Will Tariffs Raise Mortgage Rates? Here’s What to Know
Key takeaways Tariffs are taxes on imported goods to make foreign products more expensive and encourage people to buy locally.
Keep reading →The Latest
Zillow Estimates Ultimate Guide: What Is It & How Accurate Is It?
Zillow can be opaque and shrouded in mystery. But we’re going to demystify the Zestimate and offer some strategies for how to talk to your clients about it.

30 Real Estate Thank You Notes: The Secret Weapon Some Agents Miss [+Templates]
Smart agents always send thank-you notes to buyers and sellers because theunderstand that making a personal connection after closing a deal is crucial to establishing enduring client relationships.
Best SEO Companies for Real Estate in 2025
The best SEO companies for real estate know your market inside out and deliver measurable traffic and leads.
The Basics
all posts →Lead Generation
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5 Outrageous Real Estate Marketing Stunts That Actually Worked
5 Outrageous Real Estate Marketing Stunts That Actually Worked
Top 5 Real Estate Productivity Hacks | REALTOR Time Management Tips for Success
2022 Real Estate Trends from Sarah Reynolds Oji (+ How Her Team Drove $1+ BILLION in Sales Volume)
Marketing
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all posts →Our Mission
More →Launched in January 2018, The Close is a one-of-a-kind real estate website designed to give agents, teams, and brokerages actionable, strategic insight from our seasoned industry professionals and researchers. We cover real estate marketing, business development, lead generation, technology, and team-building strategies from the perspective of working agents and brokers who want to take their businesses to the next level.
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