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For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a real estate agent, your real estate videos are no different. Everybody’s making them, but almost no one is making them right.
[Read more…] about 12 Real Estate Videos Smart Agents Are Using + Examples
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In my 25 years as an agent and coach, I have never seen inventory this low. Many agents who predominantly work with buyers grumble that they have too many buyers and not enough listings to show them. Listing agents are not meeting their goals and some are struggling to make ends meet. Low inventory is a lose-lose for real estate agents and buyers.
[Read more…] about 9 Proven Strategies to Find Hidden Listing Inventory in 2020
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Many agents have already given up. Sure, they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s customer relationship management (CRM) software with leads that are perfect for nurturing campaigns. [Read more…] about 21 Open House Ideas That Will Actually Get You Leads
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It probably won’t come as a surprise that many economists are predicting a slow recovery from the Coronavirus-caused market downturn. A shifting real estate market can decimate a real estate agent’s business if they’re not prepared.
[Read more…] about 5 Underrated Strategies to 2X Your GCI During a Downturn
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I’m sure it won’t come as a surprise when I say that many real estate markets across the country are about to experience a major shift. We’ve been basking in the glow of a seller’s market for at least five years, and most economists predict the COVID-19 global health crisis and the following economic uncertainty will almost certainly lead to a shift toward a buyer’s market.
[Read more…] about 15 Surprising Ways a Buyer’s Market Will Change Your Business in 2020
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Real estate is a cutthroat business. With over a million active real estate licenses in the U.S., agents need every advantage they can get when it comes to lead generation.
A great real estate lead generation company will fill up your funnel with lots of buyer and seller leads so you can focus more on finding them the perfect property and less on finding yourself new clients.
[Read more…] about The Top 6 Real Estate Lead Generation Companies 2020
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Let’s face it. The rumors of the death of real estate prospecting letters have been greatly exaggerated. Older homeowners in particular still respond very well to the gold old USPS, and since almost everyone else is sick of online ads, you might be surprised with the response rate you get from your letters.
For this article, we pulled together 15 of the best real estate prospecting letters on the internet today. Feel free to copy, edit, and send them to your farm area.
[Read more…] about 15 Best Real Estate Prospecting Letter Templates for 2020
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Are your real estate ads helping or hurting next year’s GCI?
I mean, sure, you’re getting some leads, but what message are you sending potential buyers? [Read more…] about 33 Clever Real Estate Ads That Convert Like Crazy
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Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit. You’ve put in all the hours to find your prospective client and prepare a real estate listing presentation. Now, you’re ready to celebrate … if you can make it to the table.
[Read more…] about 5 Easy Steps to Master Your Real Estate Listing Presentation
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As Managing Editor for The Close, I’ve interviewed hundreds of real estate agents. From wide-eyed kids who just got their license, to brokers with yearly GCI in the billions, I’ve talked to pretty much every kind of agent there is. After all of these interviews, I’ve found there’s one thing that all of the successful ones understand (and all of the failing agents complain about): Learning how to get clients in real estate is a never-ending process.
[Read more…] about How to Get (& Keep) Qualified Real Estate Clients in 2020