tools Helping Real Estate Agents

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

May 14, 2024

IXACT Contact Review: Pricing, Features, Pros & Cons (2024)

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

May 2, 2024

Elevate CRM Review: Pricing, Features, Pros & Cons (2024)

Elevate is a real estate customer relationship management (CRM) and marketing platform designed as an ecosystem through which realtors can coordinate, customize, and streamline their marketing.

April 5, 2024

Realvolve Review: Pricing, Features & Pros & Cons (2024)

Today, we’re going to kick the tires a bit to see if Realvolve is evolved enough for today’s tech-savvy Realtors.

March 20, 2024

The 10 Best Real Estate CRMs of 2024

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Generate Buyer Leads

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April 25, 2024

9 Free Open House Sign-in Sheets to Try This Weekend

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got nine free PDF templates that you can download, customize, print, and use right away.

April 23, 2024

The LPMAMA Script for Real Estate & How to Use It

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

April 1, 2024

Real Estate Landing Pages: 5 Stunning Examples & Tips

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

January 9, 2024

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2024

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

Generate Listings

all in Generate Listings →
May 3, 2024

How to Find Off-market Properties in 11 Ways (2024)

With some of the lowest housing inventory on record, you can apply these 11 proven strategies to unearth listing opportunities to generate revenue in 2024 and find your buyer clients the new home they've been dreaming of.

January 11, 2024

How to Get Listings in Any Market (Without Spending a Fortune)

If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress. 

January 5, 2024

The 10 Best FSBO Scripts (+ Why They Work)

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

January 4, 2024

15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

Lead Gen Companies

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May 21, 2024

Top 8 Sources for Pay at Closing Real Estate Leads

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

April 17, 2024

zBuyer Real Estate Review: Pricing, Features, Pros & Cons (2024)

Lead generation is one of the biggest and most important parts of being a real estate agent.

March 19, 2024

9 Real Estate Marketing Tools Every Agent Needs in 2024

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

February 21, 2024

CINC Reviews 2024: A Seasoned Real Estate Pro’s Insightful Perspective

The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.

Lead Nurturing

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April 26, 2024

Real Estate Lead Conversion Guide: 8 Steps to Close More Deals

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

February 14, 2024

The 7 Best Free Real Estate CRMs for 2024

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

December 1, 2023

65 Real Estate Infographics + How to Make Your Own & Go Viral

Real estate infographics are one of the most engaging ways to get your message in front of your audience and get your content shared far and wide.

November 6, 2023

Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

April 25, 2024

The 11 Best Real Estate Prospecting Letter Templates

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

November 28, 2023

REDX Review: Pricing, Features, Pros & Cons

Is REDX worth the price tag? In this review, we’ll dive into the features, pricing, and how this prospecting software can help you grow your business, uncovering the info you need to decide if REDX will work for you.

November 20, 2023

The 117 Best Real Estate Keywords (+ How to Use Them & Find More)

Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.

November 3, 2023

Homebot Review: Pricing, Pros & Cons for Real Estate Agents

In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.

Purchasing Leads

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January 26, 2024

The 9 Best Places to Buy Real Estate Leads in 2024

Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.

November 6, 2023

Is Zillow Premier Agent Worth the Cost?

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

October 2, 2023

LionDesk CRM Review: Pricing, Features, Pros & Cons

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

September 22, 2023

Is Zillow Flex Worth the 35% Referral Fee?

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

Referral Marketing

all in Referral Marketing →
March 1, 2024

Building Client Relationships: A Complete Guide for Agents

All across the country, top producing agents and teams are starting to get back to basics. The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line: Relationships.

February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

December 11, 2023

12 Gorgeous Real Estate Sold Signs That Will Level Up Your Referral Business

There are tons of cute sold signs out there that can deliver the right marketing message along with some flair and a touch of your individual personality. Here are a dozen examples so you can find the right one for your business.

November 21, 2023

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

June 22, 2023

Why an Economic Downturn Represents the Best Time to Invest in Real Estate

An economic downturn provides many opportunities that are nearly impossible for the average investor to take advantage of in a good economy. To help you educate your clients, I’m going to share my most persuasive reasons why investing in real estate right now makes sense.

December 27, 2022

How Smart Investors Decipher & Respond to Real Estate Market Cycles

If you want to become a savvy real estate investor, you need to know what market stage your area is in or entering.