Have you been wondering about what your return on investment would be from the Zillow Premier Agent program? Is it worth your time, money, and effort?
[Read more…] about Is Zillow Premier Agent Worth The Cost?
Lyst Index Launch Event at 11 Beach Street, PHB- Photo via Douglas Elliman
While the rumors of the death of real estate are greatly, (and repeatedly) exaggerated, an agent from just 10 years ago would hardly recognize the industry today.
No, agents aren’t whizzing around Manhattan in flying cars just yet, and houses are still houses, but Silicon Valley has been treating the industry like the beaches of Normandy — ripe for the disrupting. [Read more…] about Can Experiential Marketing Save The Real Estate Industry…Again?
In a world of chatbots, Facebook marketing, and Snapchat, the real estate brochure can seem like a relic from another time. However, those who believe this are missing out on a major opportunity. Real estate brochures can be an active and profitable part of every real estate agent’s marketing strategy if you use them properly.
[Read more…] about 15 Real Estate Brochure Templates That Will Make You Money
Ask any top performing real estate agent what their go-to-must-have-can’t-live-without tool is, and chances are they’ll say a great real estate CRM. The only problem is that there are so many on the market that it’s hard to know which is the best.
[Read more…] about The Best Real Estate CRM for 2020: In-Depth Reviews & Pricing
Real estate prospecting is the act of generating new real estate clients through active outreach and outbound communication. Rather than waiting for the phone to ring, a real estate prospector picks up the phone (or emails or texts or knocks on the door) to initiate contact with their potential clients.
Most new agents dread the idea of real estate prospecting. After all, they’ve been conditioned to think that all cold outreach is too hard and too humiliating to actually work. In reality, real estate prospecting can be one of the most rewarding things you can do as an agent, and is without a doubt the best way to generate new leads. [Read more…] about 13 Clever Real Estate Prospecting Ideas to Boost Your GCI
For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a Realtor, your real estate videos are no different.
So we’re going to cover some new technology in this article, but for the most part, we’re going to talk about your real estate marketing video strategy and how changing it can help 10x your GCI.
Don’t worry, we also have plenty of great examples of real estate marketing videos to check out along the way.
[Read more…] about 11 Real Estate Videos Smart Agents Are Using + Examples
With more than 125 million users in the U.S. alone, Pinterest is an ideal social media platform for Realtors. Of course, it’s not just size alone that makes Pinterest so great for real estate marketers. More than 90% of active Pinterest users report using the platform to help in their purchase planning process.
[Read more…] about 13 Powerful Pinterest Real Estate Marketing Ideas From The Pros
According to a study done by Outbound Engine, successful real estate agents get up to 75% of their business from real estate referrals and word of mouth. The same study shows that on average, only about 20% of past and present clients are referring their family and friends to you, leaving a lot of opportunity (and money) on the table.
We’re here to help you boost that average. We spoke to 11 top producers across the country and asked for their best advice on how to get more real estate referrals, here’s what they said. [Read more…] about 11 Savvy Ways to Generate More Real Estate Referrals From Your Sphere
If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: building a brand is HARD.
Like, really hard.
Luckily, like a lot of things in real estate, branding gets easier.
In order to do it well, you need to learn from the best, and apply a few tried and true rules that branding experts swear on.
To get you started, here’s a granular look at what we think are examples of the best real estate branding in 2020.
[Read more…] about The Best Real Estate Branding of 2020 + Tips From the Pros
Finding a real estate postcard that works can be a challenge if you don’t know what to look for. Our mailboxes are jammed every day with flyers, ads, and junk mail that we don’t give a second look to, and bad real estate postcards end up in the recycling bin before they make it through the front door.
[Read more…] about 15 Eye-Catching Real Estate Postcards That Actually Work