Are your real estate ads helping or hurting next year’s GCI?
I mean, sure, you’re getting some leads, but what message are you sending potential buyers?
Are your real estate ads helping build your brand or just making your phone ring?
To help answer some of these questions with real life examples, we decided to take a deep dive into the state of real estate advertising in 2020.
Here’s what we came up with.
Video Real Estate Ads: Are You Ready for Your Close up?
Let’s face it, the intimacy and human touch that comes across in real estate video ads is a natural fit for the industry.
In fact, most wildly successful agents I know are damn near magnetic and captivating in person, but through email… well, let’s just say some of the magic just doesn’t translate well to the written word.
In order to get your creative juices flowing to create your own real estate video ads, check out some of our favorite examples and our key takeaways from each below.
1.Warren Lewis Sotheby’s International Realty: (Agent Intro) “An Expert Broker Makes Home Hunting Easy”
Featuring agent Aroza Sanjana, the video starts off with her introducing herself and explaining that all clients are unique. She then meets up with actual clients and brings them to her actual listing in Prospect Heights.
It’s open, honest, and radiates the calm, down to earth process working with a true local expert offers buyers and sellers. Even better, Aroza comes across as the absolute antithesis of the stereotypical New York City broker.
Smart. Very, very smart.
2. Compass Real Estate’s Marc Cowan: (Agent Intro)
3. Golden Gate Sotheby’s International Realty Roh Habibi: (Agent Intro, Branding)
4. Hawaii Life: (Branding) 10 Seconds of Hawaii Life
PS I can personally vouch for Ululani’s on Maui if you’re interested.
Bonus: Rehumanize Your Boring Emails With BombBomb
In 2020, video is not just for flashy professional YouTube videos. In fact, self-shot videos that communicate ideas to your leads and clients are the perfect way to remhumanize your relationships
BombBomb is the fastest and easiest way to integrate super effective personal videos into your email interactions with clients and leads.
It lets you shoot, edit, track ,and email out videos on the fly so you can answer your leads questions with a video explainer instead of a long boring email.
It’s also perfect for drip campaigns to shake things up and get people’s attention quickly.
Check out BombBomb below to see how you can start rehumanizing your connections to close more deals today.
5. Berkshire Hathaway Real HomeServices (Branding): The Fountain
It ends with an absolutely killer tagline, “Are you comfortable, or are you home”?
6. The Boutique Real Estate Group: (Listing) 27112 Highland Dr
It’s cinematic, hip, professionally shot, and really captures the soul of the property rather than just a boring tour.
7. The Agency Real Estate: (Listing): 600 Rustic Road
8. Tim Smith: (Branding) $50k “Duffy AKA Dougie” Rap Video Ad
9. Decker Realty Group (Branding, Broker Intro)
10. Mark Spain Group
The takeaway here is pretty obvious. If the pitch is all there is in the video, that’s all you’re going to remember!
Outdoor Real Estate Ads: Catch Your Leads in the Wild
Believe it or not, the outdoors is more than just what you walk through from your car to your listing.
In fact, many people have the free time to go on long walks with pets or loved ones, jog, ride bikes, and all manner of activities unknown to manically busy Realtors!
That makes the great outdoors a prime place to reach those pesky leads who aren’t down with the instachat or snapgram or whatever latest app is at the top of the iTunes charts.
Here are some of our favorite examples of outdoor real estate ads that pack a punch!
11. Sense of Home Scratch & Sniff Ads
These eye-catching and freshly scented scratch and sniff ads, designed by Agency 53 for a new development in Denver, Colorado, are enough to make your average curious resident stop in their tracks.
Once they do, the message behind these ads, that even new developments will become “home” rather than just a place to live, really hits home.
12. Compass: Powering Your Home Search
If you want examples of clever, bleeding edge real estate ads, you could do worse than check in on tech-based brokerage Compass’ lightning fast expansion across the country.
These slickly designed and clever ads on electric car charging ports send the perfect message to the very kind of hip, upwardly mobile and eco conscious clientele every brokerage covets.
That said, the (dead dinosaur powered) Rolls Royce Phantom does seem suspiciously parked… Still, the copy is great, the design is great, and best of all the idea is great.
13. Stribling Building Listing Signs
As classic as a brownstone facade, these well made listing ad signs give you everything you need to know and nothing you don’t. Instead of selling the sizzle, Stribling is going with a subtle nod to tradition and selling the steak. In many cases the location alone will tell most people how much, and how realistic the home these signs are perched on is.
14. Halstead Outdoor Ads
As part of their killer new rebranding, Manhattan’s Halstead knocks it out of the park yet again with these eye candy outdoor real estate signs.
15. Realtor.com Subway Ad
Making a pun about the subway seems like something of a rite of passage (ha!) for advertising execs cutting their teeth on subway signage. Realtor.com’s ad here on the other hand seems to have been well thought out and well conceived. It may not look like it, but that’s an LCD display that alternates between ads like this and upcoming subway departures. Eyeballs get glued to these signs like rats to pizza. 🍕🐀#pizzarat
16. Realtor.com House Wrap Ad
Then there are the hotshot young creatives who come up with ideas like this one. Not only does it show off just how creative the placement is, but it then makes its way online where it (hopefully) takes on a life of its own.
17. 432 Park Avenue
With prices that soar into the HIGH eight figures, Manhattan’s 432 Park Avenue is no ordinary building. That means even something as pedestrian as a billboard covering up a construction site needs to be something special.
18. Duckin Boat Ads
Did you really think we’d do an entire section of outdoor advertising and NOT mention the (in)famous duck ads in Seattle? I dare you to not whip out your phone for a picture when you see this guy in person!
19. Streeteasy Subway Ads: “You’re Dead to Me!”
Okay… this one works perfectly in New York City, or any other city with a massive chip on its shoulder. Streeteasy’s subway ads have always been clever, but these ads take an old school monster fight from classic movies but insert humorous things that New Yorkers tend to argue about. In this case, moving to LA!
Real Estate Facebook Ads: Thumbs up for Laser Targeted Advertising
When it comes to eyeballs, the number of them you get on your ad matters a lot less than who owns them.
You might get 1,000 eyeballs connected to 500 people on your listing ad, but if none of those people live in or are interested in moving to your farm area… Well, you get the idea.
That’s where Facebook comes in. The promise, and often the reality of Facebook real estate advertising is that you’ll get the RIGHT eyeballs and lots of them.
These are all pretty self explanatory so I’ll leave you to them.
20. Core Real Estate: “Work With me”
21. Brown Harris Stevens: Listing ad
22. Warburg: Listing ad
23. Pacific Union Real Estate: Ode to a San Franciscan’s San Francisco
24. Zephyr Real Estate: Listing ad
25. The Corcoran Group: Local Next Door
Loving these Facebook ads from The Corcoran Group that use clever videos to make a personal introduction with a local agent. This is a general ad that will work for branding as well as generating both buyer and seller leads who are looking to work with someone they like and trust.
26. @Properties: The #1 Real Estate Firm in…
A perfect branding ad! If you have any awards or accolades, then flaunt them. It really doesn’t get any simpler than that. Of course it helps to have awards or accolades in areas where your leads want to buy and sell houses, but any agent can claim to be the “hardest working” agent in any area as it’s an entirely subjective claim.
27. Warburg Realty: Listing Video
Print Real Estate Ads: Offline, Antiquated, and… a Big ROI?
The rumors of real estate print advertising’s death have been widely exaggerated. In fact, some agents still swear by the persuasive qualities of ink and paper.
Here’s a few examples of killer print ads that we have to think have a great ROI or at least help grow brands.
28. Douglas Elliman: Ask Elliman
Still one of our favorite real estate ad campaigns of the past few years, Elliman’s “Ask Elliman” campaign hits all the right notes for a real estate ad. It manages to evoke expertise and care at the same time. Perfect.
29. National Association of Realtors: Most Valuable Square Inch
An old school classic of the genre, this magazine ad from NAR is pure messaging and persuasion goodness.
30. Lefferts Place Mews
Sleek and appropriate print ad for a new development in an historic Brooklyn neighborhood.
31. Nourmand and Associates: New Hire Announcement
Okay, you’re probably wondering why I put a new hire announcement of all things on this list. This one is the perfect example of the fact that if you want to get ahead, you need to sweat the small stuff. The typography, layout and imagery is all pinpoint perfect.
32. Compass: Door Hangers
Well designed door hangers? Now we’ve seen it all! These just listed and open house door hangers for Compass were designed by I Design Creative and look great!
33. First Mallorca: Taylor Made Houses
How clever are these ads for Mallorca-based luxury real estate firm First Mallorca? One of the first rules of advertising is that simple ideas are generally the best ideas!
Over to You
Have a great real estate ad you think belongs here? Have some insight for trends in 2020? Let is know in the comments.