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Building a Brokerage

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9 Services Smart Brokerages Are Offering to Attract More Agents

Today’s sophisticated agents want more from their brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want to get left in the dust, make sure you're offering these key services.

Sean Moudry
Sean Moudry
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How to Estimate Real Estate Brokerage Expenses

Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.

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6 Steps to Creating a Real Estate Brokerage Budget (+ Worksheet)

Creating a successful budget for a new real estate brokerage takes a lot more effort than most new brokers think. There are many elements you must consider when creating your real estate brokerage budget.

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The 5 Employees You Need to Hire to Grow Your Brokerage

Having been in real estate for 27-years, I have opened or relaunched nine real estate brokerages. Some were small independent brokerages and others were large brokerages with a national franchise. So I have had a lot of experience with hiring (and firing) employees at the brokerage level.

Branding + PR

all in Branding + PR →
February 26, 2024

The Agent’s Guide to Experiential Real Estate Marketing

If you want to successfully market a property and build a brand, creating a memorable experience for your potential buyers and advocates is one of the best things you can do. There’s even a fancy new name for it: experiential marketing.

February 22, 2024

Latest Housing Market Data & News: We’ve Got This

While there were no huge surprises in NAR’s latest housing data, there is good news related to inflation, interest rates, and inventory. Here's what you (and your clients) need to know.

February 14, 2024

Women in Real Estate Breaking Barriers: The Barbie Movement in Action at Inman NYC

We're seeing a shift in mindset in the industry centered around personality marketing, making connections through relatable storytelling, and developing an empowering mindset. And women are leading the way.

February 2, 2024

23 Clever Real Estate Marketing Ideas

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

Brokerage Tech

all in Brokerage Tech →
January 29, 2024

4 Real Estate Technology Trends to Watch in 2024

Real estate tech trends are changing the way we do business for the better. We break down what we saw at NAR’s 2023 NXT conference to show you how you can capitalize on the latest technology in your business.

January 26, 2024

8 Real Estate Technology Companies to Watch for in 2024

The latest and most disruptive real estate tech companies were on display at Inman Connect's Start-Up Alley this year. And The Close team was there to investigate them all.

January 5, 2024

The 38 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

December 7, 2023

9 Common Mistakes New Broker-Owners Make (+ How to Avoid Them)

Establishing a solid foundation for your brokerage is not just a recommendation—it's the key to long-term sustainability. By understanding these nine essential aspects, you can position yourself as a trusted broker and ensure the growth and viability of your new business. 

Enterprise Budgeting

all in Enterprise Budgeting →
January 5, 2024

The Average Real Estate Broker Salary for Every State

Figuring out how much money a typical real estate broker makes is like trying to catch lightning in a bottle. But we’ve got some great tools and information to break it all down.

Recruiting Agents

all in Recruiting Agents →
December 6, 2023

9 Pros & Cons of Being a Real Estate Agent (+ Tips for Success)

Choosing a career in real estate is a big decision, and you should feel fully prepared to move forward. Or perhaps not move forward. That’s why we're sharing some not-so-popular opinions on this industry to really get you thinking.

September 15, 2023

The Ultimate Guide to Recruiting Agents for Your Team or Brokerage (+ Scripts)

Recruiting the right way means building relationships. Create trust and show prospects that you care. This ensures that you attract the right agents and increases your chances of retaining them after you have invested a lot of time and money in onboarding and training.

September 14, 2023

Should I Buy a Franchise or Start My Own Brokerage?

Don’t know if you should start your own brokerage from scratch or purchase a franchise? It’s OK, I have been there too.

June 8, 2023

What Is a Virtual Real Estate Brokerage (+ Is It Right for You)?

As someone who’s both worked for and taught in a virtual brokerage, I can guide you through the specific differences between a traditional and a cloud-based brokerage. I’ll also get into the pros and cons when it comes to the important stuff: earnings, support, training opportunities, staffing, and more.

How to Start a Real Estate Brokerage in 2024 (Without Going Broke)

Ultimately, the decision of whether to start a brokerage has to be yours, but if you have the right motivation, financing, planning, and vision, 2023 could be your year.

October 11, 2023

14 Expert Tips to Choose a Great Real Estate Domain Name (+ Name Generator)

Struggling to come up with a domain name for your real estate business? Use our expert tips and free real estate domain name generator to find one that will help you dominate your market for years to come.

August 3, 2023

7 Steps to Writing a Real Estate Business Plan (+ Worksheet)

Whether you are a solo agent, leading team or founding a brokerage, our free real estate business plan templates will help focus your strategy, define your goals, and lay your path for growth and success.

April 17, 2023

Create an Inspiring Mission, Vision & Values Statement for Your Real Estate Business

Are you planning to start your own team or brokerage, or maybe fine-tune your own business as a single agent? There’s a crucial first step that many overlook: establishing your mission statement.

April 5, 2023

89 Creative Real Estate Company Names (+ Our Name Generator 2.0)

Most real estate company names are boring at best. So before you open up yet another “Superior Realty,” check out these examples, branding tips and our very own name generator.

February 28, 2023

How to Get Your Ohio Real Estate Broker License

Ready to get your Ohio real estate broker's license? In this guide, we'll give you the step-by-step for the entire process.

October 4, 2022