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21 Proven Real Estate Social Media Marketing Techniques That Actually Generate Leads in 2023

It takes a lot of know-how to maximize your presence on social media and turn that into real leads for your business. Here are some tips for leveraging your efforts.

Jodie Cordell
Jodie Cordell
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147 Real Estate Social Media Post Ideas (+ Viral Examples)

If you’re struggling to figure out what to post on social media, we put together this list of 147 real estate social media post ideas that will work on Facebook, Instagram, or any platform.

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32 Best Real Estate Social Media Templates for Facebook & Instagram

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.

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Best Real Estate Social Networks for 2023

Social media marketing should be a critical part of any real estate agent’s growth strategy. But with so many choices, how do you decide where to invest your time, energy, and resources? 

Marketing Companies

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October 17, 2023

Ylopo Review: An In-Depth Look at Features and Pricing

In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.

September 27, 2023

The 33 Best Apps for Realtors (Including 2 to Watch) in 2023

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

September 22, 2023

37 Clever Real Estate Marketing Ideas for 2023

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

September 22, 2023

Addressable Review: Are Robots & AI the Future of Direct Mail?

Addressable’s fully integrated marketing suite promises tech-forward AI and robots that generate elegant, non-buggy, field-tested copy. Does this sound too good to be true? We tested the platform to find out.

Paid Advertising

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October 26, 2023

How to Estimate Real Estate Brokerage Expenses

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

October 5, 2023

7 Stunning Real Estate Landing Pages + 6 Hacks to Make Yours Better

Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.

September 28, 2023

28 Clever Real Estate Ads: Real Examples (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

August 24, 2023

The 8 Best Real Estate Lead Generation Companies for 2023

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

14 Real Estate Testimonial Examples to Inspire Your Referral Marketing

When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business. 

November 21, 2023

15 Must-follow Real Estate Instagram Accounts for 2023 (+ 5 Growth Hacks)

All of the agents on this list have found unique and entertaining ways to promote their real estate business without being too sales-y. Check them out if you need some inspiration for your own Instagram account or just a good laugh.

November 9, 2023

Instagram Stories for Agents: 12 Easy Ways to Drive Engagement

Still turning a blind eye to Instagram Stories? You might be in for a wake-up call. Learn how The Broke Agent used Stories to build his Instagram account to over 476,000 followers.

November 2, 2023

19 Gorgeous Instagram Bio Examples for Real Estate Agents That Inspire (+ Template & Tips)

We’ve scoured Instagram to find fantastic real estate Instagram bios that are helping agents build networks of followers for their sphere and grow their business.

October 27, 2023

How to Switch Real Estate Brokerages in 2024 (+ Template & Checklist)

So you’re thinking you want to switch real estate companies in the new year, but you’re not sure how or where to start? This step-by-step guide will make sure you’re prepared to make the transition to a new brokerage as smooth and efficient as possible. 

October 24, 2023

Fierce, Fabulous & Focused: 5 Ways Women in Real Estate Are Owning It in 2023

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

October 18, 2023