Let’s face it. The rumors of the death of real estate prospecting letters have been greatly exaggerated. Older homeowners in particular still respond very well to the gold old USPS, and since almost everyone else is sick of online ads, you might be surprised with the response rate you get from your letters.
For this article, we pulled together 11 of the best real estate prospecting letters on the internet today. Feel free to copy, edit, and send them to your farm area.
Pro Tip: Manage your prospects’ contact information with an easy-to-use CRM like Salesforce. Keep track of which contacts you’ve sent letters to and who contacts you for an appointment. You can even take notes while on the go with their mobile app. Try Salesforce out with a 14-day free trial.
Dear Homeowner,
During a divorce, you’ll likely have many questions concerning what happens to your home, your current mortgage, and even your credit rating. At (company name), we are here to help educate you on all available options so you can take the proper steps in purchasing your next home. We will guide you through this process one step at a time, discuss your financial goals, and tackle the inevitable concerns and questions that will arise. We can provide a free consultation including a comparative market analysis of your home (CMA) to help give you the answers you need to make the best financial decision.
Below are some answers to frequently asked questions:
What happens to my current home?
If you and your spouse own a home, there are two main routes you can take to reach a solution. You can sell the home and split the proceeds or one person can “buy out” the other by refinancing the mortgage. Sitting down and discussing these options will help you get on the same page and minimize friction.
How does a divorce impact my credit score?
Unfortunately for many, divorce is a time of great financial hardship and credit challenges. Because you are responsible for the mortgage until it is paid in full or refinanced, it is imperative that you remain current on the monthly payments. We can discuss further whether refinancing or selling is a better option for your situation and come up with a plan for accomplishing your goals.
Can I buy a new home if I’m still listed on the previous mortgage?
Yes, but it’s sometimes difficult to purchase another home until your divorce is final. In most situations involving child support and alimony, the payments must be received for a specific time period before you can use it as qualifying income. If you are still listed as a co-borrower on the mortgage for the prior home, many mortgage programs will allow you to qualify while excluding that debt. We will connect you to an experienced lender who can give you the best advice for your unique situation.
Why work with (company name)?
We’ve navigated this process alongside many of our clients who have struggled with the same financial questions and stresses you are experiencing. We know that being properly educated on the intricacies of this process and being aware of your available options is the best way to minimize unnecessary confusion. Finally, we understand the emotional impact a situation like this has on someone and that you need an advocate, not a salesperson.
You have options regarding home ownership and we want to earn your trust. To learn more about how we can help, call us at (phone) or email us at (email).
Regards,
[Your Name]
<today’s date>
Mrs. & Mrs. Smith
4140 Maple St
Small Town, CA 90210
Dear Mr. and Mrs. Smith:
Just a note to say I’m sorry your house didn’t sell. Please don’t be too discouraged. As you can see, other homes in the neighborhood are selling and your neighbors are moving. Why not you? Don’t give up just because things didn’t work out the first time. Sometimes it happens. It’s not too late to get it done right. There are plenty of qualified buyers willing to pay a full market value for a nice home like yours. This could be you:
Talk is cheap, I know. You are probably overwhelmed by the calls and letters from all the sales people claiming “I know why your home didn’t sell”, and “I’m a specialist”, or “I have a marketing plan”… and on and on. It can be pretty annoying.
Bottom line: Before you re-list with another agent, have them submit to you legitimate results. In today’s market, the right agent with the right marketing tools and the right attitude makes all the difference.
If you’d like to ask me a few questions – no pressure, no hassle, no obligation – just a friendly conversation about your plans, please give me call.
Sincerely,
Borino
RE/MAX Community Realty
P.S. You can reach me day or night at 800-573-8492 (cell).
Are You Fed-Up With All The Reasons Your Home Didn’t Sell And Now
Want Some Straight Answers?
You want to get on with life. You want to get your home sale behind you. But no one has stepped forward to make an offer.
“Why is this happening?”…
The REAL reasons may shock you!
Dear Frustrated Homeowner…
Does it seem like your home will never sell?
Few people truly understand the frustrations you face trying to sell your home. Perhaps you’re in between jobs and need to start renting. Or maybe you want to buy your next home, but you feel paralyzed because you need to sell this home first.
Maybe you’ve dropped your life savings into this home. And because of the lousy economy, or unscrupulous people, you’re now trying to get your money out. The clock is ticking….and with each tick, you lose more and more of your hard-earned money.
My name is <<Your Name>>, and I am a REALTOR® specializing in difficult-to-sell properties.
In Over <<10>> Years Of Marketing “Hard-To-Sell” Properties, I’ve Learned A Few Things About Why YOUR Home Is NOT Selling…
Each home is different, and has special problems that make selling it difficult. That’s why I created a special program for people like you. I call it my “Maximum Home Value Audit.” It’s FREE and there’s absolutely No Obligation Whatsoever to work with me or any other agent.
My audit will show you….
- How to get the absolute highest price the ___________market will pay for your home;
- The difference between Functional and Cosmetic issues with your home, and how easy-to-fix and inexpensive problems may be costing you thousands;
- How to “dress” your home to make it look like it’s worth thousands more (the way you live in a home, and the way you sell a home are TWO VERY DIFFERENT THINGS!)
- I’ll inspect your home and property from top to bottom to reveal true problems affecting its successful sale: from specific condition issues, through lot sighting, home sighting, and location. Then, I’ll tell you how to minimize the impact of negative issues, and promote positive features so you can get the very most money for your home….and sell it NOW!
As you can see, because of my experience, my Maximum Home Value Audit is a much higher level of service than what you may have experienced before.
Selling “Hard-To-Sell” Homes Is My Specialty!
And unlike other agents who will tell you anything just to get your listing, I’ll show you EXACTLY what your home is worth with a reliable, real world analysis. No fancy figures. No hard sales pitches. Just the facts presented in a straightforward, easy-to-understand format for you.
THERE’S MORE: In the process of reviewing your home’s sale potential, I’ll also tell you how to get your property out to the most people possible through the Internet.
You Can Put An End To You Frustrations…Stop The Hemorrhaging Flow Of Your Equity Down The Drain, And Get-On With Your Life RIGHT NOW!
I know there’s a tendency to put this letter aside, or “think about it later.” But every minute you spend sitting on an unsold home is costing you money! And in today’s overcrowded market (with more listings than buyers) you need to know all the smart ways to advertise and show your home to get a fast, top dollar sale.
Right now, you can take advantage of my FREE, No Obligation “Maximum Home Value Audit” by simply picking up your phone, and calling my Fast-Response Hotline at 222-2222.
You have thousands of dollars and valuable time to gain…and absolutely NOTHING to lose by calling now. I look forward to hearing from you!
Sincerely yours,
<<Elmer Escrow>>
P.S. Right now, you can end the frustrations of sitting on a home that simply won’t sell! You can stop flushing money down the drain with each passing day…and get on with your life, simply by taking advantage of my FREE, No Obligation “Maximum Home Value Audit.” So call my Fast-Response Hotline right now at 222-2222, and say goodbye to your old home…and hello to new freedom!
<Prospect name and address block>
Dear <name>,
As we emerge from the economic recession, many homeowners have still been left in challenging financial positions. Navigating the foreclosure process can prove stressful, and identifying alternatives to foreclosure is tricky.
My name is <name> and I am a real estate <agent, broker> with <firm name>. I specialize in working with home sellers who are underwater on their mortgage, or are facing foreclosure. For many home sellers, foreclosure is a dark time in life. Through my work, I provide a much needed beacon of hope for my clients to lift out of such a crisis.
A short sale is one alternative to foreclosure. In a short sale, the home owner, real estate professional, and lender work together to form an agreement to sell a home at current market value; this agreed upon value is typically below the existing balance on the home owner’s mortgage. The property is able to transfer hands to a new owner, removing the overhead and risk from the lender’s portfolio and relieving the existing home owner of the burden of an underwater mortgage. The short sale process can prove challenging, stressful, and time consuming; it requires persistence and dedication. As a specialist in short sales and foreclosures, I am well-versed in the ins-and-outs of this process, and knowledgeable about the ways to move such transactions to completion. My work allows my clients to realize the freedom they desire from the unwanted weight of an underwater mortgage.
If you or someone you know is facing foreclosure, please do not hesitate to contact me. I would be happy to help during this challenging time.
Best Wishes,
<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>
Greetings!
My name is xxxxxx and I am a REALTOR® with xxxxxxx and I specialize in the listing and selling of homes in your area.
While out previewing homes, in your neighborhood, I noticed that you are marketing your house on your own. I’m sure you have a good reason for doing this and I respect your decision. If you would like some information to help you with pricing, I would be happy to drop off a “neighborhood analysis” for you. This analysis will give you a good idea of what’s currently on the market and what has recently sold in your area. If this interest you, then give me a call and I will get one over to you.
Selling real estate can be very confusing and complex. I have good connections with Mortgage Brokers and Title Companies that can help you through this process. If you do find an interested buyer, give me a call, and I’ll connect you with the right people.
I also have an excellent “For Sale by Owner Help Kit” which offers tools and advice on selling your home. I’ll forward some of this kit to you over the next few weeks. I think you will find the information very helpful. In the meantime, go check out my for Sale by Owner website at xxxxxxxxl
If I can be of any assistance give me a call me on my direct line at (502) xxx-xxxx or via email at xxx@xxxx.com. You can reach me anytime between xxxx and xxxx. If you get a voice message leave me a message and I will call you right back. I promise.
Make it a great day!!!
Your future REALTOR®,
A letter to property owners in (where buyer is looking)
Hello.
My name is (buyer’s first AND last name) and I’m looking to buy a property in your area.
We are particularly interested in your location because it’s not too far from the school our two children attend and is also a short commute for my wife to her place of work.
We are particularly interested in a family home with at least one garage. We would consider a fully renovated home or a property that needs updating and can make an immediate decision.
To help us with our purchase we have secured the help of local agent, (your name).
(Your name) has our details and has given us his/her undertaking he/she will respond quickly to your message. You can contact him/her on (your mobile number)
By the way, if you’re not planning to sell anytime soon, but know someone who is, we would love to know more.
Many thanks for taking the time to read my message.
Kind regards,
(signature)
(Buyer’s first and last name)
PS: I can assure you, this is a very genuine and immediate request. We have been looking to buy a home in your area for some time and are ready to pay a deposit, which is why we have retained (your name) to help. (Your name) has promised to respond quickly to your message and you can contact him/her on (your mobile number)
Dear INSERT SELLER’S NAME,
I’m sorry to see that your home at INSERT ADDRESS failed to sell when you listed it recently.I realize this must be a frustrating experience for you, and I wanted to offer a solution that can bring you better results. I believe my Luxury Home Marketing Program can generate more exposure and more excitement for your home than any other agent could achieve for you, leading to a top-dollar sale of your home. Please take a moment to review the 5 questions on the next page, and compare my program to any others you may be considering. It may mean a major difference in the results you get!
Sincerely,
YOUR NAME
YOUR COMPANY
YOUR PHONE
YOUR EMAILPage 2
The INSERT YOUR NAME
Marketing Difference
- Has your home been advertised in national Luxury media?
My Solution: Reach affluent buyers via exposure in the New York Times, Wall Street Journal, Robb Report, duPont Registry and Mansions Global. - Has your home been exposed to International markets?
My Solution: Showcase your home with over 60 international ads in key investor markets throughout Asia, Europe, South America and more. - Have you used Big Data to target likely buyers directly online?
My Solution: Target the right buyers based on location, interests, income and lifestyle with paid Social Media advertising. - Has your home been showcased with own dedicated, mobile responsive website and video?
My Solution: I’ll increase your mobile and web presence with your own responsive website and high-quality YouTube video. - Have you had detailed reporting at your fingertips?
My Solution: I’ll be able to track the activity of all our marketing efforts, including where we are getting the most views. This will help us to gauge the success of our efforts and allow us to tweak campaigns if necessary.
For a detailed Marketing Strategy tailored to your home,
please call me at INSERT YOUR PHONE
or email INSERT YOUR EMAIL.
Date ___________
Address ______________________
Dear __________________:
As you undoubtedly know, owning property that is located far away from you can be challenging. Problems tend to become magnified by distance and often lead to anxiety and frustration.
[1. Right now, we are experiencing an exceptional market. 2. Despite current market conditions, we are selling property.] I believe that we can sell your [three-bedroom home] in [Midvale Heights] at an attractive price. In fact, we would be happy to prepare, without obligation to you, a comparative market analysis to show you what you might expect to receive from a sale in the present market. [1. I will be calling you in the next few days to ascertain your interests in selling your property. 2. Call me at [800-555-1111] if you would like more information about what we can do for you.]Yours truly,
_____________________
P.S. If you have already listed your home for sale with another agent, please disregard this letter.
Enclosure: Card
<Prospect name and address block>
Dear <name>,
Thank you for supporting the local economy in <city/town/county> with your business.
My name is <name> and I am a real estate <agent, broker> with <firm name>. I specialize in helping businesses with corporate relocation. My work has allowed me to help <dozens or many> of businesses successfully relocate employees into affordable housing, near <good public transit OR in walking neighborhoods OR with good schools and neighborhood amenities, ETC.>.
I would be delighted to speak with you to discuss the current housing market in <city, state> and learn about your corporate relations needs. I hope to hear from you soon. <OR: I will follow up with a phone call to schedule a meeting next week>.
<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>
After a very long and complicated decline in the nationwide real estate market, I’m happy to confirm that our area is experiencing a healthy bounce back. In fact, favored neighborhoods are now considered to be a “seller’s market” and inventory is low. Your property is in a prime area to take advantage of the large numbers of buyers currently competing to purchase a home. There are several reasons to consider selling in this market. First, the convenience of a quick sale always makes the process less burdensome. Equally appealing, buyers are seriously looking to purchase and they come prequalified for financing. Buyers are also more flexible about a closing date to accommodate the seller’s preferred timing. Of course, a well-priced property can generate multiple offers which typically will net the highest price for the seller. Perhaps this favorable real estate market fits your plans.
I follow [your neighborhood] real estate sales history closely. I’d like to offer you an opportunity to review the comparable sales data which will give us a target price for your property. This preliminary step is typically most helpful in the decision making process about selling. I’d be happy to confidentially meet with you to discuss the data and answer your questions. If you decide to sell, we can meet again to discuss specifics. I think you will be impressed with my marketing plan.
Thank you for taking the time to consider this letter. It’s always a pleasure to report good news to homeowners. I look forward to hearing from you. I can be reached on my cell at [xxx-xxx-xxxx] or by email at [agent email].
Sincerely:
[agent name]
[agent brokerage]
Dear [NAME],
I noticed that you have previously placed your home on the market and that your listing expired without a successful sale. I would like to take a moment to introduce myself, as I would very much like to see that turned around for you.
As a [REALTOR®/AGENT/BROKER], I am very familiar with your area. I have completed many successful sales in the vicinity of your home and feel certain that I can help you accomplish your goals regarding the sale of your property.
Of course, we all know that a successful sale requires a successful plan. I have a well established base in your area and am prepared to sit down with you and share some things your previous agent may have missed.
Selling your home is one of the most important financial decisions you can make. Normally, one’s home is their most valuable asset. There are key ingredients in devising a marketing strategy that will help insure that you receive the full financial potential available to you through the sale of your home. In addition, that same well planned strategy can minimize the amount of time your home is on the market. The first key ingredient is to select the right [REALTOR®/AGENT/BROKER].
I would love to have the opportunity to sit down with you to present a marketing plan that I know will produce great results for you. Please contact me on my cell phone at [PHONE]. Having viewed your previous listing and your property, I am certain that you will be satisfied with the outcome of our meeting.
Sincerely,
[NAME] [TITLE]Over to You
Have a great real estate prospecting letter we missed? Let us know in the comments! Hungry for even more templates? Check out our 17 Best Real Estate Email Templates.
Any anectdotal evidence or numbers on these letters?
Hard to say since almost everyone who uses templates like these ends up customizing them.
The “FSBO kit”? Sale by owner website?
Hey Craig, number 5 is a FSBO letter. If you’re looking for a CMA template or pre listing package stay tuned as we have articles on those on our calendar as well.
Do you have any letters for probate?
Not yet, but we do have an article on prospecting probate listings in the pipeline so definitely sign up for our email list. For now, I would take a look on the Bigger Pockets forums to see if anyone has an example they’d like to share. Those are TOUGH letters to write so make sure you tweak/personalize to fit your local area to a T!
Thank you! Most people have a gimmick for people to buy something from them. How refreshing.
Yeah, that’s kind of how human beings work. Whether this is a good or bad thing I’ll leave up to philosophers.
Do you have any letters for Probate?
Not in this article but we have a probate article on the calendar which should be published in the next few weeks. Sign up for our email list so you don’t miss it.
Hopefully you can help – sending out a goofy “Forget Me Not” mailing – any letters that could work with the seed packets?
This is for a hipster area in Brooklyn and lower Manhattan.
Thanks in advance.
Patrice
Hey Patrice, this is a great idea for Hipster Brooklyn and I can say that because I live in hipster Brooklyn! Maybe write something about growing plants whether or not you have a backyard? Like, “If your fire escape is looking a little bare, here’s some seeds,”? Or maybe even say “here’s some seeds for the apartment with a backyard I’m going to find for you”? Lot’s of potential here. Just write up a few drafts and read them out loud. Good luck and feel free to send us one at the office, 315 Madison Avenue 24th floor, attn: Emile
Please sign me up for the email list.
You’re added, Joan! Thanks for reading 🙂
Great letters ! All helpful and adaptable
Hey Lou,
Thanks! Just remember that these are just jumping off points and you can and should try and personalize these letters to fit your audience.
Nice.
Hey Howard, we think they’re pretty nice too, but it all comes down to customizing these and making them your own. Hope you have a killer busy season!
Thank you for your time I enjoyed reading all of the letters.
Hey Manuela,
Glad you liked the article and hopefully you gleaned some inspiration from the sampling of letters we have here. Just remember to make them your own as you never know if someone else in your farm area might be using the same letter!
Hi Emile
Your letters are really helpful.
I am looking for a letter to send to a family member to sell my share in inherited family property.
I would like to put an offer amount on the letter.
Hi Carolyn,
Glad you found the letters useful. We don’t have a template for a good offer letter here, but our friends over at Fortune Builders do: https://www.fortunebuilders.com/offer-letter-template/ You might want to modify this slightly as it might be more informal as you’re sending to family, but this should be a good base to start from. Good luck!
what is the cost for your templates?
Hey Carol,
All of the templates on this page are free. That said, if you want to use one, it will be most effective if you personalize it and make it your own. You never know when another agent might be using the same templates!
Definitely will! Thank you!
😊
I Have been in the business for thirty years and looking for something new, on the dege and I think these letters are great.. True you need to customize them but is a wonderful outline, start whatever you want to call it.. TKU
Hey Jeri,
Glad you liked the letters and let us know if you put them to use! Hope you have a great busy season!
Can I get on your email list?
Hi Lisa! Just checked and you’re already on our list. Look out for our emails on Mondays, Wednesdays, and Fridays with our latest articles.
Would you add me to your email list too? Please and thank you!
Yes, of course, Nannette! You’re added. Enjoy!
Any response rate data on the letters?
Nope. There are too many variables here to get an accurate measurement anyway. You can and should be customizing these letters to work with your farm area.
Please add me to your email list.
Gladly, Lyn! You’re subscribed. Hope you enjoy the emails.
Would like to see the letters
Hi Jean!Just checked our email marketing platform. Looks like we sent you the prospecting templates this morning. Enjoy!
Besides the letters on this page, which are great, do sell other letters so that I can build a drip campaign with a series of letters?
Hey Michel,
We don’t sell letters at all, but we are working on an article about drip letter campaigns which is a great idea.
Please add me to your email list as well. Wonderful information! I can’t wait to customize it myself and begin using it.
Hey Eli,
Setting you up right now. Check your email tomorrow!
Hello- I have a client (buyer) that wants to purchase one specific home in a community she likes. Do you have any letters that would be specific for me to send to the homeowner for a home that is not currently for sale, that would include that if they “list” their home with me it would be for one specific client and for a very short period of time – a few days and not placed on the MLS?
Thank you.
Hey Archie,
We don’t have a specific letter for that, but I would recommend getting a good book on copywriting or letter writing and then coming up with something on your own. The AdWeek guide to copywriting is an excellent book on the subject that will help you write better copy overall. I know a letter is not technically ad copy, but at the end of the day you’re writing someone a letter with a specific goal in mind. Getting a call back is no different than getting a click or conversion through online copy.
Love your generosity and very helpful information. Do you have a website or is your format strictly newsletters providing all this wonderful info? I’ve joined the FB group but don’t see any feeds on my end since I have. Quiet group?
Hey Laurie,
We just got started so feel free to jump in and start a conversation!
Thank you for the letters. They are adaptable.
Please sign me up on your email list.
Thanks!
Make it a great day!
Hey Gisele, that’s the idea! These letters are just rough guides that you can personalize and put your unique touch on before using. Otherwise you will be using someone else’s words, not your own. Best of luck!
Please add me to your email list
You’re added, Chris! Enjoy 🙂
Please add me to your email list.
Hi Eric! Sure, you’re added. Enjoy!
I’ve been looking for this.
Please add me to your email list.
Hi Charles. You’re added! Enjoy 🙂
Please add me to your email list.
You’re added, Donna! Enjoy.
Please add me to your email list.
You’re added, Laura. Enjoy 🙂
Do you have prospecting letters for loan officers?
For clarification, this prospecting letter would be from a real estate agent to a loan officer.
We don’t have any great examples ready to go, but if you stumble across some good ones or write your own and want to share we can include it in the article.
We don’t right now, but that’s not a bad idea for an article…. thanks for stopping by.
Thank you for the great sample of prospecting letters. I am looking for something new to use. I’m sure I’ll be able to customize one of the ones you offer. Thank you very much! Please add me to your email list.
Sounds great, Karen! Let us know how these work out for you. Added you to the email list too. Enjoy!
Thank you very much!
Please add me to your email list…
Hi Fran! All set. Enjoy!
I’d love to be on your list as well! Thank you!
Yes, you’re added Judy. Thanks for signing up.
These are very helpful for me as a new agent. I can’t wait to personalize them and get started. thank you so much.
I would love to be on your mailing list.
Hey Angie, that’s the idea! Best of luck generating new leads!
hello I am a new agent and I am looking for letter for introducing myself and farming reasons. can you please guide me.
Hey Esin, that’s a tricky one as we don’t know much about your or your farm area. Have you thought about doing postcards? Maybe some kind of offer? If you’re trying to break into as farm area and it’s not super high end what about offering to sell a home for free if it doesn’t sell in 60 days? The small print being that you set the price for the home. What’s your pitch? What separates you from the other agents working there and why do the people who live there care?
Great info covering a wide range of prospects! Keep up the good work. I look forward to your articles, etc.
Hey George,
Thanks for the kind words and hope you have a killer Q3!