Marketing

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why!

More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.

Having a hard time naming your company? Get inspired by these top real estate company names. Plus, try our free generator for options!

We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.

With so many real estate software programs, choosing the right tools takes work. To help you navigate these choices, I’ve compiled a list of the best real estate software across various categories.

With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.

If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.

LionDesk is a powerful and affordable real estate CRM that offers a suite of high-end features—which is why we rated it as our number one pick among CRMs in 2022.

We compiled 20 proven real estate newsletter ideas to help you create high-quality content that engages & converts.

Start 2024 off right by making more meaningful connections with these email ideas.

New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.

Even experienced agents have a hard time choosing which marketing materials to spend their hard-earned time and money on. But whether you need Instagram Reels templates or business card advice, we have you covered.

Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.

We found the best post ideas for agents who want to level up their brand and generate leads on Instagram.

We took a deep dive into Agent Crate’s pricing, design and copy quality, and features for 2023. We also included real examples of Agent Crate’s templates so you can see if they’re a match for your personal brand.

Coffee & Contracts promises to be a one-stop shop for real estate marketing. But is it worth your hard-earned time and money?

LabCoat Agents Marketing Center seems to have templates for pretty much anything you’d want to create to market your business on social media or in print. But is it worth your hard-earned time and money?

To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.

These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one. 

This in-depth guide can help you create Facebook ads that will generate leads for a reasonable price. Use our step-by-step instructions to set up your first ad campaign and figure out when it’s time to hire a pro. We’ll talk about what it costs and show you real-world examples of Facebook ads that work.

If you're looking for high-quality real estate social media templates, we've curated some of the best options for you. We also included a list of trusted sources that create them exclusively for our industry.

Know more about the best real estate investing apps through this guide. Discover their pros and cons and pricing to find the right app.

SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?

Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.

Imagine predicting exactly who will sell their property in the next 12 months. It used to take a mind reader to get that kind of inside intel, but now you just need some big data and the right artificial intelligence company to interpret it. Here are a few worth checking out.

Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.

Find the best real estate postcard templates to market listings, attract clients, and boost your brand with eye-catching designs!

Fall is typically a great time to focus on a few marketing strategies to refill your pipeline after the busy summer rush. And Halloween presents a bone-chilling opportunity to scare up clients with some creepy-crawly fun.

Flyers play an active (and visible) role in most top producers’ marketing strategies. Let us help you build your vault of well-designed, easily editable templates for events, listings, recruiting clients, and more. 

Need open house ideas that actually work? Explore these unique and actionable ideas to boost attendance and convert visitors into clients.

Dive into our pro tips and top picks of the best virtual staging software to transform listings, boost buyer interest, and sell faster.

Conducting accurate, consistent property valuations isn’t easy, and most agents aren’t taught this skill in their real estate classes. We’ll walk you through the entire process and give you a template to get you started.

In this step-by-step guide, we'll tackle the five crucial elements of a killer listing description, how to create them yourself, and examples of agents who have mastered this task.

Real estate text message scripts are crucial to boosting conversions. See our scripts and best practices, and download our 6-day text and email campaign.

Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.

Instead of seeing ISAs as a primary source of business, many agents hire just anybody to make lead nurturing phone calls. They also often fail to put any proper training or systems in place. Here's how to do it right.

If you want to connect with new prospects and get more leads at your next open house, check out this list of 15 scripts and ice breakers that will actually get you phone numbers and email addresses. Plus, we include three tools that can make the process even smoother.

Find the best real estate website builder to showcase listings, attract buyers, and grow your business with powerful marketing tools.

While getting your content to rank on search engines is harder than it used to be, you can easily outrank your competition by investing some time and effort and using basic SEO strategies. Here's how! 

Even with limited tech skills, you can learn to build a website with IDX listings, lead capture, map search, and more in an afternoon—without calling tech support.

With Real Geeks, you can take advantage of some powerful tools, but is the benefit worth the price tag? In this review, we dive into the features, pricing, and how it can help you grow your business, to help you decide if Real Geeks is right for you.

Discover how your website stacks up against the top 15 agents on the Real Trends 500! Also, learn the best practices for improving your web presence, plus tools and resources to up your game in 2024.

If you’ve had your website up and running for more than a few months, you’ve probably noticed something curious.

Coming up with fodder for your blog can be challenging. Check out the dozens of ideas and examples we've compiled here, along with some crucial tips and tricks to ensure your audience will click on, read, and engage with your blog posts.

Struggling to come up with a domain name for your real estate business? Use our expert tips and free real estate domain name generator to find one that will help you dominate your market for years to come.