Marketing

I remember my first lead. I was so excited I thought this person was going to be my new best friend. But much to my surprise, she never even answered the phone! Sound familiar?

[Read more…] about 5 Excuses Agents Make When They Can’t Convert Leads (& Why They’re Wrong)

Starting a new blog but stuck on what to write? Need some real estate blog ideas to rank on Google, go viral on social media, and actually generate some leads? Well, you’ve come to the right place.
[Read more…] about 15 Real Estate Blog Ideas That People Will Actually Read

If someone walked into my office 10 years ago and told me that someday real estate agents would have chatbots screening their leads online, I would have laughed in their face. Well, I would have probably asked them if they needed an apartment in the East Village before they could even open their mouth, but yeah, I wouldn’t believe them.
[Read more…] about The Pivot: Are Real Estate Chatbots Still Worth It in 2021?

It is widely known that email is an effective form of marketing. However, you may not be seeing the results from your email campaign that you feel you should. The problem is likely that your customers are receiving the “marketing” but not the “message.”
[Read more…] about 6 Emails to Send to Clients to Drive Repeat & Referral Business

Let’s face it. There’s just something sad about an empty house. Even if your buyers don’t say it out loud, you can be sure they’re thinking it when you send them a listing with cold, empty rooms. After all, if they don’t see it virtually staged online, it’s just a house—and no one wants to buy a house. They want to buy a home.
[Read more…] about The Close Special Report: The Best Virtual Staging Software & Tips 2021

It seems like everybody is offering advice on real estate social media marketing these days. Beware though: Not all advice is created equally. Sure, “post great pictures” is definitely good advice, but if you really want to build your brand and get leads on social media, you’re going to need more… well, everything.
[Read more…] about 23 Real Estate Social Media Marketing Tips From Top Agents

I have something to confess here. I’m cheap. Not frugal, not careful with money. Cheap. I spend hours researching almost every purchase big and small and can rattle off minute details that affect the price of leather sofas, suits, guitars—you name it. I don’t just want a good deal, I want a GREAT deal. I’m a salesperson’s worst nightmare. If you’re a buyer’s agent, you probably meet people like me 20x a day.
[Read more…] about How to Educate Unrealistic Buyers & Convert More Leads (Quickly)