Building a BrokeragePage 1 of 2
Branding + PRall in Branding + PR →
The Agent’s Guide to Experiential Real Estate Marketing
If you want to successfully market a property and build a brand, creating a memorable experience for your potential buyers and advocates is one of the best things you can do. There’s even a fancy new name for it: experiential marketing.
Latest Housing Market Data & News: We’ve Got This
While there were no huge surprises in NAR’s latest housing data, there is good news related to inflation, interest rates, and inventory. Here's what you (and your clients) need to know.
Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC
We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.
23 Clever Real Estate Marketing Ideas
Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.
Brokerage Techall in Brokerage Tech →
4 Real Estate Technology Trends to Watch in 2024
Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.
8 Real Estate Technology Companies to Watch for in 2024
The latest and most disruptive real estate tech companies were on display at Inman Connect's Start-Up Alley this year. And The Close team was there to investigate them all.
The 38 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024
With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.
9 Common Mistakes New Broker-Owners Make (+ How to Avoid Them)
Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business.
Enterprise Budgetingall in Enterprise Budgeting →
The Average Real Estate Broker Salary for Every State
Figuring out how much money a typical real estate broker makes is like trying to catch lightning in a bottle. But we’ve got some great tools and information to break it all down.
Recruiting Agentsall in Recruiting Agents →
9 Pros & Cons of Being a Real Estate Agent (+ Tips for Success)
Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.
The Ultimate Guide to Recruiting Agents for Your Team or Brokerage (+ Scripts)
Recruiting the right way means building relationships. Create trust and show prospects that you care. This ensures that you attract the right agents and increases your chances of retaining them after you have invested a lot of time and money in onboarding and training.
Should I Buy a Franchise or Start My Own Brokerage?
Don’t know if you should start your own brokerage from scratch or purchase a franchise? It’s OK, I have been there too.
What Is a Virtual Real Estate Brokerage (+ Is It Right for You)?
As someone who’s both worked for and taught in a virtual brokerage, I can guide you through the specific differences between a traditional and a cloud-based brokerage. I’ll also get into the pros and cons when it comes to the important stuff: earnings, support, training opportunities, staffing, and more.
How to Start a Real Estate Brokerage in 2024 (Without Going Broke)
Ultimately, the decision of whether to start a brokerage has to be yours, but if you have the right motivation, financing, planning, and vision, 2023 could be your year.
14 Expert Tips to Choose a Great Real Estate Domain Name (+ Name Generator)
Struggling to come up with a domain name for your real estate business? Use our expert tips and free real estate domain name generator to find one that will help you dominate your market for years to come.
7 Steps to Writing a Real Estate Business Plan (+ Worksheet)
Whether you are a solo agent, leading team or founding a brokerage, our free real estate business plan templates will help focus your strategy, define your goals, and lay your path for growth and success.
Create an Inspiring Mission, Vision & Values Statement for Your Real Estate Business
Are you planning to start your own team or brokerage, or maybe fine-tune your own business as a single agent? There’s a crucial first step that many overlook: establishing your mission statement.
89 Creative Real Estate Company Names (+ Our Name Generator 2.0)
Most real estate company names are boring at best. So before you open up yet another “Superior Realty,” check out these examples, branding tips and our very own name generator.
How to Get Your Ohio Real Estate Broker License
Ready to get your Ohio real estate broker's license? In this guide, we'll give you the step-by-step for the entire process.