For this buyer’s guide, I review our top choices of where to buy real estate leads. I analyzed them based on lead gen strategy, price, usability, scalability, and customer support. The heavy lifting’s been done for you—read on for the details on cost, contracts, and services on each one of our picks for buying real estate leads. I’ve also linked to our deep dive reviews if you want to learn more about each provider.

  • Best for monthly guaranteed leads: Market Leader
  • Best for building your listing client base: Offrs
  • Best for real estate agents to prospect a niche: REDX
  • Best for digital marketing and automation: Zurple
  • Best for paid search advertising: CINC
  • Best for preferred agent network and referral leads:
  • Best for buyer leads: Zillow Premier Agent
  • Best for on-demand leads generated via cash offer: zBuyer
  • Best for AI-driven listings leads: Catalyze AI

The Close’s Top Picks of Best Places to Buy Real Estate Leads

Starting Monthly Price
Contract Required?
Read More Below
Market Leader
Market Leader ↓
Offrs ↓
Zurple ↓
Free to join
X ↓
Zillow Premier Agent
Depends on market; generally $300 to $1,000
Zillow Premier Agent ↓
$400 minimum monthly spend
zBuyer ↓
Catalyze AI
Catalyze AI ↓

Best for Monthly Guaranteed Leads: Market Leader

Market Leader logo

Market Leader places ads on Google and social media to drive traffic to either a home valuation page (for listing leads) or a personally branded, IDX search-enabled landing page for buyer leads to browse homes. To use the tools on the website, visitors must register and input their contact information, which is then passed directly to you.

Note that Market Leader offers a predictable number of exclusive leads. This feature may be an excellent option for agents with a fixed marketing budget looking for a straightforward way to buy guaranteed leads. Plus, if you’re looking to increase your pipeline, you can use Market Leader’s “Network Boost,” which can give you an average of 30 leads every month for $300 per month. Check out our in-depth Market Leader review to see if it’s the right choice for you.

Market Leader Highlights

  • Guaranteed lead volume every month
  • Guaranteed contact information (and a refund for fake leads with bogus emails and phone numbers)
  • Excellent for long-term business forecasting

Starting Monthly Prices

  • $189 + $25 per lead (depending on market)
  • Contract required? Six- or 12-month term


  • Lead quality isn’t always premium
  • Can get pricey at scale
  • May not be ideal if you already have a robust and active website

Dig Deeper Into Market Leader:

Visit Market Leader

My Take on Buying Leads From Market Leader

Market Leader has been around for a long time and has a proven track record. It’s ideal for those who have done the math on their conversion rates and have a healthy budget. These agents know exactly how many leads they need monthly to ensure that paid lead generation is profitable. Market Leader makes that possible with its guarantee. Also, the Social Boost add-on may get you even more leads without needing personalized follow-up. Try Network Boost today!

What I Think Would Improve Market Leader

Note that these real estate buyer leads will be higher in the funnel, so you’ll need to be extra diligent with your follow-up to convert them. The CRM is top-notch but is only available for the Market Leader Professional and Team package. If you’re looking for a website that generates leads and includes a robust customer relationship manager (CRM) with analytics, you might check out Zurple.

Best for Building Your Listing Client Base: Offrs

Offrs Logo

Using vast amounts of consumer, demographic, and market data, Offrs identifies the top 30% of your target market that is most likely to buy or sell a home in the next 18 months. They are the only predictive analytics company that guarantees a certain number of leads: 30 leads per month in your targeted ZIP code and 90 leads within five ZIP codes if you upgrade to the premium package.

Offrs Highlights

  • Uses predictive analytics, one of the most exciting real lead gen strategies of 2024
  • Spend more time on relationship building with those likely to buy and sell
  • You can “lock down” a ZIP code and join their nationwide referral network

Starting Monthly Prices

  • Basic plan is $299 for 30 guaranteed leads
  • Premium is $599 for 90 guaranteed leads
  • Contract required? Six- or 12-month term


  • This is a new format and suite of offerings for the company; only time will tell if it can live up to the hype
  • To get the full magic of Offrs, you’ll need to combine it with the ROOF feature, which is automated lead conversion.
  • These will be high-touch, long-term leads that may take time to pay off

Dig Deeper Into Offrs:

Visit Offrs

My Take on Buying Leads From Offrs

Offrs guarantees a specific number of highly qualified leads each month based on several data points that predict when a homeowner is ready to sell. Offrs has also partnered with ROOF, a great feature that acts as an inside sales agent (ISA)—ROOF will contact, qualify, and convert your leads to be ready for you. One of my biggest points in buying real estate leads is ensuring you can follow up and convert. This feature solves that pain point.

Offrs is great for agents because these leads are targeted at those sellers ready to list. And you know what they say—leverage those listings to get even more leads.

What I Think Would Improve Offrs

I’ve seen some reviews state that Offrs leads don’t convert, and I want to stress to our readers that since these leads may not have started the real estate cycle yet, you’re looking at a long time for conversion. We’re talking four to six months to see some action on these leads. This will also be one of the most expensive providers on our list. However, you won’t need to pay an expensive referral fee on the back end. If you’re looking for a more budget-conscious provider for leads, check out

Best for Real Estate Agents to Prospect a Niche: REDX


REDX is an outbound real estate lead marketing system that collects and provides data, such as property details, FSBO and expired listings data, and contact information for buyers and sellers in your community. This data is then categorized and prioritized in VORTEX, its proprietary customer relationship manager (CRM), for agents to use in their outbound prospecting efforts. The “Power Dialer” has up to four lines, so you can make the most of your prospecting calls.

REDX Highlights

  • Unlimited lead generation potential for a single monthly fee
  • A fantastic approach for agents who are comfortable with cold calling
  • Great user interface, including a lead management tool

Starting Monthly Prices

  • Starts at $39.99
  • Expired, FSBO, and location-based leads are priced at $59.99
  • PLUS plans are about $60 more and include email addresses in addition to phone numbers.
  • Power Dialer starts at an additional $59.99
  • Contract required? No


  • Outbound lead gen means more work for you on the front end
  • Not great for agents who get discouraged by rejection
  • CRM doesn’t offer any communication or automation options

Dig Deeper Into REDX:

Visit REDX

My Take on Buying Leads From REDX

REDX is great for agents who are budget-conscious and not afraid to pick up the phone or knock on a door. You determine your performance and return on this platform and how hard you work. But if you’re willing to put the time in—especially with colder prospects—REDX might just be perfect for you. Keep in mind that you’ll need to be diligent in setting time to prospect for hours per week to make this tool work for your business. The great thing about REDX is that it works well for budget-conscious agents ready to push up their sleeves and prospect via phone. In fact, this is the most cost-effective tool on this list. However, you need to be prepared to take control of your lead volume.

What I Think Would Improve REDX

I’ll be frank here—REDX isn’t for the faint of heart. Cold calling takes a certain amount of skin, and you can expect to hear a lot of “no’s” before you hear one “yes.” It will most likely feel like you’re looking for a needle in a haystack because you’re not far from it. If starting with REDX, please practice your cold calling scripts and have your CRM handy. However, if you’re comfortable on the phone and have the budget, Zillow Premier Agent could be right for you. Zillow provides live transfers from leads who have called about a property.

Best for Digital Marketing & Automation: Zurple

zurple logo.

Zurple generates real estate leads with community-specific buyer and seller landing pages designed to capture lead information. These landing pages offer something of value (a home valuation or an IDX search) in exchange for contact information. Zurple handles advertising on platforms like Facebook, Instagram, and Google to drive traffic to your website.

Zurple differs from others using this strategy because its analytics and automation are so strong—for example, you’ll receive advanced behavior reports about visitors’ activity on your lead magnet pages. With Zurple, you’ll also receive automated communication tools like email drip campaigns to ensure your clients hear from you at the most effective moments.

Zurple Highlights

  • Lots of options for generating leads
  • On-board analytics help you understand lead behavior on your sites
  • Exclusive leads

Starting Monthly Prices

  • $149
  • Contract required? Yes, six to 12 months


  • Some automation requires a fair amount of customization to set up
  • We rated Zurple’s pricing at 3.3 due to the high cost, especially for the CRM
  • We’ve seen complaints about customer service not being very responsive

Dig Deeper Into Zurple:

Visit Zurple

My Take on Buying Leads From Zurple

If you’re a tech-savvy agent looking for analytics, Zurple could be perfect for you. Their integration with Facebook and Google Ads can be a boon if you have a strong online brand. The automatic follow-up tools in Zurple also make this an easy choice for agents who aren’t using their CRM to its highest potential.

What I Think Would Improve Zurple

While Zurple is expensive, it’s also a fully comprehensive lead generation suite. The CRM is great, but you can only get it by subscribing to the entire platform. This subscription format makes it hard to recommend for top producers or agents already integrated into another platform. The websites are also only basic landing pages, so if you’re looking for a full-fledged website, you might need to seek another provider like Market Leader.

Best for Paid Search Advertising: CINC

CINC logo

CINC uses Google and Meta to generate leads via hyper-local real estate advertising done for you by the CINC team. CINC funnels leads directly into its proprietary system using paid search, remarketing campaigns, and cash offer ads. The CRM and mobile app are top-notch, and with artificial intelligence (AI), CINC nurtures and responds to your leads 24/7, no matter when they engage with your ads. That way, you can always ensure you take care of your leads promptly and automatically.

CINC Highlights

  • CINC AI Automation for your follow-up and tasks
  • Great CRM and mobile app focused on real estate
  • Private referral network

Starting Monthly Prices

  • $900 for solo agents, depending on your market

  • Contract required? Six-month term


  • Onboarding and learning curve
  • Expensive to get started
  • Not recommended for new agents due to the pricing and digital footprint required

Dig Deeper Into CINC:

  • CINC Review: What’s New for 2024

Visit CINC

My Take on Buying Leads From CINC

CINC is an innovative way for top producers and team leaders to start bringing in lots of leads. By advertising on Google and Meta, CINC brings you leads that have engaged with your advertising already. This feature is a 2-for-1 because digital advertising will simultaneously build your brand in that area. CINC offers a good product, evidenced by the price tag. I’d invest in something like CINC over Zillow, especially if you already have a good digital footprint.

What I Think Would Improve CINC

For me, while CINC has a robust system and lots of bells and whistles to attract top producers and teams, I think there may be cheaper avenues for search and social media advertising. It’s also hard to think about migrating over your entire system if you’ve already got a great website and CRM elsewhere. However, if you want to buy real estate leads with a provider with many support services, you might consider checking out Zillow Premier Agent.

Best for Preferred Agent Network + Referral Leads: Logo is a free platform designed to connect real estate agents with motivated buyers and sellers. It uses data-driven insights and proprietary algorithms to match you with serious clients. You create your profile, set your preferences for leads, and convert the leads you’re sent. verifies the leads it sends to ensure you connect with vetted leads. Highlights

  • You can pay for Guaranteed Display to get more referral leads
  • Private referral network
  • 4.5/5 stars on Trustpilot

Starting Prices

  • Free to join the network as an agent
  • 35% referral fee for closings generated through leads
  • You can purchase additional placement through the Guaranteed Display program (pricing varies per region)
  • Contract required? No


  • Onboarding and learning curve
  • Expensive to get started
  • Not recommended for new agents due to the pricing and digital footprint required

Dig Deeper Into


My Take on Buying Leads From is a good way to get your foot in the door with a free referral lead generation program. However, I’ve seen some reviews stating that if an agent is new and signs up, they may not see many leads. The platform is based on experience and matching clients with agents most likely to convert those leads. So it does seem to be a chicken-or-the-egg scenario—if you’re a new agent, I’d still recommend signing up but don’t expect a flood of leads to come your way.

What I Think Would Improve

As a rule of thumb, don’t expect a lead to drop in your lap tomorrow when you sign up for referral services. From some of my research, the Guaranteed Display can be pricey, and even then, you may not be guaranteed a lead. CINC is a great option if you’re looking for a place to put your marketing dollars along with a referral network.

Best for Buyer Leads: Zillow Premier Agent

Zillow premier agent logo

Zillow places advertisements for participating “premier agents” next to listings on its platform. When consumers select you, they fill out a quick form with their contact information, and Zillow sends you that information. Most of these leads are going to be buyers who are near the top of the funnel.

If you’re a Trulia or StreetEasy user, Zillow also owns those brands. By becoming a Zillow Premier Agent, you can get placement on the most applicable Zillow brands in your area.

Zillow Premier Agent Highlights

  • A comprehensive system for buyer leads of all types from all places
  • Arguably the most important place for real estate reviews on the internet
  • High-quality ancillary benefits, including a CRM and an IDX website

Starting Monthly Prices

  • Market-dependent; most agents spend between $300 and $1,000
  • Contract required? Varies by market. Traditionally, six- or 12-month terms


  • Leads aren’t exclusive
  • Zillow activity can vary widely in different market areas.
  • Mostly buyer leads with little to no vetting

Dig Deeper Into Zillow Premier Agent:

Visit Zillow

My Take on Buying Leads From Zillow Premier Agent

I firmly believe that everyone should at least have a free account on Zillow—ensure your digital profile is updated. Zillow Premier can work well for agents who are available to follow up with leads quickly and continue to nurture their funnel. Because Zillow leads tend to be near the top of the marketing funnel, they will require some work to convert.

What I Think Would Improve Zillow Premier Agent

Every agent knows about Zillow and feels some way about the company. Zillow continues to buy up more real estate technology, including Follow Up Boss, in late 2023. Zillow Group also owns Dotloop and ShowingTime, as well as its proprietary lending arm, Zillow Home Mortgage. Some agents are nervous about the industry’s consolidation by a company that brought iBuying into the mainstream. If you’ve got the budget and are looking for high lead volume while staying clear of Zillow, check out CINC.

📌   Pro Tip

Note that Zillow Premier Agent is different from Zillow Flex, which is a pay-at-closing program. You won’t pay upfront, but you can expect to part with 25-40% of your commission at closing (depending on your market region). You can read our full review of Zillow Flex and learn whether it’s worth investing in here.

Best for On-demand Leads Generated via Cash Offer: zBuyer

zbuyer logo

A family-owned company, zBuyer maintains a solid commitment to customer satisfaction that some of the larger software companies just can’t match. Plus, it has an excellent track record of supplying valuable, verified leads.

zBuyer targets potential sellers, directing them to The site is similar to Zillow, where buyers can browse listings—after inputting their contact information. What makes zBuyer different is that zBuyer verifies leads for agents to ensure these leads are ready to transact. Note that while the leads aren’t exclusive, zBuyer says they will only share a lead with six agents total, so if an area has that many agents already active, it will be sold out.

zBuyer Highlights

  • Leads are verified + the company offers replacements for bogus leads
  • Reasonably priced, with control over your monthly spend
  • Excellent customer service by phone and email
  • No contract, on-demand leads

Starting Monthly Prices

  • Buyer leads generally cost around $12 and seller leads can range between $13 and $17
  • Minimum spend of $400 monthly
  • Contract required? No


  • Leads aren’t exclusive and can “sell out” or be limited in number in a given area
  • No proprietary CRM
  • website is a little glitchy compared to Zillow or

Dig Deeper Into zBuyer:

Visit zBuyer

My Take on Buying Leads From zBuyer

For agents looking for vetted and verified leads, zBuyer could very well be your answer. Their offering is similar to others on this list, but they do put their leads through a vetting process before passing them off to agents. Their customer service is also top-notch, which is something to consider when spending hundreds of dollars on leads.

What I Think Would Improve zBuyer

zBuyer leads aren’t exclusive. There have also been different reviews from homeowners who may have felt deceived by the enticement of a cash offer, only to have their information provided to an agent. You’ll need to be able to show these leads how you can get them more money than their cash offer, and your process will be smooth and easy. If you’re looking for predictive analytics to help you start that conversation (rather than a cash offer), check out Offrs.

Best for AI-driven Listing Leads: Catalyze AI

Catalyze AI logo

Catalyze AI uses more than 400 million data points to drive predictions on hot listing leads. The model differs slightly from others on this list: The platform provides exclusive inheritance-based seller leads that are likely to list. There are no setup fees, and plans are flexible—your leads are delivered monthly, and there is no contract.

Catalyze AI Highlights

  • Straightforward and competitive no-contract pricing model with guaranteed leads
  • Exclusive, local leads
  • Easy-to-use, intuitive dashboard

Starting Monthly Prices

  • Two-tiered pricing: Higher Tier: $450 for properties valued over $1 million Lower tier: $360 for properties valued under $1 million
  • Contract required? No


  • Could be pricey if you plan to subscribe each month over a year
  • Success relies on excellent interpersonal and follow-up skills
  • Large radius may not work well for agents in urban areas

Dig Deeper Into Catalyze AI:

Visit Catalyze AI

My Take on Buying Leads from Catalyze AI

Catalyze AI is an interesting proposition: not your average “smart farming,” but actionable behaviors. Many coaches and brokers have pushed prospecting to vacant properties in the past—I’ve done it myself. If you have experience with probate leads and a fixed marketing budget, Catalyze AI may be the answer for you. It’s also a good choice for agents looking for a straightforward way to purchase leads without contract or setup fees. However, remember that inherited property sales can differ from regular transactions. You may need more patience and advanced nurturing skills to convert these leads.

What I Think Would Improve Catalyze AI

These radius-based leads are within 20 miles. While this may seem like a small area, that can be a considerable distance in large metro areas. I also worry that some agents may be unable to convert these leads, so ensure you know how to coach them through a different kind of transaction than they may be used to. Often, inherited properties have memories attached to them, and you’ll need to be able to navigate those waters with your clients. If you’re seeking on-demand listing leads, you might want to consider zBuyer.

Buying Real Estate Leads: FAQs

Rightfully, many agents have questions they need answered before forking over their commission to buy real estate leads. Here are some of the most frequently asked questions about paid lead generation services. If we haven’t covered something, feel free to drop your question in the comment section below.

Our Methodology for Evaluating Companies That Sell Real Estate Leads

Our team has decades of experience to bring you analysis of the best products and services for real estate agents.

We focused on providing our readers with various sources to buy real estate leads so you have an option—no matter your strengths or strategy.  It was necessary to my objectivity to find providers that were our top picks for three key areas: 

  • Pricing: I sought to offer a range of providers for our readers no matter their budget. I also considered the return on investment (ROI) you should expect from using a provider on our list. 
  • Stable and well-known: Companies in real estate technology tend to come and go. The ones I’ve listed for our readers are primarily established companies with a history and plenty of reviews for their services. 
  • Utility and strategy: Our readers vary from new agents to top producers with years of experience. I intended the list to be comprehensive for every type of agent to find a place to buy real estate leads, should they choose to do so. 

However, we recognize that the software and services listed above are not an entirely exhaustive list. There will be top real estate lead generation companies that didn’t make the list, and new services are arriving on the horizon faster than ever. Our team strives to update our articles frequently. Visit our full methodology page for an overview of how we at The Close evaluate products and reviews for our readers. 

Bringing It All Together 

Not all lead providers are the same, so I hope this list helps you narrow down the best source to buy real estate leads for your particular situation.

Buying leads isn’t the only strategy for success in real estate, but it is a crucial part of your business development strategy. Keep in mind that real estate is an outside sales career. The more people you talk to and real estate conversations you have, the more sales will come your way.  

Have questions about these companies, ones we’ve missed, or advice for other agents looking to buy real estate leads? Drop a comment below, and let’s keep the conversation going!

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