Let’s face it—rumors about the death of real estate prospecting letters have been greatly exaggerated. Older homeowners, in particular, still respond very well to the good old USPS, and since almost everyone else is sick of online ads, you might be surprised with the response rate you get from your prospecting letters.
For this article, we pulled together 17 of the best real estate prospecting letters to help you connect with buyers, FSBOs, newly divorced homeowners, expired listings, and more. Copy them, edit them to suit your needs, and send them to your farm area this month!
Download All 17 Prospecting Letter Templates
Dear Homeowner,
During a divorce, you’ll likely have many questions concerning what happens to your home, your current mortgage, and even your credit rating. At (company name), we are here to help educate you on all available options so you can take the proper steps in purchasing your next home. We will guide you through this process one step at a time, discuss your financial goals, and tackle the inevitable concerns and questions that will arise. We can provide a free consultation including a comparative market analysis of your home (CMA) to help give you the answers you need to make the best financial decision.
Below are some answers to frequently asked questions:
What happens to my current home?
If you and your spouse own a home, there are two main routes you can take to reach a solution. You can sell the home and split the proceeds or one person can “buy out” the other by refinancing the mortgage. Sitting down and discussing these options will help you get on the same page and minimize friction.
How does a divorce impact my credit score?
Unfortunately for many, divorce is a time of great financial hardship and credit challenges. Because you are responsible for the mortgage until it is paid in full or refinanced, it is imperative that you remain current on the monthly payments. We can discuss further whether refinancing or selling is a better option for your situation and come up with a plan for accomplishing your goals.
Can I buy a new home if I’m still listed on the previous mortgage?
Yes, but it’s sometimes difficult to purchase another home until your divorce is final. In most situations involving child support and alimony, the payments must be received for a specific time period before you can use it as qualifying income. If you are still listed as a co-borrower on the mortgage for the prior home, many mortgage programs will allow you to qualify while excluding that debt. We will connect you to an experienced lender who can give you the best advice for your unique situation.
Why work with (company name)?
We’ve navigated this process alongside many of our clients who have struggled with the same financial questions and stresses you are experiencing. We know that being properly educated on the intricacies of this process and being aware of your available options is the best way to minimize unnecessary confusion. Finally, we understand the emotional impact a situation like this has on someone and that you need an advocate, not a salesperson.
You have options regarding homeownership and we want to earn your trust. To learn more about how we can help, call us at (phone) or email us at (email).
Regards,
[Your Name]
Pro tip: When sending prospecting letters, you’ll need an easy way to manage your prospects’ contact information. An easy-to-use customer relationship manager (CRM) like Pipedrive lets you create visual pipelines for your prospects to nurture new leads and see how close they are to closing. Their pipeline makes it easy to keep track of conversations and outreach so you know when to follow up. You can try Pipedrive for free with a 14-day trial.
<today’s date>
Mrs. & Mrs. Smith
4140 Maple St.
Small Town, CA 90210
Dear Mr. and Mrs. Smith:
Just a note to say I’m sorry your house didn’t sell. Please don’t be too discouraged. As you can see, other homes in the neighborhood are selling and your neighbors are moving. Why not you? Don’t give up just because things didn’t work out the first time. Sometimes it happens. It’s not too late to get it done right. There are plenty of qualified buyers willing to pay a full market value for a nice home like yours. This could be you:
Talk is cheap, I know. You are probably overwhelmed by the calls and letters from all the sales people claiming “I know why your home didn’t sell,” and “I’m a specialist,” or “I have a marketing plan” … and on and on. It can be pretty annoying.
Bottom line: Before you re-list with another agent, have them submit legitimate results to you. In today’s market, the right agent with the right marketing tools and the right attitude makes all the difference.
If you’d like to ask me a few questions—no pressure, no hassle, no obligation—just a friendly conversation about your plans, please give me a call.
Sincerely,
Borino
RE/MAX Community Realty
P.S. You can reach me day or night at 800-573-8492 (cell).
Dear __________,
If you’re anything like me, chances are you’re only reading this letter out of sheer curiosity. After all, why would someone go through the trouble of writing a letter in 2021? What could possibly be so important that Facebook, Instagram, email, texting, and LinkedIn just aren’t good enough? Why did I go the extra mile here?
Simple. I think that big changes lead to big opportunities. Let’s start with the changes: Last month, after {years in previous industry}, I proudly joined {your brokerage or team}, one of the most respected and talented {brokerage or team} in {your farm area}.
Now for the opportunities. Here are some of the opportunities that having a personal real estate insider in {your farm area} can have for you that you might not have thought of:
- Integrity: I will answer any real estate questions you have with full transparency and honesty.
- Access: I can access information on any property you’re curious about, any time you need it.
- Accountability: Since we are personally connected, I have a financial and social obligation to work harder for you than any other agent in {your farm area}. But I don’t want you to hire me just because we are personally connected. I plan to earn your business.
If you have a few minutes this week, I would love to buy you a cup of coffee at {local coffee shop} to talk about the market and how I can help you achieve your real estate goals this quarter, this year, and for many years to come.
Sincerely,
[Your name]
[Your cell phone number and email address]
[Your position/title]
[Your company name and website]
Are You Fed Up With All the Reasons Your Home Didn’t Sell and Now
Want Some Straight Answers?
You want to get on with life. You want to get your home sale behind you. But no one has stepped forward to make an offer.
“Why is this happening?”
The REAL reasons may shock you!
Dear Frustrated Homeowner,
Does it seem like your home will never sell?
Few people truly understand the frustrations you face trying to sell your home. Perhaps you’re in between jobs and need to start renting. Or maybe you want to buy your next home, but you feel paralyzed because you need to sell this home first.
Maybe you’ve dropped your life savings into this home. And because of the lousy economy or unscrupulous people, you’re now trying to get your money out. The clock is ticking … and with each tick, you lose more and more of your hard-earned money.
My name is <<Your Name>>, and I am a REALTOR® specializing in difficult-to-sell properties.
In Over <<10>> Years of Marketing “Hard-to-Sell” Properties, I’ve Learned a Few Things About Why YOUR Home Is NOT Selling …
Each home is different and has special problems that make selling it difficult. That’s why I created a special program for people like you. I call it my “Maximum Home Value Audit.” It’s FREE and there’s absolutely No Obligation Whatsoever to work with me or any other agent.
My audit will show you …
- How to get the absolute highest price the ___________market will pay for your home.
- The difference between functional and cosmetic issues with your home, and how easy-to-fix and inexpensive problems may be costing you thousands.
- How to “dress” your home to make it look like it’s worth thousands more (the way you live in a home and the way you sell a home are TWO VERY DIFFERENT THINGS!).
- I’ll inspect your home and property from top to bottom to reveal true problems affecting its successful sale: from specific condition issues, through lot sighting, home sighting, and location. Then, I’ll tell you how to minimize the impact of negative issues, and promote positive features so you can get the very most money for your home … and sell it NOW!
As you can see, because of my experience, my Maximum Home Value Audit is a much higher level of service than what you may have experienced before.
Selling “Hard-to-Sell” Homes Is My Specialty!
And unlike other agents who will tell you anything just to get your listing, I’ll show you EXACTLY what your home is worth with a reliable, real-world analysis. No fancy figures. No hard sales pitches. Just the facts presented in a straightforward, easy-to-understand format for you.
THERE’S MORE: In the process of reviewing your home’s sale potential, I’ll also tell you how to get your property out to the most people possible through the internet.
You Can Put an End to You Frustrations … Stop the Hemorrhaging Flow of Your Equity Down the Drain, and Get On With Your Life RIGHT NOW!
I know there’s a tendency to put this letter aside, or “think about it later.” But every minute you spend sitting on an unsold home is costing you money! And in today’s overcrowded market (with more listings than buyers), you need to know all the smart ways to advertise and show your home to get a fast, top dollar sale.
Right now, you can take advantage of my FREE, No Obligation “Maximum Home Value Audit” by simply picking up your phone and calling my Fast-Response Hotline at 222-2222.
You have thousands of dollars and valuable time to gain … and absolutely NOTHING to lose by calling now. I look forward to hearing from you!
Sincerely yours,
<<Elmer Escrow>>
P.S. Right now, you can end the frustrations of sitting on a home that simply won’t sell! You can stop flushing money down the drain with each passing day and get on with your life simply by taking advantage of my FREE, No Obligation “Maximum Home Value Audit.” So call my Fast-Response Hotline right now at 222-2222, and say goodbye to your old home … and hello to new freedom!
[Related Article: Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2021]
<Prospect name and address block>
Dear <name>,
As we emerge from the economic recession, many homeowners have still been left in challenging financial positions. Navigating the foreclosure process can prove stressful, and identifying alternatives to foreclosure is tricky.
My name is <name> and I am a real estate <agent, broker> with <firm name>. I specialize in working with home sellers who are underwater on their mortgage, or are facing foreclosure. For many home sellers, foreclosure is a dark time in life. Through my work, I provide a much needed beacon of hope for my clients to lift out of such a crisis.
A short sale is one alternative to foreclosure. In a short sale, the homeowner, real estate professional, and lender work together to form an agreement to sell a home at current market value; this agreed-upon value is typically below the existing balance on the homeowner’s mortgage. The property is able to transfer hands to a new owner, removing the overhead and risk from the lender’s portfolio and relieving the existing homeowner of the burden of an underwater mortgage. The short sale process can prove challenging, stressful, and time-consuming; it requires persistence and dedication. As a specialist in short sales and foreclosures, I am well-versed in the ins-and-outs of this process, and knowledgeable about the ways to move such transactions to completion. My work allows my clients to realize the freedom they desire from the unwanted weight of an underwater mortgage.
If you or someone you know is facing foreclosure, please do not hesitate to contact me. I would be happy to help during this challenging time.
Best wishes,
<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>
Greetings!
My name is xxxxxx and I am a REALTOR® with xxxxxxx. I specialize in the listing and selling of homes in your area.
While out previewing homes in your neighborhood, I noticed that you are marketing your house on your own. I’m sure you have a good reason for doing this and I respect your decision. If you would like some information to help you with pricing, I would be happy to drop off a “neighborhood analysis” for you. This analysis will give you a good idea of what’s currently on the market and what has recently sold in your area. If this interests you, then give me a call and I will get one over to you.
Selling real estate can be very confusing and complex. I have good connections with mortgage brokers and title companies that can help you through this process. If you do find an interested buyer, give me a call, and I’ll connect you with the right people.
I also have an excellent “For Sale by Owner Help Kit” that offers tools and advice on selling your home. I’ll forward some of this kit to you over the next few weeks. I think you will find the information very helpful. In the meantime, go check out my for Sale by Owner website at xxxxxxxx.
If I can be of any assistance, give me a call me on my direct line at (502) xxx-xxxx or via email at xxx@xxxx.com. You can reach me anytime between xxxx and xxxx. If you get a voice message, leave me a message and I will call you right back. I promise.
Make it a great day!!!
Your future REALTOR®,
[Related Article: The 7 Best FSBO Scripts of 2021 & Why They Work]
A letter to property owners in (where buyer is looking)
Hello.
My name is (buyer’s first AND last name) and I’m looking to buy a property in your area.
We are particularly interested in your location because it’s not too far from the school our two children attend and is also a short commute for my wife to her place of work.
We are particularly interested in a family home with at least one garage. We would consider a fully renovated home or a property that needs updating and can make an immediate decision.
To help us with our purchase, we have secured the help of local agent, (your name).
(Your name) has our details and has given us his/her undertaking he/she will respond quickly to your message. You can contact him/her on (your mobile number)
By the way, if you’re not planning to sell anytime soon, but know someone who is, we would love to know more.
Many thanks for taking the time to read my message.
Kind regards,
(signature)
(Buyer’s first and last name)
P.S. I can assure you, this is a very genuine and immediate request. We have been looking to buy a home in your area for some time and are ready to pay a deposit, which is why we have retained (your name) to help. (Your name) has promised to respond quickly to your message and you can contact him/her on (your mobile number)
[Related Article: 15 Clever Real Estate Prospecting Ideas to Boost Your GCI]
Dear INSERT SELLER’S NAME,
I’m sorry to see that your home at INSERT ADDRESS failed to sell when you listed it recently. I realize this must be a frustrating experience for you, and I wanted to offer a solution that can bring you better results. I believe my Luxury Home Marketing Program can generate more exposure and more excitement for your home than any other agent could achieve for you, leading to a top-dollar sale of your home. Please take a moment to review the five questions on the next page, and compare my program to any others you may be considering. It may mean a major difference in the results you get!
Sincerely,
YOUR NAME
YOUR COMPANY
YOUR PHONE
YOUR EMAIL
Page 2
INSERT YOUR NAME
The Marketing Difference
- Has your home been advertised in national luxury media?
My solution: Reach affluent buyers via exposure in The New York Times, Wall Street Journal, Robb Report, duPont Registry, and Mansions Global. - Has your home been exposed to international markets?
My solution: Showcase your home with over 60 international ads in key investor markets throughout Asia, Europe, South America, and more. - Have you used Big Data to target likely buyers directly online?
My solution: Target the right buyers based on location, interests, income, and lifestyle with paid social media advertising. - Has your home been showcased with its own dedicated, mobile responsive website and video?
My solution: I’ll increase your mobile and web presence with your own responsive website and high-quality YouTube video. - Have you had detailed reporting at your fingertips?
My solution: I’ll be able to track the activity of all our marketing efforts, including where we are getting the most views. This will help us to gauge the success of our efforts and allow us to tweak campaigns if necessary.
For a detailed Marketing Strategy tailored to your home,
please call me at INSERT YOUR PHONE
or email INSERT YOUR EMAIL.
Date ___________
Address ______________________
Dear __________________:
As you undoubtedly know, owning property that is located far away from you can be challenging. Problems tend to become magnified by distance and often lead to anxiety and frustration.
[1. Right now, we are experiencing an exceptional market. 2. Despite current market conditions, we are selling property.] I believe that we can sell your [three-bedroom home] in [Midvale Heights] at an attractive price. In fact, we would be happy to prepare, without obligation to you, a comparative market analysis to show you what you might expect to receive from a sale in the present market.
[1. I will be calling you in the next few days to ascertain your interest in selling your property. 2. Call me at [800-555-1111] if you would like more information about what we can do for you.]
Yours truly,
_____________________
P.S. If you have already listed your home for sale with another agent, please disregard this letter.
Enclosure: Card
[Related Article: How to Master the Follow-up Phone Call in 2021 (+ Scripts)]
<Prospect name and address block>
Dear <name>,
Thank you for supporting the local economy in <city/town/county> with your business.
My name is <name> and I am a real estate <agent, broker> with <firm name>. I specialize in helping businesses with corporate relocation. My work has allowed me to help <dozens or many> of businesses successfully relocate employees into affordable housing, near <good public transit OR in walking neighborhoods OR with good schools and neighborhood amenities, and so on>.
I would be delighted to speak with you to discuss the current housing market in <city, state> and learn about your corporate relations needs. I hope to hear from you soon. <OR: I will follow up with a phone call to schedule a meeting next week>.
<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>
[Related Article: 6 Red-hot Real Estate Niches That Can Double Your GCI in 2021 & Beyond]
After a very long and complicated decline in the nationwide real estate market, I’m happy to confirm that our area is experiencing a healthy bounce back. In fact, favored neighborhoods are now considered to be a “seller’s market” and inventory is low. Your property is in a prime area to take advantage of the large numbers of buyers currently competing to purchase a home.
There are several reasons to consider selling in this market. First, the convenience of a quick sale always makes the process less burdensome. Equally appealing, buyers are seriously looking to purchase and they come prequalified for financing. Buyers are also more flexible about a closing date to accommodate the seller’s preferred timing. Of course, a well-priced property can generate multiple offers that will typically net the highest price for the seller. Perhaps this favorable real estate market fits your plans.
I follow [your neighborhood] real estate sales history closely. I’d like to offer you an opportunity to review the comparable sales data, which will give us a target price for your property. This preliminary step is typically most helpful in the decision-making process about selling. I’d be happy to confidentially meet with you to discuss the data and answer your questions. If you decide to sell, we can meet again to discuss specifics. I think you will be impressed with my marketing plan.
Thank you for taking the time to consider this letter. It’s always a pleasure to report good news to homeowners. I look forward to hearing from you. I can be reached on my cell at [xxx-xxx-xxxx] or by email at [agent email].
Sincerely:
[agent name]
[agent brokerage]
[Related Article: 9 Proven Strategies to Find Hidden Listing Inventory in 2021]
Dear [NAME],
I noticed that you have previously placed your home on the market and that your listing expired without a successful sale. I would like to take a moment to introduce myself, as I would very much like to see that turned around for you.
As a [REALTOR®/AGENT/BROKER], I am very familiar with your area. I have completed many successful sales in the vicinity of your home and feel certain that I can help you accomplish your goals regarding the sale of your property.
Of course, we all know that a successful sale requires a successful plan. I have a well-established base in your area and am prepared to sit down with you and share some things your previous agent may have missed.
Selling your home is one of the most important financial decisions you can make. Normally, one’s home is their most valuable asset. There are key ingredients in devising a marketing strategy that will help ensure that you receive the full financial potential available to you through the sale of your home. In addition, that same well-planned strategy can minimize the amount of time your home is on the market. The first key ingredient is to select the right [REALTOR®/AGENT/BROKER].
I would love to have the opportunity to sit down with you to present a marketing plan that I know will produce great results for you. Please contact me on my cellphone at [PHONE]. Having viewed your previous listing and your property, I am certain that you will be satisfied with the outcome of our meeting.
Sincerely,
[NAME]
[TITLE]
[Related Article: 15 Best Expired Listing Scripts & Objection Handlers 2021]
<Client name and address block>
Hello <first name>,
It was a pleasure to meet you [and your family] today at the open house at [address].
Please feel free to contact me if you have any additional questions, or to set up a private showing. If you decide that this home does not meet your needs, I would also be happy to show you additional listings. I have worked as a REALTOR® in this area for [X months/years], and know this community well. I would love the opportunity to find the right home for you.
Thank you for your time and consideration.
Regards,
<first name>
<Contact block with name
RE license #
firm name
firm address
email, phone, and social media>
[Related Article: 5 Free Open House Sign-in Sheets to Try This Weekend + PDF Template]
<Landlord’s name and title>
Hi <Landlord’s name>,
I just came across your rental listing at <address of FRBO> and wanted to let you know that you could very easily double or triple your investment tomorrow by putting your property on the market.
In fact, my research shows that <type of property> homes like yours have gone up more than <percentage> in the last five years, but trends are indicating a slowdown on the horizon due to new development and new regulations that will kill investment values.
If you have a few minutes for a coffee sometime this week, I’d love to show you my research in detail. You might be surprised at what your multifamily home is worth in today’s market.
My cell is below. Please call me if you’d like to talk more.
Best regards,
<Your name>
<Your title>
<Your cell#>
<Your social media and website links>
Hey <business owner’s name>,
I just wanted to let you know that my team and I are thoroughly impressed with the way your company has grown and become such an important fixture in <your community>. Congrats, building a brand that people actually care about isn’t easy.
That’s why I’m reaching out today. Our brand, <your team name>, has been working on creating engaging experiences for prospective homeowners at our open houses. We are averaging 50 people per open house, all of them interested in buying a home in <your community>.
We think adding your services would be an excellent way to welcome our open house guests as well as give you an opportunity to show off your <product they sell>.
What day this week works for a quick call or better yet, a coffee meeting at <local coffee house>?
Best regards,
<Your name>
<Your title>
<Your cell#>
<Your social media and website links>
[DATE]
[Name]
[Address]
[City, State ZIP]
Dear Mr./Mrs./Ms. [Last Name],
Please accept our sincerest condolences for the passing of [Decedent’s Name]. We wish you and your family stress-free peace in these difficult times.
We are contacting you because we understand that arrangements regarding the home at [Decedent’s Address] will eventually need to be made. As such, and when you are ready, it would be our pleasure to assist you with making these arrangements should the need arise.
[Company Name] is a small group of local property developers with a great deal of hometown pride. We have recently purchased a few homes in the [Decedent’s Neighborhood] neighborhood for cash. Unlike listing a property with a Realtor, which regularly takes months to sell, requires stacks of tedious paperwork, and accumulates Realtor commission fees, we can make a fair “as-is” cash offer and frequently settle in as little as one week.
If you are interested in a hassle-free offer, please give me a call at [phone] or email me at [email]. Additionally, if you do decide to market this home with a realtor, we can offer you a list of those we consider the most professional realtors in the area. Should you have any questions or be in need of any other assistance regarding this property, we will do our utmost to help or refer you to a reputable member of our strong local network.
Thank you in advance for your time.
Sincerely,
[Name]
[Position/Title]
[Company Name]
17. Experienced Agent Divorce Prospecting Letter
Sean Moudry, Close Contributor & Real Estate Coach at 16 Strategies
Dear ____________,
Let’s face it. Buying or selling a home in {your local market} is hard. Add in the stress and confusion of a divorce, and it becomes 10 times harder. Hire a real estate agent who has never worked a divorce before, and it becomes 20 times harder. The good news is that it doesn’t have to be.
Throughout my {years in the industry} working as an agent in {your farm area}, I have helped dozens of clients smoothly navigate the tricky process of buying or selling a home after a divorce. Many of them have said that after their families, friends, and attorneys, they valued my help most of all. I’ve included {number} testimonials from former clients at the end of this letter.
My [years in real estate} of experience can help de-stress buying or selling after a divorce.
Here are a few things I’ve learned over the years to help make real estate transactions after a divorce close with as little stress as possible:
- Experience matters: New agents are often too hungry to close a deal to guide you through the process smoothly. They usually end up adding stress when they should be helping to reduce it. With [number of years in real estate], I have the experience you need.
- Integrity matters: Since you likely need to buy or sell quickly, many agents will rush you through the process—again, adding stress when they should be helping to reduce it.
- Skills > Empathy: While many agents offer empathy, I offer something far more valuable: the marketing, sales, and negotiation skills to de-stress your transaction as much as humanly possible.
If you would like to talk over your options for buying and selling real estate or just need some quick advice, you can text me 24/7 at {your cell phone number}.
Sincerely,
{Your name and title}
{Your cell phone number}
{Your website}
Testimonials
{include testimonials from former divorce clients here}
Over to You
Have a great real estate prospecting letter we missed? Let us know in the comments! Hungry for even more templates? Check out our 17 Best Real Estate Email Templates. Or, find more prospecting advice in our guide 15 Clever Real Estate Prospecting Ideas to Boost Your GCI.
I moved into a new neighbourhood and would like to introduce my services along with a halloween trick or treat goody bag. Any suggestions with 2 or 3 liner?
Not off the top of my head, but you should google pop-by ideas for some inspiration.
I’m a wholesaler and want to send a letter out to the sellers of properties that they own. They are off market properties and I’m wanting to know they may consider selling them.
Hey Taketra, I think you might have some luck reworking some of the language in other letters here. Let us know if you come up with something good.
Hello,
Is there a letter to target condo/coop areas to see if owners are willing to sell at any point? and letting them know I’ll be there when they’re ready.
No, but this is a great idea. I would think in this circumstance a postcard campaign might work well too.
Do you have template for possible listing in the area. Basically asking if they want to sell their home?
Hi Dishannon, I think this is a fairly unique situation that will depend largely on which types of homeowners you’re trying to target here. Maybe distressed properties? A blanket approach will generally not work very well.
Is there a letter for people that are experiencing possible foreclosure due to delinquent property taxes?
Hmmm a little tricky. I would try looking on a site like Bigger Pockets to see if they have something that might work.
Really thank your for your help,
Is there is any templet letter to the owner it’s already his/her house foreclosure by bank?
Hi Omar, I don’t have one in my files right now, but you might want to try searching a real estate investment forum like bigger pockets.
Add me to your list for any future new letters I’m using a couple of theses ideas
Thanks
I am not good at writing letters so I really appreciate templates from the experts
Happy to help!
Can you please add me to your list.
Thank you
I would like to be added to your email list!
Hi Kristen. You’re in! Enjoy 🙂
These are great and very helpful. What do you suggest for absentee homeowners who only use the vacation property address in town records and how do you get real telephone numbers?
I’ve tried Coles 6 months didn’t get 1 real contact- I’ve heard of dialers however my market property owners are from all over the country. Thank you Laura
Hi Laura, getting contact info for absentee owners is very tricky and will require a lot of legwork. Do owners register LLCs to purchase properties? Maybe you can get contact info that way.
This is a great help thank you. I am curious how to go about actually doing what the luxury expired stated you would do. Where do you start to do all of those services?
Thank you!
Hey Jackie, check out Mike Lafido on his site or Youtube. He has a great course for getting into luxury listings.
We do a yearly letter to past clients and possible future clients in our area. This year I’d like to mention this last 2020 year and how it’s been a great market and still is but don’t want to sound insensitive to possible clients. Any suggestions?
Hey Kelley, a personal letter to your past clients is a fantastic idea! That said I do think that putting in the time to get the tone right here is important. Maybe you can think about doing your market update, after all that is your value add to them, then maybe also including a call to action to donate to a charity that helps local small businesses, or a food bank. Whatever you do, just remember to keep it local. Yes, donating to the red cross or a national charity is a noble cause, but you need your past clients to always think of you as a hyper local expert and champion of your hometown.
I have a client who is an investor and is looking to invest in a multi family home for rental income. He is interested in a home that is not on the market, is there a sample letter that I can use?
Hi Nelya,
I’m sure there is but we don’t have one at the moment. Will look into adding one for an article update though. Thanks!
Can you sign me up for emails
Great Ideas….
How about one to other Real Estate Offices in other states to introduce myself and let them know I would gladly take any referrals.
also please sign me up.
Hi Ralph, you can sign up for the email list at the top of our website.
Thank you! do you have a letter to follow up with clients that you haven’t reached out to in years?
I don’t, but I would actually suggest a phone call for that.
Please add me to your email
Hi Cynthia. You’ve been added 🙂 Enjoy!
Add me too please.
You’re in! Enjoy 🙂
Me too please
HELP!
I need to reach prospective clients in a country far away from mine to offer them some big property in my country. Is there a templet for that purpose? I´m an independent real estate broker.
Thank you much!
Hey Henry, not sure about this one, as you may run into legal issues here. That said, I would maybe focus on marketing the property, maybe advertising it on paid social media, then getting the leads to come to you.
Hello…I am looking for a cold call letter for a home that is not on the market that looks neglected and vacant. The owner has a different address but local. Thanks!
Hmmm, we don’t have anything like that as of right now but this is good inspiration for an article update. Let us know if you find something.
Hi,
Do you have any suggestions on a letter to send out to my local area? when a property has been listed for sale with another agency and has not sold yet? and why we are better? Also please sign me up
Hey Alec, would a generic expired letter work here? You might have to work something up on your own. Let us know if you do and want to share it here.
Hi,
I enjoyed reading these samples and will try using some of them. . Do you have any suggestions on a letter to send out to my local area? when a property has been listed for sale with another agency and has not sold yet? and why we are better? Also please sign me up
Hmmm that sounds a bit confrontational and may be the wrong message you want to put out there. I wouldn’t recommend being negative at all in your marketing, even if the listing agent has done a terrible job.
Hi
Any letter to the vendors to let them know that you have a qualified buyer for their property?
Hey Adina, we don’t have one right now, but that’s a great idea for a future article!
Thanks for the info. I am a big fan of sending out letters to my marketing area. I do get the biggest response from hand written letters on yellow note pad paper.
p.s. I like coach Borino, but the picture is giving of a creepy vibe..lol
Hey Tina, yellow letters are definitely an old school technique that still piques people’s curiosity so happy to hear they’re working for you,
These are great ideas. Thank you for sharing. Please add me to your email list.
Thanks, Peggy! You’re added. Enjoy!
Do you know a company that will send letters using a radius search list of the nearest 50 homes?
Hey Kyle, I am fairly certain that Prospects Plus offers this service. Tell them I sent you.
Hello ! Our home is in escrow and our realtor asked us to write a review of the sale for her. Do u have a template for that kind of letter ? Thnx in advance !
Tori
Hi Tori!
Thanks so much for reaching out. I don’t have an article with such a template in it, but I will take a crack at it right here in this comment 🙂
When you’re writing a review for your Realtor, four sentences will usually get the job done. Here’s how I would tackle it:
1) Our Realtor __________ did a great/fantastic/outstanding/etc job helping us buy/sell our home in (community you live in).
2) He/She was patient/knowledgable/etc with us through the entire process, we felt taken care of the whole way.
3) When we were worried about ____________ (some sort of snag in the transaction), _________ (Realtor name) helped us through it perfectly.
4) I/We would recommend __________ (Realtor name) to anyone looking to buy or sell a house in (community you live in).
This is basic but gets the job done! First sentence declares your feeling about your Realtor. Second sentence describes them as a professional. Third sentence introduces a hurdle they helped get you over. Fourth sentence recommends them to the readers. Here’s an example of the template in action:
“Our Realtor Chris Linsell did a fantastic job helping us buy our new home in Northport, MI. He was extremely knowledgeable about the local market and patient with us the whole way through; we felt very taken care of. When we were worried about finding the right home in our price range, Chris helped us through perfectly, getting us into brand new properties whenever they hit the market. We would recommend Chris to anyone looking to buy a home in Northern Michigan.”
Easy peasy, you can do it!
Chris
Do you happen to have a letter for non-owner occupied properties? Renters paying a high amount for rent who should buy?
Shawna Grande
Hey Shawna,
We don’t, but I think the same basic rules apply for renters as well. Get their attention, show how you can help them, and get them to call you.
Is there a templete for an initial letter to a property owner to guage their interest in selling? I’m looking to buy a undeveloped land or one with a trailer that can be removed.
Hey Andrew, we don’t have a general interest letter, but you can modify one of these and try using that.
Hi,
I really enjoy these samples and will try using some of them. I am a new agent and trying to get my name out there. Do you have any suggestions on a letter to send out to my local area? Also please sign me up
Great Jeff, let us know how you do.
Please add me as well – thank you in advance.
You’re added. Enjoy!
Please sign me up
You’ve been added. Enjoy 🙂
most of these letters are horrible, too canned , like you’d expect from a Salesman. There has to be some better examples ..??
Hey Kevin, these aren’t meant to be used verbatim, but to be customized to make them sound like you and your voice/market etc. That said, the real “best” of anything isn’t going to be available for free on the internet, but kept as closely guarded secrets by top agents. If you had a killer letter that really worked would you post it here? If you want to do some sleuthing on your own, maybe do some reconnaissance work and reach out to some agents to say you’re interested in selling and see what you get back!
Interested, however some letters don’t seem to be accurate for the time, ie., “the over saturated market, and not enough buyers” that’s the complete opposite in my area. Many of these letters seem very ‘wordy’, what’s the success rate?
Thank you so much 😊
Hey Kristine, you definitely can and should customize these for your voice and audience. Sending out an email that talks about how quickly the market’s moving in a buyer’s market won’t go far positioning you as a local real estate professional!
Do you have any letters as a re introduction back into your own development? You know a friendly reminder to your neighbors that this is what you do and are here to help with questions and answers?
Not really, but I think you could use some key stock phrases from a few of these as an intro and just kind of get to the point you know? Not everything has to be art!
What is the cost for these letters and if free why?
Free, and the people who wrote them more than likely are no longer agents, or use a heavily personalized version of the prospecting letters we have posted here. BTW you should always personalize everything you send to be in your voice just in case someone else in our farm area sent them them same prospecting letter! Definitely one of the dangers of using off-the-shelf prospecting letters like this. Just add your own flair to the letters have someone else edit or at least give you some honest feedback and you’ll be god to go.
Good morning- any thoughts on which template would be most effective to sellers who have owned larger sized homes for 20+ years?
Please advise
I don’t think size or length of ownership should change too much here, but maybe something you can address in a letter by personalizing it.
These are fantastic. I want to learn more about your program
Thanks, Antonio! Check our course out here: https://courses.theclose.com/courses/six-simple-systems-course
Please add me to your email list!
You’ve been added!
Hi,there,
Thank you for the templates!
I am a new agent very overwhelmed,there are so many informations out there…
I try to discipline myself.
I started to make lots of connections in new constructions,i like it.
I was lucky one of my friends is buying one .
Do you have letters for people that sold and have money in their pockets to buy another home?
I would like to offer them the new construction homes in their area,statistics shows that they don’t move far away on average
Thanks !
Hey Carmen,
Many people who are selling their homes get bridge loans that allow them to close on their new property before they close on their own house for sale. The window here is pretty slim, so the chances of catching someone flush with cash after a closing isn’t all that likely. You can however target absentee landlords or find dilapidated and vacant homes in your farm area and see if they want to sell.
I would like to use the Foreclosure template–or even divorce, but are either of these letters violating the FH Law that was just re-vamped in 2019?
Hi Christine, I am not a lawyer and I am not your lawyer so I can’t really offer a qualified opinion on whether or not this template runs afoul of any laws. To the best of my knowledge they do not, but if you’re concerned, please contact an attorney.
Please add me.
Hi Diane,
You can join our email list here.
You guys are amazing. Thanks for a great resource. Would you add me to your email list, please? Cheers!
Ha, thanks! Let us know if there is a specific pain point you think we should address. Oh, and happy new year!!!
Hi Fabian –
Yup, divorce records are public record, but like Emile said, they are quite a laborious task to sort through. Most counties in the US don’t offer any sort of aggregated search, you have to look at the records one by one.
We’d love to hear what strategies you end up finding effective here, keep us in the loop!
Chris
Good Afternoon,
I need help… Does anyone know where I can get a listing of my local city/state newly Divorcees? They are Public Records right?
Hi Fabian –
Yup, divorce records are public record, but like Emile said, they are quite a laborious task to sort through. Most counties in the US don’t offer any sort of aggregated search, you have to look at the records one by one.
We’d love to hear what strategies you end up finding effective here, keep us in the loop!
Chris
Hey Fabian,
I’m fairly confident that you should be able to get those records locally from a county clerk, but I am very confident that this will most likely be a somewhat tedious process depending on where you’re trying to get records. You could start by reaching out to your local county clerk’s office to find out. If this is something you want to pursue long term, you might want to consider going for a RCS-D designation which the company we quoted offers for Realtors.
Thanks for the templates. Are you suggesting a letter in an envelope vs a postcard? Thanks for the reply.
Hey Neal, you can either send via mail or print out and hire someone to distribute as a flyer. Up to you, your budget and the neighborhood you’re working in.
Hi
Please add me in your email list.
Thank you
All set. Enjoy 🙂
Excellent information and quite benevolent of you to share. Look forward to your additional resources. Thanks!
Hey Robert,
Thanks for the kind words and glad you found he article helpful.
thanks for sharing, would you sign me up so i can get information
like this , again thanks
Hi Zoila! Sure thing, you are added to our email list. Enjoy 🙂
Great info covering a wide range of prospects! Keep up the good work. I look forward to your articles, etc.
Hey George,
Thanks for the kind words and hope you have a killer Q3!
hello I am a new agent and I am looking for letter for introducing myself and farming reasons. can you please guide me.
Hey Esin, that’s a tricky one as we don’t know much about your or your farm area. Have you thought about doing postcards? Maybe some kind of offer? If you’re trying to break into as farm area and it’s not super high end what about offering to sell a home for free if it doesn’t sell in 60 days? The small print being that you set the price for the home. What’s your pitch? What separates you from the other agents working there and why do the people who live there care?
These are very helpful for me as a new agent. I can’t wait to personalize them and get started. thank you so much.
I would love to be on your mailing list.
Hey Angie, that’s the idea! Best of luck generating new leads!
I’d love to be on your list as well! Thank you!
Yes, you’re added Judy. Thanks for signing up.
Please add me to your email list…
Hi Fran! All set. Enjoy!
Thank you for the great sample of prospecting letters. I am looking for something new to use. I’m sure I’ll be able to customize one of the ones you offer. Thank you very much! Please add me to your email list.
Sounds great, Karen! Let us know how these work out for you. Added you to the email list too. Enjoy!
Thank you very much!
Do you have prospecting letters for loan officers?
We don’t right now, but that’s not a bad idea for an article…. thanks for stopping by.
For clarification, this prospecting letter would be from a real estate agent to a loan officer.
We don’t have any great examples ready to go, but if you stumble across some good ones or write your own and want to share we can include it in the article.
Please add me to your email list.
You’re added, Laura. Enjoy 🙂
Please add me to your email list.
You’re added, Donna! Enjoy.
I’ve been looking for this.
Please add me to your email list.
Hi Charles. You’re added! Enjoy 🙂
Please add me to your email list.
Hi Eric! Sure, you’re added. Enjoy!
Please add me to your email list
You’re added, Chris! Enjoy 🙂
Thank you for the letters. They are adaptable.
Please sign me up on your email list.
Thanks!
Make it a great day!
Hey Gisele, that’s the idea! These letters are just rough guides that you can personalize and put your unique touch on before using. Otherwise you will be using someone else’s words, not your own. Best of luck!
Love your generosity and very helpful information. Do you have a website or is your format strictly newsletters providing all this wonderful info? I’ve joined the FB group but don’t see any feeds on my end since I have. Quiet group?
Hey Laurie,
We just got started so feel free to jump in and start a conversation!
Hello- I have a client (buyer) that wants to purchase one specific home in a community she likes. Do you have any letters that would be specific for me to send to the homeowner for a home that is not currently for sale, that would include that if they “list” their home with me it would be for one specific client and for a very short period of time – a few days and not placed on the MLS?
Thank you.
Hey Archie,
We don’t have a specific letter for that, but I would recommend getting a good book on copywriting or letter writing and then coming up with something on your own. The AdWeek guide to copywriting is an excellent book on the subject that will help you write better copy overall. I know a letter is not technically ad copy, but at the end of the day you’re writing someone a letter with a specific goal in mind. Getting a call back is no different than getting a click or conversion through online copy.
Please add me to your email list as well. Wonderful information! I can’t wait to customize it myself and begin using it.
Hey Eli,
Setting you up right now. Check your email tomorrow!
Besides the letters on this page, which are great, do sell other letters so that I can build a drip campaign with a series of letters?
Hey Michel,
We don’t sell letters at all, but we are working on an article about drip letter campaigns which is a great idea.
Would like to see the letters
Hi Jean!Just checked our email marketing platform. Looks like we sent you the prospecting templates this morning. Enjoy!
Please add me to your email list.
Gladly, Lyn! You’re subscribed. Hope you enjoy the emails.
Any response rate data on the letters?
Nope. There are too many variables here to get an accurate measurement anyway. You can and should be customizing these letters to work with your farm area.
Would you add me to your email list too? Please and thank you!
Yes, of course, Nannette! You’re added. Enjoy!
Can I get on your email list?
Hi Lisa! Just checked and you’re already on our list. Look out for our emails on Mondays, Wednesdays, and Fridays with our latest articles.
I Have been in the business for thirty years and looking for something new, on the dege and I think these letters are great.. True you need to customize them but is a wonderful outline, start whatever you want to call it.. TKU
Hey Jeri,
Glad you liked the letters and let us know if you put them to use! Hope you have a great busy season!
HI Emile,
Love your letters. Any idea how I should handle a 1031 Prospect letter? Might be a good time for them as deadline extended to July 15, 2020.
Thank you,
Lorene
Coldwell Banker
Hey Lorene,
I don’t have a good 1031 letter, but I would think coming up with some solid comps would be a goot start. Get them interested in the idea by letting them know what’s out there.
Hi, I’m a real estate agent, can you help me, trying to write a letter to vacant lot, land owner.
We don’t really have a letter specifically for vacant lot owners, but if you stumble across one or write one yourself let us know and we can publish it here.
Definitely will! Thank you!
😊
what is the cost for your templates?
Hey Carol,
All of the templates on this page are free. That said, if you want to use one, it will be most effective if you personalize it and make it your own. You never know when another agent might be using the same templates!
Hi Emile
Your letters are really helpful.
I am looking for a letter to send to a family member to sell my share in inherited family property.
I would like to put an offer amount on the letter.
Hi Carolyn,
Glad you found the letters useful. We don’t have a template for a good offer letter here, but our friends over at Fortune Builders do: https://www.fortunebuilders.com/offer-letter-template/ You might want to modify this slightly as it might be more informal as you’re sending to family, but this should be a good base to start from. Good luck!
Thank you for your time I enjoyed reading all of the letters.
Hey Manuela,
Glad you liked the article and hopefully you gleaned some inspiration from the sampling of letters we have here. Just remember to make them your own as you never know if someone else in your farm area might be using the same letter!
Great letters ! All helpful and adaptable
Hey Lou,
Thanks! Just remember that these are just jumping off points and you can and should try and personalize these letters to fit your audience.
Nice.
Thanks I am interested in your probate letter.
Please post here or send to info@theclose.com if you would like us to include it in our article with full attribution.
Hey Howard, we think they’re pretty nice too, but it all comes down to customizing these and making them your own. Hope you have a killer busy season!
Please sign me up for the email list.
You’re added, Joan! Thanks for reading 🙂
Hopefully you can help – sending out a goofy “Forget Me Not” mailing – any letters that could work with the seed packets?
This is for a hipster area in Brooklyn and lower Manhattan.
Thanks in advance.
Patrice
Please add me
Hey Patrice, this is a great idea for Hipster Brooklyn and I can say that because I live in hipster Brooklyn! Maybe write something about growing plants whether or not you have a backyard? Like, “If your fire escape is looking a little bare, here’s some seeds,”? Or maybe even say “here’s some seeds for the apartment with a backyard I’m going to find for you”? Lot’s of potential here. Just write up a few drafts and read them out loud. Good luck and feel free to send us one at the office, 315 Madison Avenue 24th floor, attn: Emile
Do you have any letters for Probate?
Not in this article but we have a probate article on the calendar which should be published in the next few weeks. Sign up for our email list so you don’t miss it.
Thank you! Most people have a gimmick for people to buy something from them. How refreshing.
Yeah, that’s kind of how human beings work. Whether this is a good or bad thing I’ll leave up to philosophers.
Do you have any letters for probate?
Not yet, but we do have an article on prospecting probate listings in the pipeline so definitely sign up for our email list. For now, I would take a look on the Bigger Pockets forums to see if anyone has an example they’d like to share. Those are TOUGH letters to write so make sure you tweak/personalize to fit your local area to a T!
Please sign me up
The “FSBO kit”? Sale by owner website?
Hey Craig, number 5 is a FSBO letter. If you’re looking for a CMA template or pre listing package stay tuned as we have articles on those on our calendar as well.
Hello try help people that sale home no about bob diamond tax relief overages, government money on them to be there,if got action off house,a commercial for a job back in summer,try making little money of helping you all clients that action off no about it and my maybe find out,big check out to person an lawyer bob diamond get percentage an clients in hours, didn’t no if could help an help me with with thought$ of it for the help maybe of person sale home or something, thanks crystal my number 2764695031 call thru week after 11 ,of this could help an am try to check on place,lost place been homeless and hotel,lol
Not a bad start but could use some editing!
Any anectdotal evidence or numbers on these letters?
Hard to say since almost everyone who uses templates like these ends up customizing them.
Great
But I urgently need a proposal letter to a corporate society offering them out structures (houses) for sale. Just a sample letter would do.
Please my email is swtbimmy@gmail.com
Sorry, I’ve never been in that situation and don’t know anyone who has! Maybe someone else with experience will chime in. My advice would be to keep the letter relatively short, and make sure your writing is crystal clear and not ambiguous in any way. Also, try and include a CTA to encourage them to call you or set up a meeting. Good luck!
Hi Emile,
I am a buyers agent and looking at sending a letter to sellers. I’m sure that some of these sellers will be looking at buying again and I want them to think of me to help them do so. I know I can offer real value, even if they are an experienced buyer. Have you done letters like that before?
Hey Robert, I don’t, but this is an interesting strategy. Let me know if you end up finding or writing something.