Lead Generation

Whether you're a solo agent, team leader, or broker owner, there's a tool here to help you keep your transactions in order. We'll help you choose the right platform for your business needs.

Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system. 

Check out our list of game-changing software products to automate and streamline your business this year—whether you're a solo agent or leading a team.

Get your listings in the best light! In this updated guide, we review both the best virtual staging tools and done-for-you professional staging options on the market in 2023. We cover pricing, design quality, and examples of virtual staging from each provider.

Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!

Learn why Wise Agent is still one of the most popular, highest-value CRMs on the market in our in-depth review of its features, strengths and weaknesses.

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

With Real Geeks, you can take advantage of some powerful tools, but is the benefit worth the price tag? In this review, we dive into the features, pricing, and how it can help you grow your business, to help you decide if Real Geeks is right for you.

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more. 

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

You need seller leads to become a top producer, but finding and converting them is hard work. Here are some techniques that can make a real difference in your client pipeline.

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.

The biggest secret to winning over expired listings is to show confidence in your ability and enthusiasm to help homeowners sell their listings. Scripts can help you find that confidence by creating a framework for what to say in different scenarios.

There’s no shortage of companies offering paid real estate leads. Many promise qualified leads and big opportunities but may not provide adequate tools to effectively deliver on that promise. Market Leader claims to be the answer to that problem. But is it?

Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

Ready to integrate SMS in your prospecting strategies? Here are the best real estate text message scripts to boost your results and increase your response time with leads.

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

As a real estate agent, I’ve realized that showing appreciation to our clients isn’t just a courtesy—it’s a critical piece of maintaining strong, lasting relationships.

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

Your database of existing leads could be a gold mine—but it can take a lot of time, and frankly a lot of patience, to convert leads. That’s why you need a simple, organized, creative lead nurturing strategy—and the tools to make it effective. 

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

Lead generation is one of the biggest and most important parts of being a real estate agent.

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections requires thoughtful strategy. We give you some tips to generate business through the connections you already have and make every day.

Smart agents always send thank-you notes to buyers and sellers because theunderstand that making a personal connection after closing a deal is crucial to establishing enduring client relationships.

These days, a lot of “secret” mastermind groups now have tens of thousands of members, but only a handful of posts per month. That’s why we decided to dig a little deeper and find active groups where agents are sharing tips, tricks, memes, referrals, or just a shoulder to cry on when a deal goes south.

Let's remove some of the mystery around real estate referrals and the associated fees. We’ll review why referrals happen, explore how agreements work and offer you a template to get started.

If you want to become a savvy real estate investor, you need to know what market stage your area is in or entering.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

An economic downturn provides many opportunities that are nearly impossible for the average investor to take advantage of in a good economy. To help you educate your clients, I’m going to share my most persuasive reasons why investing in real estate right now makes sense.