Real estate Instagram posts can help you attract qualified leads and clients. That’s why Instagram is growing as the go-to social network for marketing your real estate business.
And while we agree that agents on social media attract more leads, land more clients, and close more deals, we also know that consistently coming up with ideas for real estate Instagram posts can be overwhelming. But we hope these post ideas help you get your Instagram feed up to par.
On top of offering Instagram post ideas that will help you build your real estate empire, we also looked into marketing companies that help agents create content for Instagram. And as a bonus, we threw in three free Canva templates that you can download today.
Top Companies for Real Estate Instagram Posts in 2022
|Social Media Post Creator||Best For||Pricing|
|Coffee & Contracts (Best Overall)||Marketing campaigns, storytelling reel templates (designed by the Broke Agent), trending audio and sleek, high-end templates||$54/month|
|Lab Coat Agents||Marketing tools that stand out, catchy copy with unique designs||$59/month|
|Porchlyte||Done-for-you educational templates with a luxe feel||$47/month (billed quarterly)|
|Agent Crate||Trending video posts (Reels) with audio, Instagram post templates||$24/month|
1. Trending Audio Posts (Especially Humorous Ones)
These posts, available from Agent Crate, are so on point. They use trending audio and hashtags to show off your real estate personality. We love the POV, or point of view, posts on Instagram. They add spice and humor in a one-two punch.
Agent Crate is a great service that offers templates for your social media along with prewritten blog posts, social media calendars, customizable videos, and tons more for just $24 per month. For access to these awesome posts, we think it’s totally worth it.
2. Listing Carousels That Show Off Your Style
We’re in love with these stunning Instagram post templates from Coffee & Contracts. Your listing just hit the market and it won’t last long when you post these to all of your socials. Classy, chic, and showing off your listings like a boss, these templates are fully customizable Canva templates. Coffee & Contracts gives you these templates along with everything you need for a full-fledged marketing strategy for $54 per month.
3. Storytelling Reels That Showcase Your Expertise
Take to Instagram to educate your clients and sphere on all things real estate with storytelling reels. Coffee & Contracts breaks down how to create a short story reel in this post, including a few ideas to get you started.
The goal is to keep it short and simple, use trending audio as the background to gain more traction and make it easily digestible.
4. Educational Carousels That Stand Out
Educational real estate Instagram posts are a great way to connect with your audience and drop some knowledge. These templates from Porchlyte are delightful and stylish. When you want to quickly create some posts to establish yourself as the expert in your community, these templates will make you pop as the pro you are.
5. Funny Real Estate Memes
Nothing grabs attention like a bit of fun humor in any Instagram (IG) post. These types of fun IG posts and GIFs are perfect for creating buzz, giving your followers a great laugh and keeping you top of mind.
The best part is you don’t have to come up with the laughs yourself. Coffee & Contracts has a stash of these plug-and-play templates designed by The Broke Agent you can customize and post right from Canva. Plus, you’ll get fresh new content each month to keep things lively in your feed.
6. Market Updates With Sophistication
People always want to know how the market is doing. So be sure to keep them informed with sophisticated, sleek market update posts. Use high-definition photos of listings (feel free to use some of your previous listing photos) to hint at your marketing savvy.
You can design these yourself with tools like Canva or VistaCreate. But if you want to save time and brain space, let the folks at Lab Coat Agents provide beautiful, easy-to-use templates that you can fill in and post in just minutes.
7. This or That – Engagement Posts
Stir up engagement on your posts to get the algorithm working in your favor. Use templates that ask “This or That,” or share fun real estate facts or inspirational quotes. With beautifully designed posts incorporating high-def photos, these posts can stop a scroll on a dime.
If you’re looking for some help in the design department, look no further than Porchlyte. They have several different templates that you can customize with your own spin, your logo, and any additional info you want to include. They’re gorgeous and ready to use.
8. Day in the Life of a Realtor
I know your #realtorlife doesn’t seem that exciting to you. But people on the outside looking in want to know how you spend your day. These #dayinthelife posts get mega engagement, and your audience will be fascinated with the activities you share.
But these posts do something else–they show that you’re actually working hard for your clients. That gives you clout and authority. When people see everything you do in a day, they see your work ethic, what it takes to get a listing sold or find the right home for your buyers, and they see your expertise. They see you as a professional out there doing the work.
So, even though it may feel awkward, create one of these every so often. All you need is your phone to create these posts. Pair it with some trending music for the background, and don’t forget to use the auto-captions feature.
9. Authentic Personal Posts
When you only post about real estate, your audience will stop seeing you as a person and start tuning out your posts. You certainly don’t want that. Your people want to get to know you as a human. When you’re human, people can connect with you, relate to you, and see you as a friend and a confidant.
The real estate agents who do this best get the most referrals and repeat business over those who keep an arm’s length distance from their circle. Don’t be all business all the time. Share some of who you are as a person, not just as a Realtor.
Create posts of you at home, doing the things you love, and spending time with those you care about. Those posts are the ones that make the most significant difference in your success. Be yourself. Be authentic. Create meaningful relationships with the people you do business with and you’ll be rewarded with more business than you can handle.
As an added bonus, you’ll naturally attract the kind of people that you will enjoy working with.
Your Take on Real Estate Instagram Posts
Instagram is a remarkable marketing tool to attract business and help you grow your real estate authority. But it’s also an excellent way to connect with your audience on a personal level. Use these types of posts to get the most out of your marketing efforts.
If you’re a new agent with a limited budget, it might be time to tap into that sweat equity and spend your time instead of your dollars and do some DIY.
But once you get your business up and running, you might want to tap some of these amazing companies to create a beautiful branding campaign that you can be proud to show off.
Plus, they can do a lot of the lifting to free up your time so you can focus on what you do best: servicing your clients.
There are plenty of options out there to help you create these IG posts, and we hope you found our suggestions helpful. But this is by no means an exhaustive list. Are you using an agency that we didn’t mention? We’re always looking for new companies and services. Let us know who you love in the comments below.