Lead Generation
44 Underrated Real Estate Lead Generation Ideas
The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills. Check out our comprehensive list of the best real estate lead generation ideas for 2023.
Jodie CordellThe 9 Top Real Estate Lead Generation Companies 2024
These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one.
How to Get Clients in Real Estate: Our Top 11 Tips
Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work.
10 Best Mortgage Lead Generation Tips & Tools for Brokers
Like other real estate professionals, mortgage brokers need consistent leads to grow their businesses.
Apps + Software
all in Apps + Software →ChatGPT for Real Estate: The Complete Guide for Agents
New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.
The 6 Essential Real Estate AI Tools for Agents in 2024
More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.
The 7 Best Real Estate Transaction Management Software
Whether you're a solo agent, team leader, or broker owner, there's a tool here to help you keep your transactions in order. We'll help you choose the right platform for your business needs.
Agent Legend Review: Pricing, Features, Pros & Cons
Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system.
CRMs
all in CRMs →LionDesk Review: Pricing, Features, Pros & Cons
LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.
Top Producer Review: Pricing, Features, Pros & Cons
Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!
Wise Agent Review: Pricing, Features, Pros & Cons
Learn why Wise Agent is still one of the most popular, highest-value CRMs on the market in our in-depth review of its features, strengths and weaknesses.
The 11 Best Real Estate CRMs of 2024
Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?
Generate Buyer Leads
all in Generate Buyer Leads →16 Open House Scripts & Tools That Actually Get Phone Numbers
If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.
30 Open House Ideas That Will Actually Get You Leads
If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.
Become a Top Real Estate Buyer’s Agent: Key Role & Responsibilities
The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero.
12 Real Estate Flyer Examples & Templates to Boost Your GCI
Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more.
Generate Listings
all in Generate Listings →Mojo Dialer Review: Pricing, Features, Pros & Cons
Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?
11 Proven Strategies to Get More Real Estate Seller Leads
You need seller leads to become a top producer, but finding and converting them is hard work. Here are some techniques that can make a real difference in your client pipeline.
Smartzip Review: Pricing, Features, Pros & Cons
SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?
20 Clever Real Estate Pop-by Ideas to Get More Referrals
Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.
Lead Gen Companies
all in Lead Gen Companies →The 8 Best Places to Buy Real Estate Leads in 2024
Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.
Top 8 Sources for Pay at Closing Real Estate Leads
Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.
Real Geeks Review: Pricing, Features, Pros & Cons
With Real Geeks, you can take advantage of some powerful tools, but is the benefit worth the price tag? In this review, we dive into the features, pricing, and how it can help you grow your business, to help you decide if Real Geeks is right for you.
Market Leader Review: Pricing, Features, Pros & Cons
There’s no shortage of companies offering paid real estate leads. Many promise qualified leads and big opportunities but may not provide adequate tools to effectively deliver on that promise. Market Leader claims to be the answer to that problem. But is it?
Lead Nurturing
all in Lead Nurturing →8 Real Estate Facebook Cover Photo Examples That Inspire
Use these examples and pro tips as a blueprint to create your own real estate Facebook cover photo that will resonate with your target audience, show off your personality, beef up your branding, and attract more leads.
What Is a Real Estate ISA? A Guide About Inside Sales Agents
Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.
The 33 Best Real Estate Text Message Scripts for Agents
Ready to integrate SMS in your prospecting strategies? Here are the best real estate text message scripts to boost your results and increase your response time with leads.
The 7 Best Free Real Estate CRMs for 2024
If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.
Prospecting
all in Prospecting →Door Knocking for Real Estate: 15 Tips & Scripts
The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.
Real Estate Lead Nurturing: 7 Strategies for Conversion
Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective.
7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen
We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.
8 Circle Prospecting Strategies to Boost Lead Generation
While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.
Purchasing Leads
all in Purchasing Leads →Review: Is Zillow Premier Agent Worth the Cost?
Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.
Real Estate Lead Conversion Guide: 8 Steps to Close More Deals
Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.
The LPMAMA Script for Real Estate & How to Use It
The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently.
zBuyer Real Estate Review: Pricing, Features, Pros & Cons
Lead generation is one of the biggest and most important parts of being a real estate agent.
Referral Marketing
all in Referral Marketing →Top 10 Spine-chilling Real Estate Halloween Marketing Ideas
Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.
7 Savvy Ways to Get Real Estate Referrals
Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections requires thoughtful strategy. We give you some tips to generate business through the connections you already have and make every day.
13 Real Estate Thank-you Notes That Create Clients for Life (+ Templates)
Smart agents always send thank-you notes to buyers and sellers because theunderstand that making a personal connection after closing a deal is crucial to establishing enduring client relationships.
10 Real Estate Mastermind Groups Every Agent Should Join Today
These days, a lot of “secret” mastermind groups now have tens of thousands of members, but only a handful of posts per month. That’s why we decided to dig a little deeper and find active groups where agents are sharing tips, tricks, memes, referrals, or just a shoulder to cry on when a deal goes south.
Short Sales
all in Short Sales →Why Invest in Real Estate in 2025? Top 9 Benefits
An economic downturn provides many opportunities that are nearly impossible for the average investor to take advantage of in a good economy. To help you educate your clients, I’m going to share my most persuasive reasons why investing in real estate right now makes sense.
How Smart Investors Decipher & Respond to Real Estate Market Cycles
If you want to become a savvy real estate investor, you need to know what market stage your area is in or entering.
The 11 Best Real Estate Prospecting Letter Templates
Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.