Real estate agents have three types of resources at their disposal when marketing their business: their time, talents, and budget. Use too much of one (or more) of these resources in the wrong place or at the wrong time, and your return on investment plummets.
Predictive analytics apps like SmartZip claim they are the best use of your resources. But are they really? [Read more…] about Is SmartZip the Future of Real Estate Prospecting?