Lead Generation

How to Get Listings: 21 Luxury Listing Agents Spill Their Secrets

Emile L'Eplattenier | August 12, 2021

Wondering how to get listings in today’s market? Don’t have enough seller leads? Don’t sweat it. Some of the most successful luxury real estate agents in the country struggled just as hard. Learning their secrets to getting listings can be a game-changer for your career.

That’s why we talked to 21 top-producing luxury real estate agents to learn how they got their first listing, how you can keep your funnel filled with seller leads, and their advice for buyer’s agents who want to become listing agents. We also include links to deep-dive resources to learn their strategies. [Read more…] about How to Get Listings: 21 Luxury Listing Agents Spill Their Secrets

How to Convert Leads With Bad Phone Numbers (+ Email Scripts)

Beverly Ruffner | July 27, 2021

“All my leads have bad phone numbers!” Stop right there! I hear this all too often within my Inside Sales Agent (ISA) training sessions. My immediate response? Don’t throw them in the trash just yet. My goal is to change your perspective—from “bad leads” to massive opportunities!

In this article, I’ll share my highly effective Bad Phone Number Email Campaign. Use it to encourage your “bad leads” to respond with a good phone number and hopefully provide you with an explanation of where they are in their process.

7 Real Estate Thank-you Notes That Create Clients for Life (Templates)

Emile L'Eplattenier | July 21, 2021

When it comes to sending real estate thank-you notes to clients, there are two schools of thought: Some agents never send them. They think their clients should be thanking THEM. Other, smarter agents ALWAYS send them to buyers and sellers. Why? They know that making a personal connection after closing is crucial for creating clients for life.
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11 Real Estate Videos Smart Agents Are Using + Examples

Emile L'Eplattenier | July 8, 2021

While every agent is either making or talking about real estate videos these days, the hard truth is very few agents are making them right. That’s why in this article, we’ll show you 11 examples of real estate videos smart agents are using to generate and nurture leads and keep clients happy. We also include video ideas for you to try out and tips and tricks to make them more engaging for your audience.

Best Real Estate Software 2021: Our Top Picks for Agents & Teams

Emile L'Eplattenier | June 30, 2021

When it comes to choosing the best real estate software, every agent has different needs. What works for one agent might not work for another agent. That’s why we decided to update our picks for the best real estate software of 2021. We organized our top picks by category—making it easier for you to find the tools you need to thrive this year and beyond.
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Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)

Emile L'Eplattenier | June 11, 2021

Is there anything worse than working a new lead, only to have them straight up ignore your calls and emails? After all, you’re getting leads, so your lead gen strategy seems to work just fine. They just don’t seem to want to talk to you. What are you doing wrong?

Well, you’re probably doing a lot wrong … or maybe you’re doing nothing wrong. After all, getting a lead on the phone is hard work. Getting them to return your call is even harder.
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11 Hilarious Real Estate Agents You Need to Follow on Instagram Right Now

Eric Simon - The Broke Agent | June 10, 2021

When I started The Broke Agent in 2015, real estate Instagram was an unbearable place to scroll. The #realtor hashtag was flooded with carbon copies of suited and booted “top producers” who were all magically in the top 1% (or so they claimed).

I remember thinking, “Is everyone in real estate killing it besides me?” So I started to call out these fake “sales gurus” on @thebrokeagent and quickly realized I was not alone. The real estate community rallied around the posts in agreement that the half-agent, half Gary Vee-style life coach content needed to go.

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