Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2022. The only problem is that for many agents, writing effective emails can be challenging.

That’s why we put together this resource of 21 effective real estate email templates you can use for inspiration to help create your own email templates. After the list, check out my 15 rules for writing effective emails.

Download All the Email Templates


Real Estate Email Templates for Sellers

Tom Ferry 1. Discount Broker / Objection Handler Email

Tom Ferry, Top Ranked Real Estate Educator

Originally a phone script, Ferry’s excellent discount broker rebuttal is ideal to use on leads who prefer email.

Want to learn more about email marketing mistakes to avoid from Ferry? Check out Episode 54 of the Tom Ferry Show here.


Ryan Serhant 2. Newer Agent Seller Meeting Follow-up Email

Sell It Like Serhant, Real Estate Core Course (read our review of the Personal Branding course here)


3. Open House Feedback Report to Seller

Emile L’Eplattenier, Managing Editor at TheClose.com

While open house events are often touted as an opportunity to pick up buyer clients, an open house is also an important opportunity to demonstrate the effort you’re putting in for your seller.

After all, if they aren’t in attendance, they can’t see the expertise you’re bringing to the transaction. While your immediate goal is to provide excellent client service, your long-term goal should be gaining a referral from them, too.


4. Seller Lead Email

Tyler Zey, Founder, Easy Agent Pro

Check out this real estate email template designed to entice homeowners by inviting them to review their potential financial upside over coffee.


5. Reconnecting With Past Client Email

Rich Gaasenbeek, IXACT Contact

While originally designed as a phone script, this approach works great as an email template as well as a means of reconnecting with a client you may have lost touch with.

Related Article
7 Savvy Ways to Generate More Real Estate Referrals

6. Second Contact With Seller Email

Zillow

Here’s another excellent email template from Zillow that you can use for your second contact with a seller. Offering a free, custom home valuation report is a great way to show your value to your client.

Related Article
How to Do a Comparative Market Analysis: A Step-by-Step Guide

7. Home Valuation Request Email

Follow Up Boss

Follow-ups for home valuation requests are another email you need to nail right away.


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8. Listing Presentation Follow Up Email

Emile L’Eplattenier, Managing Editor at TheClose.com

It’s crucial to follow up your listing presentation with an email that will close the deal— especially if you didn’t get a signature when you met with them. This email opens the door for further conversation and expresses the urgency of listing their home sooner rather than later.


Real Estate Email Templates for Buyers

9. Listing Feedback Email

Market Leader

Market Leader’s listing feedback email template helps you gather more information about your buyer’s needs and wants for their next property.

Do you need a quick infusion of leads without the hassle? Market Leader sells buyer and seller leads directly, which means you can start working leads right away.

Check to see if your ZIP code is available


10. Open House Follow-up Email

Jon Yourkin, Realvolve

Do you have a script for following up with your open house visitors? Check out this next email template that opens the door for a next meeting.

Related Article
9 Open House Apps Tech-savvy Agents Are Using to Get More Leads

Zvi Band 11. One-year Follow-up Email

Zvi Band, Contactually

Homebuyers you’ve helped into a new home are great sources of referrals, not to mention that after as little as one year in their new home, they may be ready to purchase a vacation home, an investment property, or even an upgrade on their current property.


12. Lender Referral Email

Stacie Staub, Founder West + Main Homes

Shopping for a new home can be fun and easy, but sourcing a great lender and securing mortgage financing is often the most complicated aspect of homebuying. Use this lender referral email template to help turn your prospects into active homebuyers.


13. New Lead Follow-up Email

Beverly Ruffner, Real Estate Coach

Doubling up and contacting a new lead by both email and text message keeps you top of mind so your new, budding relationship doesn’t wither on the vine.

Related Article
How to Build Rapport With Inbound Leads, Quickly [+ Scripts]

14. First Showing Follow-up Email

Emile L’Eplattenier, Managing Editor at TheClose.com

Following a first property showing, you’ll want to sum up the day and the offerings you showed your client. It’s a great time to demonstrate your honesty with a straightforward and realistic assessment of what you’ve seen together.


15. Testimonial Email

Megan Swanson, BoomTown

There are few approaches as effective as providing real-world client testimonials to a new prospect to help them get to know the level of service you provide.


16. Listing Request Follow-up Email

Point2

As a follow-up to providing listing information to a prospective buyer, this real estate email template lets you dig a little deeper to find out your client’s likes and dislikes.

Related Article
How to Get Listings: 21 Luxury Listing Agents Spill Their Secrets

17. Second Contact With a Passive Buyer Email

Realty Executives, Santa Clarita

Sometimes, the second touchpoint or contact with a lead or prospect is more important than the first.


18. Coming Soon Preview Email for Cold Buyer Leads

Jeff Manson, Real Geeks

No one can resist a “coming soon” listing, especially in an exclusive neighborhood like this one, with a very limited number of homes.

Related Article
Real Geeks Review: An In-depth Look at Features & Pricing

19. Renter Converting to Buyer Follow-up Email

Emile L’Eplattenier, Managing Editor at TheClose.com


Real Estate Email Templates for Recruiting

20. Referral Request Email

National Association of Realtors

Since referrals will become the lifeblood of your business as you progress, here’s a great email script from the National Association of Realtors (NAR) for referrals.

Related Article
7 Savvy Ways to Generate More Real Estate Referrals

21. New Agent Recruiting Email

Contactually

Here’s another great email from Contactually’s email script vault that offers up the value of your experience to new recruits.

Related Article
The Ultimate Guide to Recruiting Agents for Your Team or Brokerage (+ Scripts)

22. Annual Home Sales Report Email

Placester

Your emails offering a home sale report are important to get right. Placester’s real estate email template gets straight to the point.

Related Article
Placester Marketplace Makes Real Estate Websites Insanely Easy to Create

23. Non-responsive Leads Email

Ryan Stewman, HardcoreCloser.com

Use this script to elicit a response from a non-responsive lead. This email gives recipients a time limit for getting back to you in order to capitalize on an opportunity or offer.


15 Tips for Writing Your Own Highly Effective Real Estate Emails
















Bottom Line

To write great real estate email templates to engage your leads, check out what other agents are sending, then create an outline and write your own email and subject line.

Have any email tips you’d like to share? Leave us a comment with your advice below.

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