Real Geeks Review: An In-depth Look at Features & Pricing

Real Geeks offers beautifully designed website templates with IDX integration. The websites are designed with the home searcher in mind, with stunning visuals and easy-to-navigate functionality. They include all the basics: a blogging tool, customization options, and calls to action that convert traffic into leads.

The templates are modern, clean, and easily adaptable. Plus, Real Geeks is continually rolling out new features and templates to stay fresh and on-trend. Check out some examples of Real Geeks’ websites here:

But if you’re the type of person who likes to customize your home page and tweak things until they’re absolutely perfect, you won’t find that functionality here. These templates are designed for agents who don’t want to put a lot of work into creating a flawless website.

If customization is what you’re looking for, you can go one of two ways. First, Real Geeks offers a service where their design experts build out the design for you, tweaking it until you get exactly what you want.

Or, if you’re a WordPress (WP) wizard, you can also integrate your WP site to work with the Real Geeks platform. However, if you’re going to do that, you might need to check in with their developers. Obviously, if you’re using your own WordPress site, it may not have the seamless integration that the out-of-the-box websites have.

The most significant element of the Real Geeks websites for your business is their ability to track activity on them. When someone lands on your website, the site automatically begins tracking behavior and alerts you to site visitors in real time. When a visitor clicks on a listing or starts a search on your site, Real Geeks collects that visitor’s information and transfers it into your CRM. You can use that information for specific and tailored follow-up with that new lead.

Real Geeks prides itself on its search engine optimization, A/B testing to continue improving their landing page conversion rate, clean back-end interface that doesn’t overwhelm users, and fully integrated IDX that scours the MLS every five minutes for the most up-to-date information. That should keep your leads off Zillow and fully engaged with you and your site.

Real Geeks’ CRM is pretty standard, though in this updated review, I noted some great upgrades too. It includes basic functions like automated drip campaigns, detailed and comprehensive lead profiles, and various communication options.

The dashboard is clean and uncluttered, making it easy to see just where you need to go to find what you need. We’ve reviewed and tested tons of CRMs here at The Close, and this one’s not the prettiest dashboard, but I appreciate the simplicity and ease of use. I know many agents who get overwhelmed easily with tech and this simple approach is refreshing.

However, if you prefer to use your existing CRM because you just love it so much, one great thing about Real Geeks is you can integrate your existing CRM pretty seamlessly through their API integrations. It’s so easy to customize this platform from back to front to make it work for you.

The CRM has some built-in functionality that I love, like SMS texting right from the lead detail page. It’s seamlessly integrated with a mobile app so you’re free to communicate with your leads on the go. Because what agent has time to sit in front of their desktop all day?

One of the other cool features that’s new to this review is the integrated video for text and email. You can shoot a quick video from your phone, upload it, and send it via text or email to a lead. Save videos in your CRM and reuse them over and over.

And don’t forget about Real Geeks’ automation feature. When you get a new lead fed into your CRM, you can instantly set that shiny new prospect up on a workflow tailored to their behavior, whether it’s a new buyer or seller lead. How cool is that?

Real Geeks includes a sweet property valuation lead magnet to help you land more listings. It encourages potential homesellers to share their information with you in exchange for a valuation of their property that you create. It’s the perfect lead magnet to get the listing conversation started.

Real Leads is the company’s done-for-you marketing service, not included in the base price. With Real Leads, you can ensure you are at the top of the search results page when people in your area are looking for real estate services.

This is an additional service Real Geeks offers for $600 per month, plus the amount of the advertising spend. For that cost, you’ll get Real Geeks experts managing your Google pay-per-click (PPC) advertising campaigns. And now they’ve also added Bing.

Real Geeks is also looking to make your branding a whole lot easier. It recently beefed up its retargeting to keep you in front of your target audience with ads after users leave your site. This has real potential to enhance your lead generation.

Obviously, you don’t have to spend the money on this service. You can do a lot of the marketing on a trimmed-down budget and put in sweat equity to offset the cost. But when you get ready to up your real estate game, it’s smart to consider PPC in your marketing budget as part of an overall marketing strategy. And if you still struggle with PPC, this might just be the best way to do it. I know I would definitely consider hiring this out to people who know more than I do.

For me, Facebook Ads are just as complex as Google PPC. They’re constantly changing and there’s nothing more difficult than trying to stay in tune with social media algorithms. Why not let the Real Geeks experts help with this too?

Real Geeks Facebook marketing tools streamline and simplify your ad creation process. Just click on the Facebook ad link inside the Real Geeks dashboard for an ad template that walks you through the process step by step. And if you still need additional hand-holding, there are some sweet training videos and extra coaching to help.

If you still don’t want to spend your time putting together Facebook Ads, don’t worry. You can tap into Real Geeks’ concierge service that will put the ads together for you.

When the leads come in from Facebook, they’re directed straight into your CRM so you can apply your preset communications workflows automatically. Convert those leads without having to make a single click.

Need an inside sales assistant? For an extra $200-a-month charge, Real Geeks offers an AI texting chatbot to boost your speed-to-lead when you’re not available at the moment a new lead comes in. Real Geeks’ chatbot, known as “Robin,” responds to leads who engage with your website. Robin offers information, qualifies leads, and can even set appointments, acting as your inside sales assistant so you can focus on the rest of your business.

Real Geeks recently added a new feature to its CRM to help you prioritize your lead follow-up. Once you turn on Reactive Responses, it will sense when your leads exhibit key buying behaviors, like visiting your website and viewing the same listings multiple times or favoriting properties. Your CRM will then automatically send a text message or email to your lead to spark a conversation.

If you’re looking for a way to streamline your lead nurturing process, this is a great one. Reactive Responses lets you focus on the conversations that matter and waste less time on the ones that don’t.

One thing about Real Geeks is they are invested in making sure agents using their service have access to as much training as they need. The company hosts a live training session every week so participants can engage and ask questions. But they also have tons of prerecorded sessions that you can tap into whenever you want.

Real Geeks is also excellent at customer support. If you are experiencing any issues on the site, they have a U.S.-based support team that can walk you through any situation until they find a solution.

You can also become a part of the Real Geeks community on Facebook and join more than 11,000 members who are highly active, engaged, and committed to the Real Geeks platform.

The Real Geeks blog is a great source for coaching on all things real estate. You can find posts on lead conversion, AI and real estate, negotiation skills, and so much more. Many of the articles are also in video format so you can choose how you consume the content. In fact, I highly recommend checking out their YouTube channel for tons of info, including interviews with some pretty successful people in the real estate space.