Real estate prospecting letters—letters agents send to buyers, FSBO, FRBO and Expired listing homeowners—are still one of the best ways to generate leads in 2022. Here’s why: older homeowners respond very well to snail mail delivered by the good old USPS. And since almost every other demographic is sick of online ads, prospecting letters tend to have an excellent response rate. 

For this article, we pulled together 19 of the best real estate prospecting letters to help you connect with buyers, FSBOs, newly divorced homeowners, expired listings, and more. Click on the “copy to clipboard” button to copy, paste, and edit these examples or download them all as a PDF here:

Download 19 Prospecting Letter Templates

Expired Listing Prospecting Letters

1. Older Expired Prospecting Letter

Emile L’Eplattenier, Managing Editor, The Close

📌   Pro Tip

As interest rates rise, prices may decline slowly. Older expired listings can be a goldmine for savvy REALTORs®. Homeowners who expected bidding wars will be slow to lower asking prices and will wait longer to relist their homes with a new agent.

Related Article
24 Best Expired Listing Scripts & Objection Handlers 2022

2. Expired Listing Letter for Luxury Markets

LUXVT’s, Upmarket Agent

As with any lead generation strategy, the money in sending prospecting letters is in the follow-up. In order to track your progress and follow-ups, an advanced customer relationship manager (CRM) like LionDesk is essential. LionDesk lets you send texts, video texts, drip emails, and more so you can follow up your prospecting letter with the right message, at the right time. Visit LionDesk below for a free 30-day trial to get started.

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3. Recent Expired Listing Letter

Real Estate Coach Borino, Expiredplus.com


4. Expired Listing Letter [Dear Frustrated Seller]

Michael Krisa, Agent Inner Circle

Related Article
Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2022

5. Expired Listing Prospecting Letter

Myrealestateletters.com


FSBO Prospecting Letters

6. FSBO Free Advice Letter

Emile L’Eplattenier, Managing Editor, The Close


7. FSBO Solicitation Prospecting Letter

Bryant Tutas, Broker/Owner, Tutas Towne Realty, Inc.


FRBO Prospecting Letters

8. FRBO Prospecting Letter

Emile L’Eplattenier, Managing Editor, The Close


Sphere Prospecting Letters

Sean Moudry headshot
9. New Agent Sphere Prospecting Letter

Sean Moudry, Close Contributor & Real Estate Coach, 16 Strategies


Divorce & Probate Prospecting Letters

10. Divorce Prospecting Letter

Breakthrough Broker


Sean Moudry headshot
11. Experienced Agent Divorce Prospecting Letter

Sean Moudry, Close Contributor & Real Estate Coach, 16 Strategies


Travis Lauchman
12. Probate Prospecting Letter

Travis Lauchman, Baltimore Maryland, Rental Property Investor


13. Preforeclosure Home Prospecting Letter

National Association of REALTORS®


General Listing Prospecting Letters

14. Buyer’s Prospecting Letter

Ray Wood, Real Estate Agency Consultant & Co-founder, Jigglar

Related Article
15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Lone Star Luxury Homes
15. Listing Solicitation—Out of Town Owner

Lone Star Luxury Homes


Sutton Realty logo
16. Corporate Relocation Specialist Referral Letter Template

Sutton Realty


Lowe
17. Low Inventory Alert: Sellers, Your Real Estate Market Has Arrived Letter

Carolyn Lowe, Consultant for Real Estate


18. Open House Follow-up Prospecting Letter

National Association of REALTORS®


19. Local Business Prospecting Letter

Emile L’Eplattenier, Managing Editor, The Close


Over to You 

Have an amazing real estate prospecting letter that converts well for you? Want us to write you a letter for specific leads? Let us know in the comments. 

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