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Let’s face it. Most newer real estate agents still balk at the idea of cold calling expired listings to earn their supper. However, as any experienced real estate agent will tell you, great expired listing scripts and well-practiced objection handlers are worth their weight in gold.
[Read more…] about 15 Best Expired Listing Scripts & Objection Handlers 2021
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There are certainly flashier and easier-to-navigate real estate websites on the internet than Craigslist. Still, consumers are drawn to Craigslist because it’s free, it’s viewed more as a peer-to-peer marketplace, and it’s designed to connect buyers with sellers directly.
Wondering how to get real estate leads from Craigslist? Well, most agents can’t capitalize on Craigslist because they don’t know the strategies necessary to capture these anonymous browsers and actually turn them into clients.
[Read more…] about How to Get Real Estate Leads From Craigslist That Actually Convert
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When it comes to lead nurturing, every agent has the exact same goal: higher long-term conversion rates without overtasking.
That’s why today I am going to give you my easy follow-up tips as well as show you how to stop overtasking and get you excited about long-term lead nurturing! These tips and tricks will quickly turn your database into a money-making machine and increase your conversion rate.
[Read more…] about Long-term Lead Nurturing: Tips & Scripts to Avoid Overtasking
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If you’re a cold caller like me, how many times in the past year have you been hung up on? How many times have you heard “How did you get my number?” or “Why are you calling me?” If you’re relatively new, getting hung up on or dealing with objections like these might have made you throw in the towel on cold calling.
[Read more…] about How to Build Rapport With Inbound Leads, Quickly [+ Scripts]
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Real estate lead generation has come a long way in the last 20 years. Gone are the days of hit-and-miss newspaper ads, untrackable radio spots, and placement in local magazines for which there was no clear return. With online real estate leads, we can track exactly where our leads come from, how many we get, and how much they cost, down to the penny.
But this last part—cost—is where a lot of agents (especially new agents) get tripped up. Lead generation can be expensive, and even though there is the clear incentive of a big payday when your deals close, some agents don’t have the budget to invest in lead generation upfront. [Read more…] about Is Zillow Flex Worth the 35% Referral Fee?
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Let’s face it, every new agent thinks they know exactly what to say to leads in text messages. Of course, when it comes to actually sending those texts—well, let’s just say I get a lot of questions about why leads are not responding to texts.
[Read more…] about My 6-Day New Lead Text Messaging Campaign + Agent Texting Scripts
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Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2021. The only problem is that, for many agents, writing effective emails can be challenging.
[Read more…] about 19 Best Real Estate Email Templates & Scripts for 2021
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When it comes to open houses, many agents have already given up. Sure, they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s customer relationship management (CRM) system with leads that are perfect for nurturing campaigns.
[Read more…] about 29 Open House Ideas That Will Actually Get You Leads
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Technologies come and go, but is Instagram here to stay for real estate agents?
Well, in the scrappy early days of the Corcoran Group, Barbara Corcoran made a big bet—on video tapes. Yes, the ancient relics you got charged $1 for not rewinding.
That got us wondering. Are agents just building their brands on Instagram or are they actually getting leads? In order to find out, we interviewed six top-producing real estate agents who are crushing it on Instagram. [Read more…] about Instagram for Real Estate: Can You Really Get Leads?
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Over the years, we’ve seen tons of agents, teams, and brokerages that took our advice and built great brands. Of course, when it came time to show off their new brands online, most dropped the ball. Why? They didn’t take the time to find the real estate marketing tools that would help them look professional online.
[Read more…] about 29 Real Estate Marketing Tools Every Agent Needs in 2021