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Are your real estate ads helping or hurting your GCI?
I mean, sure, you’re getting some leads, but what message are you sending potential buyers?
[Read more…] about 37 Clever Real Estate Ads That Convert Like Crazy
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Social media is still a mystery for a lot of agents. Unfortunately, this means even the best agents make mistakes, blunders, and faux pas that could easily be avoided.
[Read more…] about 15 Social Media Mistakes All Agents Should Avoid
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One of the worst things about being wrong is that you almost never find out until it’s too late.
I hate to say it, but because real estate agents are natural optimists, they seem to get marketing wrong more than most entrepreneurs. I’m sure you can think of an agent right now (maybe even one sitting in the room with you) who keeps making disastrous marketing mistakes and then wonders where all the leads went.
Of course, since we care about your success, we sat down with some top-producing brokers to put together this list of 15 real estate marketing mistakes that are far too common today. How many are you making? [Read more…] about 15 Real Estate Marketing Mistakes Even Skilled Realtors Make
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Curious about generating real estate leads on LinkedIn? Here’s a quick story that will immediately sell you on why it should be one of your main lead generation strategies:
As the managing editor for The Close, I get at least a dozen pitches per day in my inbox. If I don’t get to them immediately (which I never do), they quickly get buried under an avalanche that I rarely have time to dig through. It’s just not worth my time.
[Read more…] about 9 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads
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Let’s face it. Most newer real estate agents still balk at the idea of cold calling expired listings to earn their supper. However, as any experienced real estate agent will tell you, great expired listing scripts and well-practiced objection handlers are worth their weight in gold.
[Read more…] about 15 Best Expired Listing Scripts & Objection Handlers 2021
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In 2021, there is one tool that is the fastest, easiest, and most persuasive way to get colorful visuals into your marketing message: real estate infographics.
Did you know that just by adding color visuals to their text, researchers were able to increase their audience’s willingness to read it by 80%?
[Read more…] about 97 Real Estate Infographics + How to Make Your Own & Go Viral
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To say that the best real estate marketing ideas have been all over the place in the past few years is a wild understatement. While cold calling and sphere prospecting will always work, technology keeps making agents second-guess their utility.
While a growth mindset helps, you still need to find new secret sauces and to learn how to cook with them. To help you find that sauce and start cooking, we put together this list of what we think the top real estate marketing ideas are for 2021.
[Read more…] about 29 Real Estate Marketing Ideas & Trends That Will Dominate 2021
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Let’s face it, every new agent thinks they know exactly what to say to leads in text messages. Of course, when it comes to actually sending those texts—well, let’s just say I get a lot of questions about why leads are not responding to texts.
[Read more…] about My 6-Day New Lead Text Messaging Campaign + Agent Texting Scripts
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Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2021. The only problem is that, for many agents, writing effective emails can be challenging.
[Read more…] about 19 Best Real Estate Email Templates & Scripts for 2021
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When it comes to open houses, many agents have already given up. Sure, they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s customer relationship management (CRM) system with leads that are perfect for nurturing campaigns.
[Read more…] about 29 Open House Ideas That Will Actually Get You Leads