Lead Generation

With so many real estate software programs, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the best real estate software across various categories.

Discover the top transaction management software for real estate. Streamline your workflow, close deals faster, and grow your business.

One of the most important — although maybe not super exciting — parts of being a real estate agent is getting clients to sign documents.

If you’re still using pen and paper as sign-in sheets for your open houses, it’s time to step out of the Stone Age!

With so many real estate software programs, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the best real estate software across various categories.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more. 

Boost your open house success with these open house sign-in sheet templates. Capture more leads and maximize opportunities with our expert tips!

Real estate farming is a lead generation and marketing strategy agents use to generate consistent business from a specific geographic area. Learn more in our complete guide.

Have you been wondering what your ROI would be from the Zillow Premier Agent program? We dig in to figure out if it's worth your time, money, and effort.

Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

If you want to build a sustainable career, you need to learn how to get listings. Our tips (some of which are 100% free!) will help you target homeowners and convince them you can get them the best price in the shortest amount of time with the least amount of stress. 

Auto-dialers have the power to triple the output of a real estate agent’s cold-calling outreach and get them in front of leads before the rest of the pack. But is Mojo right for you?

Looking to shift your lead generation strategy to account for all the folks choosing to hold off on listing their homes until interest rates cool or the market shifts? Using a service that offers pay-at-closing leads is a great way to adjust and offset costs. Here are a few options to consider.

Looking to find out how to buy real estate leads? Our in-depth guide will get you started with everything you need to know.

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

Agent Legend offers an easy way to categorize and follow up with leads, wherever they may come from. But while it executes on a solid and simple software solution for nurturing your leads, it’s not a comprehensive product in terms of your full lead conversion system. 

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why!

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

Real estate text message scripts are crucial to boosting conversions. See our scripts and best practices, and download our 6-day text and email campaign.

Find the best real estate postcard templates to market listings, attract clients, and boost your brand with eye-catching designs!

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

We put together 23 real estate email templates you can use for inspiration to help create your own reusable bank of email copy. After the list, check out our 20 rules for writing effective emails.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.

The LPMAMA framework builds trust and rapport, educates buyers, and shows off your expertise—quickly and efficiently. 

Lead generation is one of the biggest and most important parts of being a real estate agent.

Having access to Zillow-generated leads at no upfront cost sounds great, right? In our examination of Zillow Flex, we explore its pros and cons and see if paying Zillow up to 40% of your commission is worth the leads.

Smart agents always send thank-you notes to buyers and sellers because theunderstand that making a personal connection after closing a deal is crucial to establishing enduring client relationships.

Let's remove some of the mystery around real estate referrals and the associated fees. We’ll review why referrals happen, explore how agreements work and offer you a template to get started.

Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.

An economic downturn provides many opportunities that are nearly impossible for the average investor to take advantage of in a good economy. To help you educate your clients, I’m going to share my most persuasive reasons why investing in real estate right now makes sense.

If you want to become a savvy real estate investor, you need to know what market stage your area is in or entering.