Cold calling is one of the most polarizing lead generation strategies in all of real estate. Experienced agents will tell you it’s an essential part of lead generation. Others will tell you that it isn’t worth the anxiety, frustration, and lack of immediate results. [Read more…] about 24 Real Estate Cold Calling Scripts and Tips to Conquer Your Fears
If you’ve worked in real estate for more than 30 seconds, you’ve probably come to the (painful) realization that 1. you NEED seller leads to become a top producer, and 2. finding and converting seller leads is hard work. [Read more…] about 12 Proven Strategies to Get More Seller Leads in 2022
Real estate agents have three types of resources at their disposal when marketing their business: their time, talents, and budget. Use too much of one (or more) of these resources in the wrong place or at the wrong time, and your return on investment plummets.
Predictive analytics apps like SmartZip claim they are the best use of your resources. But are they really? [Read more…] about Is SmartZip the Future of Real Estate Prospecting?
I don’t know about you, but when I first started in New York City real estate I was more than a little disappointed. I was expecting a whole lot more schmoozing over martinis and charming my way into million dollar deals. Instead, most nights I sat at home eating cold pizza and answering emails in my pajamas… [Read more…] about 10 Unique Client Appreciation Event Ideas: Lead Gen With Cocktails?
A few years back, I used kvCORE as the website and CRM solution for my team of 30+ agents. I heard recently that kvCORE added some new features, so I wanted to take a fresh look and review kvCORE in 2022 to see how it stacks up against other CRM platforms.
[Read more…] about kvCORE Review: What Does It Offer Teams & Brokerages in 2022?
If there’s one thing we all struggle with in real estate, it’s this: An overwhelming majority of the public believes that we all work alike, and that there’s little difference between agents. With so many in the business competing for mind and market share, how do you create your personal point of difference? [Read more…] about 9 Tips to Earn More Reviews & Help Build Referrals & Repeat Clients
Real estate coach: Tom Ferry
Call coordinator: MyOutDesk
IDX website: BoomTown!
Listing presentations: Cloud CMA
Circle prospecting: Slybroadcast
Real estate concierge: Riley
Video emails: BombBomb
Circle Prospecting Reimagined
In the age of Inman and mastermind groups, truly innovative real estate lead generation strategies are rare. I should know. Every week I get pitched by at least half a dozen real estate agents, teams, brokerages, and tech companies promising an exciting new way to get leads. None of them are exciting, and none of them are new. Innovation isn’t easy. [Read more…] about Case Study: How One Tampa Realtor Got 200 Leads in ONE DAY
One of the most common mistakes my coaching clients make is that they never take the time to create a diverse real estate lead generation plan that really works for them.
Instead, they jump from strategy to strategy and guru to guru and never really find the mix that generates enough leads and referrals.
Any successful real estate agent will tell you that their most important lead source is referrals. Why? Studies show that quality real estate referrals have a conversion rate of upward of 50%, compared to just 1% or 2% for a typical internet lead. So if you want to level up your real estate business, you need to focus on referrals.
[Read more…] about How Parkbench Helps Agents Drive Community Connections
In my 25 years as an agent and coach, I have never seen inventory this low. Many agents who predominantly work with buyers grumble that they have too many buyers and not enough listings to show them. Listing agents are not meeting their goals and some are struggling to make ends meet. Low inventory is a lose-lose for real estate agents and buyers.
[Read more…] about 9 Proven Strategies to Find Hidden Listing Inventory in 2022