Is 2018 finally the year that the real estate industry gets the disruptive tools and apps that other industries enjoy?
Read on to check out our 19 top picks for the best time saving, lead generating, and innovative real estate software for 2018:
Here’s Keyes Company Chief Information Officer Wendi Iglesias on the benefits of the new kvCORE platform:
“We have many systems for lead generation, lead nurturing, customer management, and transaction management that all work together to increase productivity of our associates and deliver a best in class customer experience. Right now we have a large focus on social connections and behavioral automation. We are actively looking for connections with buyers and sellers via social media using tools like Flipt, Buyside, and Quantum Digital Trigger Marketing, working to bring them valuable information they need via the medium they wish to have it delivered with systems like Buyside, Real Scout, and VoicePad; and guiding them through the transaction with all the digital and non-digital expertise it takes for a successful transaction. We believe that it is both stellar service and hi-tech tools that bring the best customer experience.”
While AI chatbots have been threatening (not in a skynet sense, but you get the idea…) to “disrupt” real estate lead nurturing for a long time now. The only problem is that the vast majority of solutions on offer weren’t quite ready for prime time. They were clunky, slow, or too robot-like to be useful.
Structurely’s AI chatbot Aisa (Artificial Intelligence Sales Agent) Holmes allows you to qualify your web leads while you’re out showing and pitching.
It also talks to a ton of your favorite lead gen/CRM platform’s like Real Geeks, BoomTown, Kunversion, Placester and more.
Even better, Sand Hill Road has taken notice. Amitree recently closed a $7 million round of funding to build out more functionality into an already fairly robust platform. Get on board while it’s still free!
While many CRM’s let you tag leads and send out drip campaigns, Contactually takes it a step further and offers complex automation and lead nurturing features in order to help you build and maintain relationships. It will even use AI to tell you when the best time to reach out to different leads is.
Contactually is one of the best platforms for Realtors who are serious about automating their relationship marketing and reaching the right lead, with the right message, at the right time.
5. Cloud MLXOne of the most common complaints I here from newer Realtors is that their MLS interfaces look and feel like they were built in 1994. Tiny fonts, dozens of tiny checkboxes and dropdown menus, and a design aesthetic that screams AOL 95. Blah.
Want to know why? Your MLS doesn’t have the time, resources, or expertise to design and build sleek, modern tools to access their treasure trove of data. That’s where companies like W+R Studios come in.
Their Cloud MLX app sits right on top of your mls and gives you a Google-like way to access that data faster, easier, and without the headaches.
During a recent chat with W+R CEO Greg Robertson, he let me in on the mantra that helps them make such innovative software: Make it simple, make it elegant, and make it easy to use. Cloud MLX nails all three and then some.
Even better, Cloud MLX is designed to work seamlessly with the other apps in their Cloud Agent Suite; Cloud CMA, Cloud Attract, and Cloud Streams.
The whole package together gives agents a formidable arsenal of tools for searching your MLS, buyer and seller lead generation, lead nurturing with gorgeous listing updates, and finally powerful listing presentation software to seal the deal.
Follow Up Boss is a lightweight, laser targeted lead management system designed for Realtors and teams to nail their lead nurturing targets day-to-day quickly and easily. Follow Up Boss sits right on your email and logs emails and texts, manages drip campaigns, sends automatic texts (open rates are WAY higher than email). and generally keeps agents focused on lead nurturing and converting clients instead of getting bogged down by endless listing blast emails, work drama, and everything else that keeps agent’s from their core tasks.
It also has great features for team leaders to check in on how their agents are doing at a glance. They also seamlessly integrate with Real Geeks, IDX Broker, Ihomefinder, CINC, and more.
Buffer let’s you figure out what times and type of content your leads on each platform respond to, then helps you create a posting calendar loaded with content. Once you have your calendar ready to go, you can sit back and let the likes, pins, and retweets comes rolling in.
Did I mention Buffer is free for up to three social accounts and ten scheduled posts?
You can also get deep dive property info and even build free CMA’s for your listing pitches.
Here’s Nikki Banks, Realtor for Keller Williams Excellence, Maryland on how she uses Homesnap to collaborate with buyers.
“Since it’s linked directly with the MLS, the information about the house status is in real time. You can invite your clients to join the app and when they like something you are notified immediately. For your clients it gives informations about what schools are in the areas and what other homes are for sale in a particular school zone. You can send them any new listings in their chosen area that you’ve come across and reach out to the listing agent with questions that you or your client may have on the spot. Not to mention the ability to create a CMA ,( comparative market analysis ), for your clients right from the app . If all of that weren’t great enough you’re able to book a showing, map how to get there and share the directions.”
First.io is another real estate software platform to take advantage of predictive analytics. Here’s Minnesota Realtor and team leader Brandon Doyle on why he loves First.io:
“First appointments leverages predictive analytics to identify people whom are most likely to move within your database. The app allows users to select contacts to be added to an appointments queue, from there the appointments scheduler calls the list and schedules 1 on 1 meetings. All of the details are managed through the app and are synced into your calendar.”
If you constantly find yourself putting in logn hours but not getting good results, you might be a candidate for the Pomodoro Technique.
Here’s how it works:
Instead of giving yourself a few hours or (eve worse) an unlimited amount of time to work, Pomodoro makes you limit your work to just 25 minutes.
After that 25 minutes, no matter what you have cooking, you turn off the computer and take a five minute break. When you complete 4 Pomodoro cycles of 25 minutes of work split by 5 minute breaks, you take a real, 15-20 minute break to eat lunch, chat with coworkers, or head out for coffee.
Thousands of creative workers and software engineers swear by Pomodoro, (including me) and the short bursts of focused work seem to limit distractions and increase productivity.
You can even try it when cold calling.
While all you really need to use the Pomodoro technique is a timer (preferably shaped like a tomato, hence the name) apps like Pomodoro timer give you a timer and even analytics to track your progress.
HouseCanary’s home valuations are based on dozens of data points both public and private, and instead of going back a year or two, actually consider trends from the past few decades when coming up with their valuations. Think if it as Zestimates with a brain transplant…on steroids.
While HouseCanary’s valuations are the most accurate many in the industry have seen, they’re not out to replace agents anytime soon. In fact, they offer affordable valuations that you can use to supplement your own hard work.
Trello lets you create and keep track of long term projects and todos with your entire team. It’s also super easy and intuitive to use.
Even better, Trello is FREE for small teams. For just $10 a month, you can add a whole bunch of time saving features.
There. Now you have no excuse to stay disorganized!
No, it doesn’t do transaction management or or build IDX pages and butter your toast in the morning like so many swiss army knife platforms these days.
It only does ONE thing.
It turns your Ipad or Android tablet into a fast, powerful open house sign in sheet.
Now instead of squinting at a list of unintelligible names as you hunt and peck them into your CRM, you can leave your open house with your leads already in your CRM.
In fact, Open Home Pro offered such an elegant solution to a common pain point for Realtors, they got bought out by Placester.
Don’t worry. There’s still plenty of room in the industry for well designed… anything.
Want to make a million dollars selling stuff to real estate agents? Become freidns with a talented graphic designer and make the ugly world of real estate software a prettier place for your fellow agents.
Just remember to give me a cut when that first VC check comes in… 😎
Two sentences, only one will get you disinvited from next year’s Thanksgiving dinner.
The Grandma safe version uses what’s called the oxford comma, something a grammar app like Grammarly will spot and fix for you.
Yuo cna aslo porbalby raed tihs esaliy desptie teh msispeillgns rhigt?
Your leads probably can too, but are they going to call you back?
Better not risk it in that pitch email.
Grammarly checks your grammar, spelling, and even sentence structure and style for free.
Since you don’t have time to read the Wall Street Journal, The Real Deal, The New York Times, and your local paper every morning, Feedly can help.
Enter in a few websites or news categories you want to follow and Feedly sends you a nice curated list of the top stories every day.
Combine this with Buffer and your leads will think you have a full time editorial staff finding them the best articles.
Not bad huh?
Feedly is also FREE.
If your office doesn’t offer real estate software like Dotloop along with your other perks, then it might make sense to jump in and track your deals with Dotloop.
Did we mention the industry leading transaction management platform is now FREE for individual agents?
Smarter agents use expense tracking software like Expensify. Expensify automatically scans and tags your receipts so you don’t have to.
This way in April you have everything organized and ready for your accountant to scrutinize.
Offered exclusively for Realtors, RPR parses a massive trove of data to bring you quick answers to your client’s pressing questions right at your fingertips.
It’s also a great way to build up a CMA on the fly to impress your tire kickers.
Instead of just a CRM, Chime is building out a full fledged real estate software platform to handle almost everything from lead generation, to lead nurturing, to transaction management, to analytics.
If you need further proof of Chime’s strategic place in the real estate industry, San Francisco tech thought leaders Climb Real Estate use Chime.
“Well, I do like it, but this kitchen is like a cave…” 💀
If you have sun worshipping clients like I did in Manhattan, then Sun Seeker is for you. Instead of offering banal promises;
“Don’t worry, it was really sunny when I was here this weekend!”
You can drop some science on your SAAD leads who are wondering what kind of sun the home office gets during the day, or how bright the kitchen is.
Sun Seeker tracks your location, and provides exact updates to where the sun will be throughout the day.
Now you can claim the apartment gets great sun and back it up with science!
Over to You
Have a suggestion for our list of the best real estate software of 2018? Let us know in the comments.