Real estate software is what differentiates great agents from good agents. The right software allows agents to generate leads, market their personal brands, nurture leads, stay organized, and close deals better than ever before. 

With so many options on the market, choosing the right tools isn’t easy, which is why we decided to update our picks for the best real estate software of 2022. We organized the tools by category and linked to our deep-dive review articles and buyer guides—making it easier for you to find that one tool that you simply won’t be able to live without.

Lead Generation Software

1. BoldLeads

Pricing: Starting at $649 per month

Best Real Estate Software: BoldLeads; image of contact business cards

In-depth review: BoldLeads Review: How Does It Work & Is It Worth It?

If you’ve been busy selling houses, you may have missed the exciting new technology that BoldLeads offers today’s agents. Instead of just sending you a list of leads, they offer A/B-tested seller lead generation landing pages, an integrated customer relationship manager (CRM), and automated email and text messaging to connect with leads when they expect it—instantly.

You can even leave stealth voicemails, create follow-up funnels, and integrate with your favorite CRMs like Contactually, Top Producer, Wise Agent, and more. Even better, BoldLeads will convert leads for you using their Concierge. They also offer free onboarding and on-demand training classes.

Visit BoldLeads

2. Zillow Premier Agent

Pricing: Varies by ZIP code

Zillow Premier Agent App Task reminder interface

In-depth review: Is Zillow Premier Agent Worth the Cost?

Over the past few years, Zillow Premier Agent has grown up. Instead of just blasting out cold leads like they used to, Premier Agent now offers agents many ways to become the primary point of contact for a lead, in addition to helping you nurture and close them.

Using their app, you can see which homes your leads are viewing and saving to make sure you reach out with the right message at the right time. They also offer a streamlined CRM with task reminders, notes, and mobile notifications. The customer experience report lets you know exactly what your leads think of you without having to ask.

Visit Zillow

3. Catalyze AI

Pricing: Starting at $120 a month

Catalyze AI is one of the most interesting new players using artificial intelligence to generate leads for Realtors. Here’s how it works: When someone inherits a property, whether it’s a surviving spouse or the adult children, Catalyze AI uses artificial intelligence to be the “step zero” solution to put you in the right place before the right time. You’ll receive new leads each month to begin building those relationships that will make you the natural choice when it’s time to choose a Realtor. The Close readers will receive 50% off their first month with Promo Code “THECLOSE”.

Visit Catalyze AI

Real Estate CRM Software

4. LionDesk

Pricing: $21 – $83 per month

LionDesk logo

In-depth review: LionDesk Review: The New King of the Real Estate CRM Jungle?

If you want a full-featured CRM that you can upgrade as your business grows, LionDesk is a great option. Starting at just $21 a month, with LionDesk you can send video emails, bulk texts, drip campaigns, and more. As your business grows, you can add more features without breaking the bank.

Visit LionDesk

5. Top Producer

Pricing: $60 – $105 per month

Real estate software Top Producer's property insights (screenshot)
Related Article
The Best Real Estate CRM for 2023: In-depth Reviews & Pricing

One of the best CRMs on the market, Top Producer recently upgraded their user experience (UX) back to the drawing board and revamped its flagship CRM to compete with the new kids on the block. The new Top Producer looks and works great. Even better, Top Producer is leading the pack with access to MLS data, market snapshot reports, and native integrations.

Visit Top Producer

IDX Website + CRM Platforms

6. Propertybase

Pricing: $349+ per month

Real estate software Propertybase with sample website pictured; titled Red Oak Realty

In-depth review: Propertybase GO Review: The Next Generation of Real Estate CRM?

When it comes to real estate software, you might have noticed that every tech company wants to be a one-stop shop. Propertybase actually is one. First and foremost, Propertybase has a Salesforce-based CRM. Salesforce is the global CRM leader for a reason: Leads can be sent into Propertybase from pretty much anywhere and segmented, put on drip campaigns, and endlessly sliced and diced to match people with properties.

Beyond the CRM, Propertybase has a powerful website builder to drive your marketing, lead generation, and lead capture. Once your leads are coming in, use its customizable dashboard to divide and conquer farm areas and nurture leads. You can try Propertybase for yourself with a free demo.

Visit Propertybase

7. kvCORE Platform

Pricing: $499+ per month

kvCORE Platform interface on different devices

In-depth review: kvCORE Review: What Does It Offer Teams & Brokerages in 2022?

One of the early movers in the all-in-one real estate lead generation and CRM platforms, Inside Real Estate’s kvCORE platform is finally ready for its close-up. Its team-focused platform boasts lead generation, a robust CRM with artificial intelligence (AI) features like a behavioral lead response, text messaging, and even an auto-dialer.

kvCORE is a pretty comprehensive real estate software suite, and offers back-office solutions for agent billing and accounting, a comparative market analysis (CMA) and presentation tool, and listing marketing tools.

Visit kvCORE

8. Real Geeks

Pricing: $249+ per month

RealGeeks logo

In-depth review: Real Geeks Review: An In-depth Look at Pricing & Features

Founded in 2010 by real estate agent Jeff Manson, Real Geeks‘ core mission has never changed: To build IDX websites and a CRM that generates tons of leads for real estate agents. While other IDX sites might be flashier, Real Geeks’ focus on lead generation means that you will spend more time on the phone with real people who want to buy homes and less time fiddling with graphic design and code.

Visit Real Geeks

9. Sierra Interactive

Pricing: Starting at $399+ per month

Sierra Interactive Laptop, Desktop and mobile view Example

Sierra Interactive provides real estate pros a leg up on their competition with award-winning SEO-driven websites, high-quality lead generation, and automated action plans that guarantee speed-to-lead and effective lead nurturing. Sierra Interactive puts you in the driver’s seat, letting you choose how you want to manage your leads. It’s fully integrated CRM helps you stay on top of your sphere and top of mind with your leads, helping you convert faster.

Sierra Interactive provides all the tech you need with the flexibility you want to free up your time to focus on what you do best – build relationships, grow your business, and close more deals.

Visit Sierra Interactive

IDX Websites + Marketing Tools

10. AgentFire

Pricing: $129+ per month 

One of the problems with all-in-one website and CRM platforms is that they force you to upgrade to new “tiers” that include features you don’t want or need. That’s why we love AgentFire. AgentFire starts with sleek, professionally designed websites and then lets you add on only the features you want as you grow. 

In addition, AgentFire offers a lot more than just pretty websites. They also offer agents a full library of lead capture tools including calls to action (CTAs), landing pages, and lead magnets, neighborhood guides, market reports, blogs, and much more. They even offer training with coaching legend Tom Ferry. 

Visit AgentFire

11. Placester

Pricing: $119 per month

Real estate software Placester with website sample pictured

Related article: The 6 Best Real Estate Website Builders of 2022

In 2022, agents have a million options to build a pretty website. But if your website isn’t generating leads, it isn’t doing its job. That’s why Placester almost always makes it to the top of our list of the best website builders and real estate software. Their sites are designed for one purpose: lead capture.

Don’t get me wrong—Placester’s websites are beautiful. But they are also A/B-tested to ensure lead capture. They even offer helpful features like prewritten content libraries, a CRM, and a brand-new services marketplace to help you find design and tech talent quickly. 

If you’re a National Association of REALTORS (NAR) member, you qualify for a Placester website complete with an IDX feed and basic lead capture options for just $119 per month.

Visit Placester

12. Luxury Presence 

Pricing: $180+ per month plus $500+ setup fee

If you’re even thinking about getting into luxury real estate, then cookie-cutter website templates aren’t going to cut it. Your personal brand is crucial for success in luxury real estate so your website needs to be uniquely yours. As one of the earliest and most respected luxury real estate website designers, Luxury Presence should be at the top of your list when it comes to real estate software that’ll help you create a new website. 

Their designers have created websites for some of the most successful real estate agents in the world, and believe it or not, they are more affordable than you might think. A semi-custom website from Luxury Presence starts at just $180 per month with a $500 setup fee. Of course, the sky’s the limit from there, but getting started is what counts.

Visit Luxury Presence

Social Media & Marketing Software

Lead Qualifying & Nurturing Software

Real Estate Prospecting Platforms

Predictive Analytics & AI Software

Home Valuation Software

Comparative Market Analysis (CMA) Software

Open House Software

Community Engagement Software

Transaction Management Software

Outreach Automation Software

Expense Tracking Software

Writing Software

Over to You

Have a suggestion you’d like us to add to our list of the best real estate software? Let us know in the comments.

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