Many realtors think that brochures are just another old, out-of-date real estate marketing technique—but that couldn’t be more wrong. In fact, print marketing can have open rates of 80%-90%! In a culture that is so focused on digital marketing, sometimes a beautiful, glossy brochure is precisely what your clients need. I’ve gathered 21 best real estate brochure examples for you to try out today.
Property Brochures
Brochures are a great way to highlight your real estate listings for sale. Both bifold and trifold brochures give you plenty of space to organize information, add multiple photos, and describe the home’s various features.
1. Luxury Property
Not all real estate brochure templates are equal; this one is designed to stand out from the crowd. In luxury real estate, sometimes more is, well, more! This property brochure includes up to 16 pages, allowing you to feature plenty of listing photos, descriptions of standout features, and even floor plans.
2. Open House
Brochures can often be interchanged for flyers, especially at an event. This open house flyer template is simple, featuring just two photos, a listing description, and the agent’s contact information, but it feels bright, modern, and informative.
Although this example slightly differs from a property brochure, it’s one of many beautiful real estate flyer templates from Agent Crate. Agent Crate is an incredible real estate social media marketing resource with a huge library of templates for social media, print marketing, and branding.
3. Green Property Listing
The great thing about online real estate brochure templates is that they are multifunctional. This green brochure can be adjusted to market a listing, promote an open house or event, or introduce a real estate company. Since it’s a Canva template, it can easily be adjusted with images, colors, and text that fits your brand. Learn more about using Canva for real estate in our guide.
4. Modern Listing
This listing flyer template is simple and beautiful, allowing the listing to do the talking. I like that it fits four photos onto one page, including a listing description, property details, and a headshot, while still leaving empty margins. This makes it appealing and easy to read.
5. Elegant Just Listed Design
This high-quality “just listed” brochure checks all the boxes. It has a professional design, space for nine to ten listing photos, and room for your brand and contact details. The large pages and photos make it feel elegant and upscale, perfect for luxury listings.
6. Luxury Bifold Brochure
This four-page real estate brochure is simple but mighty. I like that its full pages leave ample space for your listing photos, home details, and a floor plan. Plus, this luxury template doesn’t have luxury pricing—it’s an easy-to-use bifold brochure that can be customized on Canva.
7. Sleek Listing
This brochure has a sleek and heavily image-focused design. The photos occupy most of the space and are separated by only a thin line. There is only a small area with property details, which motivates potential buyers to see the property for themselves.
8. Simple Listing
This real estate listing brochure by ProspectsPLUS! is a classic, editable template that would be good for just about any property type. It has a strong but simple black background with a white outline around the images, space for your headshot and contact information, and multiple property photos.
9. Wide Trifold Brochure Template
This is one of the most unique real estate brochure examples on our list! It’s a trifold brochure, but it’s printed on a long page (instead of the typical 8.5×11-inch print), making it larger and unusually shaped. Plus, this template uses colors and graphic elements to organize the information in the brochure. This is ideal for luxury listings or for standing out with a different kind of unique property.
Real Estate Agent Brochures
Another great way to use brochures is by promoting yourself! By using your brand colors and photos, handing out or mailing brochures with details about yourself, your team, or your services will quickly build brand recognition.
10. Neighborhood Specialist
This brochure has a simple heading that clearly communicates its overall goal. This ProspectsPLUS! design is perfect for real estate farming. On the inside of the brochure, you can introduce yourself further and include more information about what makes you an expert on a specific neighborhood.
11. Real Estate Brand Brochure
Unlike property brochures, which can only be used until a listing is sold, these brochure templates are evergreen and can be used to grow your business over and over again. It’s always a great idea to keep these
on hand to market yourself, whether you’re farming a new neighborhood and want to leave door hangers or hosting an open house. This template is customizable and ideal for branding, with plenty of room for pictures, contact info, your logo, mission, and service details.
12. Simple Brokerage Branded Trifold Brochure
Creating a real estate brand can be overwhelming for new agents or even experienced agents who don’t have a marketing background. While it’s good to have your own brand with a unique logo, name, or social media handle, brand colors, and headshots, you don’t need to spend hours on your brand before you grow your business. This brochure is designed with the Keller Williams brand colors and design so you can take advantage of your broker’s brand recognition while you build your own.
Informational Client Brochures
Educating your clients is an important part of the transaction, and showing leads that you’re a valuable resource will help them trust you more. The following real estate brochures are perfect to have on hand as part of the nurturing process or part of the buying and selling process for your current clients.
13. Real Estate Tips
This real estate brochure by RealEstateSimplicity on Etsy has more of a simple, classic layout and design. However, instead of selling a listing, this real estate brochure example shows a variety of tips and answers to frequently asked questions about selling a home. Educational content is great for marketing to your farm area, and this brochure could easily be turned into a real estate postcard for easy mailing.
14. Home Buyers Guide
Homebuyer guide brochure template (Source: LCA Marketing Center)
Homebuyer guide brochure template (Source: LCA Marketing Center)
A home buyer’s guide should be in every realtor’s arsenal of marketing materials, and this real estate marketing brochure is beautiful, professional, and informative. It’s designed with a magazine feel, making it appealing for potential buyers to flip through.
15. Stylish & Modern Seller’s Guide
If I could rank the times when it’s most important to showcase your marketing skills as an agent, working with potential sellers would be right on top. Sellers want to see that you know how to make something look beautiful and appealing on paper (or on a screen!). This beautiful seller’s guide is a great way to highlight these skills and provide value.
16. Seller Prep
One way to excel as a realtor is to make your clients’ lives as easy as possible. This brochure is a great way to provide value to homeowners considering or planning to sell their home. It includes a variety of tips for them to prepare their home for the market, organized by room. Using this brochure for current or potential listing clients will help them trust that you’re the right realtor for them.
17. Home Hunting
The best marketing materials are unique and provide value to your potential clients. This template is very unconventional, designed for homebuyers to take notes of the properties they visit. Each of the three inner pages has space for buyers to note details about each home they see. Plus, the exterior sides of the brochure include beautiful real estate photography, your realtor headshot, and your contact info. This is a perfect resource to give new buyer clients and/or to send as direct mail!
Brokerage Brochures
If you own or are part of a brokerage or team, it’s smart to have a brochure on hand that provides information about the company. Keep these brochures in your office and in your bag to hand out to potential referral partners, potential leads, and clients.
18. Real Estate Agency Brochure
This real estate brochure example is unique because it’s designed to be a real estate team or brokerage introduction. It has a simple but professional and eye-catching design, so it’s ideal for handing out at open houses, leaving in your office, or even transforming into a real estate email. It also includes a space for your individual or team headshot and can be edited on the user-friendly website Canva.
19. Bright & Colorful Real Estate Company Brochure
This bright real estate brochure template from Venngage has bright colors, polka dots, and circle-shaped property photos, creating a fun and whimsical feeling. This style won’t fit every real estate agent or company’s brand, but it’s great for the realtor who wants to stand out. Its format is also extremely well organized and easy to edit.
If you find a real estate brochure template that perfectly fits your brand, reuse the design in your other marketing materials, from social media posts to postcards to thank-you notes!
20. Commercial Real Estate
This bifold brochure is designed for commercial real estate agents or companies to promote their services. Of course, you can customize the text, photos, and colors to fit any real estate niche, but the style and format are perfectly suited to appeal to business owners. The large pages allow more room for white space, and the graphic angles are eye-catching.
21. Colorful Branded Brochure
This brochure design is actually pretty simple; the front and back sides have just one photo, and the middle fold has a colorful background. However, it looks extremely unique, professional, and attention-grabbing with its use of color, well-organized text blocks, and photos that align with the brand. This would be an excellent template for introducing yourself to your farm area or marketing a listing.
Top Real Estate Brochure Template Providers
Real estate brochure templates come in a huge variety of styles and designs, like vertical, horizontal, bifold, trifold, modern, or minimalist. The best templates are customizable, but some providers limit what parts of the brochure can be adjusted, and others give you complete creative control. On the other hand, some brochure template websites will print your brochures for you, while others require you to download the template and get it printed separately.
These are our choices for the best real estate brochure templates:
Frequently Asked Questions (FAQs)
How do I write a real estate brochure?
Real estate brochures can be used to market a listing, company, an event, or an agent. Once you’ve determined the goal of your brochure template, write strategically for a specific audience. By using a strong real estate brochure template, you’ll be able to format your text in the most appealing way.
What size is a real estate brochure?
The standard size of real estate listing brochures is 8.5×11 inches, folded in two spots (trifold). However, bifold or multipage brochures can vary drastically in size and style.
What is the purpose of a real estate brochure?
Brochures can be used for a variety of real estate marketing purposes. However, some of the most common uses are for “just listed” properties, listing details, marketing an open house or other event, or giving information about a real estate agent or brokerage.
Bringing It All Together
Brochures are a powerful tool for a huge variety of marketing goals. Whether you’re highlighting an open house, just listed property, yourself as an agent, or even the buying or selling process for potential clients, use these real estate brochure examples to craft a great marketing tool.
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