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The Close

Lead Generation

10 Unexpected Takeaways From Inman Connect Las Vegas 2021

Chris Linsell |

Photo courtesy of AJ Canaria, MoxiWorks, and Inman Connect

Las Vegas, the city of neon lights and late nights, was temporarily transformed into the center of the real estate universe with the return of Inman Connect 2021, the first major in-person conference event of the year.

Our team at The Close has attended many Inman events over the years, and this one definitely didn’t disappoint. I donned a mask, mixed it up on the expo floor, and sat through hours of presentations. These are my top 10 takeaways from our week in Sin City.
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Why So Many Real Estate Agents Fail After Just 2 Years (+ How Not To)

Emile L'Eplattenier |

Something Needs To Change Book cover

At the last brokerage I worked at in New York City, I saw dozens of agents quit after just a year or two. Looking at the data from the National Association of Realtors (NAR), it’s easy to see why so many Realtors fail—the median income for Realtors with under two years of experience is just $8,500 per year. They could have made more money working at Burger King.

I know many agents who consistently clear seven figures in gross commission income (GCI) annually after only a few years in the business. Their secret? They avoided common mistakes that cause many new agents to burn out and quit. To help you avoid some common pitfalls, we put together this list of the seven most common reasons realtors fail.
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15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Chris Linsell |

14 Clever Real Estate Prospecting Ideas to Boost Your GCI

Real estate prospecting is the act of generating new real estate clients through active outreach and outbound communication. Rather than waiting for the phone to ring, a real estate prospector picks up the phone (or emails or texts or knocks on the door) to initiate contact with potential clients.

Learning how to prospect in real estate can be one of the most rewarding pursuits, and without a doubt, it’s the best way to generate new leads. If your real estate prospecting needs to level up, here’s some expert prospecting advice from five top producers in the residential and commercial real estate game to help you generate more business.

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5 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Template)

Chris Linsell |

open house sign in sheet

Open houses are critical to most real estate agents’ lead generation strategy. They create the ideal opportunity to meet active buyers; people who are potentially selling their current homes while shopping for a new one. A win-win! There’s no better feeling than seeing your open house sign-in sheet chock-full of names, phone numbers, and email addresses at the end of a weekend afternoon.

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got five free PDF templates that you can download, print, and use right away, as well as the option to customize each Close-exclusive template on Canva. [Read more…] about 5 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Template)

How to Create Real Estate Facebook Ads That Actually Generate Leads

Emile L'Eplattenier |

done for you facebook advertising

For most agents, creating real estate Facebook ads that generate leads for a reasonable price is a pipe dream. They try for a few months, don’t get the results they want, then quit. Their mistake? They jumped in too soon and never took the time to learn the basics.

We created this in-depth guide to help you create Facebook ads that will generate leads for a reasonable price. We’ll help you understand when to hire a pro and offer step-by-step instructions for setting up your first campaign on your own. We’ll talk about costs, and finally, we’ll show you real-world examples of Facebook ads agents and brokerages are using to fill their customer relationship manager (CRM) with leads.

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7 Tips for Building Your Sphere of Influence in Real Estate (+ Script)

Emile L'Eplattenier |

We Like You Too message on a wall

If you’re a real estate agent who hates building your sphere of influence, you’re not alone. A Harvard study showed that networking actually made people feel dirty—physically dirty! But the 2021 NAR Member survey found that Realtors get 19% of their business through referrals from their sphere.

Does this mean top agents just suck it up and feel dirty to get ahead? Are they all extroverts who love to schmooze? Of course not. They just learned smarter ways to build their sphere. To get you started, we put together this list of seven creative ways to build your sphere of influence in real estate.
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The 23 Best Real Estate Apps of 2021 (That Agents & Teams Love)

Emile L'Eplattenier |

With so many real estate apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative real estate apps that are helping realtors stay organized, market their brands, and close more deals in 2021. Click on a category or app below to learn more about our picks for the best real estate apps of 2021.

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19 Best Real Estate Email Templates & Scripts for 2021

Emile L'Eplattenier |

best real estate email templates ft image

Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2021. The only problem is that, for many agents, writing effective emails can be challenging.

We put together this resource of 19 effective real estate email templates you can use for inspiration to help create your own email templates. Check out my 15 rules for writing effective emails at the end of this article.

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27 Real Estate Flyer Templates You Can Use to Boost Your GCI

Chris Linsell |

Real Estate Flyer Templates

Real estate flyers play an active (and visible) role in most top producers’ marketing strategies. Having a stable of well-designed, easily editable real estate flyer templates at the ready is key when you’re hosting events, listing a property for sale, or actively recruiting clients.

We’ve pulled together a list of our top seven providers of real estate flyer templates. Together, they offer hundreds of well-designed options for you to choose from, and we’ve highlighted our 27 favorite real estate flyer templates.
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5 Clever Real Estate Landing Pages That Convert Like Crazy

Chris Linsell |

Real Estate Landing Page

Real estate landing pages are pages on your website with a single purpose: to convert traffic into leads. When you drive someone to your landing page, they provide their lead information in exchange for valuable content such as a property search, home valuation, or a market trend report.

In this article, we’ll discuss why you need landing pages, the essential elements of a great real estate landing page, and look at five landing page examples from top producing agents around the country. We’ll also share our recommendations for landing page providers that can help you convert more of your website traffic into leads.

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