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When it comes to sending real estate thank-you notes to clients, there are two schools of thought: Some agents never send them. They think their clients should be thanking THEM. Other, smarter agents ALWAYS send them to buyers and sellers. Why? They know that making a personal connection after closing is crucial for creating clients for life.
[Read more…] about 7 Real Estate Thank-you Notes That Create Clients for Life (Templates)
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While every agent is either making or talking about real estate videos these days, the hard truth is very few agents are making them right. That’s why in this article, we’ll show you 11 examples of real estate videos smart agents are using to generate and nurture leads and keep clients happy. We also include video ideas for you to try out and tips and tricks to make them more engaging for your audience.
[Read more…] about 11 Real Estate Videos Smart Agents Are Using + Examples
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When it comes to choosing the best real estate software, every agent has different needs. What works for one agent might not work for another agent. That’s why we decided to update our picks for the best real estate software of 2021. We organized our top picks by category—making it easier for you to find the tools you need to thrive this year and beyond.
[Read more…] about Best Real Estate Software 2021: Our Top Picks for Agents & Teams
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Is your mailbox jammed with flyers, ads, and junk mail that you barely glance at? Bad real estate postcards end up in the recycling bin before they even make it through the front door of most homes.
That’s why we searched for the most effective real estate postcards and compiled a list of the top five providers you should consider for your next mailer campaign. Here are 15 real estate postcards that actually work and our favorite providers to jump-start your real estate prospecting efforts!
[Read more…] about Top 5 Real Estate Postcards Providers + Postcard Examples That Actually Work
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Let’s face it. The rumors of the death of real estate prospecting letters have been greatly exaggerated. Older homeowners in particular still respond very well to the good old USPS, and since almost everyone else is sick of online ads, you might be surprised with the response rate you get from your letters.
For this article, we pulled together 17 of the best real estate prospecting letters on the internet today. Feel free to copy, edit, and send them to your farm area.
[Read more…] about 17 Best Real Estate Prospecting Letter Templates for 2021
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Is there anything worse than working a new lead, only to have them straight up ignore your calls and emails? After all, you’re getting leads, so your lead gen strategy seems to work just fine. They just don’t seem to want to talk to you. What are you doing wrong?
Well, you’re probably doing a lot wrong … or maybe you’re doing nothing wrong. After all, getting a lead on the phone is hard work. Getting them to return your call is even harder.
[Read more…] about Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)
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When I started The Broke Agent in 2015, real estate Instagram was an unbearable place to scroll. The #realtor hashtag was flooded with carbon copies of suited and booted “top producers” who were all magically in the top 1% (or so they claimed).
I remember thinking, “Is everyone in real estate killing it besides me?” So I started to call out these fake “sales gurus” on @thebrokeagent and quickly realized I was not alone. The real estate community rallied around the posts in agreement that the half-agent, half Gary Vee-style life coach content needed to go.
[Read more…] about 11 Hilarious Real Estate Agents You Need to Follow on Instagram Right Now
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There is one skill above all others that separates top-producing buyer’s agents from those that only close a handful of deals each year: building relationships that convert warm leads into loyal clients—quickly. A strategic buyer presentation can do just that. It will not only break the ice with your lead but will help build a solid foundation for a professional relationship that can last for many years.
[Read more…] about This Buyer Presentation Converts Leads to Clients in 15 Minutes
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When I first started in real estate, I was one of four newly licensed agents in my brokerage. We’d meet weekly with our broker to talk about lead generation strategy. Every week, he’d mention his favorite lead source: FSBO homes and effective FSBO scripts.
[Read more…] about The 7 Best FSBO Scripts of 2021 & Why They Work
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With so many real estate apps on the market today, figuring out which ones deserve space on your phone isn’t easy. That’s why we put together this list of the most innovative real estate apps that are helping agents and teams stay organized, market their brands, and close more deals in 2021.
[Read more…] about Best Real Estate Apps for 2021 (That Agents & Teams Love)