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37 Underrated Real Estate Lead Generation Ideas for 2023

The key to lead gen success is finding the right mix of strategies that work for your personality, budget, and skills. Check out our comprehensive list of the best real estate lead generation ideas for 2023.

Emile L'Eplattenier
Emile L'Eplattenier
buyer's guide

The 8 Best Real Estate Lead Generation Companies for 2023

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

featured

How to Get Clients in Real Estate: Our 12 Best Tips for 2023

Take advantage of our 40+ years of real estate sales and coaching experience and learn the proven strategies we used to generate enough clients to build sustainable careers. The best part? You only need to be a little better than the competition to make these work. 

inspiration

The 6 Best Real Estate Lead Generation Websites in 2023

We’ve compiled the top six real estate lead generation websites available to agents, teams, and brokerages today. Find out which one is best for you!

Generate Buyer Leads

all in Generate Buyer Leads →
September 22, 2023

Is Zillow Flex Worth the 35% Referral Fee?

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

September 20, 2023

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2023

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

September 13, 2023

Mojo Dialer Review (2023): Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

September 12, 2023

14 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

Generate Listings

all in Generate Listings →
September 20, 2023

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2023

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

September 13, 2023

Mojo Dialer Review (2023): Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

September 12, 2023

14 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

August 30, 2023

19 Proven Strategies to Get More Real Estate Seller Leads

You need seller leads to become a top producer, but finding and converting them is hard work. Here are some techniques that can make a real difference in your client pipeline.

Lead Nurturing

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September 22, 2023

Addressable Review: Are Robots & AI the Future of Direct Mail?

Addressable’s fully integrated marketing suite promises tech-forward AI and robots that generate elegant, non-buggy, field-tested copy. Does this sound too good to be true? We tested the platform to find out.

September 13, 2023

Mojo Dialer Review (2023): Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

September 7, 2023

Agent Legend Review: Easily Automate Your Lead Follow-up in 2023

Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system. 

August 16, 2023

11 Best Real Estate Text Message Scripts for Agents Who Don’t Like Calling Leads

Ready to integrate SMS in your prospecting strategies? Here are the best real estate text message scripts to boost your results and increase your response time with leads.

August 3, 2023

The #1 Open House Checklist Top Agents Use to Get Amazing Results

Want to crush your next open house? We've got a checklist and plenty of pro tips that will give you everything you need to host your most successful listing promotions event yet.

June 17, 2023

21 Open House Food Ideas That Can Help Sell Your Listing (Yes, Really)

When it comes to open house food, dumping some pretzels into a bowl isn’t going to cut it.

April 27, 2023

4 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Templates)

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got four free PDF templates that you can download, customize, print, and use right away.

March 16, 2023

27 Open House Ideas That Will Actually Get You Leads in 2023

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.

September 22, 2023

Addressable Review: Are Robots & AI the Future of Direct Mail?

Addressable’s fully integrated marketing suite promises tech-forward AI and robots that generate elegant, non-buggy, field-tested copy. Does this sound too good to be true? We tested the platform to find out.

September 13, 2023

Mojo Dialer Review (2023): Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

September 12, 2023

The Best Real Estate CRM for 2023: In-depth Reviews & Pricing

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

September 12, 2023

14 Clever Real Estate Prospecting Ideas to Boost Your GCI

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

Purchasing Leads

all in Purchasing Leads →
September 22, 2023

Is Zillow Flex Worth the 35% Referral Fee?

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

September 13, 2023

Mojo Dialer Review (2023): Pricing, Features, Pros & Cons

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

August 24, 2023

The 8 Best Real Estate Lead Generation Companies for 2023

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

August 15, 2023

Our Top 7 Picks for Pay-at-Closing Lead Sources in 2023

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.