Lead Generation

Get your listings in the best light! In this updated guide, we review both the best virtual staging tools and done-for-you professional staging options on the market in 2023. We cover pricing, design quality, and examples of virtual staging from each provider.

If you’re still using pen and paper for your open houses, you’re probably leaving money on the table.

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

Is Follow Up Boss right for you? It's been my CRM of choice for my own real estate business since 2019. Find out why (and whether or not it has what you need to succeed).

If you’re looking for a CRM and IDX website package or just want to stay in the loop, grab a cup of coffee and let’s kick the tires a bit to see if IXACT Contact is the product solution you need.

Elevate is a real estate customer relationship management (CRM) and marketing platform designed as an ecosystem through which realtors can coordinate, customize, and streamline their marketing.

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

Craigslist is free, simple, and designed to connect buyers with sellers directly—so let us show you how to get your listings in front of interested buyers, and how to convert viewers into closings.

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got nine free PDF templates that you can download, customize, print, and use right away.

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

We'll show you how to approach real estate divorce leads the right way (and what to avoid).

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

With some of the lowest housing inventory on record, you can apply these 11 proven strategies to unearth listing opportunities to generate revenue in 2024 and find your buyer clients the new home they've been dreaming of.

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.

Lead generation is one of the biggest and most important parts of being a real estate agent.

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

As a real estate agent, I’ve realized that showing appreciation to our clients isn’t just a courtesy—it’s a critical piece of maintaining strong, lasting relationships.

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

Real estate infographics are one of the most engaging ways to get your message in front of your audience and get your content shared far and wide.

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

Let’s face it: cold calling can be really cold—not just on the prospects’ end but also on the agents’.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you.

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

Let's remove some of the mystery around real estate referrals and the associated fees. We’ll review why referrals happen, explore how agreements work and offer you a template to get started.

Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?

All across the country, top producing agents and teams are starting to get back to basics. The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line: Relationships.

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

An economic downturn provides many opportunities that are nearly impossible for the average investor to take advantage of in a good economy. To help you educate your clients, I’m going to share my most persuasive reasons why investing in real estate right now makes sense.

If you want to become a savvy real estate investor, you need to know what market stage your area is in or entering.