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Real estate agents have three types of resources at their disposal when marketing their business: their time, talents, and budget. Use too much of one (or more) of these resources in the wrong place or at the wrong time, and your return on investment plummets.
Predictive analytics apps like SmartZip claim they are the best use of your resources. But are they really? [Read more…] about Is SmartZip the Future of Real Estate Prospecting?
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I don’t know about you, but when I first started in New York City real estate I was more than a little disappointed. I was expecting a whole lot more schmoozing over martinis and charming my way into million dollar deals. Instead, most nights I sat at home eating cold pizza and answering emails in my pajamas… [Read more…] about 10 Unique Client Appreciation Event Ideas: Lead Gen With Cocktails?
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A few years back, I used kvCORE as the website and CRM solution for my team of 30+ agents. I heard recently that kvCORE added some new features, so I wanted to take a fresh look and review kvCORE in 2020 to see how it stacks up against other CRM platforms.
[Read more…] about kvCORE Review: What Does It Offer Teams & Brokerages in 2020?
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If there’s one thing we all struggle with in real estate, it’s this: An overwhelming majority of the public believes that we all work alike, and that there’s little difference between agents. With so many in the business competing for mind and market share, how do you create your personal point of difference? [Read more…] about 9 Tips to Earn More Reviews & Help Build Referrals & Repeat Clients
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Realtor: Christina Griffin
Team: Griffin Group
Agents on team: 36 (and growing)
Brokerage: Keller Williams New Tampa
Location: Hillsborough County, Florida
Real estate coach: Tom Ferry
Call coordinator: MyOutDesk
IDX website: BoomTown!
CRM: BoomTown!
Listing presentations: Cloud CMA
Circle prospecting: Slybroadcast
Real estate concierge: Riley
Video emails: BombBomb
In the age of Inman and mastermind groups, truly innovative real estate lead generation strategies are rare. I should know. Every week I get pitched by at least half a dozen real estate agents, teams, brokerages, and tech companies promising an exciting new way to get leads. None of them are exciting, and none of them are new. Innovation isn’t easy. [Read more…] about Case Study: How One Tampa Realtor Got 200 Leads in ONE DAY
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Having trouble learning how to get listings? Don’t have enough seller leads? Don’t sweat it. Some of the most successful luxury real estate agents in the country struggled just as hard. Learning their secrets to getting listings can be a game-changer for your career.
That’s why we talked to 18 top-producing luxury real estate agents to learn how they got their first listing, how you can keep your funnel filled with seller leads, and their advice for buyer’s agents who want to become listing agents.
[Read more…] about How to Get Listings: 18 Luxury Listing Agents Spill Their Secrets
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If you’re like most real estate agents, all your marketing efforts share the same long-term goal: more real estate agent leads. Which means you’ve probably considered finding a place to buy real estate leads.
But how can you be sure you’re not just throwing money down the drain?
[Read more…] about 5 Smart Ways to Buy Real Estate Leads
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Any successful real estate agent will tell you that the best way to build a growing business is to do so with a strong referral game. Real estate referrals typically come from two places.
[Read more…] about 7 Savvy Ways to Generate More Real Estate Referrals
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One of the most common mistakes my coaching clients make is that they never take the time to create a diverse real estate lead generation plan that really works for them.
Instead, they jump from strategy to strategy and guru to guru and never really find the mix that generates enough leads and referrals.
Sound familiar? [Read more…] about How to Create a Custom Real Estate Lead Generation Plan (+ Template)
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Over the years, we’ve seen tons of agents, teams, and brokerages that took our advice and built great brands. Of course, when it came time to show off their new brands online, most dropped the ball. They didn’t take the time to find the real estate marketing tools that would help them look professional online. [Read more…] about 23 Real Estate Marketing Tools Every Agent Needs in 2020