Cold calling is one of the most polarizing lead generation strategies in all of real estate. Experienced agents will tell you it’s an essential part of lead generation. Others will tell you that it isn’t worth the anxiety, frustration, and lack of immediate results. [Read more…] about 24 Real Estate Cold Calling Scripts and Tips to Conquer Your Fears
Lead Generation
29 Best Real Estate Apps for 2021
The sticker shock is real.
“You want me to pay how much for real estate apps?!!”
If you’re a new agent, or even an experienced agent looking to free up some cash to buy leads, paying big bucks for apps can be hard to swallow.
That’s why we put together this list of the best free and affordable real estate apps that are true game changers for agents in 2021. We also asked a few top-producing agents what their daily go-to apps are. [Read more…] about 29 Best Real Estate Apps for 2021
12 Proven Strategies to Get More Seller Leads in 2021
If you’ve worked in real estate for more than 30 seconds, you’ve probably come to the (painful) realization that 1. you NEED seller leads to become a top producer, and 2. finding and converting seller leads is hard work. [Read more…] about 12 Proven Strategies to Get More Seller Leads in 2021
Is SmartZip the Future of Real Estate Prospecting?
Real estate agents have three types of resources at their disposal when marketing their business: their time, talents, and budget. Use too much of one (or more) of these resources in the wrong place or at the wrong time, and your return on investment plummets.
Predictive analytics apps like SmartZip claim they are the best use of your resources. But are they really? [Read more…] about Is SmartZip the Future of Real Estate Prospecting?
10 Unique Client Appreciation Event Ideas: Lead Gen With Cocktails?
I don’t know about you, but when I first started in New York City real estate I was more than a little disappointed. I was expecting a whole lot more schmoozing over martinis and charming my way into million dollar deals. Instead, most nights I sat at home eating cold pizza and answering emails in my pajamas… [Read more…] about 10 Unique Client Appreciation Event Ideas: Lead Gen With Cocktails?
kvCORE Review: What Does It Offer Teams & Brokerages in 2021?
A few years back, I used kvCORE as the website and CRM solution for my team of 30+ agents. I heard recently that kvCORE added some new features, so I wanted to take a fresh look and review kvCORE in 2021 to see how it stacks up against other CRM platforms.
[Read more…] about kvCORE Review: What Does It Offer Teams & Brokerages in 2021?
9 Tips to Earn More Reviews & Help Build Referrals & Repeat Clients
If there’s one thing we all struggle with in real estate, it’s this: An overwhelming majority of the public believes that we all work alike, and that there’s little difference between agents. With so many in the business competing for mind and market share, how do you create your personal point of difference? [Read more…] about 9 Tips to Earn More Reviews & Help Build Referrals & Repeat Clients
Case Study: How One Tampa Realtor Got 200 Leads in ONE DAY
Realtor: Christina Griffin
Team: Griffin Group
Agents on team: 36 (and growing)
Brokerage: Keller Williams New Tampa
Location: Hillsborough County, Florida
Real estate coach: Tom Ferry
Call coordinator: MyOutDesk
IDX website: BoomTown!
CRM: BoomTown!
Listing presentations: Cloud CMA
Circle prospecting: Slybroadcast
Real estate concierge: Riley
Video emails: BombBomb
Circle Prospecting Reimagined
In the age of Inman and mastermind groups, truly innovative real estate lead generation strategies are rare. I should know. Every week I get pitched by at least half a dozen real estate agents, teams, brokerages, and tech companies promising an exciting new way to get leads. None of them are exciting, and none of them are new. Innovation isn’t easy. [Read more…] about Case Study: How One Tampa Realtor Got 200 Leads in ONE DAY
How to Get Listings: 18 Luxury Listing Agents Spill Their Secrets
Having trouble learning how to get listings? Don’t have enough seller leads? Don’t sweat it. Some of the most successful luxury real estate agents in the country struggled just as hard. Learning their secrets to getting listings can be a game-changer for your career.
That’s why we talked to 18 top-producing luxury real estate agents to learn how they got their first listing, how you can keep your funnel filled with seller leads, and their advice for buyer’s agents who want to become listing agents.
[Read more…] about How to Get Listings: 18 Luxury Listing Agents Spill Their Secrets
5 Smart Ways to Buy Real Estate Leads
If you’re like most real estate agents, all your marketing efforts share the same long-term goal: more real estate agent leads. Which means you’ve probably considered finding a place to buy real estate leads.
But how can you be sure you’re not just throwing money down the drain?
[Read more…] about 5 Smart Ways to Buy Real Estate Leads