You’ve got the business cards, all of your ads have been placed, you’ve got your phone at the ready should any clients reach out, but something’s still missing. You need a fantastic real estate website. The real estate industry is about people, but the place our industry does business is online, so having the best real estate website possible is critical to success.
If you’re in the market for a new real estate website, we’ve done all the hard work for you and pulled together the six best real estate website builders from across the net, kicked the tires for you, and selected the best ones for just about every agent, brokerage, or team. Here’s what we found.
2020’s Best Real Estate Website Builders
|Real Estate Website Builder||Best For|
|Placester||(Best overall) Agents seeking a real estate specific website builder with lead generation tools|
|Propertybase||Agents looking for a great real estate website + CRM combo|
|Squarespace||Real estate professionals seeking beautiful templates and intuitive design|
|InCom||Budget-conscious agents looking for off-site marketing and advertising solutions|
|BoomTown||Brokers or real estate agents managing a team|
|Wix||Agents looking to spend less than $25 a month for a bare-bones website.|
1. Best Overall Real Estate Website Builder: Placester
Placester offers a balanced real estate website builder experience with a great price point and tons of features that make this an easy choice for the leader of the pack. As the only provider on our list with a partnership with the National Association of Realtors (NAR), Placester even offers a discount for NAR members, making this already affordable solution an even better value for cash-strapped agents and teams.
Placester’s pricing model depends on two factors; whether you’re a member of the NAR and which package you choose. Its Agent Core Package starts at just $59 per month for members of NAR.
Here’s a breakdown of pricing and what they offer at each tier of service.
Placester Pricing at a Glance―January 2020
|Placester Package Options||NAR Members||Non-NAR Members|
|Agent Pro||$99/month + $99 setup fee||$125/month + $125 setup fee|
|Broker Pro||$199/month + $199 setup fee||$250/month + $250 setup fee|
Membership to NAR has its benefits, especially when you’re building a real estate website. The prices above are for Realtors who opt for a monthly payment plan. If you want to save a little more money, Placester will waive its setup for anyone willing to pay for an annual subscription.
Placester also offers some a la carte add-ons that further enhance this platform’s value. For example, the Content Library is Placester’s hub for fantastic prewritten blog content, giving you access to articles that will instantly boost your credibility and your site’s authority.
Placester also offers access to its Open House Pro Premium app, which is a fantastic tablet-based service that provides more than just a digital sign-in option for your open house attendees. It also syncs with your CRM so that any of your event attendees are added to your database automatically, giving you the chance to create customized marketing messages for each event you host.
Additionally, for real estate professionals who have a website that they’re not currently happy with, Placester offers customized data migration services, transferring all the hard work you did on another platform to the Placester platform.
Here’s a breakdown of cost for each of these features.
|Content Library Access (Two Articles per Month)||$50/month|
|Additional Content Credits (Two More Articles per Month)||$50/month|
|Open House Pro Premium||$25/month for Agent Pro, $50/month for Broker Pro (up to 10 agent access)|
|Data Migration Services||Prices vary|
Prewritten Blog Content: Our Favorite Placester Feature
Take it from me, someone who often writes 10,000 words a week. Creating effective blog content that people want to read is hard. Not only is it tough to know exactly what you should be writing about, but it’s also a real challenge to discover a format that will resonate with your audience.
Placester’s Content Library solves this problem by providing you two high-quality articles to use on your blog every month. This content has already been road-tested to be desirable, consumable, and provide you and your site authority instantly―both in the eyes of Google and in the eyes of your prospects.
You can also rework these articles to post on social media, thereby filling out your content calendar even further, making this add-on a potent tool.
Placester Templates and Customizability
Placester offers two free templates to all of its customers, and four additional premium templates for subscribers to the Agent Pro and Broker Pro tiers. Though this number of template options is relatively low compared to others, it’s clear that all these templates have been finely tuned to maximize every inch of, well, real estate.
It’s mobile responsive, it provides everything a real estate agent needs in a website, including internet data exchange (IDX) search integration, a blog platform, additional landing pages, and more. The real differences between the templates are, for the most part, aesthetic. Because there isn’t an unattractive option, you can’t go wrong here.
Placester IDX Capabilities
Because Placester is a real estate specific tool, its websites are all IDX-ready. As with any website builder, there is a process an agent has to go through to link their local multiple listing service (MLS) to their website, including verifying their brokerage information and getting specific data from their local board, but the Placester support team are experts in this area and can provide live support if its large library of self-help resources aren’t answering your questions.
Placester as a Blogging Platform
Placester’s blog platform is our favorite out of all the real estate website builders we’ve reviewed. The interface is intuitive and easy to use, it has a handy auto-optimization feature that makes suggestions on how you can tweak your original content to be more search engine friendly, and great tutorials for agents who want to create multimedia blogs using video as well as written posts.
Like we mentioned earlier, Placester also has a fantastic option to purchase access to a prewritten content library. Professional writers write this content in the real estate space, is already designed to do well on search engines, and can be easily translated into social media posts.
Lead Capture With Placester
Placester employs proven lead capture methods for a real estate website by providing a place for visitors to reach out and request more information, including a great site-wide pop-up (shown above.)
Pop-ups are very effective at focusing your reader’s attention on a single message, even if it’s for a short period of time. Pop-ups increase lead capture rates consistently, so it’s a great option to have on your site.
If visitors are overlooking your pop-ups, Placester positions another contact form in the footer of every page and a button to click for more information on listings or services, providing readers plenty of ways to reach out on their own.
The lead capture strategy goes a step further by providing the option to gate some features like the mortgage calculator with an email address input.
Overall, the Placester lead capture options are robust and provide plenty of chances to turn your readers into clients.
Placester CRM Capabilities
The Placester CRM doesn’t come with a ton of bells and whistles, but the features it does have are easy to use and work well. Our favorite part of the Placester CRM is the built-in integration with your website. When you get a lead through your website, their information is filled into a contact profile automatically, including all their website activity.
You get to see all the properties they viewed, the blog posts they read, even the criteria they used to search for homes. This sort of insider information can help nurture your leads with just the right messages from you at the right times.
This customer relationship management (CRM) tool also allows you to import leads from other sources like Zillow or BoldLeads. The marketing you can do to your contacts is limited to basic email drip sequences, but the system is streamlined and intuitive, so if email marketing is all you need from your CRM, this is a great option.
Placester provides live, United States-based phone support Monday through Friday from 9 a.m. to 5 p.m. We tried out the phone support with some basic questions about the platform and were immediately helped with exactly what we needed, our phone representative was friendly and knowledgeable.
Outside of US business hours, Placester offers support via email. We submitted a request for technical support at 8 p.m. on a Tuesday and had an email back from a Placester representative by 11 a.m. on Wednesday with specific information regarding our request as well as a link to an article in its library of support knowledge documents.
Overall, our experience with Placester’s customer support was very positive―definitely a benefit―especially when you’re creating a new real estate website.
Where Placester Comes Up Short
Although the design options available for Placester websites are very attractive and work for most agents, it doesn’t offer a ton of flexibility within those templates. Placester customers don’t have much control over how their website looks other than color schemes, limited font choices, and the six total templates available.
For agents who are looking for a more robust design experience and total control over the look and feel of their website, a provider like Squarespace should be considered.
Examples of Placester Websites
Here are some great examples of Placester websites in action.
Placester: Bottom Line
Placester is a superior product for anyone looking to build a real estate-specific website. Placester knows what’s essential to Realtors and has put those features front and center, plus its affiliation with the NAR makes it a provider that Realtors can trust.
2. Best Website + CRM Combo: Propertybase
Propertybase provides real estate professionals with a fantastic all-in-one solution for client acquisition and nurturing with their lead generation, website, and CRM components all working together. Its websites are clean and customizable, trusted by some of our industry’s most prestigious companies, and its CRM is second to none as far as the capability it provides agents to keep their leads moving down the funnel.
Propertybase offers several services for real estate professionals, but the only package that includes a website is its Blue package for $399 per month. With the Blue package, you get an IDX-integrated lead-generating machine of a website as well as its best-in-class CRM.
High-performing Landing Pages: Our Favorite Propertybase Feature
Not long ago, Propertybase acquired real estate lead generation platform BoldLeads, a move that has led to significant returns when it comes to landing page lead generation. Using the BoldLeads system, agents place attention-grabbing ads on social media platforms and drive traffic to landing pages that have been endlessly tested and optimized for industry-leading conversion rates.
As a Propertybase website user, you don’t just get access to a fantastic lead-generating website, you also get access to an amazing CRM and the BoldLeads lead generation system, a very effective 1-2-3 punch.
Propertybase Templates and Customizability
Propertybase offers six real estate website templates for agents to customize and make their own. Although this might seem like a limited number of options, the agents can do a lot of customization to make their website feel like their own as is evidenced by how unique the different live Propertybase websites we’ve found feel. You have full control over photos, videos, color schemes, and some limited control over layout and display options.
The platform takes this customization to another level with what they call “agent stickiness,” a feature that uses website cookies to create an agent-specific experience on your website once a prospect has filled out a lead form.
Propertybase IDX Capability
Like Placester and InCom, Propertybase websites come IDX-ready, all you have to do is turn on the feed from your local MLS. Propertybase takes this a step further by integrating its CRM with the IDX information, allowing you to send listing information and see more information about the properties your prospects are viewing on your website without having to tab over to another browser window.
Propertybase as a Blogging Platform
Propertybase provides a standard blog interface for agents to create content and promote their expertise. The backend creation platform is similar to what you’ll find on other website builders. Propertybase websites, in general, are very SEO-friendly, and the blogging tools are no exception to this trend.
Our favorite feature on the Propertybase blogging platform is the suggestion of secondary and related blog articles readers get when they finish a post, another sticky feature that will keep your readers engaged longer and up your chances of collecting them as a lead.
Real Estate Lead Capture on Propertybase
Lead capture on the Propertybase platform is very strong. Not only do you have the typical lead capture tools like form fills and pop-ups, but you also have the power of the BoldLeads lead generation system behind your lead generation efforts, putting its high-performing landing pages at your disposal as well.
The BoldLeads options aren’t free, but its return on investment is typically so high that it is a no-brainer to employ it in your lead generation. You can also use landing page templates from Propertybase for free―without the BoldLeads ads driving traffic to them―but you’ll be responsible for getting the traffic to them.
Propertybase CRM Capabilities
If this list was just about the capabilities of the CRM, Propertybase would be at the top easily. It was already number one when we ranked the best real estate CRMs.
Propertybase is a CRM based on the Salesforce platform. It has full integration with your MLS via IDX. It offers an intuitive interface, lead profiles that are populated automatically with your lead’s activity on your website, tons of automated communication options, and a bunch of customizations that show you exactly the information you want, right on your dashboard.
If email communication isn’t enough for you―spoiler alert: it shouldn’t be―Propertybase also offers some third-party integrations to allow you to automate short message service (SMS) text messaging and even a dialer so that you can call your prospects right from your CRM.
Propertybase provides a wide variety of helpful information in its Support Center, which is a collection of articles and walkthroughs of the most frequently asked questions (FAQs). If you aren’t finding your answers there, there is email support available 24/7 and phone support available Monday through Friday during regular business hours.
Where Propertybase Comes Up Short
You get a ton of functionality with Propertybase, but with that comes a hefty price tag. Real estate agents who have a CRM that they love and only want a website are going to be out of luck here. You don’t get the most out of the platform unless you are using the website and CRM together. It would be great to be able to get the website and the BoldLeads integration for a lower price than $399 a month.
Examples of Propertybase Websites
Here are some Propertybase websites in action.
Propertybase: Bottom Line
Propertybase provides a customizable website with lots of great lead capture options as well as the best CRM in the real estate industry. If you are looking for a powerful new way to grease the sides of your lead funnel and create more prospect conversations, you should check out Propertybase.
3. Best Builder for Agents Seeking Attractive Templates and Flexible Design: Squarespace
Squarespace provides, far and away, the most templates, design flexibility, and options for anyone creating a website, including real estate professionals. To be clear, Squarespace is not a real estate-specific platform and, as such, it’s missing a couple of website elements like a built-in CRM and real estate lead capture landing pages that you’ll find on Placester or InCom.
However, because the platform provides such a wide array of website design options, and it integrates with nearly every major CRM or lead capture platform on the web, these challenges can be overcome if you have a specific vision for how you want your website to look and feel that you can’t achieve with the relatively restrictive templates of the other providers.
Overall, Squarespace is an affordable, open-world option for real estate professionals who want total control over their website’s aesthetic and don’t mind integrating their website with other real estate products like a CRM or email marketing system.
Squarespace pricing starts at $12/month when paid annually for its Personal Plan. Although a well-appointed package, most real estate agents will find the Business Plan at $18/month when paid annually to be the way to go, allowing better on-page lead capture, one year of free G-Suite access and other premium design elements.
Squarespace Pricing at a Glance―January 2020
|Personal||$12/month (annually) or $16/month (monthly)|
|Business||$18/month (annually) or $26/month (monthly)|
Squarespace also offers pricing options for individuals who are looking to sell things directly on their site, which is something most real estate agents don’t need. However, if you ever decide to offer professional real estate products, coaching, or other services online, Squarespace has options for you to take payments and sell right from your site.
Awesome Design Flexibility: Our Favorite Squarespace Feature
You ever wake up with a specific vision for how a project should look, how your customers will interact with it and, ultimately, how you’ll manage it? When that happens, you want to have a platform that allows you to bring your vision to life.
Squarespace provides more than 100 unique and beautiful templates to start building your website, and those templates can be stripped down, changed, and practically broken down to a white screen if that’s where you want to start, given the fact that you have dozens of design elements you can include. This includes things like contact forms, photo carousels―perfect for featuring properties―blogs, video, calendars for scheduling appointments, to name a few, there are virtually unlimited ways you can put your website together.
Squarespace Templates and Customizability
As we just mentioned, the templates and customizability on the Squarespace platform are its strongest features. This asset can be especially handy if you have a strong blog with lots of content and content types, you’re a video whiz, or you have some other unfair advantage over your competition. You want a website that will allow you to highlight those advantages.
Also, Squarespace offers 30 different templates for landing pages too, perfect for pairing with your social media-driven lead capture efforts. These landing page templates are already beautifully designed but tweaking them to say exactly what you want and to gather exactly the right information from your leads is easy.
Remember, these aren’t real estate-specific landing pages, so they are less of an out-of-the-box solution than you’ll find with providers like Placester, but the customization options on these pages give agents the options you need to shape them into exactly how you want.
Squarespace IDX Capability
Squarespace offers full IDX integration capability. The big difference between the Squarespace IDX process and the included IDX integration in real estate specific website providers like Placester, BoomTown, and InCom is that you need to first subscribe to an IDX provider like Ultimate IDX. This provider acts as a bridge between your MLS and your website, providing a plugin that is installed directly on your website, allowing for live searches and responsive design, meaning the interface will adjust to be mobile-friendly if someone is accessing your site on their phone.
In short, Squarespace’s platform allows for all the same IDX capability that you’d find on real estate specific websites, but there is a little more legwork from you as the agent to get it up and running.
Squarespace as a Blogging Platform
Your Squarespace website is a great place to blog. One of Squarespace’s major upsides is its endless customizability, and its blog offers the same options. You can control just about everything about your reader’s experience on your blog, including comments, images, and how your blog entries appear on search engines.
It also offers a great SEO auditing tool to handle all the behind-the-scenes SEO stuff like meta tags, headline analysis, and blog readability.
If you’re writing quality content about your local area, Squarespace is a great place to host it. It provides a great experience for your readers to consume the content, and help you make sure your content has the best chance to appear in Google searches relevant to your subject.
Real Estate Lead Capture on Squarespace
Because Squarespace isn’t a real estate specific website builder, lead capture options here are a little more generic, but still very effective. You can create lead capture forms and include them on every page of your site, and you can utilize sitewide popups to capture client information as well as a handy Announcement Bar that you can display across the top of your site, regardless of how deep someone scrolls on a page.
Since Squarespace isn’t designed just for real estate agents, it will be up to you to manage the data that you capture here effectively. While Squarespace does provide easy ways to connect to CRMs or email marketing systems, those connections aren’t automatic like they are on platforms like Placester. You’ll need to make sure you’ve got your ducks in a row, and your lead data is routed to the right place.
Squarespace CRM Capabilities
Squarespace doesn’t offer any sort of integrated CRM. This is a drawback as it means that all the leads you get through your website have to be transferred and managed somewhere else.
This migration is pretty easy. Squarespace offers built-in integrations with Mailchimp for your email marketing and Zapier for your standalone CRMs, but you don’t get all the benefits of having your website working directly with your CRM to track lead activity.
The Squarespace account support team is very responsive and worked great for us. It doesn’t have dedicated phone support listed on the website but offers live chat help from 4 a.m. to 8 p.m. Eastern time, Monday to Friday. We tried the live chat help, it was easy to understand, prompt, and the person helping us was able to answer our question as well as fix something in our account very easily.
If you are looking for help outside of the live chat time frame, the email support is similarly responsive. We sent a request for help on a technical issue on a Monday at 9:15 p.m. and got an email back with an answer to the question by noon the next day. Also, given how large and widely used Squarespace is, there is also an active peer-to-peer network of troubleshooting guides available through the Squarespace Knowledge Base.
We found answers to relatively obscure and complicated coding questions, innovative suggestions on how to customize your site, and much more on these forums, definitely a standout resource.
Where Squarespace Comes Up Short
Squarespace is a little frustrating when it comes to your designs translating to a mobile experience. We all know that the majority of traffic coming to real estate sites is coming there via mobile devices, so we’re happy that every single template on Squarespace is mobile optimized. However, it was our experience that the webpage we spent an hour meticulously assembling on our laptop is a little out of order and not as effective on a mobile device.
After we figured out what was happening, the problem was fixed but, generally speaking, there is an extra step in making sure that what you’re making is going to look great on a phone as well as on your computer screen, which is less than ideal.
A more straightforward template like the ones provided on Placester, InCom, or BoomTown will eliminate this problem, so if these sorts of mobile optimizations hurdles are a sticking point, consider those as good alternatives.
Examples of Squarespace Real Estate Websites
Here are some examples of Squarespace’s real estate websites in action.
Squarespace: Bottom Line
Out of all the website builders that aren’t real estate-specific, Squarespace is the clear leader. Its designs are beautiful, its options are virtually limitless, and the prices are very competitive. Although it lacks some of the industry-specific touches that a provider like Placester makes available, it is still a very viable option for anyone needing to design a new presence online.
4. Best Website Builder for Budget-conscious Agents Looking for Integrated Off-site Marketing Solutions: InCom
InCom provides attractive websites for real estate agents that do everything you need them to do, which is provide a place for people to search for listed property, give people an easy way to contact you, and provide a platform for them to consume your content online.
But InCom sets itself apart from the rest of the providers on our list because of the extras that it offers like a makeshift CRM, integration with social media platforms to make lead generation easier as well as real estate specific landing pages that will convert your incoming lead traffic better than a generic website landing page.
InCom pricing starts at just $39.95 a month for an annual plan, plus a one-time setup fee of $250. InCom’s pricing is very competitive and, unlike real estate-specific competitor Placester, nearly all the essential features of the platform are included in its monthly or annual rate.
InCom Pricing at a Glance―January 2020
|An IDX Website With Unlimited Content, Access to 6 Standard Templates||$39.95/month (annually) or $49.95/month (monthly)|
|Access to Additional Premium Templates||$4.95/month|
|One-time Setup Fee||$250|
|Google AdWords Management||$100/month|
|Facebook Ads Management||$100/month|
|ReCall Marketing - Silver Package||$45/month + $125 setup fee|
|ReCall Marketing - Gold Package||$175/month + $125 setup fee|
|ReCall Marketing - Platinum Package||$300/month + $125 setup fee|
All the integrations, page features, and offers from InCom are included in its base package, so there’s no need to budget for add-ons unless you want one of the premium templates it offers or some of its premium marketing options
ReCall Marketing: Our Favorite Feature on InCom
One of the best parts of the InCom platform is access to its premium marketing features. Yes, you have to pay extra for these, but the upcharge on each of its offerings is significantly less than what it would be if you were working with a standalone marketing agency.
Our favorite is its ReCall Marketing strategy. InCom’s website retargeting service. If you aren’t familiar with retargeting, here’s how it works. When someone visits your website, a small piece of code or “cookie” is installed on their browser. Then, when they visit other websites on the internet, they are served ads about your business. These could be ads for particular properties, ads for your services in general, or even for an event like an open house you’ve got coming up.
InCom offers three different levels of ReCall Marketing, depending on how many impressions you’d like to get from your website visitors after they’ve left your site. While retargeting isn’t new, this is an easy, relatively hands-off approach for real estate agents, freeing up the time and energy of already busy real estate professionals to focus on other things.
InCom Templates and Customizability
You don’t get a ton to choose from as far as templates with InCom, as seems to be the case with most real estate-specific website builders. With InCom, you have access to six standard templates and, for an extra fee, you can get a few more in the “premium templates” area. While the premium templates are nice, they didn’t seem to add a ton of value above and beyond what the standard templates offered.
Similar to the customizability of the Placester offerings, the actual layout of the websites themselves is pretty tough to manipulate beyond color schemes and fonts. All of the critical elements are in place on InCom websites, so you don’t need to worry about your website missing an important feature. However, if you’ve got a particular vision for what a reader will find when they arrive at your site, InCom provides only limited design modifications.
One thing we liked about InCom was, unlike Placester, agents have the option of unlimited pages on their site. If you’ve got grand plans to become the content marketing whiz of your local market, you’re going to need a website that can host all your blog posts, neighborhood feature videos, and checklists for new home buyers and sellers. InCom offers agents as many internal pages as they’d like to host all the content their heart desires.
InCom IDX Capability
InCom’s websites are all IDX-enabled and ready to connect to your local MLS. This is one of the benefits of working with a real estate specific website builder, rather than going through a generic provider like Squarespace or Wix.
InCom as a Blogging Platform
In every other real estate website provider on our list, the blog is a prominently featured use for your new website, extolling the benefits and virtues of content marketing in the real estate space. Interestingly, this isn’t the case on InCom.
Don’t get us wrong, it’s not like it hides the blog access, but it isn’t a default part of every website template. It gives you easy ways to enable your blog, but the interface to create and manage your content is straightforward and a little clunky. If you’re looking for a more user-friendly blog solution for your website, check out Placester.
Real Estate Lead Capture on InCom
InCom does offer many lead generation opportunities through its premium services, managing your advertising on other platforms, and it supports that ad management with solid lead capture options on their sites as well.
When users are directed to your website, you can send them to one of your custom InCom landing pages, designed to capture lead data before a visitor can dig into what you have to offer, or you can send them straight to your site and trigger what InCom calls a “User Registration” after a certain number of properties are viewed or pages are viewed.
This is a little more aggressive strategy than the optional pop-ups that we see on other sites, but will also provide you with more qualified leads since anyone willing to fill out a user registration form is more likely to be a serious looker and not just someone who came to your site because they’re curious.
InCom CRM Capabilities
InCom has a relatively limited built-in CRM to help you manage the leads you get from its website. However, it pales in comparison to the one from Placester or a dedicated real estate CRM product, so you’ll want to partner your InCom website with another platform. One nice thing about the onboard CRM is that it does allow for custom alerts to be sent to you whenever you’ve got lead activity on the site, making prompt following up easier.
Customer support on InCom was easy to access and prompt in following up. It offers phone support during US business hours and 24/7 email support. We submitted a question via the email support system on a Tuesday at 10 a.m. and got an answer back within three hours, including an invitation to speak on the phone if our problem wasn’t resolved.
Where InCom Comes Up Short
While InCom’s website templates were attractive and useful, its lack of design flexibility is challenging. For example, no template adequately addresses the needs of small to medium-sized real estate teams, very common players in most real estate markets. It has websites for brokerages and large teams, but not any solutions for three or four agents working together. It does have “partner” website templates that start down that road but customizing a site to highlight the strength of working with a team and not just a couple of agents isn’t achieved easily.
Examples of InCom Websites
Here are some examples of InCom websites in action.
InCom: Bottom Line
InCom offers a fantastic website at an affordable price. For agents operating a one-person business, it provides all the elements you need to be successful, and its additional premium ad support and lead generation options are terrific ways to get your business into growth mode. Whether you’re a new agent or a seasoned professional, InCom is a superb option for anyone looking for a real estate website builder.
5. Best Real Estate Website Builder for Brokers and Teams: BoomTown
Larger organizations require a different approach with features like lead distribution, team tracking, pipeline management, and more. BoomTown offers all of this, taking the website building process out of the individual’s hands and making it an office solution.
BoomTown’s real estate websites start at $750/month + a $750 onboarding fee for its Launch package, ideal for one to three agents. The next step up is its Grow package at $1,550 a month + $1,550 onboarding fee, designed for teams or brokerages of three to 10 people.
BoomTown also offers a whole suite of other products, including a CRM, lead generation, marketing automation, lead qualification, and pipeline management. Unfortunately, the prices for each of these products are not listed publicly and are subject to change based on the other products you purchase, so we weren’t able to get a clear understanding of all the different BoomTown product prices.
BoomTown Pricing at a Glance―January 2020
|Launch (1-3 Agents)||$750/month + $750 onboarding fee|
|Grow (3-10 Agents)||$1,550/month + $1,550 onboarding fee|
|Advance (11+ Agents)||Call for Pricing|
Because BoomTown is geared more toward brokerages and teams, the prices of its products are definitely in a different weight class than the other real estate website builders on our list. However, included in these prices are perks you don’t get otherwise, including access to a very competitive real estate CRM, lead distribution tools, and some brokerage level marketing strategies, giving BoomTown a serious bang for your buck.
Lead Generation Ad Management Included: Our Favorite Feature on BoomTown
Even though the cost to get into the BoomTown club is significantly higher than the other real estate website builders on our list, membership does have its perks. Our favorite is that it includes lead generation and ad management in its price.
Yes, that management is a little more automated, but you still have a person on the BoomTown end of things making sure that your ads are going in the right place and performing as efficiently as possible. This extra layer of support for lead generation for your entire team ensures that business is going to keep moving in the right direction and that leads are going to keep coming in.
Boomtown Templates and Customizability
As of the writing of this article, there were three different templates to select from when building a BoomTown website. Each of the themes is extremely attractive, focuses smartly on the local area of your business and is a place where agents on your team can customize their personal web presence to add to the value of your brokerage.
Because the BoomTown websites are designed for larger groups, your ability to customize them is somewhat limited. However, like on other real estate specific website builders, brokers and team leaders have fine aesthetic control over the details of their website, so getting your site to look a certain way is within reach.
Although we’ll talk a little more about this in the “support” section of the BoomTown review, it’s important to point out that the conversations we had with the BoomTown folks made it seem like if there was a team or brokerage that had a specific request that couldn’t be achieved within the framework of the existing themes, BoomTown would work with you to try and design a custom solution. While there would be a cost associated with that direction, having a provider offer an exclusive solution to a problem is worthy of mention and a big asset for those who are considering building a website for their brokerage, especially if you’ve got some unique marketing ideas in mind.
BoomTown IDX Capability
Like the other real estate specific website builders on our list―Placester and InCom―BoomTown is natively set up to include IDX included in all its base packages. Like you need to with any IDX integration, there are forms and contacts you have to make with your local board to authorize the access to that service for your site, but BoomTown is trained to help you through that, so it’s an easy part of the setup and occurs during your initial onboarding.
BoomTown as a Blogging Platform
BoomTown’s blog is a pretty standard blog experience from a content creator’s perspective. You have a spot to type, edit, format, add photos, and preview your posts for the world to see. In this regard, BoomTown isn’t underperforming, but it isn’t bringing anything new to the table, either.
What is unique about the BoomTown blogging platform is that, unlike a website builder like Squarespace or Wix or even Placester, The BoomTown platform integrates that IDX search functionality into the desktop version of the blog, meaning that when reading are consuming your content, it has access to go and search on the same screen.
This is a very powerful design choice. It could mean that creating content about specific neighborhoods might trigger searches of those neighborhoods, and this arrangement of the search bar in the same spot as the blog content makes that search easier.
Real Estate Lead Capture on BoomTown
BoomTown offers standard lead capture options on each of its templates, including custom landing pages, pop-ups, lead capture forms, and the like. BoomTown also offers management of the ads that will draw leads to your website in the first place.
Where BoomTown stands out among its competitors, however, is in the distribution of these leads among your team members and your ability as the team lead to keep everyone on track. With a sophisticated lead distribution and pipeline management system, BoomTown makes it easy to see how each of your teammates is doing with each of their leads, allowing brokers and team leaders to provide coaching and counsel to the right agents at the right time, upping your conversion of each of those leads.
Once an agent has received a lead, it is filed automatically in the BoomTown CRM, a tool powerful enough to be considered worthy of mention as a standalone product. All in all, BoomTown is the most efficient lead capture platform on our list.
BoomTown CRM Capabilities
BoomTown’s CRM provides a clean, easy-to-use interface for each agent or team leader, it offers its version of predictive technology, helping agents determine who is a hot lead and who needs more nurturing, and probably best of all, it offers an interface with your MLS through IDX.
This last feature is especially nice; it allows you to create custom email updates for your leads when a property of certain criteria hits the market without having to leave your CRM and log on to your local MLS site.
You can do all the typical things a CRM offers: basic email marketing and automation, tagging, and bucketing contacts. Since you’re linked up to your website, you can see all the activity your leads are engaging in on your site right from their profile.
Because BoomTown is designed specifically for teams, there are also some great lead routing options, team management, even training modules you can set up for new agents to reduce their learning curve and start producing sooner.
BoomTown offers phone and email support during US business hours. We tried out both and had mixed results. We sent an email on a Wednesday morning requesting support on a website template and never received a message back. Our phone support was a better experience, but there was no explanation as to why we didn’t get an email back on our question.
Other reviews of the BoomTown platform have echoed similar experiences. BoomTown does have a pretty extensive library of resources available to customers to help with questions, so we suggest you start there rather than jumping straight to the phone or email.
Where Real Estate Website Builder BoomTown Comes Up Short
While BoomTown is the best option for teams or brokerages, it’s hard to see why unless you dig in deep to the BoomTown website and marketing materials―at least at first. It is relatively open about its prices and requires a demo with a sales agent before you can get your hands―or at least your eyes―on the products you’ll be using, so brokers or team leaders who want to kick the tires on their own first are going to have a hard time here.
Examples of BoomTown Websites
Here are some examples of BoomTown websites in action.
BoomTown: Bottom Line
If you need a real estate website solution for your brokerage or team, BoomTown is the best place to get it. Yes, it’s a little pricey, but you get a lot for your money, and even though there’s an investment here, running a business requires an investment on a large scale if you’re going to support the success of multiple agents.
6. Best Real Estate Website Builder for Agents Looking to Spend Less Than $25 per Month: Wix
If you’re less concerned about real estate pedigree, don’t have a lot to spend, and need to get a website up FAST, Wix is the way to go. This website builder was, until Squarespace came along, the biggest name in general website building on the Internet. Thanks to its nearly foolproof interface, quick design options, and rock bottom price, it’s still a great option for real estate professionals.
Wix offers customizable websites starting at $13 per month. This starter package, called Combo, allows for limited storage, so it isn’t ideal for real estate agents. The next step up is the Unlimited package for $17 per month, then the Pro package for $22 per month and, finally, the VIP package for $39 per month.
Wix Pricing at a Glance―January 2020
The biggest difference in what each of these plans offer is in bandwidth, storage, and analytics. Base-level packages offer limited on-site storage of 3GB, so hosting numerous high-resolution photos or video content on-site will be challenging. This on-site storage goes up dramatically at 20GB for the Pro plan, and you also pick up handy tools like the Visitor Analytics App, an on-site Events Calendar that will allow you to create events, accept appointments, and even automation invitations.
As a part of the VIP and Pro packages, you also get a professional logo design, ideal for a real estate business that’s just getting off the ground and needs some artistic support.
$300 in Ad Credit: Our Favorite Feature on Wix
Wix knows that a great website isn’t going to mean anything if nobody visits it, which is why it includes vouchers for $300 in ad spending across the Google and Bing ad networks, plus another $100 to spend on local ad networks like your local paper or a website specific to your area that does on-page advertising.
You need to spend $25 with Google to qualify for these vouchers, but it’s well worth it to get such a powerful ad spend, especially if you work in a market that doesn’t have much competition in these digital spaces.
Wix Templates and Customizability
At the time of this article’s writing, Wix had 57 pages of templates from which to choose. Each of these templates are mobile-responsive, thoughtfully designed, and easy to use. Wix is known for its super-easy-to-use design interface. You can drag and drop things into place.
When we searched “real estate” in the template library, Wix returned 40 different templates, all of which would work very well for a real estate agent who wants to build a great site on a budget.
Wix IDX Capability
Wix supports the use of IDX technology on its websites, but it isn’t a native function like it is on Placester, BoomTown or InCom, and isn’t as integrated easily as it is on Squarespace. Wix’s website build process requires a process that makes full IDX usage tricky, so Wix users have to either install an IDX Widget on its site, or they have to use an iFrame to show IDX content.
When using a widget, if a user on your site wants to click on a listing they’ve found through your search, that listing is going to open in another window that is now off your site, making lead capture and further interaction with that customer tricky, especially on mobile.
iFraming IDX onto your Wix site is basically like setting up a live feed to somewhere else hosting the actual search function, and this arrangement can slow down your user experience and make searching for property difficult. iFraming is also not good for Google search algorithms since it can’t tell whether you have IDX capability on your site or not.
Bottom line, you can employ IDX on your Wix site, but the experience isn’t all that great.
Wix as a Blogging Platform
While Wix struggles with its IDX integration options, it shines as a blogging platform.
Wix is most used as a blogging outlet, allowing savvy content creators a great way to present their posts to the world, lots of tools to make sure that Google can find it in search results, and clever ways to organize your content so that when someone is finished reading one thing by you, they’re shown other pieces of content you’ve deemed connected enough that someone who read one might want to read another.
Agents can set up their blog to have any number of looks, many of which are so polished and attractive that they could be mistaken easily for major news outlets. All in all, a blog is only as valuable as the content you create on it, but Wix’s platform provides all the tools you need to make the content you create look amazing.
Real Estate Lead Capture on Wix
Wix offers standard lead capture options on its site like lead capture forms and optional signups for things like blog notifications, but it also offers a couple of unique products in the Wix App store. Our favorite is an app called Wix Chat Box, offering visitors to your site to chat live with you when they have questions about things, or to chat with a bot who will gather information and pass it along to you if you aren’t online.
Wix CRM Capabilities
Wix does offer a backend CRM for real estate agents to track contacts and leads that have been created on its website. The problem with this CRM is that it is not designed for real estate, it is not something you can connect to the limited IDX functionality available on the Wix platform, and it is not something that offers any real estate-specific functions.
So, while this might be good for someone in another industry, it doesn’t do anything for a real estate agent. That being said, you can integrate your Wix lead capture tools to deliver information to your CRM using tools like Zapier, so if you’ve already got a CRM you love, this is a good option for you.
Of all the real estate website builders we reviewed, Wix has the largest library of resources available to customers so they can answer their own questions. Wix also has a peer-to-peer forum that is extremely popular. We found answers to all our questions in both of these places.
It also offers phone support during business hours in the US and 24/7 email support, but it took quite a while to navigate through all the other options before we were even presented with this as a solution to our problem.
Wix would prefer that you use the online tools rather than reach out to the provider directly, but since we had our questions answered in doing so, we don’t see a problem with this approach.
Where Real Estate Website Builder Wix Comes Up Short
Wix’s rock bottom prices are great, but the downside to that is that the features you expect from an all-purpose website builder aren’t free. You’ve got to buy them as apps from the Wix App Market. Granted, this keeps the prices low for those who don’t need all the bells and whistles, but it’s easy to commit yourself to a monthly spend in the App Market that exceeds your commitment to Wix for your website, which makes the pricing a little deceptive.
Wix: Bottom Line
If cost is the most important factor in your real estate website builder decision, Wix is the best choice for you. Flexible design, tons of templates to choose from, and a pay-for-only-what-you-need approach gives real estate agents who have $150 for the entire year of a website solution.
Are there any real estate website builders that we missed? What other providers are worthy of review? Tell us who you use and what your experiences are in the comments below.