Lead Generation

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why!

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

With so many real estate software programs, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the best real estate software across various categories.

Dive into our pro tips and top picks of the best virtual staging software to transform listings, boost buyer interest, and sell faster.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

Top Producer promises a complete business management system to increase productivity, automatically generate and convert more leads, and simplify workflows to help scale your business. Let's dive in and see if it lives up to those lofty goals!

Need open house ideas that actually work? Explore these unique and actionable ideas to boost attendance and convert visitors into clients.

In this step-by-step guide, we'll tackle the five crucial elements of a killer listing description, how to create them yourself, and examples of agents who have mastered this task.

If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress. 

Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more. 

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Looking to find out how to buy real estate leads? Our in-depth guide will get you started with everything you need to know.

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system. 

Real estate text message scripts are crucial to boosting conversions. See our scripts and best practices, and download our 6-day text and email campaign.

Find the best real estate postcard templates to market listings, attract clients, and boost your brand with eye-catching designs!

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

Use these examples and pro tips as a blueprint to create your own real estate Facebook cover photo that will resonate with your target audience, show off your personality, beef up your branding, and attract more leads.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

Don't hit the pavement empty-handed! Get inspired by our favorite real estate pop-bys with links to customizable templates, pricing, gifting strategies, and who they’re best suited for on your list of past clients.

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

Lead generation is one of the biggest and most important parts of being a real estate agent.

Let's remove some of the mystery around real estate referrals and the associated fees. We’ll review why referrals happen, explore how agreements work and offer you a template to get started.

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections requires thoughtful strategy. We give you some tips to generate business through the connections you already have and make every day.

An economic downturn provides many opportunities that are nearly impossible for the average investor to take advantage of in a good economy. To help you educate your clients, I’m going to share my most persuasive reasons why investing in real estate right now makes sense.

If you want to become a savvy real estate investor, you need to know what market stage your area is in or entering.