Marketing

How to Build an IDX Real Estate Website: The Ultimate Guide 2021

Emile L'Eplattenier | June 23, 2021

Although IDX real estate website providers like Real Geeks and InCom are great, we still get tons of emails asking about DIY options.

Lucky for you, building your own IDX real estate website is pretty easy these days—easy enough for an agent with limited tech skills to build a website with IDX listings, lead capture, map search, and more without calling tech support once. Trust me. It’s not as hard as you think.

17 Open House Food Ideas That Can Help Sell Your Listing (Yes, Really)

Emile L'Eplattenier | June 22, 2021

When it comes to open house food, dumping some pretzels into a bowl isn’t going to cut it. After all, every element of your open house provides an opportunity to earn potential clients—so don’t miss yours! To help you impress prospective buyers and send the right message with your open house food, we compiled 17 trendy and tasty open house food ideas for 2021. [Read more…] about 17 Open House Food Ideas That Can Help Sell Your Listing (Yes, Really)

8 Hidden Opportunities for Real Estate Agents on Clubhouse in 2021

Stacey Soleil | June 20, 2021

The Clubhouse app is the latest social media sensation that has grown to around 10 million users in 2021. Although Clubhouse has grown very quickly, it is still a relatively new platform. That means there are still opportunities for real estate agents to leverage Clubhouse to build their brands and grow their businesses in 2021. Imagine getting in on YouTube in 2010!

What makes Clubhouse’s call to action for real estate agents so unique is that it’s centered around the long-lost art of live, spoken conversations. That means agents don’t have to mess around with video at all to use it. In this article, we’ll explore eight hidden opportunities for agents on Clubhouse. [Read more…] about 8 Hidden Opportunities for Real Estate Agents on Clubhouse in 2021

Realtors: 15 Reasons Your Leads Aren’t Calling You Back (and How to Fix Them)

Emile L'Eplattenier | June 11, 2021

Is there anything worse than working a new lead, only to have them straight up ignore your calls and emails? After all, you’re getting leads, so your lead gen strategy seems to work just fine. They just don’t seem to want to talk to you. What are you doing wrong?

Well, you’re probably doing a lot wrong … or maybe you’re doing nothing wrong. After all, getting a lead on the phone is hard work. Getting them to return your call is even harder.
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11 Hilarious Real Estate Agents You Need to Follow on Instagram Right Now

Eric Simon - The Broke Agent | June 10, 2021

When I started The Broke Agent in 2015, real estate Instagram was an unbearable place to scroll. The #realtor hashtag was flooded with carbon copies of suited and booted “top producers” who were all magically in the top 1% (or so they claimed).

I remember thinking, “Is everyone in real estate killing it besides me?” So I started to call out these fake “sales gurus” on @thebrokeagent and quickly realized I was not alone. The real estate community rallied around the posts in agreement that the half-agent, half Gary Vee-style life coach content needed to go.

21 Deal-killing Home Staging Mistakes Even Experienced Realtors Make

Emile L'Eplattenier | June 3, 2021

When it comes to giving you home staging tips, it’s hard to know who to trust. Your spouse, your mother, your best friend from college—they love you, but they’re all liars.

Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked. You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea.

The 7 Best Free Real Estate CRMs of 2021

Chris Linsell | June 1, 2021

A free real estate CRM is an essential tool for any agent looking to move beyond a transaction or two a year. Good customer relationship management (CRM) tools help you organize your contacts, establish a consistent communication plan for each client, and ultimately close more deals.
[Read more…] about The 7 Best Free Real Estate CRMs of 2021

The 6 Best Real Estate Website Builders of 2021

Chris Linsell | June 1, 2021

Your real estate website is the hub of your marketing strategy. It’s where all your lead generation efforts are focused and where prospects become your clients. Without a high-performing real estate website, you’re missing out on opportunities to grow your business.
[Read more…] about The 6 Best Real Estate Website Builders of 2021

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