About Emile L'Eplattenier

As Managing Editor for The Close, Emile is responsible for the editorial direction of the site’s real estate content as well as curating actionable insights from top producing agents and brokerages from across the country. A licensed New York City Real Estate Agent and veteran of the marketing department at Tishman Speyer, Emile has been involved in every aspect of residential real estate from branding new developments to pre-war rentals and resales. Emile also regularly provides market insights and commentary for publications like The New York Times, Realtor.com, Apartment Therapy, Fox News, Yahoo, and US News & World Report. When he’s not writing or editing, Emile enjoys collecting vintage furniture and playing his guitar.

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Reader Interactions

Comments

    • Emile L'Eplattenier says

      Hey Craig, number 5 is a FSBO letter. If you’re looking for a CMA template or pre listing package stay tuned as we have articles on those on our calendar as well.

    • Emile L'Eplattenier says

      Not yet, but we do have an article on prospecting probate listings in the pipeline so definitely sign up for our email list. For now, I would take a look on the Bigger Pockets forums to see if anyone has an example they’d like to share. Those are TOUGH letters to write so make sure you tweak/personalize to fit your local area to a T!

    • Emile L'Eplattenier says

      Yeah, that’s kind of how human beings work. Whether this is a good or bad thing I’ll leave up to philosophers.

    • Emile L'Eplattenier says

      Not in this article but we have a probate article on the calendar which should be published in the next few weeks. Sign up for our email list so you don’t miss it.

  1. Patrice Mack says

    Hopefully you can help – sending out a goofy “Forget Me Not” mailing – any letters that could work with the seed packets?
    This is for a hipster area in Brooklyn and lower Manhattan.

    Thanks in advance.
    Patrice

    • Emile L'Eplattenier says

      Hey Patrice, this is a great idea for Hipster Brooklyn and I can say that because I live in hipster Brooklyn! Maybe write something about growing plants whether or not you have a backyard? Like, “If your fire escape is looking a little bare, here’s some seeds,”? Or maybe even say “here’s some seeds for the apartment with a backyard I’m going to find for you”? Lot’s of potential here. Just write up a few drafts and read them out loud. Good luck and feel free to send us one at the office, 315 Madison Avenue 24th floor, attn: Emile

    • Emile L'Eplattenier says

      Hey Manuela,

      Glad you liked the article and hopefully you gleaned some inspiration from the sampling of letters we have here. Just remember to make them your own as you never know if someone else in your farm area might be using the same letter!

  2. carolyn harris says

    Hi Emile
    Your letters are really helpful.
    I am looking for a letter to send to a family member to sell my share in inherited family property.
    I would like to put an offer amount on the letter.

    • Emile L'Eplattenier says

      Hey Carol,

      All of the templates on this page are free. That said, if you want to use one, it will be most effective if you personalize it and make it your own. You never know when another agent might be using the same templates!

  3. Jeri Nehall says

    I Have been in the business for thirty years and looking for something new, on the dege and I think these letters are great.. True you need to customize them but is a wonderful outline, start whatever you want to call it.. TKU

    • Emile L'Eplattenier says

      Hey Jeri,

      Glad you liked the letters and let us know if you put them to use! Hope you have a great busy season!

    • Miranda Paquet says

      Hi Lisa! Just checked and you’re already on our list. Look out for our emails on Mondays, Wednesdays, and Fridays with our latest articles.

    • Emile L'Eplattenier says

      Nope. There are too many variables here to get an accurate measurement anyway. You can and should be customizing these letters to work with your farm area.

    • Miranda Paquet says

      Hi Jean!Just checked our email marketing platform. Looks like we sent you the prospecting templates this morning. Enjoy!

  4. michel Bron says

    Besides the letters on this page, which are great, do sell other letters so that I can build a drip campaign with a series of letters?

    • Emile L'Eplattenier says

      Hey Michel,

      We don’t sell letters at all, but we are working on an article about drip letter campaigns which is a great idea.

  5. Eli Ward says

    Please add me to your email list as well. Wonderful information! I can’t wait to customize it myself and begin using it.

  6. Archie says

    Hello- I have a client (buyer) that wants to purchase one specific home in a community she likes. Do you have any letters that would be specific for me to send to the homeowner for a home that is not currently for sale, that would include that if they “list” their home with me it would be for one specific client and for a very short period of time – a few days and not placed on the MLS?

    Thank you.

    • Emile L'Eplattenier says

      Hey Archie,

      We don’t have a specific letter for that, but I would recommend getting a good book on copywriting or letter writing and then coming up with something on your own. The AdWeek guide to copywriting is an excellent book on the subject that will help you write better copy overall. I know a letter is not technically ad copy, but at the end of the day you’re writing someone a letter with a specific goal in mind. Getting a call back is no different than getting a click or conversion through online copy.

  7. Laurie Matthias says

    Love your generosity and very helpful information. Do you have a website or is your format strictly newsletters providing all this wonderful info? I’ve joined the FB group but don’t see any feeds on my end since I have. Quiet group?

  8. Gisele Boudreaux says

    Thank you for the letters. They are adaptable.
    Please sign me up on your email list.

    Thanks!

    Make it a great day!

    • Emile L'Eplattenier says

      Hey Gisele, that’s the idea! These letters are just rough guides that you can personalize and put your unique touch on before using. Otherwise you will be using someone else’s words, not your own. Best of luck!

      • Emile L'Eplattenier says

        We don’t have any great examples ready to go, but if you stumble across some good ones or write your own and want to share we can include it in the article.

  9. Karen Flowers says

    Thank you for the great sample of prospecting letters. I am looking for something new to use. I’m sure I’ll be able to customize one of the ones you offer. Thank you very much! Please add me to your email list.

  10. Angie Gonyo says

    These are very helpful for me as a new agent. I can’t wait to personalize them and get started. thank you so much.
    I would love to be on your mailing list.

  11. Esin Zilinek says

    hello I am a new agent and I am looking for letter for introducing myself and farming reasons. can you please guide me.

    • Emile L'Eplattenier says

      Hey Esin, that’s a tricky one as we don’t know much about your or your farm area. Have you thought about doing postcards? Maybe some kind of offer? If you’re trying to break into as farm area and it’s not super high end what about offering to sell a home for free if it doesn’t sell in 60 days? The small print being that you set the price for the home. What’s your pitch? What separates you from the other agents working there and why do the people who live there care?

  12. George Jelaco says

    Great info covering a wide range of prospects! Keep up the good work. I look forward to your articles, etc.

  13. Robert Donaldson says

    Excellent information and quite benevolent of you to share. Look forward to your additional resources. Thanks!

    • Emile L'Eplattenier says

      Hey Neal, you can either send via mail or print out and hire someone to distribute as a flyer. Up to you, your budget and the neighborhood you’re working in.

  14. Fabian C. says

    Good Afternoon,
    I need help… Does anyone know where I can get a listing of my local city/state newly Divorcees? They are Public Records right?

    • Emile L'Eplattenier says

      Hey Fabian,

      I’m fairly confident that you should be able to get those records locally from a county clerk, but I am very confident that this will most likely be a somewhat tedious process depending on where you’re trying to get records. You could start by reaching out to your local county clerk’s office to find out. If this is something you want to pursue long term, you might want to consider going for a RCS-D designation which the company we quoted offers for Realtors.

    • Chris Linsell says

      Hi Fabian –

      Yup, divorce records are public record, but like Emile said, they are quite a laborious task to sort through. Most counties in the US don’t offer any sort of aggregated search, you have to look at the records one by one.

      We’d love to hear what strategies you end up finding effective here, keep us in the loop!

      Chris

  15. Chris Linsell says

    Hi Fabian –

    Yup, divorce records are public record, but like Emile said, they are quite a laborious task to sort through. Most counties in the US don’t offer any sort of aggregated search, you have to look at the records one by one.

    We’d love to hear what strategies you end up finding effective here, keep us in the loop!

    Chris

    • Emile L'Eplattenier says

      Ha, thanks! Let us know if there is a specific pain point you think we should address. Oh, and happy new year!!!

  16. Christine Ans says

    I would like to use the Foreclosure template–or even divorce, but are either of these letters violating the FH Law that was just re-vamped in 2019?

    • Emile L'Eplattenier says

      Hi Christine, I am not a lawyer and I am not your lawyer so I can’t really offer a qualified opinion on whether or not this template runs afoul of any laws. To the best of my knowledge they do not, but if you’re concerned, please contact an attorney.

  17. carmen says

    Hi,there,
    Thank you for the templates!
    I am a new agent very overwhelmed,there are so many informations out there…
    I try to discipline myself.
    I started to make lots of connections in new constructions,i like it.
    I was lucky one of my friends is buying one .
    Do you have letters for people that sold and have money in their pockets to buy another home?
    I would like to offer them the new construction homes in their area,statistics shows that they don’t move far away on average
    Thanks !

    • Emile L'Eplattenier says

      Hey Carmen,

      Many people who are selling their homes get bridge loans that allow them to close on their new property before they close on their own house for sale. The window here is pretty slim, so the chances of catching someone flush with cash after a closing isn’t all that likely. You can however target absentee landlords or find dilapidated and vacant homes in your farm area and see if they want to sell.

  18. DD says

    Good morning- any thoughts on which template would be most effective to sellers who have owned larger sized homes for 20+ years?
    Please advise

    • Emile L'Eplattenier says

      I don’t think size or length of ownership should change too much here, but maybe something you can address in a letter by personalizing it.

    • Emile L'Eplattenier says

      Free, and the people who wrote them more than likely are no longer agents, or use a heavily personalized version of the prospecting letters we have posted here. BTW you should always personalize everything you send to be in your voice just in case someone else in our farm area sent them them same prospecting letter! Definitely one of the dangers of using off-the-shelf prospecting letters like this. Just add your own flair to the letters have someone else edit or at least give you some honest feedback and you’ll be god to go.

  19. LR says

    Do you have any letters as a re introduction back into your own development? You know a friendly reminder to your neighbors that this is what you do and are here to help with questions and answers?

    • Emile L'Eplattenier says

      Not really, but I think you could use some key stock phrases from a few of these as an intro and just kind of get to the point you know? Not everything has to be art!

  20. Kristine says

    Interested, however some letters don’t seem to be accurate for the time, ie., “the over saturated market, and not enough buyers” that’s the complete opposite in my area. Many of these letters seem very ‘wordy’, what’s the success rate?

    Thank you so much 😊

    • Emile L'Eplattenier says

      Hey Kristine, you definitely can and should customize these for your voice and audience. Sending out an email that talks about how quickly the market’s moving in a buyer’s market won’t go far positioning you as a local real estate professional!

  21. Kevin says

    most of these letters are horrible, too canned , like you’d expect from a Salesman. There has to be some better examples ..??

    • Emile L'Eplattenier says

      Hey Kevin, these aren’t meant to be used verbatim, but to be customized to make them sound like you and your voice/market etc. That said, the real “best” of anything isn’t going to be available for free on the internet, but kept as closely guarded secrets by top agents. If you had a killer letter that really worked would you post it here? If you want to do some sleuthing on your own, maybe do some reconnaissance work and reach out to some agents to say you’re interested in selling and see what you get back!

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