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21 Proven Real Estate Social Media Marketing Techniques That Actually Generate Leads

It takes a lot of know-how to maximize your presence on social media and turn that into real leads for your business. Here are some tips for leveraging your efforts.

Jodie Cordell
Jodie Cordell

147 Real Estate Social Media Post Ideas (+ Viral Examples)

If you’re struggling to figure out what to post on social media, we put together this list of 147 real estate social media post ideas that will work on Facebook, Instagram, or any platform.


32 Best Real Estate Social Media Templates for Facebook & Instagram

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.


Best Real Estate Social Networks

Social media marketing should be a critical part of any real estate agent’s growth strategy. But with so many choices, how do you decide where to invest your time, energy, and resources? 

Marketing Companies

all in Marketing Companies →
April 16, 2024

The 9 Best Real Estate Marketing Companies in 2024

Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.

March 19, 2024

9 Real Estate Marketing Tools Every Agent Needs in 2024

If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.

February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

January 9, 2024

Zurple Review: Pricing, Features, Pros & Cons

Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?

Paid Advertising

all in Paid Advertising →
April 1, 2024

Real Estate Landing Pages: 5 Stunning Examples & Tips

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

February 27, 2024

The Ultimate Real Estate Marketing Plan Template for Long-term Growth

To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.

February 2, 2024

The 11 Best Real Estate Lead Generation Companies

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

October 26, 2023

How to Estimate Real Estate Brokerage Expenses

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

14 Instagram Hacks From The Broke Agent

Check out the Instagram hacks Eric Simon used to build his following to more than 400,000 and learn three ways to beat the Instagram algorithm in 2023.

April 18, 2024

30-Day Content Creation Challenge for Agents

Connect with your audience virtually so you stay fresh in their minds when they are ready to buy or sell their next home. 

April 2, 2024

10 Instagram Real Estate Reel Ideas for Agents

Instagram Reels have become essential for real estate agents looking to build their brands, showcase properties, and connect with potential clients.

March 15, 2024

12 Pinterest Real Estate Marketing Ideas to Boost Your Brand

More than 444 million people are on Pinterest every month.

March 14, 2024

Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

February 14, 2024

22 Real Estate Valentine’s Day Ideas to Spark Some Client Love

Ready to kick off real estate season with tons of clients? We’re here to help you get in front of future clients with these fabulous Valentine’s Day ideas.

February 2, 2024