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The Close

Lead Generation

Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)

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wall framed quotes about crying

Is there anything worse than working a new lead, only to have them straight up ignore your calls and emails? After all, you’re getting leads, so your lead gen strategy seems to work just fine. They just don’t seem to want to talk to you. What are you doing wrong?

Well, you’re probably doing a lot wrong … or maybe you’re doing nothing wrong. After all, getting a lead on the phone is hard work. Getting them to return your call is even harder.
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11 Hilarious Real Estate Agents You Need to Follow on Instagram Right Now

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Yackeline Leiderman Instagram

When I started The Broke Agent in 2015, real estate Instagram was an unbearable place to scroll. The #realtor hashtag was flooded with carbon copies of suited and booted “top producers” who were all magically in the top 1% (or so they claimed).

I remember thinking, “Is everyone in real estate killing it besides me?” So I started to call out these fake “sales gurus” on @thebrokeagent and quickly realized I was not alone. The real estate community rallied around the posts in agreement that the half-agent, half Gary Vee-style life coach content needed to go.

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This Buyer Presentation Converts Leads to Clients in 15 Minutes

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Two persons doing an elbow bump

There is one skill above all others that separates top-producing buyer’s agents from those that only close a handful of deals each year: building relationships that convert warm leads into loyal clients—quickly. A strategic buyer presentation can do just that. It will not only break the ice with your lead but will help build a solid foundation for a professional relationship that can last for many years.
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5 Smart Ways to Buy Real Estate Leads

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Smart Ways to Buy Real Estate Leads

If you’re like most real estate agents, all your marketing efforts share the same long-term goal: more real estate agent leads. Which means you’ve probably considered finding a place to buy real estate leads.

But how can you make sure you’re not just throwing money down the drain? Not all lead sources are created equal, so it’s important you know your options and decide on a source that’s credible and worth your money.
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