Lead Generation

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

You need seller leads to become a top producer, but finding and converting them is hard work. Here are some techniques that can make a real difference in your client pipeline.

Addressable’s fully integrated marketing suite promises tech-forward AI and robots that generate elegant, non-buggy, field-tested copy. Does this sound too good to be true? We tested the platform to find out.

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system. 

Ready to integrate SMS in your prospecting strategies? Here are the best real estate text message scripts to boost your results and increase your response time with leads.

Want to crush your next open house? We've got a checklist and plenty of pro tips that will give you everything you need to host your most successful listing promotions event yet.

When it comes to open house food, dumping some pretzels into a bowl isn’t going to cut it.

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got four free PDF templates that you can download, customize, print, and use right away.

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.

Addressable’s fully integrated marketing suite promises tech-forward AI and robots that generate elegant, non-buggy, field-tested copy. Does this sound too good to be true? We tested the platform to find out.

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.