In a world of chatbots, Facebook marketing, and Snapchat, the real estate brochure can seem like a relic from another time. However, those who believe this are missing out on a major opportunity. Real estate brochures can be an active and profitable part of every real estate agent’s marketing strategy if you use them properly.
Because most of us aren’t graphic design experts, check out the ready-to-go real estate brochure templates from ProspectsPLUS!. They have a variety of customizable and affordable real estate brochure templates and even offer mailing services to get your brochures to their destination. Visit ProspectsPLUS! today to see how their services fit into your real estate marketing strategy.
15 Effective Real Estate Brochure Templates
We’ve combed through the entire ProspectsPLUS! brochure catalog and identified the 15 templates that top producers swear by as well as some suggestions on how to best deploy each brochure. Each template runs at about $249 to print 100 brochures.
Featured Property Real Estate Brochure Templates
Whether you’re hosting an open house, stocking the coffee table in the lobby of your brokerage or favorite lender, or working your real estate farm area, a brochure that features a particular property or properties is a great way to show off your listings. Here are some of our favorites.
Best Way to Use This Brochure: Since this brochure is all about properties, our favorite way to use it is marketing to neighborhoods you’re farming.
Not only are you highlighting a specific home (as well as other area properties) in the event that you’ve got a potential buyer in that area, you’re showing property owners the kind of attention their listing would get should they choose to list their home with you.
Best Way to Use This Brochure: Because this brochure doesn’t highlight a particular property nor does it leave room for any sort of narrative, we love this real estate brochure at any type of open house or event you’re hosting. Inevitably, you’re going to have visitors at that event who aren’t going to be the right fit for that particular home.
Rather than directing them online to look at more properties―something they may or may not do―have an attractive brochure with similar properties ready to hand to them and keep the conversation going. Websites get closed and forgotten easily while a brochure can sit on the kitchen table for weeks.
Best Way to Use This Brochure: Unlike the trifold property feature brochure, this real estate brochure template provides a little more room and some extra pictures of the property that you want to highlight. Because of this extra space, we love this brochure as a means of marketing to particular buyers on your list.
Divide up your active buyers list by price point and send them a regular brochure with properties they might be interested in. This extra attention shows them you’ve got their interests in mind and that you’ll go the extra mile to get the right properties in front of them.
Best Way to Use This Brochure: The marketing effort for luxury listings is understandably ratcheted up, and so are the brochures you use for these properties. We like this bifold option because it provides you with plenty of space for the narrative about the property, more so than you’d get on your multiple listing service (MLS), and it also provides you with space to talk about yourself and your overall business.
This is a great brochure to have at an open house, both to market the property itself and to market yourself to value luxury buyers.
Best Way to Use This Brochure: Because the trifold option of the luxury brochure doesn’t provide a lot of room for photographs, this is a great medium for talking about homes with either a lot of history or many features. If you have a story to tell, you won’t always get that chance face to face at an open house, so having a brochure that can do the talking for you is helpful.
Real Estate Brochures for Finding New Sellers
Listings are an essential component of growing your real estate business long term. Yes, listings are a lot of work, but you’ve got the entire workforce of buyers’ agents working to sell your home as well.
Plus, those who list with you are often going to be buying a home too, so getting a listing is like getting two transactions. Here are our favorite options for brochures that focus on attracting new seller clients.
Best Way to Use This Brochure: We all know that expired listings are very fertile leads, so making an attractive, well-written brochure a part of your attack plan to convert these leads to listings is a great idea. The keys to making this manner of communication work with expireds are timeliness and value.
You’ve got to make contact with your expired listings as soon as they expire, so for owners who you don’t have a good phone number for, try door knocking with an expired brochure.
Best Way to Use This Brochure: Just like expired listings, for sale by owners (FSBOs) are great prospects that you should spend some time and effort working to convert into your own listings.
Why? They’ve already told the world that they want to sell their home, and they want to sell it now. All you need to do is convince them they should enlist your help to do it. This particular real estate brochure template is great because it provides excellent value for FSBO owners, giving them a blueprint for the necessary steps to getting across the sale finish line as well as highlighting how challenging that process is, nudging them toward using an agent―like you―to help get the deal done.
Best Way to Use This Brochure: Sometimes, your neighborhood farming efforts require more than a postcard but less than a letter. Enter: the brochure. This brochure gives you the best of both worlds. Try dropping your introduction letter to a new neighborhood farm and replacing it with a brochure. Before you make your first call to a new community, give residents a chance to learn about you and what you do through a brochure.
Best Way to Use This Brochure: When you’ve got homeowners who are still on the fence about whether they want to work with you or any agent, for that matter, providing them with just enough information to realize they aren’t equipped to sell their home themselves will sometimes push them over the edge to list with you.
This informational brochure about the pitfalls of overpricing demonstrates your authority and expertise and points out the value of your services. We love having this brochure in the office to be able to hand to someone who’s waffling over signing a listing agreement.
Best Way to Use This Brochure: Financial distress did not disappear with the recovery of the housing market after the 2008 adjustment. According to Bankrate, one out of every 215 homes in the United States was in some stage of the foreclosure process in 2018. Yes, this is markedly lower than it was in 2010, but these homeowners are still in the market and still looking for real estate options to remedy their financial issues.
These brochures are great to have on your person so you can follow up a tough conversation with a solution to the problem your prospects can take home and think about.
Best Way to Use This Brochure: Most listing agents will testify to the fact that they’ve been asked, some on a regular basis, to reduce their commission rate. This conversation can be challenging, in part because most sellers don’t quite understand the value of the services you provide. The moment these conversations become confrontational is the moment productivity goes out the window.
Have these brochures on hand to be able to give to questioning sellers to help explain why your services are worth what you charge and avoid that conflict.
Best Way to Use This Brochure: Overcoming the objection of “We’re not quite ready yet” can be tough, especially in a market where it feels like sellers can’t lose.
However, the fact is, while a seller’s market won’t leave you short on transactions, it may mean a loss of money either in the form of a lower sales price or a higher purchase price of the seller’s next home. When you have sellers who are waffling about timing, have this brochure on hand to help them understand that there is no time like the present.
Real Estate Brochures for Finding Buyers
Bolstering your stable of buyers is also a must for real estate agents, especially early on in your career when listings are a little harder to come by. Brochures can be a great way to both actively and passively reach out and generate more business. Here are two of our favorites.
Best Way to Use This Brochure: When you’re working your farm area, you’re usually doing so in an attempt to generate listings. However, the residents of your target neighborhoods are potential buyers too, so it pays to appeal to the buyer side of the transaction from time to time as well.
This brochure helps remind potential buyers that they have options when they are considering a purchase. We like mixing this piece into the farming campaign a month or so before the start of the busiest buyer seasons in your market.
Best Way to Use This Brochure: There are very few times that we advocate any strategy that involves leaving your brochures someplace you don’t have control over, but this is one of them. If you’ve got a preferred mortgage lender or even title company, start a conversation with them to see they’d be willing to have a buyer brochure out and available for clients who have yet to select a real estate agent.
If these vendors were going to recommend you anyway, why not go a step further than a business card and give them something with real information that they can put in the hands of possible soon-to-be clients?
Agent Recruiting Real Estate Brochures
When your business is growing beyond the limits dictated by the hours in your workday, it’s time to consider starting a team. The best team leaders don’t sit back and wait for agents to approach them about partnering together. Instead, they go out and recruit the best talent. There are numerous tools you can use in the recruiting process. Here’s a brochure we like.
Best Way to Use This Brochure: Agents who have already established a track record of financial success are great assets to a team but are also incredibly hard to recruit.
Using a brochure that focuses not on the immediate benefits of success―something they’ve already achieved―but rather on the long-term stability of a team structure makes your pitch to these agents compelling and gives them something to take home and reread after your meeting if you haven’t yet closed the deal.
When to Use Your Real Estate Brochures
There are many times when it’s smart to have a real estate brochure at the ready. Here are some of the best opportunities:
- Open houses: Don’t just hand visitors a flyer printed from your MLS. Get custom brochures for each property you’re holding open with high-quality photos, great ad copy, similar homes on the market right now and, of course, all your contact information.
- Listing appointments: Whether your handling conversations about commissions or objections about timing, having a brochure at the ready to add to your listing packet will support your conversation and be something your soon-to-be clients can review later if they have questions.
- Walk-in office meetings: If your office is in a high foot traffic area of your community, walk-ins are not uncommon. Having brochures available with your featured listings or highlighting your buyer and seller services lets your impromptu prospect leave with something tangible about you.
- Door knocking: Don’t hit the streets without some kind of supplemental marketing material to back up your sales pitch. When handing someone a packet of information is too much, a brochure can be just right.
- Scheduled mailers: Any type of lead nurturing campaign worth its salt includes automated drip communication. You’re sending letters, emails, postcards, and texts. You may even be mixing in phone calls. Add the brochure to this list to give your clients another opportunity to connect with you.
- Situational mailers: If a property in your farm neighborhood just sold or was just listed, mix it up every once and a while and send a brochure instead of a postcard. More room for written detail means more room to sell yourself and your services.
Bringing It All Together
Whether you’re mailing your brochures, handing them out at open houses, or keeping them in the office for sticky conversations, real estate brochures are a powerful marketing tool that can help you close more deals. Real estate brochure templates are fast and easy ways to take a proven tool and adapt it to your market and clients. Visit ProspectsPLUS! to start customizing your brochures today.