Marketing
9 Real Estate Marketing Tools Every Agent Needs in 2024
If you’re not a tech geek, keeping up with the latest real estate marketing tools can be challenging. That's why we rounded up the top contenders for you.
Jodie Cordell23 Clever Real Estate Marketing Ideas
Looking for more marketing ideas to grow your business? We've gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today.
The 9 Best Real Estate Marketing Companies in 2024
Whether you need some focused attention on your social media, video content, or print marketing—or maybe even a comprehensive, enterprise-wide strategy—we’ll help you pinpoint the right real estate marketing companies to meet your specific needs.
The Complete 2024 Real Estate Marketing Calendar & Holiday Guide (+ PDF)
Download our PDF to get the Ultimate Real Estate Marketing Calendar for 2023 (including dozens of templates & more!).
Branding + PR
all in Branding + PR →45 Creative Real Estate Company Names + How to Create Your Own
Most real estate company names are boring at best. So before you open up yet another “Superior Realty,” check out these examples, branding tips and our very own name generator.
51 Best Real Estate Slogans & Taglines
Real estate slogans define your brand and value proposition. Is your tagline as good as it could be? Use these examples and our slogan generator to level up!
13 Tips for Creative Real Estate Headshots (+ Examples)
In the world of digital marketing, your headshot is often the first time prospects, leads, and clients will see your face. This means a professional, polished photo that represents who you are and what you stand for is a must have.
The Agent’s Guide to Experiential Real Estate Marketing
If you want to successfully market a property and build a brand, creating a memorable experience for your potential buyers and advocates is one of the best things you can do. There’s even a fancy new name for it: experiential marketing.
CRMs
all in CRMs →Lofty CRM Review: Pricing, Features, Pros & Cons (2024)
Lofty, formerly Chime, is your all-in-one real estate management buddy, blending top-notch customer relationship management (CRM) capabilities with powerful marketing and lead generation tools.
Realvolve Review: Pricing, Features & Pros & Cons (2024)
Today, we’re going to kick the tires a bit to see if Realvolve is evolved enough for today’s tech-savvy Realtors.
The 10 Best Real Estate CRMs of 2024
Ask any top-performing real estate agent what their can’t-live-without tool is, and chances are they’ll say a great real estate CRM. But which is best?
The 7 Best Free Real Estate CRMs for 2024
If you're not ready to pay for a CRM quite yet, we've picked the best free real estate CRM platforms to help you establish a consistent client communication plan.
Email Marketing
all in Email Marketing →The Complete Real Estate Email Marketing Guide for 2024
Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.
20 Mind-blowing AI Tools Helping Real Estate Agents
More and more software companies are integrating AI into their services, making the lives of real estate agents all over the world easier and more efficient. When agents aren’t bogged down by all the mundane tasks of running a business, they can focus on building relationships with potential clients.
12 Real Estate Copywriting Rules Professional Writers Swear by
Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.
12 ‘Happy New Year’ Real Estate Email Ideas to Kick-start Your 2024
Start 2024 off right by making more meaningful connections with these email ideas.
Luxury
all in Luxury →8 Red-hot Real Estate Niches That Can Double Your GCI in 2024
Learn how to take advantage of today’s historic market shifts. When looking for a niche to optimize your marketing strategies and recession-proof your real estate business, it’s important to keep in mind those who are most likely to need your services.
Marketing Companies
all in Marketing Companies →Zurple Review: Pricing, Features, Pros & Cons
Zurple is more than a lead generation platform, they are a lead conversion platform. Are they right for your business?
The 39 Best Apps for Real Estate Agents (Including 2 to Watch) in 2024
With so many apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why we put together this list of the most innovative mobile tools that are helping Realtors stay organized, market their brands, and close more deals.
Ylopo Review: An In-Depth Look at Features and Pricing
In a highly competitive market, finding quality leads is crucial, and Ylopo aims to make this process more manageable for agents. Find out whether it's the right fit for your real estate business.
13 Real Estate Instagram Posts That Attract Clients (+ Canva Templates)
We found the best post ideas for agents who want to level up their brand and generate leads on Instagram.
Paid Advertising
all in Paid Advertising →Real Estate Landing Pages: 5 Stunning Examples & Tips
Wishing your website could do a better job capturing leads? The perfect landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. Here's how to get it done.
The Ultimate Real Estate Marketing Plan Template for Long-term Growth
To help you crush your marketing goals in 2023 and beyond, we worked with top-producing broker and coach Sean Moudry to put together a plan template that can serve you for your entire career.
The 11 Best Real Estate Lead Generation Companies
These vendors can create a shortcut to the closing table by generating leads. We evaluate pricing, features, lead quality and more, Plus, you'll get access to our deep-dive reviews to learn more about each one.
How to Estimate Real Estate Brokerage Expenses
Want to open your own brokerage? Let's get your budget in order! We break each cost category down, explain it in detail, and help you estimate your revenue and complete your accounting plan.
Predictive Analytics
all in Predictive Analytics →3 Ways Real Estate Agents Can Leverage Data to Improve Sales & Marketing Strategies
If you want to thrive in this challenging market, you have to adapt your property marketing plans. And the best way to stay agile right now is to incorporate data analytics into your short- and long-term strategies. Here's how.
Homebot Review: Pricing, Pros & Cons for Real Estate Agents
In the age of disinformation, people want to hear from a trusted source. Why can’t that be you? Let’s dive into Homebot and see if it can help you reach more clients with data.
Is SmartZip the Future of Real Estate Prospecting?
SmartZip uses predictive analytics to zero in on prospects and provide tools to strategically target them, all with an integrated, done-for-you marketing platform. But how does it all work? And could it make a difference in your farming game?
Offrs Review: Pricing, Features, Pros & Cons
Offrs leverages the power of big data to analyze consumer behavior and property trends and hand over exclusive seller leads to agents. Let's take a deeper look into what Offrs does, how it works, how much it costs, and ultimately, whether it's right for you and your business.
Print Marketing
all in Print Marketing →The 11 Best Real Estate Prospecting Letter Templates
Check out our comprehensive list of letter templates to send to buyers, FSBOs, owners of expired listings, and more. Plus we share actionable tips you can use to write your own lead-generating copy.
21 Fun Real Estate Door Hanger Ideas to Inspire You
Ready to up your prospecting game? We’ve scoured the internet to find some creative real estate door hangers to inspire you.
17 Christmas Real Estate Marketing Ideas to Get More Clients (+ Templates)
We’re ready to get you into the holiday spirit with some creative Christmas real estate ideas that can get you new clients.
Top 23 Real Estate Postcard Templates That Actually Generate Leads (+ Design Guide)
Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.
Property Marketing
all in Property Marketing →7 Interior Design Trends Ready to Take Over 2024
Good agents are aware of trends; great agents know how to use them to their sellers’ advantage.
Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2024
Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need.
The 6 Best Single Property Websites for 2024 (+ Design Tips)
Single property websites can help you market luxury or unique listings, so we scoped out some easy-to-use, affordable tools to help you build appealing, functional in no time.
How to Do a Comparative Market Analysis: A Step-by-Step Guide
Conducting accurate, consistent property valuations isn’t easy, and most agents aren’t taught this skill in their real estate classes. We’ll walk you through the entire process and give you a template to get you started.
Prospecting
all in Prospecting →Real Estate Lead Conversion Guide: 8 Steps to Close More Deals
Learn the basics of lead conversion and strategies that are tailored for different types of leads. Finally, we'll wrap up our comprehensive guide with some tips to scale your business.
The 10 Best FSBO Scripts (+ Why They Work)
Winning over sellers who want to go it alone is easier than you'd think with this collection of tried-and-true FSBO scripts.
15 Clever Real Estate Prospecting Ideas to Boost Your GCI
Some agents cold call, others send postcards. But the goal is always the same: to initiate contact with potential clients to turn them into leads. Here are 14 ideas you can act on today!
REDX Review: Pricing, Features, Pros & Cons
Is REDX worth the price tag? In this review, we’ll dive into the features, pricing, and how this prospecting software can help you grow your business, uncovering the info you need to decide if REDX will work for you.
Website Builders
all in Website Builders →The 8 Best Real Estate Website Builders for 2024
Without a high-performing business site, you’re leaving money on the table and missing opportunities to grow. Check out our seven favorite providers to help you understand which companies specialize in creating beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.
CINC Reviews 2024: A Seasoned Real Estate Pro’s Insightful Perspective
The biggest challenge for any successful real estate agent is managing your marketing, follow-up, and team members while trying to service your current and past clients.
The 117 Best Real Estate Keywords (+ How to Use Them & Find More)
Want to rank at the top of Google search? Learn how to use keywords to generate leads through your website and YouTube videos.
The 6 Best Real Estate Lead Generation Websites
Let's face it: If your website isn’t generating leads, it isn’t doing its job. As the hub of your marketing wheel, it’s crucial that your website is well-equipped to convert your traffic into clients.
Website Marketing
all in Website Marketing →Top 15 Real Estate Agent Websites for 2024
Discover how your website stacks up against the top 15 agents on the Real Trends 500! Also, learn the best practices for improving your web presence, plus tools and resources to up your game in 2024.
17 Killer Examples of Real Estate Agent Bios (+ Templates)
A real estate agent bio is a crucial part of your marketing strategy and branding. Use our templates, bio generator, and buzzwords to spice up yours today!
14 Real Estate Testimonial Examples to Inspire Your Referral Marketing
When people are hunting for the best real estate agent to work with, they’re looking for examples that show you are trusted by others. That's why testimonials from your past clients can work wonders for your business.
12 Clever Ways to Use ChatGPT for Real Estate (+ 17 Prompts)
New to the idea of using ChatGPT in your business? Have no fear! Learn what it is, what it isn't, and how to create prompts to get some of your time back to focus on the tasks that will scale your real estate business.