Listing Agent 101
Page 1 of 6How to Do a Comparative Market Analysis: A Step-by-Step Guide
Conducting accurate, consistent property valuations isn’t easy, and most agents aren’t taught this skill in their real estate classes. We’ll walk you through the entire process and give you a template to get you started.
The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)
I've developed this 10-point plan over 28 years as a top-producing agent, broker-owner, and coach. Use it to confidently list any property—including luxury ones—and convince every seller that you’re the agent to get their property sold.
The Top Listing Appointment Checklist for Real Estate Agents
For newer listing agents who can’t brag about their past success, preparing for a listing appointment can be very stressful. That’s why we asked some of the most successful listing agents we know to tell us what they do to prepare for listing appointments.
How to Get Listings in Any Market (Without Spending a Fortune)
If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress.
Generate Listings
all in Generate Listings →7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen
We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.
Divorce Leads for Realtors: The Complete Guide
We'll show you how to approach real estate divorce leads the right way (and what to avoid).
The 11 Top Real Estate Lead Generation Companies 2024
These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one.
44 Clever Real Estate Ads: Real Examples (+ Why They Work)
Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.
8 Circle Prospecting Strategies to Boost Lead Generation
While it sounds easy, circle prospecting actually requires planning, strategy, and a bit of marketing savvy. To help you get started, we’re sharing six proven strategies and scripts, as well as a case study of how one agent found success.
How to Build a Real Estate Team in 7 Steps + Mistakes to Avoid
According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.
45 Bad Real Estate Photos Agents Actually Posted (+ How to Fix Them)
There’s just something about the combination of real estate agent + homeowner + camera that leads to artistic disasters. Check out this epic collection as well as six expert tips on staging and photography so your images never end up on our list.
8 Real Estate Photography Tips for Stunning Listing Photos
How do you take gorgeous pictures of a less-than-gorgeous home without hiring a pro? In this guide we’ll walk you through nine simple strategies you can use to get professional quality pictures of any listing.
The Complete Guide for Effective Listing Presentations (+Template)
Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit. Let's make sure that doesn't happen.
How Accurate is Zestimate?
Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.