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For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a real estate agent, your real estate videos are no different. Everybody’s making them, but almost no one is making them right.
[Read more…] about 12 Real Estate Videos Smart Agents Are Using + Examples
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Many agents have already given up. Sure, they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s customer relationship management (CRM) software with leads that are perfect for nurturing campaigns. [Read more…] about 21 Open House Ideas That Will Actually Get You Leads
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In a competitive field like real estate, any advantage an agent can get over their competition is a good thing. Real estate designations help separate you from the field and demonstrate that you’re an expert, while at the same time setting you up with a professional network of other designees for referrals and support.
[Read more…] about 8 Real Estate Designations That Will Actually Make You Money
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They may love you, but they’re all liars. Your spouse, your mother, your best friend from college—all liars.
Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked.
You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea. [Read more…] about 18 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make
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Let’s face it. When it comes to real estate marketing trends like virtual tours, being an early adopter has its benefits. Sure, the old cliche that the explorers get the arrows has some truth to it, but along with the arrows comes the gold. And when it comes to virtual tours, the gold rush is starting now.
[Read more…] about The Pivot: How Top Producers Are Using Virtual Open Houses in 2020
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I’m sure it won’t come as a surprise when I say that many real estate markets across the country are about to experience a major shift. We’ve been basking in the glow of a seller’s market for at least five years, and most economists predict the COVID-19 global health crisis and the following economic uncertainty will almost certainly lead to a shift toward a buyer’s market.
[Read more…] about 15 Surprising Ways a Buyer’s Market Will Change Your Business in 2020
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Hey there, this is Hannah and I’m the Community Manager at The Close. Lately, I’ve been thinking about how our community of agents can get creative so you can connect virtually with each other and with your past, present, and future clients. [Read more…] about Join The Close’s 30-Day Social Media Challenge
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Outside of luxury listings, virtual tours have always been something of a solution looking for a problem. Sure, they look cool, and they definitely impress homeowners, but even a brand-new agent with the ink barely dry on their real estate license could tell you that they never really did much to, you know … actually sell houses.
[Read more…] about How Custom Virtual Tours Can Save Your Real Estate Business in 2020
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We get it—writing is not a craft that everyone is skilled in. And while we aren’t talking about writing the great American novel here, writing a real estate agent bio can be tricky business if you don’t know where to start.
Don’t get discouraged; we’ve got your back! In this article, we’ll give you templates you can use today to write your very own bio, some examples of real estate agents who have cracked the code and gotten it right, and the ten commandments of writing one for yourself.
[Read more…] about 5 Real Estate Agent Bio Examples We Love (Plus How to Write Your Own)
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The spread of the novel coronavirus and COVID-19 has rocked everyone back on their heels. For many small business owners, but especially those of us who work as Realtors, it’s done more than that; it has knocked them clear to the ground. With most real estate offices across the country closed and agents told to work from home, many Realtors are scrambling to cope with a new work environment as well as figure out just what they should do with themselves.
[Read more…] about 21 Hidden Opportunities for Realtors Under Quarantine