15 Clever Real Estate Pop-by Ideas to Get More Referrals

If you’re looking for clever real estate pop-by ideas, you’ve come to the right place. After all, we’re not just real estate marketing experts, we’re also pun-believably good at spotting cheesy chuckles that are guaranteed to put a smile on your past client’s face. Oh, and (hopefully) score you a referral.

Here are 15 of our favorite real estate pop-bys with links to purchase, pricing, gifting strategies, and who they’re best suited for on your list of past clients. We based our per-gift pricing on how much it costs to order the template or pre-printed tags and added it to the cost of the item that might accompany the tag. We divided that by approximately 20 pop-by gift sets.

Some of these real estate pop-by gift ideas make more sense for a larger farming campaign, while some are better for a handful of past clients at one time. I personally used to create gift sets all at one time and whenever a past client would refer someone to me, I would hand-deliver one. It was always the perfect way to quickly say thank you to a past client, strengthen that relationship, and continue growing my sphere.

1. Tea & Honey: ‘Your Referrals Are My Special-Tea’

• When to give: Fall, winter
• Total price per pop-by: ~$2-$3 ($.50 per printed tag + tea)
• Gifts to include: Tea, honey
• Where to get the tag: Market Dwellings
• Best for: Tea lovers

Tea makes everyone feel warm and cozy. That’s why it’s an excellent real estate pop-by gift for fall and winter.

If you need a pop-by option for your bougier past clients, Market Dwellings has a fabulous pre-printed gift tag with a business card holder. Go for fancier tea if you know they’re connoisseurs, and don’t skimp on the honey—choose an upscale local option.

2. Dog Treats: ‘Need a New Woof?’

• When to give: Hand them out at the dog park!
• Total price per pop-by: ~$2 ($8.65 one-time fee for tag template + dog treats)
• Gifts to include: Dog treats
• Where to get the tag: Etsy
• Best for: Dog owners

Any dog owner would be howling with delight to get free dog treats along with this cute personalized tag. When you download the customizable template, you also get a free, one-page PDF with the same tag in smaller sizes that you can print on stickers. Perfect if you decide to embark on a new branding campaign!

3. Free Cup of Coffee: ‘Thanks a Latte for the Referral’

• When to give: Anytime
• Price: ~$5-$7 ($15 for 10 pre-printed cards or $3 for the one-time download + $5 for gift card)
• Gifts to include: Gift card or preloaded coupon code for Starbucks or local coffee shop
• Where to get the tag: Market Dwellings or Etsy
• Best for: Clients who drink coffee or tea (so basically, anyone)

If you know your former client loves coffee, it’s hard to go wrong with a gift card from a local coffee shop. The one from Market Dwellings includes a slot for your business card and envelopes if you want to mail them out. This real estate pop-by idea will work perfectly for people who just moved into a new neighborhood. Starbucks is always an option here, but independent coffee shops are a better play if you want to establish yourself as the neighborhood expert. Plus, you’ll get the added bonus of supporting a local business.

And we’ll admit, the second one isn’t exactly a pop-by. But if you’re short on time and can’t physically stop by for a face-to-face thank you, or if you missed them because they weren’t home, this gorgeous, textable pop-by referral thank you idea is the perfect way to send out your appreciation fast. Download the Starbucks app, sign in, and then tap gift 🎁 to choose your gift card design. 

It doesn’t really matter what design you choose because you’re not sending the gift card to anyone. You’ll set it up with you as the recipient instead. Then, load it up with some cash and screenshot the e-gift code in your confirmation email. Add that code to this design in Canva and send it out to as many people as you like. You can set up an auto-reload feature to make sure your gift card doesn’t run out of money before all of your people have a chance to get their coffee. As far as real estate pop-by ideas go, this one is the easiest!

4. S’mores Kit: ‘I’m Never Too Busy for S’More of Your Referrals’

• When to give: Halloween, fall
• Total price per pop-by: ~$3 (one-time fee of $10 for template download + treats)
• Gifts to include: S’mores kit
• Where to get the tag: Etsy
• Best for: Families, chocolate lovers

Who doesn’t have warm, fuzzy memories of s’mores? Giving your past clients a s’mores kit along with this adorable card will definitely help them think of you as someone sweet. The best part about this kit is that you can easily make it fancy by including extravagant chocolate and handcrafted marshmallows.

5. Bottle of Wine: ‘Rosé All Day’

• When to give: Anytime
• Total price per pop-by: ~$10-$12 (one-time $5 fee for template, plus cost of wine)
• Gifts to include: Small bottle of rosé wine
• Where to get the tag: Etsy
• Best for: Clients who love wine

Some agents may balk at buying alcohol for former clients, but as long as you know them well enough to know they drink wine, this is the perfect pop-by idea. After all, they’re going to drink this, be happy, and think of you, right? You also don’t have to spend big here. If you have a Trader Joe’s nearby, you can get tasty wines for under $10.

There is no call to action with this real estate pop-by, but if you’ve worked the relationship right, you won’t need one.

6. Heart-shaped Cookies or Chocolates: ‘You Are the Heart of My Business!’

• When to give: Valentine’s Day
• Total price per pop-by: $3 ($2 one-time fee for template + cost of cookie)
• Gifts to include: Heart-shaped cookies or chocolates
• Where to get the tag: Etsy
• Best for: Anyone

Nothing like adding a little sweetener to your pop-bys to get more referrals! Valentine’s Day is the perfect excuse for this pop-by, and the tag is cheesy and fun enough to get noticed. Even better, order custom cookies with your branding on them! You can get heart-shaped cookies with your logo for around $3 each from Wicked Good Cookies. 

7. Bag of Goldfish Crackers: ‘Fishing for Your Referrals’

• When to give: Anytime
• Total price per pop-by: ~$2 ($8 one-time fee for template + snack)
• Gifts to include: Pepperidge Farm Goldfish, Swedish Fish
• Where to get the tag: Etsy
• Best for: Anyone

I mean, if you want referrals, you might as well come right out and ask for them, right? These super-fun tags can easily be printed on stickers so you can place them on the outside of any fish-themed snack you choose. You could even offer a choice between sweet and savory by picking up both Goldfish crackers and Swedish Fish.

8. Packet of Seeds: ‘Your Referrals Make My Business Bloom’

• When to give: First day of spring
• Total price per pop-by: ~$2 ($6 for 12 tags + plants or seeds)
• Gifts to include: Baby succulent, seeds, flowers, herbs
• Where to get the tag: Market Dwellings
• Best for: Anyone

9. Sparklers or Flags: ‘Popping By to Wish You a Happy 4th of July!’

• When to give: Independence Day
• Total price per pop-by: ~$3 (one-time fee of $7 for digital download + fireworks)
• Gifts to include: Fireworks, sparklers. or American flags
• Where to get the tag: Etsy
• Best for: Anyone

Nothing feels more like summer than fireworks, am I right? You can celebrate your clients this Independence Day with a handful of sparklers or American flags. When the kiddos are running around waving those sparklers and having a blast, you’re sure to come to mind. Or, if your community doesn’t allow sparklers, any American flag-themed merch will do. This is also an excellent idea for door-knocking your neighborhood.

10. Spice Mix or Fall-themed Treats: ‘Thankful for the Opportunity to Serve’

• When to give: Thanksgiving
• Total price per pop-by: ~$3 (one-time fee of $6 for digital download + snacks)
• Gifts to include: Pumpkin pie mix, spice mix, cookies, chocolate, small gourd
• Where to get the tag: Etsy
• Best for: Anyone

No cheesy puns here, but this printable card from Etsy is a stylish way to deliver a pop-by to your former clients at a time when everyone’s thinking about what they’re grateful for. It’s also editable in Canva, which many Realtors already have some experience with. Also, since it has space for your headshot and contact info, there’s no need for a cardholder.

11. Bottle of Wine: ‘My Business Runs on Wine & Your Referrals’

• When to give: Fall or winter holidays
• Total price per pop-by: ~$7 ($5 for 10 tags + affordable wine)
• Gifts to include: Wine from Trader Joe’s
• Where to get the tag: Market Dwellings
• Best for: Anyone who drinks wine and appreciates your sense of humor

Another great wine-themed pop-by from Market Dwellings. Perfect for delivering around the holidays. Just remember, it’s not the price of the wine that matters, but how good it tastes! You can always spend a bit more on higher-end past clients.

12. Small Pumpkin & Carving Kit: ‘I’ll Always Carve Out Time for My Clients’

• When to give: Halloween
• Total price per pop-by: ~$3 (one-time fee of $6 for template + small gourd)
• Gifts to include: Small pumpkin + carving kit
• Where to get the tag: Etsy
• Best for: Families

Another editable template with space for your headshot, logo, and contact information so you don’t need to include your business card. You can stock up on small gourds from a local nursery to make these super affordable.

13. Bag of Popcorn: ‘Your Referrals Make My Business Pop’

• When to give: Anytime
• Total price per pop-by: ~$3 ($9 for 12 tags + popcorn)
• Gifts to include: Popcorn
• Where to get the tag: Market Dwellings
• Best for: Anyone

Who doesn’t love popcorn? Nobody, that’s who. Ordering a case of microwave popcorn and putting a bunch of these in your trunk will make you ready for any pop-by opportunity. It doesn’t get easier than this.

14. Easter Candy: ‘Know Some Bunny With Real Estate Needs?’

• When to give: Easter
• Total price per pop-by: ~$2 ($7.00 one-time fee for template + candy)
• Gifts to include: Chocolate Easter bunny, Cadbury Creme Egg, Peeps
• Where to get the tag: Etsy
• Best for: Families

A silly tagline, a cute illustration, and a space for your logo and contact information. What more could you ask for? Start your spring selling season off right with this tag and some Cadbury Creme Eggs!

15. Pumpkin Spice Treat: ‘Pumpkin-spiced Real Estate Advice’

• When to give: Fall, winter
• Total price per pop-by: ~$2 ($5.99 one-time fee for template + candy)
• Gifts to include: Carmel candy, pumpkin spice cookie
• Where to get the tag: Etsy
• Best for: Hipsters, millennials

A little snarky wit goes a long way toward building rapport and staying top of mind with past clients. So why not poke fun at the ubiquitous spice mix that seems to come out of nowhere every fall?

Over to You

Staying in touch with your people doesn’t have to be a chore. Make it fun and you’ll reap tons of benefits. There are so many ways to have a little fun with this, and we’ve only scratched the surface here.

What cool and creative real estate pop-by ideas did we miss? Or is there an affordable gift you swear by? Know a great source for nice-looking pop-by tags? Let us know in the comments.

×

Want More Leads? Download Our Free E-book

61 proven lead gen ideas from coaches & top-producing agents to help you close more deals.

This email address is invalid.

Email Get The FREE E-book!

×

Want even more free resources?
Tell us about you so we know what to send.

Managing Broker / Team Leader

Seasoned Agent (3+ Years)

New Agent

Don't have my license yet

Investor

Submit

By downloading, you’ll automatically subscribe to our weekly newsletter